13moons Email Marketing

Active Campaign Email Marketing Actual Size

Share This Post

Active Campaign Email Marketing Actual Size

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using information caught from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this allows you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of adequate personalisation (it recommendations that they’re running an agency) that people think it’s been composed by hand. We’ve even gotten a great deal of praise from people who’ve recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around just send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Actual Size). If somebody opens your e-mail however does not click through to your offer it indicates that they were intrigued by your subject line, but the deal wasn’t rather right for them.

Active Campaign Email Marketing Actual Size

Among our most responded-to email campaigns is an easy email that we send to everyone who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Actual Size). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that many of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing  Actual SizeActive Campaign Email Marketing Actual Size

While it’s suggested to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually produced automation series to instantly move clients between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Actual Size

I have to confess, collecting NPS ratings in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve arise from their lead capture types. This automation series takes some strain off of our assistance group, as it implies that we can respond to questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our consumer success group requirement to think of.

Active Campaign Email Marketing Actual Size

Below are a few of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new worker signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are aligned with the company’s larger photo vision and objectives.

While non-traditional, using marketing automation to simplify our brand-new staff member onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that obtain a task from our site to complete a brief quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Actual Size).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise gives us a lot of insightful information about candidates. For example, among our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Actual Size

Active Campaign Email Marketing  Actual SizeActive Campaign Email Marketing Actual Size

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we only consider the best applicants to come in for an interview. I used to dislike chasing after up invoices. While the bulk of our clients paid their billings on time, there were constantly a couple of that required a nudge or 2.

By sending the email from a ‘noreply@’ e-mail address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than a person asking for an invoice to be paid (Active Campaign Email Marketing Actual Size). Not only was it just as reliable as me emailing them, it meant I could stop sending out an email that I disliked sending– and it saved me time!There are few tools that I totally suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of limitless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in initially glimpse.

Active Campaign Email Marketing Actual Size

Active Campaign Email Marketing  Actual SizeActive Campaign Email Marketing Actual Size

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the finest e-mail marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business arranges its strategies depending on the number of customers you’re seeking to reach. Plans begin at $9 per month for up to 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds several features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unrestricted emails, unlike Campaign Monitor, which uses both basic plans with minimal e-mails, and more pricey unrestricted plans. Active Campaign Email Marketing Actual Size.

Active Campaign Email Marketing Actual Size

ActiveCampaign uses a 14-day totally free trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other features that you may not prepare to use, however appear on the dashboard anyhow if you’re utilizing the free trial. Active Campaign Email Marketing Actual Size. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Email Marketing Actual Size

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Actual Size.

Prior to you include any contacts, however, you need to create a list, simply like with Campaign Display. When you create a list, you need to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re getting the email (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to quickly develop custom-made fields. You can likewise tag contacts for simple searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental design template first.

Active Campaign Email Marketing Actual Size

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is a little much easier because you can create inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Actual Size

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an e-mail marketing platform is like selecting a partner – Active Campaign Email Marketing Actual Size. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign Email Marketing  Actual SizeActive Campaign Email Marketing Actual Size

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Active Campaign Email Marketing Actual Size

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform simply because it’s cheaper on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you do not require far more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Actual Size

I usually do not believe pricing needs to be a major element in deciding the ideal e-mail marketing platform for your organisation. Having the right features for your marketing technique will eventually make up for whatever rate differences you discover. However, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.