13moons Email Marketing

Active Campaign Email Marketing Free No Survey

Share This Post

Active Campaign Email Marketing Free No Survey

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing information caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the content in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the reason is since it sounds natural and consists of sufficient personalisation (it references that they’re running a firm) that individuals think it’s been composed manually. We’ve even received a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around just send the email to the segment of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Email Marketing Free No Survey). If somebody opens your email however doesn’t click through to your deal it means that they were intrigued by your subject line, however the deal wasn’t rather best for them.

Active Campaign Email Marketing Free No Survey

Among our most responded-to email projects is a basic email that we send out to everybody who goes to a Leadformly webinar however doesn’t register for an account (Active Campaign Email Marketing Free No Survey). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Active Campaign  Email Marketing Free No SurveyActive Campaign Email Marketing Free No Survey

While it’s implied to be utilized for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to immediately move clients between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Free No Survey

I need to confess, gathering NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve outcomes from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it suggests that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s essential that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our consumer success team need to think of.

Active Campaign Email Marketing Free No Survey

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new employee joins Venture Harbour, an automatic e-mail series is triggered that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new employee onboarding has made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our site to finish a brief quiz that tells us more about them and how they solve problems (Active Campaign Email Marketing Free No Survey).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the best fit. It likewise provides us a great deal of informative details about candidates. For example, among our values at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Free No Survey

Active Campaign  Email Marketing Free No SurveyActive Campaign Email Marketing Free No Survey

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we just consider the very best applicants to come in for an interview. I used to hate chasing up invoices. While the majority of our clients paid their billings on time, there were constantly a few that required a push or more.

By sending out the email from a ‘noreply@’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (Active Campaign Email Marketing Free No Survey). Not just was it simply as reliable as me emailing them, it indicated I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I wholeheartedly suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including limitless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be hard to take in in the beginning glance.

Active Campaign Email Marketing Free No Survey

Active Campaign  Email Marketing Free No SurveyActive Campaign Email Marketing Free No Survey

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending upon the variety of customers you’re aiming to reach. Strategies start at $9 monthly for as much as 500 contacts and endless e-mails. At each subscriber level, you can update to a Plus plan that includes numerous functions consisting of consumer relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In in between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Display, which uses both standard plans with minimal emails, and more pricey unlimited strategies. Active Campaign Email Marketing Free No Survey.

Active Campaign Email Marketing Free No Survey

ActiveCampaign offers a 14-day totally free trial that does not require a credit card. To begin, all you need is your company name and e-mail address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, but show up on the control panel anyway if you’re using the totally free trial. Active Campaign Email Marketing Free No Survey. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Free No Survey

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Free No Survey.

Before you add any contacts, though, you have to create a list, just like with Campaign Monitor. When you create a list, you need to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding e-mail, name, and birthday. It recognized email, however not the other 2, however I was able to quickly create custom fields. You can also tag contacts for simple browsing. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template initially.

Active Campaign Email Marketing Free No Survey

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly much easier in that you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Free No Survey

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a spouse – Active Campaign Email Marketing Free No Survey. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Active Campaign  Email Marketing Free No SurveyActive Campaign Email Marketing Free No Survey

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Email Marketing Free No Survey

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Free No Survey

I typically don’t think rates must be a significant consider deciding the ideal e-mail marketing platform for your business. Having the best features for your marketing strategy will ultimately offset whatever rate differences you find. But, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just starting out. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.