13moons Email Marketing

Active Campaign Email Marketing Specification Pdf

Share This Post

Active Campaign Email Marketing Specification Pdf

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information caught from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Essentially, this enables you to customise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is because it sounds natural and includes enough personalisation (it recommendations that they’re running an agency) that people suspect it’s been written by hand. We have actually even gotten a lot of appreciation from people who have actually determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the second time around just send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Specification Pdf). If someone opens your e-mail but doesn’t click through to your deal it indicates that they were fascinated by your subject line, but the offer wasn’t rather best for them.

Active Campaign Email Marketing Specification Pdf

Among our most responded-to email projects is an easy email that we send to everybody who participates in a Leadformly webinar however doesn’t sign up for an account (Active Campaign Email Marketing Specification Pdf). It appears like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Active Campaign Email Marketing Specification PdfActive Campaign Email Marketing Specification Pdf

While it’s indicated to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to immediately move clients between different actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Specification Pdf

I need to admit, gathering NPS scores in ActiveCampaign is difficult. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and get better arise from their lead capture types. This automation series takes some strain off of our assistance team, as it suggests that we can respond to questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our consumer success team requirement to think about.

Active Campaign Email Marketing Specification Pdf

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new worker signs up with Endeavor Harbour, an automated e-mail sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new staff members have a consistent onboarding experience, and are lined up with the business’s larger image vision and goals.

While non-traditional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot much easier. We do not read CVs at Venture Harbour. Rather, we ask all prospects that look for a job from our site to complete a short test that informs us more about them and how they fix issues (Active Campaign Email Marketing Specification Pdf).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It also offers us a great deal of insightful information about candidates. For example, one of our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Specification Pdf

Active Campaign Email Marketing Specification PdfActive Campaign Email Marketing Specification Pdf

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we only think about the absolute best candidates to come in for an interview. I used to dislike chasing after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a push or more.

By sending the email from a ‘noreply@’ e-mail address instead of my personal email address it depersonalised the message and came throughout more as an alert instead of a person requesting a billing to be paid (Active Campaign Email Marketing Specification Pdf). Not just was it just as efficient as me emailing them, it meant I could stop sending an e-mail that I hated sending– and it conserved me time!There are couple of tools that I wholeheartedly advise every day, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to provide, including endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially glance.

Active Campaign Email Marketing Specification Pdf

Active Campaign Email Marketing Specification PdfActive Campaign Email Marketing Specification Pdf

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid through live chat, however not by phone. It’s equivalent to Campaign Screen in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience appearance to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which provide live assistance, and generous features.

The business organizes its plans depending upon the number of customers you’re wanting to reach. Plans start at $9 per month for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that includes several functions including consumer relationship management (CRM), a customized domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Monitor, which uses both basic strategies with restricted e-mails, and more expensive unrestricted strategies. Active Campaign Email Marketing Specification Pdf.

Active Campaign Email Marketing Specification Pdf

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To begin, all you need is your business name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign also provides CRM and other functions that you may not prepare to use, however appear on the dashboard anyway if you’re using the complimentary trial. Active Campaign Email Marketing Specification Pdf. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Email Marketing Specification Pdf

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another area where it bests Campaign Display, which has no third celebration integration. Active Campaign Email Marketing Specification Pdf.

Before you add any contacts, though, you have to develop a list, similar to with Campaign Monitor. When you develop a list, you require to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I tried including email, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily develop custom fields. You can also tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic design template initially.

Active Campaign Email Marketing Specification Pdf

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is slightly simpler because you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Specification Pdf

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an e-mail marketing platform resembles picking a spouse – Active Campaign Email Marketing Specification Pdf. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

Active Campaign Email Marketing Specification PdfActive Campaign Email Marketing Specification Pdf

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Active Campaign Email Marketing Specification Pdf

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an e-mail marketing platform just because it’s cheaper on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be a good option.

Active Campaign Email Marketing Specification Pdf

I typically do not think pricing should be a major consider deciding the best email marketing platform for your business. Having the best features for your marketing method will ultimately offset whatever cost differences you discover. But, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.