13moons Email Marketing

Active Campaign Product Manager

Share This Post

Active Campaign Product Manager

Join our exclusive early-adopter Slack community, to assist shape the future of our endeavors & get early access to brand-new products.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to use, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in at first glance.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp ($ 10.

Active Campaign Product ManagerActive Campaign Product Manager

Like a number of other e-mail marketing programs, ActiveCampaign likewise extends its functions into marketing automation as you’ll see below. The business organizes its strategies depending upon the variety of customers you’re aiming to reach. Active Campaign Product Manager. Plans start at $9 monthly for up to 500 contacts and endless emails. At each customer level, you can update to a Plus plan that includes numerous functions including client relationship management (CRM), a customized domain, and custom-made branding.

Active Campaign Product Manager

Plans go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted e-mails, unlike Campaign Monitor, which provides both fundamental strategies with limited e-mails, and more costly unrestricted plans.

Active Campaign Product ManagerActive Campaign Product Manager

ActiveCampaign provides a 14-day free trial that does not require a charge card. To start, all you need is your business name and email address. Next, you established a password and after that pick the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also provides CRM and other features that you may not plan to use, however appear on the dashboard anyway if you’re using the complimentary trial (Active Campaign Product Manager). Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Product Manager

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Website at Zoho CRM), and lots of more. This is another location where it bests Campaign Display, which has no 3rd party combination (Active Campaign Product Manager).

Prior to you add any contacts, however, you need to produce a list, just like with Project Monitor. When you create a list, you need to provide it a name, supply your company’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I experimented with including email, name, and birthday. It acknowledged e-mail, but not the other 2, but I was able to easily develop custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to produce a newsletter.

You’ll most likely send standard emails the most, however you can also select automated (based on logic you develop), autoresponder (based upon an action by the customer), A/B test, RSS-triggered, or date-based (Active Campaign Product Manager). Then choose the list you wish to send to; you can likewise segment that list using contact details, place, pages they visited on your site, and more.

Active Campaign Product Manager

After you pick who will get the email, you can begin developing, either from scratch or by utilizing one of their pre-designed templates. Starting from scratch implies you can choose the layout, colors, and style. You can also include components by means of drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make an aspect conditional based on data from your contacts, such as if they have actually made a recent purchase. You can also drag aspects around the page to alter their position, which didn’t constantly operate in my tests. When you publish an image to a newsletter, it is saved in your library for reuse; you can even produce folders for much better company.

Then you can send test, or schedule shipment (Active Campaign Product Manager). At the bottom of this screen, you can see your spam score. In my first newsletter, I was cautioned about using a complimentary e-mail supplier. Customized emails are usually much better for trust. You can also sneak peek by e-mail customer and on desktop.

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes include. Autoresponders can be set off by subscribes, unsubscribes, email opens or link clicks, and events, such as birthdays and anniversaries. You need to very first set up an e-mail in order to set up an auto-responder, which is a bit bothersome considering that you do not learn up until you’re currently resolving the process.

Active Campaign Product Manager

As I mentioned earlier, you can select what to track and include Google Analytics integration. On the reports tab, you can see all the projects you have actually sent, in addition to opens and clicks. Clicking on a project brings you deeper; you can see which subscribers have actually opened your e-mail, link clicks, a map revealing where your subscribers are, which email customers they utilize, and unsubscribes.

Keep in mind that, like all e-mail marketing services, you will only have the ability to see views if your email displays images or if a recipient clicks a link. Active Campaign Product Manager. There are numerous ways to get assist in ActiveCampaign. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase consists of videos and articles on ActiveCampaign functions. Under training, you can arrange a 30-minute telephone call or an in-person meeting in Chicago to get an in-depth walkthrough of the service ($ 65 or complimentary with Plus or Enterprise account). You can likewise sign up for a webinar, which are typically arranged when a week.

ActiveCampaign stands amongst the finest marketing automation tools in the industry. Although it’s not as total as our Editors’ Choice tools Pardot ( Visit Website at Salesforce. com) and HubSpot ( 50. 00 Each Month at HubSpot), ActiveCampaign, is ample to assist most services achieve fundamental and slightly complex objectives.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.