13moons Email Marketing

Active Campaign Quizzes

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Active Campaign Quizzes

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using information captured from our Leadformly form to customise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Basically, this allows you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I think the reason is since it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that people suspect it’s been written manually. We’ve even gotten a great deal of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around only send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Quizzes). If someone opens your email but doesn’t click through to your offer it suggests that they were captivated by your subject line, however the offer wasn’t quite best for them.

Active Campaign Quizzes

Among our most responded-to e-mail projects is a simple email that we send out to everybody who goes to a Leadformly webinar but does not sign up for an account (Active Campaign Quizzes). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Active Campaign QuizzesActive Campaign Quizzes

While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move clients between different actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Quizzes

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better arise from their lead capture kinds. This automation sequence takes some pressure off of our support team, as it means that we can respond to questions in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our ventures, it’s crucial that we learn what triggered this. In ActiveCampaign, we automatically set off a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our consumer success team requirement to believe about.

Active Campaign Quizzes

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new worker signs up with Endeavor Harbour, an automatic e-mail series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are lined up with the company’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our brand-new staff member onboarding has made this process a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a task from our site to finish a short quiz that tells us more about them and how they fix issues (Active Campaign Quizzes).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re certainly not the best fit. It likewise provides us a lot of insightful details about candidates. For example, one of our values at Venture Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Quizzes

Active Campaign QuizzesActive Campaign Quizzes

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and ensures that we just consider the best candidates to come in for an interview. I used to hate going after up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending out the email from a ‘noreply@’ email address rather than my individual email address it depersonalised the message and came throughout more as an alert rather than a person requesting for a billing to be paid (Active Campaign Quizzes). Not only was it just as reliable as me emailing them, it suggested I might stop sending out an email that I hated sending– and it saved me time!There are couple of tools that I completely suggest on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, including unlimited emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially glance.

Active Campaign Quizzes

Active Campaign QuizzesActive Campaign Quizzes

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some areas. For the finest email marketing experience seek to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live support, and generous functions.

The business organizes its strategies depending on the number of customers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that adds numerous features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Screen, which provides both basic strategies with minimal e-mails, and more expensive unrestricted plans. Active Campaign Quizzes.

Active Campaign Quizzes

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To begin, all you require is your company name and email address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s tough to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you may not prepare to utilize, but appear on the control panel anyway if you’re using the complimentary trial. Active Campaign Quizzes. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Quizzes

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and many more. This is another location where it bests Campaign Display, which has no 3rd party integration. Active Campaign Quizzes.

Prior to you add any contacts, though, you need to develop a list, similar to with Campaign Screen. When you develop a list, you require to provide it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I tried out including email, name, and birthday. It recognized e-mail, however not the other 2, however I had the ability to easily create custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, provided you make a basic template first.

Active Campaign Quizzes

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is slightly simpler in that you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Quizzes

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However selecting an email marketing platform is like selecting a spouse – Active Campaign Quizzes. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

Active Campaign QuizzesActive Campaign Quizzes

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.

Active Campaign Quizzes

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform just because it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not need far more than standard broadcasts and automations, AWeber may be an excellent choice.

Active Campaign Quizzes

I typically do not think rates ought to be a significant consider choosing the ideal e-mail marketing platform for your service. Having the best functions for your marketing technique will ultimately make up for whatever rate distinctions you find. But, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just starting. MailChimp, is free listed below 2,000 contacts. But switching is a pain, so only choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

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