ActiveCampaign Guide: Tailoring Passive Voice Alerts for Effective Email Marketing

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If you’re a seasoned user of ActiveCampaign, you’ll know it’s an invaluable tool for your email marketing efforts. But there’s one little quirk that might be causing you some frustration: its tendency to flag passive voice.

Don’t worry, you’re not alone in this. Many users find the passive voice alerts more of a hindrance than a help. It’s a common issue, but luckily, there’s a solution.

In this article, we’ll guide you on how to make ActiveCampaign ignore passive voice. It’s easier than you might think, and it’ll make your email marketing process smoother and more efficient. So, let’s dive in and get that pesky passive voice alert taken care of.

Why ActiveCampaign Flags Passive Voice

Let’s deep-dive into why ActiveCampaign flags passive voice. Understanding the basis of this system will help you better navigate its intricacies.

ActiveCampaign, like many other online platforms, uses automated grammar and style checkers. Its main aim is ensuring the creation of engaging, clear, and effective content.

Digging into the core, these automated checking systems often flag passive voice for one principal reason: a favor towards active voice. This preference originates from the belief that active voice creates stronger, more direct sentences. It’s deemed to make your messages more engaging and easier for customers to understand.

ActiveCampaign’s algorithm is designed to highlight these passive sentences, nudging you to rewrite them in an active voice. However, it’s not that passive voice is inherently bad or grammatically incorrect. Quite the contrary. Passive voice has its place and can be beneficial depending on the context.

Think of ActiveCampaign’s flagging mechanism as a coaching tool, constantly encouraging your content toward a potentially clearer and more affirmative style. That said, this does not always fit your needs. Correct? The next part will walk you through the steps to control this flagging – aligning ActiveCampaign more closely with your unique writing style.

The Impact of Passive Voice Alerts on Email Marketing Efforts

You’re already aware that ActiveCampaign flags passive voice but let’s dive deeper into how this affects your email marketing efforts. See, it’s not just an arbitrary rule. The famous litigator Gerald Lebovits once stated that “active voice is usually more interesting, and conveys more information by emphasizing the subject of the sentence.” However, this doesn’t mean that passive voice is the enemy.

ActiveCampaign’s favor for active voice surely has a backing. This platform aims to help you create compelling content, which is considered crucial in email marketing. Based on statistics, personalized email campaigns improve click-through rates by an average of 14% and conversions by 10%.

Personalized Email CampaignsImprovement Rates

Yet, it doesn’t disregard the fact that passive voice has its time and place. For example, when you’re attempting to deflect blame, soften the impact of your actions, or when the receiver of the action is more important, using passive voice can be beneficial. It’s a stylistic choice, and sometimes it’ll align more effectively with your unique writing style and the tone of your message.

The challenge, though, lies in managing alerts for passive voice. It can be a struggle, especially if your writing style leans towards the use of passive constructs. Too many alerts may damage the overall flow of your content, which may consequently impact your content creation process and efficiency. Fortunately, there’s a way for you to align ActiveCampaign’s settings with your individual writing style. Such a balance will allow you to create engaging and effective content without those bothersome passive voice alerts constantly popping up.

Notice that it’s not about ignoring grammar rules, but rather about intelligently manipulating the system to work in your favor. Keeping the potential impact of passive voice alerts on your email marketing efforts in mind, the next section will provide guidelines on how to control the flagging of passive voice in ActiveCampaign. Remember, the goal is to ensure that alerts serve as helpful tools rather than annoyances obstructing your content creation flow.

Understanding the Importance of Passive Voice in Email Communication

As you advance in your email marketing journey, understanding the role of the passive voice in your email communication has its due significance. It’s not always the villain that some paint it to be. While the active voice can often create a sense of urgency and directness, the passive voice provides a way for you to convey information in a more subtle and polite way.

Let’s consider this scenario; a product update has caused inconvenience to your subscribers. Instead of getting defensive with an active voice sentence like, “We messed up the update”, the passive voice “The update was mishandled” sets a softer tone and diffuses potential customer dissatisfaction. It’s all about context and knowing when to use what.

When it comes to flagging passive voice, understanding how to control these alerts in ActiveCampaign can prove valuable. If used incorrectly, the alert system might flag crucial instances where passive voice is more suited. Limiting or disabling passive voice flagging might be an option if you’re keen on retaining passive voice in your emails. Although, proceed with caution. Over-reliance on passive voice could weaken your message and affect its overall impact.

There’s a delicate balance that needs to be struck to make optimal use of both active and passive voices. Developing an understanding of when to use which voice can greatly enhance your email marketing efforts. It’s a tool in your toolbox—use it wisely.

Next, you’ll uncover ways to manage ActiveCampaign’s passive voice alerts efficiently. Because you shouldn’t let alerts control the narrative of your emails—you should.

The Benefits of ActiveCampaign’s Passive Voice Alert Feature

ActiveCampaign’s passive voice alert feature is more than just a language detection tool. It’s a pivotal part of your email marketing strategy. First and foremost, it’s a helpful guide in maintaining the tone of your emails. This, in turn, ensures a consistent brand voice.

Consider the subtlety and politeness that passive voice brings to your emails. Instead of imposing a sense of urgency or command, the passive voice allows you to softly provide information. This resonates well with certain content and audiences, fostering a sense of empathy and respect.

Moreover, there’s an SEO advantage. Search engines adore content with varying sentence structures. To keep a certain rhythm to your writing, it’s often beneficial to pepper your active voice sentences with passages in the passive voice. It adds balance and keeps content engaging.

At the core, ActiveCampaign’s passive voice alert feature seeks to strike that balance. It aims to help you manage your email content’s narrative effectively. Don’t perceive it as a device that prefers the active voice over the passive. Instead, let it guide you in creating content that harmoniously blends both voices.

With that in mind, it’s crucial to understand how to control these alerts. So they better serve your needs. They should prevent the inadvertent domination of a single voice while promoting linguistic diversity. Yet, they should not hold dominance over your content.

We can further provide clarity on managing these alerts under our next heading “Navigating the Alerts”. It offers a hands-on approach to better use the ActiveCampaign’s passive voice alert feature.

How to Customize ActiveCampaign’s Passive Voice Alerts

ActiveCampaign offers great flexibility when it comes to customizing its specs for passive voice alerts. Now, let’s dive into how you can tailor these alerts to your specific needs.

For starters, it’s important to access your personal settings. You’ll find this option under the Account Settings icon, typically located in the dashboard’s upper right-hand section. Afterward, click ‘Email Settings’ followed by the ‘Alerts’ tab.

Now that you’re in the Alerts section, the play field is full of action. You’ll notice several options for tailoring your alerts. For the passive voice, you’ll want to slide the bar next to the alert until it fits your needs. It’s a sliding scale – the more you decrease the value, the less frequently you’ll receive alerts.

Let’s not overlook the power of deselecting the alert all together. If you’re confident that your email content needs no passive voice monitoring, you might prefer to disable the alerts. In this case, uncheck the box next to the passive voice alert – there’s no pressure.

With these basic steps, ActiveCampaign enables you to manipulate the control you have over passive voice alerts. It’s all about reaching that coveted balance between the passive and active voices to keep your emails engaging, no matter the topic.

Lastly, don’t be hesitant to periodically revisit these settings. Email marketing is an art that’s constantly evolving – your approach to active and passive voices should follow suit.

Remember, managing your alerts effectively is key to maintaining the tone and consistency in your e-mail content. Stay in control of your voice alerts, it’s your content after all.


You’ve now got the know-how to tame ActiveCampaign’s passive voice alerts. With a few simple steps, you can customize these alerts to better serve your email marketing needs. Remember, it’s not about completely ignoring the passive voice, but striking a balance with the active voice. Disabling the alert is an option, but only if you’re confident in your content. The key takeaway? Regularly revisit your settings. As the landscape of email marketing shifts, so should your approach to managing alerts. Harness the power of ActiveCampaign to keep your email content tone consistent and engaging.

Q1: How can I customize ActiveCampaign’s passive voice alerts?

ActiveCampaign allows customization of passive voice alerts by accessing personal settings and navigating to the Alerts section. Here you can modify the alerts to meet your specific needs.

Q2: Is it possible to turn off the passive voice alert on ActiveCampaign?

Yes, there is an option to disable the passive voice alert in ActiveCampaign. However, this should be done only if you are confident about the quality and tone of your email content.

Q3: Why is finding a balance between passive and active voice important in email marketing?

In email marketing, it is crucial to find a balance between passive and active voice to maintain the consistency and clarity of the message to your readers. Excessive use of either voice can harm the tone of your communication.

Q4: Why does the article encourage users to periodically revisit their settings?

Email marketing is an evolving domain and to stay ahead, it’s important to constantly revisit and adapt your settings. The article encourages periodic revision to keep up with changing trends and to optimize the effectiveness of alerts.

Q5: How does managing alerts effectively help in email marketing?

Managing alerts effectively helps maintain the tone and consistency of email content, which aids in clearer communication with your target audience and potentially leads to higher engagement rates. It can also serve as a useful tool to monitor the balance of active and passive voice in your content.

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