ActiveCampaign: How to Write Dates for Optimal Campaign Success

Share This Post

Mastering the details, like date formatting, in ActiveCampaign can be crucial to your marketing success. It’s easy to overlook such a small detail, but it can make a significant difference in how you manage your data and communicate with your audience.

Getting dates right in ActiveCampaign isn’t just about accuracy; it’s also about ensuring consistency across all your campaigns. When you’re dealing with global audiences, date format matters. Incorrectly formatted dates might confuse or even alienate some of your audience members.

In this guide, we’ll take you through the steps of writing dates correctly in ActiveCampaign. Whether you’re new to this powerful marketing platform or looking to refine your skills, we’ve got you covered. Let’s dive into making sure every date counts!

Why writing dates is important

Have you ever thought about how crucial it is to write dates correctly when using ActiveCampaign, or any other platform for that matter? It’s not just a trivial detail. Proper date notation plays a significant role in your communication and data organization.

Let’s start by imagining this scenario: You’re scheduling an email campaign set to go out on 07/08/2022. But wait! Is that July 8th or August 7th? This ambiguity can lead to misinterpretations, especially when dealing with international clients. By maintaining a consistent date format, you’ll prevent confusion and ensure your messages reach the recipients at the right time.

Beyond clear communication, proper dating also enhances data integrity within ActiveCampaign. When data is inputted consistently, it makes tracking and analyzing much easier. Whether it’s monitoring customer interactions or evaluating campaign performance over time—having accurate records of event dates streamlines these processes.

Another important aspect? Compliance with regulations like GDPR and CCPA, which require businesses to maintain precise records of customer communications. Incorrectly written dates might cause non-compliance issues leading to hefty fines.

So remember, next time you’re entering a date in ActiveCampaign— take an extra second to double-check its correctness. It might seem small but could have far-reaching consequences if overlooked!

Formatting dates in ActiveCampaign

Let’s dive into the nitty-gritty of formatting dates in ActiveCampaign. If you’re brand new to this platform, it can seem a bit daunting at first. But don’t worry, it’s not as complicated as it might seem.

ActiveCampaign uses the standard date format of YYYY-MM-DD for all its date fields. So if you want to note down January 1st, 2022, you’d write it as ‘2022-01-01’. Easy and straightforward, right?

In case you’re wondering how to change or set up this default date format – well, there’s no need to fret. It’s important to note that ActiveCampaign doesn’t allow changing the default date format. This means that regardless of your personal preference or region-specific formats, you’ll have to stick with YYYY-MM-DD.

Now let’s navigate further into custom fields where dates come into play often. When creating a custom field for dates in ActiveCampaign, you’ll notice an option called “Date” under “Field Type”. Choose this one when you want users to input any form of date data.

However, bear in mind that these will also follow the same YYYY-MM-DD format we talked about earlier. And while there is no way around using this specific format within the system itself – rest assured that when displaying these dates on your site through forms or emails they can be formatted differently according to your preference.

With a little practice and patience, mastering the art of formatting dates in ActiveCampaign won’t seem like such a tall order anymore!

Using merge tags for dynamic dates

When you’re using ActiveCampaign, it’s essential to understand the role of merge tags in managing dates. Merge tags are a powerful tool that allows you to customize your content based on specific user data. They are particularly useful when dealing with dates.

So why should you care about using merge tags for dates? For starters, they allow you to include current date information within your emails automatically. This means no more manually updating date references in your email campaigns every time you send them out! You can ensure that the date-specific data is always up-to-date by simply including a tiny piece of code: %CURRENTDATE%.

Let’s delve deeper into how this works. The %CURRENTDATE% tag will pull the current day’s date and insert it wherever you’ve placed the tag in your email content. What’s more, ActiveCampaign supports various formats like ‘F j, Y’, ‘Y-m-d’ or ‘m/d/Y’. So if today is March 10, 2023, here’s what those examples would look like:

  • F j, Y : March 10, 2023
  • Y-m-d : 2023-03-10
  • m/d/Y : 03/10/2023

However, remember that while using these dynamic merge tags can be incredibly beneficial, they should be used judiciously and appropriately. Don’t overdo it – too many variables can make an email feel impersonal or automated.

Lastly, take note that ActiveCampaign isn’t limited to just current dates; there are also merge tags available for other timely data such as upcoming event details or user-specific milestones (like account anniversaries). It offers plenty of flexibility allowing marketers like yourself to automate parts of your campaign without losing personal touch.

In summary: Mastering the use of merge tags for dynamic dates in ActiveCampaign can save you both time and effort while ensuring that your campaigns remain relevant and timely. It’s a worthwhile technique to add to your email marketing toolkit.

Best practices for writing dates in ActiveCampaign

When you’re working with ActiveCampaign, it’s crucial to get your date formatting right. It not only makes your campaigns look professional but also helps ensure you’re reaching your audience at the right time. Here are some best practices to follow when writing dates in ActiveCampaign.

Firstly, always use a consistent format for all your dates. This can either be “MM/DD/YYYY” or “DD/MM/YYYY”, depending on what suits your audience best. Don’t switch between formats as it will confuse your users and could lead to misunderstandings about important campaign timings.

Secondly, keep in mind that ActiveCampaign uses Central Standard Time (CST) by default. If you’re scheduling campaign events based on different time zones, remember to adjust accordingly. You wouldn’t want an email blast intended for morning hours landing in someone’s inbox late at night!

Thirdly, if you need to input date ranges, make sure they’re clear and unambiguous. For example: “01/01/2022 – 12/31/2022”. Avoid using vague terms like “next week” or “in two months”. Remember, clarity is key!

Lastly, take advantage of ActiveCampaign’s automation features whenever possible. This includes automated date recognition and formatting tools which can help streamline your processes and minimize errors.

Remember that getting date formatting right isn’t just about aesthetics – it’s about effective communication and operation within the platform itself! Keep these tips in mind as you work with dates in ActiveCampaign.


You’ve made it through the journey of understanding how to write dates in ActiveCampaign. By now, you should be well-versed with the process and ready to implement what you’ve learned.

The importance of getting date formats right is clear. It’s crucial for consistency, readability, and most importantly, effective communication within your team or with your customers. Remember that ActiveCampaign recognizes three main date formats: MM/DD/YYYY, DD/MM/YYYY and YYYY/MM/DD.

Let’s quickly revisit some key takeaways:

  • To change the date format in ActiveCampaign settings, navigate to ‘My Settings’, then ‘Advanced Settings’ and choose your preferred format from there.
  • When importing contacts with a CSV file containing dates, always make sure they match the format set in your ActiveCampaign account.
  • If using Zapier integrations or API calls involving dates, ensure they’re formatted as YYYY-MM-DD.

Mastering these steps will ensure seamless use of dates within your CRM system without any hiccups.

In all this exploration of formatting dates in ActiveCampaign don’t lose sight of why it’s important: clear communication leads to better business relationships. So go ahead—put these skills into practice today! You’re on your way to becoming an expert at handling dates in ActiveCampaign. And who knows? Maybe you’ll find more ways than one where this knowledge comes in handy.

This guide aimed at simplifying a seemingly complex aspect of using CRMs like ActiveCampaign but remember that each tool has its nuances so keep exploring and learning!

Remember – practice makes perfect! Keep playing around with different date formats until it becomes second nature to you. Your future self will thank you for mastering this skill early on!

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.