Adding and Optimizing Multilingual Campaigns in ActiveCampaign: A Comprehensive Guide

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Navigating the world of email marketing? You’ve probably heard of ActiveCampaign. It’s a powerful tool that lets you connect with your audience in a personal way. But what if your audience speaks a different language?

Don’t worry, ActiveCampaign’s got you covered. It allows you to add multiple languages, making sure your message resonates with everyone, no matter where they’re from. In this guide, you’ll learn how to add another language to your ActiveCampaign account.

Remember, communicating effectively with your audience is key to successful email marketing. So let’s dive in and see how you can make your ActiveCampaign multilingual.

Why Add Another Language to ActiveCampaign?

It’s more than just about emails. When you add another language to your ActiveCampaign account, you’re amplifying your potential to connect with a broader audience. Broaden the borders of your communication to confer with customers across the globe. How does it benefit you, you ask? Let’s delve deeper.

Expand your Reach

ActiveCampaign is no longer just about you. It becomes about your international subscribers as well. When you add an additional language, you’re not just translating your content—you’re tailoring your content specifically to that market. This results in higher engagement, better response rate, and greater customer satisfaction.

Cater to your International Subscribers

Translating your content is a clear sign of respect and understanding for your international clientele. It shows your willingness to engage customers in a way that’s comfortable and familiar to them. And guess what? This will work wonders for establishing stronger relationships with your subscribers and boosting customer loyalty.

Stay Ahead of the Competition

Last, but certainly not least, adding another language could set you apart from your competitors. In the rapidly expanding global market, staying one step ahead is vital for survival. Offering multilingual email marketing can just be the edge you need.

Step 1: Check Language Availability

Before you get started on adding a new language to your ActiveCampaign account, it’s vital to first check language availability. Remember, it’s always prudent to make sure that the language you’re interested in is supported on the platform.

But wait, why is checking language availability crucial in this process? It’s simple. Confirming language availability not only saves you precious time but also helps you design your email marketing strategy effectively. This underscores the reason why this step is of paramount importance.

To check the available languages in ActiveCampaign:

  1. Login to your ActiveCampaign account.
  2. Navigate to your ‘settings’ page.
  3. From the settings sections, look for the ‘language’ tab. Here, you can see a list of all the languages supported by ActiveCampaign.

Currently, ActiveCampaign supports an extensive range of languages, offering you a chance to reach a broad and diverse audience. Imagine being able to communicate with your email subscribers in their native language. Let’s embrace this advantage and enhance our business’ scope and reach.

Keep an eye out for future updates or expansions of the language listings by ActiveCampaign. They are committed to offering a platform that’s usable by as many businesses as possible worldwide. You want to be in the loop.

In the next part, we’ll dig into how you can add another language to your ActiveCampaign account, further enriching your customer relationships and bolstering your international reach.

Step 2: Adding a New Language

Getting right into it, there’s a simple sequence to follow once you’ve verified that your desired language is available. Let’s break down the process below:

  1. Access the Languages page.
    After logging into your ActiveCampaign account, you’ll find the menu on the left-hand side. Click on “Settings”, then “Languages”. This is where you manage languages for your emails.
  2. Select ‘Add Language’.
    Once you’re on the Languages page, there’s an ‘Add Language’ button clearly visible. Just click it to proceed.
  3. Choose the desired language.
    A drop-down menu will then appear, allowing you to choose from the different languages that ActiveCampaign supports. Remember to select the language you previously confirmed was available.
  4. Finalize and Save.
    Finally, finish off by clicking the ‘Save’ button. If done correctly, your newly added language should now appear in the list of languages on the Languages page.

As an important reminder, understand that while the interface changes, campaign content doesn’t automatically translate. So, you’ll need to ensure that content in outgoing emails is properly written in or translated into the new language.

And, there you have it! You’ve successfully added a new language to your ActiveCampaign account. Quite simple and straightforward, right?

Step 3: Translating Email Templates

Once you’ve added a new language to your ActiveCampaign account, it’s important to ensure that your email templates also reflect this change. Don’t forget that while the interface language changes, the content of your email campaigns does not. You’ll have to take action yourself to implement this change.

So, how do you translate email templates? First off, you’ll want to navigate to the Email Templates section of your account. This is accessed in much the same way as the Languages page—through the Settings menu. You’ll find it under the Scripts & Templates category.

It’s possible you’ll want to create a whole new template for your new language. To do this, click on the “Create New Template” button. Here, you’re able to either design your own custom template or choose from an extensive selection of premade designs. Be sure to give your new template a unique and identifiable name. This is crucial in distinguishing it from templates written in other languages.

Perhaps, instead, you want to translate an existing template. This can also be done but remember—consistency is key. Make sure the tone, formatting, and style of the original text are properly conveyed in the translated version.

Pay attention to translation quality. Automated translation services may not be accurate or contextual enough. As such, we recommend hiring or consulting with a professional translator.

Remember the following tips for efficient translation:

  • The tone and style may change across different languages—ensure this is reflected in your translation.
  • Cultural sensitivity is important when dealing with international audiences.
  • Professional translators can provide high-quality, culturally-sensitive, and contextually relevant translations.

After your translation is in place, save the changes by clicking on the “Save & Exit” button. This now ensures that your email templates align with the new language added to your ActiveCampaign account.

Step 4: Segmenting Your Audience by Language

By now, you’ve added a new language to your ActiveCampaign account and translated your email templates. The next vital step in your language integration journey is segmenting your audience by language.

You may wonder – why segment the audience by language?

Well, it’s quite simple. Not all your customers speak the same language. By segmenting your audience, you ensure that each customer receives content in a language they understand. Personalized communications significantly enhance customer engagement and satisfaction.

Head over to the ‘Contact & Lead Scoring’ menu under settings. Here, you can create a new segment for your recently added language. Click on the ‘Add Segment’ button and name your new segment – perhaps named after the newly integrated language.

Got it?

Good. You are moving fast!

Let’s assume you can’t track the language preference of some clients – not a big deal, really. ActiveCampaign got you covered. ActiveCampaign provides a feature where you can run ‘guess contact’s language’ script. It’s an advanced option for guesswork but it’s a useful tool if you got clients over the globe. Remember, it’s not perfect, but it’s better than shooting in the dark.

Your new segment created, the possibilities are endless. Multilingual email campaigns can go out; automated workflows can run in different languages. Your newly integrated language is not just confined to emails anymore but now has become a significant driver for your international marketing strategy.

Bear in mind – always ensure that your customer database is up-to-date. Remember, it’s not a one-time task but an ongoing effort. Your customer’s language preference can change, especially if you are dealing with a global audience.

With your new language segment, you are ready to venture into creating engaging, language-specific campaigns in ActiveCampaign. ActiveCampaign becomes more than just a regular email marketing tool – it’s your passport to global customer engagement.

And so, the journey continues. Let’s turn our attention to creating multilingual campaigns next.

Step 5: Testing and Optimizing

With the audience segment ready and email templates in the new language, it’s crucial to test your multilingual email campaigns before hitting the send button. Remember, it’s not just about proofreading; it’s about ensuring the email structure, design, and automation workflows function seamlessly in the added language.

Use ActiveCampaign’s Campaign and Automation Testing features for this task. Head to the ‘Campaigns’ section and create a test email. Make sure to review every detail, from the subject line to the call-to-action. Hop over to the ‘Automation’ tab and run a couple of simulation scenarios. ActiveCampaign’s comprehensive testing capabilities make this process smooth and hassle-free.

Next, it’s time for optimization. By leveraging ActiveCampaign’s Reporting and Analytics features, you’ll gain valuable insights into campaign performance. The metrics you’ll want to pay attention to include open rates, click-through rates, and conversion rates. You might be surprised to discover the impacts of personalizing your email campaign to fit the language and culture of your audience segment.

Here are some key metrics to monitor:

Open RatesThe percentage of recipients who opened your email
Click-Through RatesThe percentage of those who clicked on any link within the email
Conversion RatesThe percentage of recipients who completed the desired action

Use these insights to refine and enhance your multilingual campaigns. This might require tweaking the subject lines, adjusting the email content, or revamping the email design for better engagement. Remember, it’s a continuous process and requires regular tracking and adjustment. More importantly, it’s a learning curve, and every campaign will bring new insights and opportunities for growth. This step is critical to ensure that your business is truly maximizing the capabilities of ActiveCampaign and that you’re delivering relevant, engaging content to your entire audience, regardless of the language they speak. Luckily, with ActiveCampaign, optimization is an ongoing process, not a one-time event.


You’ve now got the tools to add another language to ActiveCampaign. You’ve learned how to segment your audience, translate your email templates, and optimize your campaigns. Remember, testing and using ActiveCampaign’s analytics are crucial steps in this process. They’ll help you keep tabs on your open rates, click-through rates, and conversion rates. Use these insights to tweak your subject lines, content, and design. Don’t forget, optimizing your multilingual campaigns is an ongoing process. But with ActiveCampaign, you’re well-equipped to deliver engaging content to your entire audience, no matter what language they speak. Here’s to your success in reaching a wider, global audience with your email campaigns.

Frequently Asked Questions

1. What is the essence of testing and optimizing multilingual email campaigns?

Testing and optimizing multilingual email campaigns allow you to review and simulate various scenarios. This ensures your emails are accessible, relevant, and engaging to your entire audience, irrespective of the language they speak.

2. How can ActiveCampaign’s Campaign and Automation Testing features be used?

ActiveCampaign’s Campaign and Automation Testing features allow you to review your emails and simulate how they will appear and function in different scenarios. This provides an opportunity to correct any errors or inefficiencies before sending out the emails.

3. What benefits does ActiveCampaign’s Reporting and Analytics features provide?

ActiveCampaign’s Reporting and Analytics features provide insights into key metrics such as open rates, click-through rates, and conversion rates. These data can be used to refine your email campaigns to improve engagement and conversions.

4. How can these insights from analytics be implemented?

Insights gained from analytics can be implemented by adjusting email content, subject lines, and design to enhance engagement, open rates, and conversions.

5. Why is optimization considered an ongoing process?

Optimization is considered an ongoing process because audience preferences, market trends, and technologies keep evolving. Regular testing and optimization ensures that your email campaigns stay relevant, engaging, and effective.

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