Boost Your Leads: A Guide to Integrating Mailchimp and Snapchat Ads

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If you’re looking to take your digital marketing game to the next level, integrating Mailchimp with Snapchat Ads is a strategy you can’t afford to overlook. It’s a powerful combo that can supercharge your lead generation efforts, helping you reach more potential customers and grow your business faster.

Mailchimp is a leading email marketing platform, while Snapchat Ads is a dynamic advertising platform that’s particularly popular among the younger demographic. By combining these two, you’re not only expanding your reach but also enhancing the effectiveness of your marketing campaigns. Let’s delve into how you can make this integration work for your business.

Why integrate Mailchimp with Snapchat Ads for lead generation?

As a seasoned digital marketer, I’ve seen the considerable strides Mailchimp and Snapchat Ads have made in boosting businesses. On their own, they’re pretty impressive. But when integrated? Unstoppable.

Harnessing Mailchimp’s strengths – that’s flexibility, variety of tools and data-driven insights – together with Snapchat Ads, with its large user base and unique ad format, can drive lead generation exponentially. Let’s break it down a bit.

Mailchimp’s Expertise

Built for an SME owner or a multinational corporation, Mailchimp has a gargantuan array of tools that spell success in big bold letters. It’s got automation options that let your marketing team focus on creativity, not admin. Importantly, its advanced analytic tools provide invaluable insights.

Pros of Mailchimp
FlexibilityMailchimp’s customizable features and consistent updates ensure even the more unique of marketing needs are met
Variety of toolsFrom email campaigns to landing pages, there’s a robust selection of tools to suit every strategy
Data-driven insightsThe analytics offer a chance to make informed decisions and constantly improve campaigns

Leveraging Snapchat Ads

Snapchat has a predominantly young, mobile-first audience with high digital savviness. Utilizing Snapchat Ads exposes your brand to a generation that values authenticity and engagement – two key ingredients for effective lead generation.

Pros of Snapchat Ads
Large user baseOver 229 million daily active users globally make their way onto Snapchat
Unique ad formatIt offers a full-screen vertical ad format, a format not used by many platforms
Mobile-MarketingSnapchat is a mobile-based platform making it perfect for mobile marketing strategies

Combined, they are an incendiary mix of innovation and reach. They ensure that your creative, thoroughly researched campaigns find the audience they were designed for. So, it’s not just about integrating Mailchimp with Snapchat Ads. It’s about doing so for the betterment of your lead generation.

Step 1: Setting up your Mailchimp account

The first step towards leveraging the power of Mailchimp and Snapchat Ads is getting your Mailchimp account setup. If you’re new to all this, don’t sweat it! It’s simpler than you might think, and I’ll guide you through it.

To begin with, navigate to Mailchimp’s website and click on the “Sign Up Free” button. You’ll notice that you can start with a free account – perfect for those dipping their toes into this pool of data-driven insights! For businesses with more expansive needs, there are also paid plans available. However, we’ve got to start somewhere, right? So, let’s stick with the free plan for now.

On signing up, you’ll need to enter basic details like your email address, username and password. Once done, you’ll receive an email from Mailchimp to activate your account. Click on the link in that email and voila! Your account is activated. You’re already one step closer to mastering the art of lead generation.

It’s time to put some flesh on these bones. Enter your business details, including your website and physical address. If you’re worrying about security – fear not! Mailchimp takes this seriously and your info is safe. Your business information aids in efficient mailing and also, quite importantly, aligns with anti-spam laws.

Up next? Creating an audience! Here’s where you’ll define your target demographic. Be it age, location, or interest patterns, this is where you get to narrow down the crowd and visualize your ideal customers.

To set up an audience, choose “Create Audience” from the dropdown under the “Audience” icon. You’ll then input details like audience name, default email, and message. Save your audience and sit tight.

And thus starts our journey of pairing Mailchimp with Snapchat Ads. You’ve made it through the first setup step. Let the magic of lead generation begin.

Step 2: Creating a Snapchat Ads account

Ready to get the ball rolling? Let’s dive into the next step – creating a Snapchat Ads account. This is the platform where you’ll create and manage your ad campaigns which directly target your Mailchimp audience. The need for a Snapchat Ads account is second to none, thanks to its ability to allow geotargeting, demographic targeting, and interest targeting of Snapchat’s 280 million daily active users worldwide.

First, you need to go to Snapchat’s Ads Manager. You can get there by following, clicking on the Get Started button, and then filling out the required information. Don’t worry; it’s a pretty straightforward process. Snapchat’s UI is user-friendly and easy to understand.

Here’s what you need to do:

  1. Fill in your business details.
  2. Specify your advertising goals.
  3. Agree to Snapchat’s business terms and conditions.

The entire process is self-explanatory. However, you may hit a bump or two along the way, which is why I’m here to guide you.

Once you’ve created your Snapchat Ads account, you’ll need to link it to your Mailchimp account. How’s that done? By creating a custom audience in Snapchat Ads Manager that syncs with your Mailchimp email list. I’ll go into more detail about that in the next section. We are progressing one step at a time, ensuring you get the best out of your lead generation strategy.

Setting up a Snapchat Ads account isn’t simply about switching on a tab. It’s the initial phase towards animating a profitable sales funnel that taps into the massive audience base of Snapchat.

It’s essential that you don’t rush through these setup processes. Take the time to understand each aspect, study the tools offered, and use them to your advantage. Following the right steps will set you up for lead generation success. We’re on this journey together, and the next stop is “Creating a Custom Audience.”

So hang tight, and stay tuned for what’s coming up next. You’re doing a great job, and you’re one step closer to mastering the art of lead generation with Snapchat Ads and Mailchimp. The learning curve might seem demanding, but trust me – it’s definitely worth taking the plunge.

Step 3: Linking your Mailchimp and Snapchat Ads accounts

After successfully setting up your Snapchat Ads account, it’s time for the next critical step in the process. We’re moving forward to linking your Mailchimp and Snapchat Ads accounts. This synergy is the bridge to better lead generation.

To start, ensure you’re logged onto both platforms. In your Snapchat Ads account, navigate to the ‘Settings’ tab. Select ‘Integrations’, then opt for Mailchimp from the list of options. You’ll see a dialogue box asking for your Mailchimp credentials. Key in the necessary information and hit ‘Link’.

Meanwhile, on the Mailchimp platform, go to the ‘Integrations’ tab. From the dropdown options, select Snapchat. Confirm the linkage request by logging in with your Snapchat Ads credentials. Agree to the terms, then click ‘Authorize’.

This intertwining of accounts sets up a cross-platform data transmission pathway. It’ll help harmonize insights from both platforms, boosting the efficiency of your lead generation and marketing tactics. You can now easily import your Mailchimp customer data into Snapchat Ads, assisting with ad targeting and custom audience creation.

With this newly formed link, the road to profit maximization becomes ever more evident. Your Mailchimp data not only informs but intensifies the reach and relevance of your Snapchat ad campaigns. This powerful toolset is what you need to propel your business to new heights.

However, bear in mind, discrepancies or issues might pop up while linking these accounts. Be patient, troubleshooting is part of the integration process. If needed, reach out to the support team available on both platforms.

We’ve now strung together a fundamental part of our lead generation strategy. Moving on, we ‘ll be focusing on customizing your ad sets and campaigns on Snapchat.

Step 4: Creating an ad campaign in Snapchat Ads

Now that we’ve linked our Mailchimp and Snapchat Ads accounts, it’s time to take the next step: creating our first ad campaign on Snapchat Ads. I’ll guide you straight into the details, ensuring you’re fully equipped to navigate this step yourself.

Start by clicking on the ‘Create Ads’ tab within your Snapchat Ads Manager. This is where you’ll find the option to start a new ad campaign. By selecting ‘Instant Create’, you can choose an objective that fits your marketing goals. These include objectives like website conversions, website visits, app installs, and more. It’s crucial to pick the objective that aligns with your overall marketing strategy.

After choosing the objective, you’ll move onto the ad set level. Here, you’ll identify your target audience. Snapchat Ads’ myriad targeting tools are potent. You can zero in on user demographics, interests, behaviors, or even a custom audience imported from Mailchimp. This is where the linking of our accounts really starts to pay off.

Now comes the fun part: Designing your ad creative. Based on the campaign objective you’ve chosen, Snapchat will suggest suitable ad formats. Dynamic, interactive ad formats like video and carousel ads may prove to be supremely effective depending on your objective. Keep the ad copy concise, engaging, and laser-focused on your call-to-action.

Let’s not forget about budgeting and scheduling. At the ‘Create Ad’ stage, you’ll decide on the budget per day or for the entire campaign. Plus, you’ll also set the start and end dates for the ad.

Though this may seem like a lot to process upfront, Snapchat’s user-friendly interface makes ad creation a breeze. So, step into it with confidence. We’re not done yet, stay tuned as we delve into optimizing and analyzing our Snapchat Ads results.

Step 5: Syncing your Mailchimp audience with Snapchat Ads

After mastering the art of setting up an ad campaign, I’d like to take you to the next critical task, that’s syncing your Mailchimp audience with Snapchat Ads. This strategy isn’t just a fancy feature but could potentially be a game-changer for your outreach. Linking Mailchimp to Snapchat allows for personalizing ad experiences for better lead generation, So let’s dive in!

It’s surprisingly simple to merge your Mailchimp audience with Snapchat Ads. Firstly, on your Snapchat Ads Manager, find and click on the ‘Audiences’ tab. It’ll prompt you to select ‘Create Audience’, then ‘Mailchimp Audience’. Here, click on ‘Authorize’ to grant Snapchat the necessary permissions to access your Mailchimp account.

Post authorization, you’re presented with a list of your Mailchimp audiences. Have a clear understanding of who your target audience is, since this could significantly streamline your marketing efforts. Choose the audience that aligns best with the ad campaign objectives you’re working on, then hit ‘Next’.

Remember, based on the audience size, the syncing process could take a while. Don’t fret! It’s entirely normal. Snapchat will notify you once the audience sync is successful. From then forward, any updates to your selected Mailchimp audience will automatically sync with Snapchat.

Be mindful that the minimum audience size for Snapchat Ads is 1,000. If the linked Mailchimp audience falls below this threshold, the ads won’t be delivered.

The magic arrives when Snapchat’s smart algorithm works together with your selection. The platform aids in reaching out to potential customers who are similar to your Mailchimp audience. It’s genuinely personalizing the ad experience for better lead generation.

Step 6: Launching your integrated Mailchimp and Snapchat Ads campaign

At this point, your Mailchimp audience is snugly linked to your Snapchat Ads Manager. It’s like having a power-packed strategic crossbow in your virtual marketing arsenal. But to truly maximize the potential of this alliance, you need to know how to hit the bullseye. So, how do you launch a successful integrated Mailchimp and Snapchat ad campaign?

Firstly, it’s essential to define the objectives of the campaign. Are you aiming to boost brand awareness? Or is driving sales more important? Clearly defining your campaign goals will guide your choices within the Ads Manager. It’ll influence the ad format, content, bid strategy, and even the call-to-action you’ll choose.

Once your objectives are set, it’s time to create the ad set. In Snapchat Ads Manager, navigate to the ‘Ad Sets’ section. You’ll find options to choose your audience, budget, and schedule. Select the Mailchimp audience you previously synced for targeting. Set a budget that aligns with your marketing strategy and choose a schedule that resonates with your audience’s online habits.

In your ad set, then create the ad. Choose a format – single image, single video, or Story Ad format. Next, add compelling ad content. Make your headline catchy, your text copy concise and persuasive, and don’t forget to add a call-to-action.

Finally, make sure to set up metrics tracking. Snapchat’s tracking pixels can help capture data related to customer behavior, page visits, and conversion rates. These metrics are invaluable in assessing the performance of your campaign and in making necessary tweaks.

Understand that this isn’t a set-and-forget process. You’ll need to monitor the campaign regularly, test its effectiveness, and tweak your strategy as needed for optimal results.

Remember, your campaign should reflect the unique identity of your brand and connect with the specific demographics you target. Start by thinking about what your audience wants or needs, then build an ad campaign around that intention.

The real beauty of integrated Mailchimp and Snapchat ads campaigns is not just in their creation, but in the constant evolution to match the ever-changing consumer behavior and market trends.


I’ve shown you how integrating Mailchimp with Snapchat Ads can step up your lead generation game. By defining campaign objectives, you’ll effectively guide your choices within the Ads Manager. Creating an ad set, choosing your audience, budget, schedule, ad format, and content has never been easier. Remember, it’s crucial to set up metrics tracking and regularly monitor and tweak your campaign for optimal results. Don’t forget – your campaign should embody your brand’s unique identity and connect with your target demographics. So, go ahead, seize the power of this integration, and watch your leads grow.

What will be the next step after integrating Mailchimp with Snapchat Ads?

After the integration, the next step is to launch your Ads’ campaign. You need to define the campaign objectives as it will guide your decisions within the Ads Manager.

How can I create an ad set?

Within the Ads Manager, you can create an ad set. It involves choosing the target audience, setting up the budget and schedule, and selecting the ad format and creative content.

Why is defining objectives important for my campaign?

Defining objectives is crucial as they guide your decisions taken within the Ads Manager. They help you focus on what you want to achieve and thus, helps in obtaining optimal results.

What is the role of metric tracking in my campaign?

Metric tracking is necessary to regularly monitor your campaign’s performance. It informs you about any necessary tweaks that need to be made to achieve better results.

How does the campaign reflect my brand’s unique identity?

Your campaign should be designed in a way that it reflects your brand’s unique identity. This helps in connecting with the specific demographic you aim to target. It’s all about communication your brand’s value proposition in a way that resonates with your audience.

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