Boosting SEO on ActiveCampaign: A Guide to Fixing Passive Voice

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You’re here because you’ve noticed your ActiveCampaign content is riddled with passive voice, and you’re not alone. It’s a common issue that can make your writing seem distant or impersonal. But don’t worry, there’s a solution.

ActiveCampaign’s powerful tools can help you transform your passive voice into active, engaging content. It’s not as hard as it may seem. With a few simple tips and tricks, you’ll be on your way to more compelling, SEO-optimized content in no time.

Why is Passive Voice a Problem in ActiveCampaign Content?

You might be wondering, why is passive voice an issue in ActiveCampaign content? Passive voice isn’t necessarily bad, but it can become a problem when used excessively. Using too much passive voice often leads to complex and hard-to-follow sentences. That’s a big no-no in the world of content marketing, where clarity and engagement are key.

First off, passive voice can make your content feel impersonal. Let’s face it, people love stories. They enjoy relating to the characters and experiencing their journey. But when you use passive voice too much, you’re distancing the reader from the story you’re trying to tell. The experience becomes something that’s happening rather than something they’re a part of. It’s like watching a movie with binoculars. You’re still seeing the action, but you’re far removed from it.

Second, passive voice tends to drag your sentences out. This can lead to compound sentences that can make your points harder to deliver. Instead of sharp, impactful statements, you end up with convoluted explanations. You want your readers to breeze through your content, not trudge through it.

Lastly, from an SEO perspective, active voice is always better. Google prefers content written in an active voice. Rest assured, your content becomes more appealing to both your audience and search engines when written in the active voice.

Let’s illustrate those points. Here’s a passive voice sentence:

The email campaign was created by John.

Here’s the active voice version:

John created the email campaign.

The active sentence is concise, clear, and direct. Plus, it emphasizes John, making him the focal point. That’s essential when you’re aiming for engaging and attractive content.

So, should you totally abandon passive voice? No. You should use it selectively. Knowing when to use passive or active voice is part of the art of effective writing. Remember, balanced and diverse language use results in more compelling, personal, and SEO-optimized content.

How Passive Voice Impacts the Reader’s Experience

When your content leans heavily on passive voice, it’s likely your readers are missing out. Passive voice diminishes the reader’s experience through several key means. Let’s take a closer look at the damage it can cause.

Passive voice can lead to confusion. Your readers need to decipher who’s doing what – the sentence structure isn’t instantly clear. On the other side, active voice directly states the action and the doer, making for a smoother flow.

Take the sentence “The email campaign was created by the marketing team.” When written in active voice, this becomes “The marketing team created the email campaign.” Here, the marketing team – the subject of your sentence – hits your reader first. Your reader then immediately understands who’s doing what. See the difference?

Passive voice also builds distance. Distance between you, your content, and your reader. By failing to specify the acting subject in your sentence, you inadvertently create a gap. A gap between your reader and the story you aim to convey. Contrarily, active voice invites readers into the narrative.

Consider SEO. The algorithms crawling your content favor directness, simplicity – hallmarks of active voice. Google prefers active voice. So, even if your readers manage to push past your passive sentences, you still might not rank as desired.

From a stylistic viewpoint, passive voice encourages verbosity. You’re not being concise. Complex and lengthy sentences are the byproduct of relying too heavily on passive voice. Active sentences, however, are leaner, and they make points more efficiently.

In a nutshell, passive voice can harm your reader’s experience in multifaceted ways. It muddles the plot, distances the story, hurts your SEO efforts and encourages verbosity.

You see why it’s essential to minimize its use. Therefore, vigilant editing to check for passive voice and transforming it into an active voice is a good writing practice. And remember, Google’s algorithm prefers it that way. It’ll help keep your content engaging and improve your ranking.

Understanding the Difference Between Active and Passive Voice

In a quest to enhance your written content, it’s crucial to understand the primary distinction between active and passive voice. This understanding can significantly influence your experience and the reader’s engagement with your content.

Think of active voice as a direct approach. The subject of the sentence is the actor or the doer. So, if you say, “Michael threw the ball,” Michael is the subject doing the action – throwing. When you use the active voice, there’s no mistaking who’s responsible for the action.

On the contrary, the passive voice switches things around a bit. Here, the subject becomes the receiver of the action. If you were to transform the previous sentence into passive voice, it would read, “The ball was thrown by Michael.” Notice how the ball, the object in the active sentence, has now assumed the subject’s position. It’s evident that the passive voice, though grammatically correct, feels a little more cumbersome and detached.

From an SEO perspective, search engines like Google prefer active voice. It’s straightforward, concise, and brings clarity for the readers. Passive voice can indeed cause confusion and distance between your reader and the context. It’s worth noting that verbose sentences with intricate structures seldom win over simple, concise alternatives.

An unexpected fact about active and passive voice is that in some instances, passive voice may be the better option. When you want to intentionally obscure the actor or place emphasis on the action over the actor, passive voice serves excellently.

Admittedly, this can feel like a tough balance to achieve. But don’t panic! By keeping the mentioned points in mind, with practice, you’ll quickly grow accustomed to identifying and correcting instances of passive voice in your writing. Remember, it’s not about completely abolishing the passive voice; it’s about knowing when to use it effectively and when not to. It’s transformative for your reader experience and your content’s ranking in SEO.

Stay tuned to this article series on ‘ActiveCampaign: How To Fix Passive Voice.’ The upcoming sections will offer practical tips and methods to help detect and rectify instances of passive voice in your writing.

Tips to Identify Passive Voice in Your ActiveCampaign Content

To enhance your SEO ranking and provide clarity for your readers, you’ll need a keen eye for spotting passive voice in your ActiveCampaign content. It’s not as daunting as it may at first appear.

Here are key strategies to help you on your way:

1. Look for ‘to be’ verb forms.

Passive voice often utilizes verb forms like ‘is’, ‘are’, ‘was’, ‘were’, ‘be’, ‘been’, or ‘being’. When paired with past participles, this is often a telltale sign of passive voice.

2. Detect the ‘doer’ of the action.

If you can’t identify the actor performing the action, or if the actor appears at the end of the sentence instead of the beginning, it’s typically an instance of passive voice.

3. Search for ‘by’ phrases.

Every time you see a ‘by’ phrase following the verb, it’s worthy of a second look. These phrases can indicate passive voice.

Use an example:

Consider the sentence ‘An email campaign was initiated by the team.’ In this case, the action – initiating an email campaign – is taken by the team and the ‘by’ phrase comes after the verb ‘initiated’. By rewriting the sentence in active voice, you would have ‘The team initiated an email campaign.’

4. Trust in technology.

Believe it or not, technology can be a great ally in detecting passive voice. Recent advances have brought us tools capable of pointing out instances of passive voice in your writing. An example of this is the Grammarly tool but there are many others to choose. These are not infallible, but they can be excellent aids.

Guidelines for passive voice detection are handy but always remember – there are instances where passive voice is preferable. When the performer of the action is unknown or when the action itself takes prominence, passive voice is a powerful tool to utilize. Use these tips as aids, not absolutes in your quest to improving your ActiveCampaign content for the search engines and most importantly, your readers.

How to Fix Passive Voice in ActiveCampaign

Correcting passive voice may seem challenging, but don’t get distressed – it’s manageable. Here are some techniques:

Reframe the Sentence Makeover: Look for the ‘doer’ of the action in your sentence. Move the object of the sentence to the start, giving it a more vital role. This shift enables a more direct relationship between subject and action.

For instance, consider the sentence in passive voice, ‘The product is loved by customers.’ To convert this into active voice, you’d rephrase it as, ‘Customers love the product.’ Notice how this sentence is now snappier and easier to understand? It’s also much more SEO-friendly.

Utilize Technology Tools: Software like Grammarly can be your best buddy while refining your content. These tools not only identify passive voice but also suggest alternatives. While they’re not flawless, they can significantly smoothen the process of transforming passive sentences into active ones.

Remember, active voice may improve SEO rankings and reader clarity. But don’t chuck out passive voice completely. There are instances where it proves more suitable:

  • When the doer is not significant, or is unknown.
  • If you want to emphasise on the action over who performed it.

So, don’t treat these tips as inflexible rules. Think of them as guidelines to enhance your ActiveCampaign content. Observe your sentences. Test them. Apply these suggestions where appropriate. Remember, the ultimate goal is to create engaging, clear content that resonates with your audience.

See, editing passive voice isn’t that daunting, right? You’re well on your way towards clearer, crisper ActiveCampaign communications.

Using Active Voice for Engaging and Personalized Content

When creating content on ActiveCampaign, your primary aim should be to engage and connect with your readers. Doing so requires the use of active voice – a key element in crafting compelling and personable content.

Active voice brings life to your writing. Unlike passive voice which often sounds detached and impersonal, active voice infuses a human touch into your content. In this form, the subject of the sentence performs the action. Not only does it make your text more concise, but it also enhances clarity and makes reading a more interactive experience. With active voice, your readers perceive an immediate and direct conversation with you. That’s the sort of connection you want to build with your audience.

Here’s a quick comparison to illustrate:

  • Passive voice: A new feature was added by ActiveCampaign.
  • Active voice: ActiveCampaign added a new feature.

The active voice sentence is not only shorter but also presents the doer (ActiveCampaign) and action (added) upfront. It’s direct, it’s lively, and easy to comprehend quickly.

But how can you spot passive instances in your text? Look for sentences where the object (receiver of action) comes before the verb (action). In most cases, these sentences will have the auxiliary verb “be” (is, am, are, was, were) followed by a past participle.

It’s also essential to remember that ActiveCampaign is not just about emails. The platform includes CRM, site messaging, SMS, and other features. So, keep in mind that active voice applies to all content types, be it blog posts, newsletters, or product descriptions. This consistency helps in crafting a uniform brand image.

The Importance of SEO-Optimized Content in ActiveCampaign

As you move further into ActiveCampaign and start creating various types of content, an understanding of SEO optimization (Search Engine Optimization) becomes vital. It’s what helps align your content with the wants and needs of your audience.

SEO has the power to drive traffic and engage readers. By optimizing your content, you benefit in two key ways: better search engine rankings and increased visibility. Remember, the end game isn’t just about being found – it’s about being found by the right people.

To cement your brand image uniformly across your content, the utilization of active voice becomes a critical factor. Active voice, when combined with good SEO practices, boosts the effectiveness of your content. It amplifies clarity, makes the content more relatable, and enhances reader interaction.

In an ActiveCampaign environment, passive instances can drain the life out of your content. They often lead to verbose, less engaging text, that can hurt your SEO rankings. As such, consistent use of active voice is essential.

Active voice usage in SEO does not involve only the mechanical act of using action verbs in your sentences. It’s about making your content dynamic and engaging. It’s the difference between “The ball was thrown by Bill” and “Bill threw the ball.” The first is passive. The second, active. Such subtleties can greatly affect how your content connects with your readers, impacting your SEO results.

Hence, it’s clear: clarity, conciseness, and consistency in employing the active voice are critical in content creation on ActiveCampaign. And don’t forget the role SEO plays. Optimizing each piece of content will elevate its effectiveness, giving you maximum bang for your buck.


So you’ve seen how crucial active voice is in your ActiveCampaign content. It’s not just about grammar rules, it’s about SEO and engaging your audience. With active voice, your content shines, it’s clear and relatable. Passive voice? It’s a dampener, hurting your SEO and dulling your message. Remember, SEO isn’t just about keywords, it’s also about readability and user experience. So don’t let passive voice sneak into your content. Keep it active, keep it engaging and watch your visibility soar. Your readers will thank you and so will your SEO rankings.

Why is active voice important in content creation?

Active voice vitalizes content by adding clarity and relatability which enhances reader interaction. Furthermore, active voice in content creation strengthens your SEO, which in turn boosts visibility and drives more traffic to your content.

How can SEO optimization impact content in ActiveCampaign?

SEO optimization aligns your content with what your audience is searching for. This can greatly increase the visibility of your content, leading to better search engine rankings and higher engagement with readers.

How does active voice combine with SEO practices for effective content creation?

Active voice, coupled with good SEO practices, increases the effectiveness of your content by increasing clarity, relatability, and reader interaction. It also improves SEO by elevating your content’s visibility and engagement.

What’s the disadvantage of using passive voice in an ActiveCampaign environment?

Passive voice can potentially drain the life out of your content by decreasing its clarity and making it less engaging to readers. This results in harming your SEO rankings within an ActiveCampaign environment.

Why is the consistent use of active voice essential?

Consistent use of active voice is essential as it promotes clarity and conciseness in your content. It also maintains the level of engagement of your readers, which is beneficial for your overall SEO ranking.

Why does the article emphasize the role of clarity, conciseness, consistency, and SEO optimization in content creation on ActiveCampaign?

The article stresses these aspects because they are fundamental to creating effective content on ActiveCampaign. They enhance reader engagement, improve search engine rankings, and in turn, boost the content’s visibility, leading to increased traffic.

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