Cost Analysis: How Much Does It Cost to Upgrade Your ActiveCampaign Plan?

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So you’re using ActiveCampaign and it’s going great. But you’re wondering, “How much will it cost me to upgrade?” It’s a valid question and one that deserves a clear answer.

Upgrading your ActiveCampaign account can unlock a host of new features and benefits. But, understanding the cost implications is crucial before you take the leap.

In this article, we’ll break down the costs associated with upgrading your ActiveCampaign subscription. We’ll also touch on what you’ll get in return for your investment. So, let’s dive in and find out if an upgrade is worth the extra cost.

Understanding ActiveCampaign Plans

Diving into ActiveCampaign plans, it’s crucial to note that they are structured according to different business needs and budgets. They’re inclusively designed to cater to all types of businesses whether small, medium, or large scale. Let’s pave the way to understanding them in-depth.

ActiveCampaign offers four plan levels. Each tier provides a different array of features, so you can find the right fit for your company’s specific needs.

  • The Lite plan is designed for small businesses that need basic email marketing.
  • The Plus plan, a step up from Lite, integrates marketing automation and CRM tools.
  • The Professional plan expands further offering website messaging and machine learning.
  • The Enterprise plan, the topmost tier, comes with a hi-touch onboarding program and a dedicated account rep.

Here’s a simplified look at what each tier costs based on a subscriber list of up to 500 contacts:

PlanMonthly Cost

Each plan is priced incrementally, reflecting the increasing features and benefits they offer. Remember, the atop listed prices are based on a monthly commitment. Upgrading from one level to another results in more tools at your disposal, but of course, paves the way for more expenditure.

So before outside-busting into an upgrade, keenly understand the specific benefits associated with each plan, evaluate your usage, and decide whether the additional tools and features suffice the costs. It’s entirely dependent on your needs and resources—there’s no one-size-fits-all solution.

As you gauge your needs remember this, an upgrade means more than just a step up; it’s a strategic move that can enhance your capabilities, streamline your operations, and drive your business growth significantly.

From all these details, the question still ensues, is an upgrade worth the extra cost? Let’s dive deeper into this conundrum on the latter part of our discussion. Yet another layer unfolds with enticing possibilities of ActiveCampaing changes to explore further.

Free Plan vs. Paid Plan

Now that we’ve shed some light on the different ActiveCampaign plans, let’s dig deeper and compare the Free plan and the Paid plans. This kind of analysis will provide you with concrete insights and help you decide which option meets your requirements best.

Start by considering the Free plan. If you’re just starting out or running a small business with limited resources, it could seem like the best choice. It gives access to basic features such as email marketing, limited automation, and chat/email support. But remember, it’s limited by nature and might not suffice as your business grows.

On the other end of the spectrum, we have the Paid plans: Lite, Plus, Professional, and Enterprise. These offer advanced features and capabilities beyond those available in the Free plan. For instance, an upgrade to the Lite plan affords you unlimited sending, email marketing, marketing automation, chat and email support, which are all limitations of the Free plan.

But note, the more advanced the plan, the higher the cost. Let’s put this into perspective:

PlanStarting Price

As you can see, there’s a substantial cost difference between the Free and Paid plans but remember, there’s more value on offer. Paid plans not only provide all features in the Free plan but you also get extras like CRM functionality, custom reporting, user permissions, integrations, and many more.

On top of these, customer service and technical support are critical elements to consider. With the Free plan, you only get chat and email support. This could be a pain point if your issues aren’t resolved in a timely manner. Upgrading to a paid plan delivers better service, with the higher the plan, the higher the service level. For instance, the Enterprise plan provides a dedicated account rep and phone support.

Every business has unique needs which is why there isn’t a one-size fits all when it comes to choosing an ActiveCampaign plan. Assessing your specific needs and resources, alongside the value of the enhanced features and superior customer support on offer could help in making an informed decision. While the Free plan could work now, it’s worth pondering on how much the upgrade to Paid plans could future proof your business.

Pricing Tiers and Features

Diving deeper into ActiveCampaign’s pricing model, it’s clear that there are four key tiers: Lite, Plus, Professional, and Enterprise. Each tier unlocks new potential for your business, granting you access to a variety of tools and resources.

Starting with the Lite plan, it’s the most economical, priced at $9 per month. It’s excellent for small and sprouting businesses. Why? The lite plan equips you with all the standard features you need to kick off your email marketing campaign. These include email marketing, unlimited sending, chat and email support, along with up to three users.

Then, there’s the Plus plan, aptly priced at $49 per month. It builds upon the foundations laid by the Lite plan. Enhancing the users’ experience with CRM, lead and contact scoring, custom user permissions, along with up to 25 users. The return of investment with this package is unmissable.

Standing above Plus, we’ve got the Professional Plan, coming at $129 per month. It takes steps further. Benefits such as predictive sending and win probabilities pop up with this package. It’s like Plus on steroids, suiting mid-to-large sized businesses with a budget to match.

Lastly, there’s the heavyweight, the Enterprise Plan, priced at $229 per month. It’s the ultimate package. It offers all the features of the previous tiers, then some. Custom reporting, free design services, and phone support illustrate the robust capabilities of this plan.

Let’s look at this more clearly in the table below:

Pricing TierPrice/monthWho it suits
Lite$9Small businesses
Plus$49Growing businesses
Professional$129Mid-to-large sized businesses
Enterprise$229Large, established businesses

However, keep in mind that all prices are based on a subscription of up to 500 contacts. ActiveCampaign’s pricing adjusts according to the number of contacts. The right plan for you aligns with the scale of your business and the scope of your email marketing ambitions. Your choice should reflect your business’s size, growth rate, and the complexity of your email campaigns.

Basic Plan

The ActiveCampaign Basic plan, also known as the Lite plan, is your starting point. This plan is where most small businesses kickstart their email marketing journey. It’s the most economical choice if you are running a small business or just starting and budgeting is your top priority.

Included in the Basic plan are all the fundamental features you would need, such as unlimited emails, email campaign support, and subscription form builds. Perhaps you’re wondering how vast your email list can be. With the Basic plan, you’re allowed up to 500 contacts. Beyond that, you’ll have an increment in your monthly fee.

The Basic plan could cost you anywhere from $9 to $229 per month, depending on the size of your contact list. Let’s take a closer look at these figures within a table.

Contact List SizeMonthly Cost
Up to 500$9

These numbers give a clear picture of how your costs would increment with the increase in your contact list size.

What might strike you about the Basic plan is the absence of some features like customer relationship management (CRM) tools. Don’t fret, it’s tailored for those budding businesses that require a simple, uncomplicated email marketing solution without any sophisticated features to confuse you or eat into your time or budget.

Remember, the purpose of this plan is to handle the basics of email marketing. It’s an ideal starting point, yet its feature range might not satiate your growing business needs. As your business operations expand, you will likely need to upgrade your plan.

Next, we will delve into details about the Plus plan, the next tier after Basic, exploring what potential upgrades you could benefit from as you elevate your business.

Plus Plan

Taking a step up from the Lite plan, you’ll find the Plus Plan. This tier is designed for businesses that are outgrowing the rudimentary email marketing tools and need enhanced business automation capabilities. But how much more does it cost, and what additional features do you get when you upgrade to the Plus Plan?

The price of the Plus Plan starts at $49 per month for up to 500 contacts. As your contact list grows, so does the pricing. Here’s a quick snapshot:

ContactsMonthly Price

In essence, the bigger your contact list, the bigger your bill. It’s important to consider the balance between your contact list size and the utilities you’ll garner from the advanced features.

With the Plus Plan, not only do you get all features from the Lite Plan, but also some extra perks. This includes advanced CRM with custom sales automation, SMS marketing, an unlimited sending capacity, and powerful integrations like Facebook Custom Audiences.

Another major advantage of the Plus Plan is its customer segmentation capability. This allows you to target audiences in a more personalized manner. In the fast-paced world of email marketing, personalized communication can drive engagement and make your campaigns more effective.

So, if you’re a rapidly growing business that needs more from your email marketing campaign platform, or if detailed customer segmentation and advanced CRM are part of your arsenal, the Plus Plan is indeed for you.

Before jumping in, give some thought to whether these enhanced capabilities are what your business really needs. Trust us, there’s a lot to gain from an upgrade, but make sure it aligns with your business’s growth and marketing objectives.

Professional Plan

Moving up the tier, ActiveCampaign’s Professional Plan includes everything from the Plus Plan with some additional features designed to enhance business optimization. It’s packed with even more powerful tools, perfecting the balacnce between affordability and high-grade email marketing capabilities.

For instance, acquiring the Professional Plan lets you unlock machine learning capabilities. You’ll be privy to Win Probability—a tool that uses state-of-the-art AI to predict the odds of deal closure. Is it not handy to have an insight into the success probability of your potential deals?

On top of that, this plan adds Predictive Content & Sending features to your arsenal. These tools analyze your audience’s past behavior and activities to craft and distribute the most engaging content at the right time. You’ll be operating email marketing at a whole new level of customization.

Attributing business revenues to marketing efforts is crucial, and ActiveCampaign recognizes this. Inclusion of Attribution features, exclusive in Professional Plan, allows you to track sales interactions in connection with your campaigns. This empowers you to highlight successful endeavors, tweak underperforming campaigns, and optimize your overall business marketing strategy.

The Professional Plan sets you back $159 per month, if billed annually, for up to 500 contacts. Keep in mind, higher the number of contacts, higher will be the costs. However, the advanced features are designed to maximize your marketing efforts and by extension, your ROI. Weigh the costs carefully with your business’s growth, scalability, and the need for advanced optimization before making a decision.

Here’s a quick dekko at the Professional Plan’s key features mapped against its cost for different contact base:

Contact BaseMonthly Cost (Annual Billing)

Enterprise Plan

Time to explore the biggest player in the ActiveCampaign universe – the Enterprise plan. Catering to the larger end of the spectrum, this plan is specifically designed for businesses with extensive contact bases and a desire for superior optimization.

The Enterprise Plan leapfrogs the Professional Plan. It’s topped up with benefits galore. In addition to everything that the Professional Plan offers, the Enterprise Plan features:

  • Custom Domain
  • Custom Mailserver Domain
  • Dedicated Account Representative
  • Advanced Reporting Features
  • Free Design Services
  • Uptime SLA

These bells and whistles are for you if your business needs very specific control over its email domain and {user}experience.

Let’s talk money now. The Enterprise Plan pricing starts at $279 per month for up to 500 contacts. With a flexible pricing model, every increase in your contact base sees a proportional increase in your monthly cost.

What’s the catch? There is none. This plan offers top-tier, state-of-the-art features, and with that comes an elevated price. But remember to weigh this cost against your business’s growth, scalability, and the need for advanced optimization before making a decision.

Don’t forget that while contacting your dedicated account representative may cost you some time, your overall experience and the advantage of free design services should help you considerably offset this time commitment. With this plan, your ambitions can scale as high as your business does, with no ceiling in sight.

So, are you ready to plunge into the powerful world of the ActiveCampaign Enterprise Plan? It’s a step up, but potentially a valuable one for the right business.

Which Plan is Right for You?

Delving deeper into the world of ActiveCampaign plans, it’s crucial to match the right plan to your business goals. Remember: your chosen plan must align with your business size, growth trajectory and marketing ambitions. Let’s take an overview of these plans and who’d benefit most from each.

The Lite Plan, the most economically-friendly package, suits fledgling businesses testing the digital marketing waters. You’ll have access to essential features such as email marketing, marketing automation, and chat to help cement your burgeoning online presence. It’s a spectacular starting point!

Next up, the Plus Plan. Are you seeing consistent growth? This could be your ideal choice. It builds upon the Lite Plan – extending its features to include CRM with sales automation, landing pages, and even customer user permissions. These additions focus on scaling up your online efforts while maintaining control.

Thirdly, the Professional Plan is targeted at established businesses seeking to streamline their processes. It introduces machine learning into their marketing toolkit for better optimization, segmentation, and targeting. Not to mention the predictive content and sending features which are a game changer for data-driven adventurers!

Last but not least, the high-tier Enterprise Plan offers all you could desire for top-tier marketing prowess. Advanced features such as custom domain, custom mailserver domain, dedicated account representative, advanced reporting features, free design services, and an uptime SLA are bundled into this offering. It’s perfect for businesses with an extensive contact base and a craving for unbeatable optimization.

Pricing wise, plans start as low as $15/ per month for Lite and rocket up to $279/month for the Enterprise Plan. A flexible model that can be scaled according to your contact base is on the table. You can opt to pay monthly or with sweeping annual payments.

Let’s breakdown the costs :

PlanStarting Price Per Month

Remember, weigh the costs against your business growth, scalability, and need for advanced features. It’s a defining moment in charting the success path of your business.


So there you have it. Upgrading your ActiveCampaign plan isn’t just about the added cost—it’s about aligning those costs with your business’s growth, scalability, and need for advanced features. From the Lite plan to the Enterprise plan, there’s a tier that fits your business’s needs and budget. Remember, the most economical option starts at $15 per month, while the top-tier plan reaches up to $279 per month. It’s not about choosing the most expensive plan, but the one that offers the best value for your business. So take a moment, weigh your options, and make the decision that’ll best propel your business forward. After all, it’s your business’s future we’re talking about. Make it count.

Q1: What are the ActiveCampaign plans discussed in the article?

The article discusses four ActiveCampaign plans: Lite, Plus, Professional, and Enterprise. Each plan caters to businesses of different sizes and offers varying features.

Q2: How much does each plan of ActiveCampaign cost?

Pricing for ActiveCampaign plans starts at $15/month for the Lite plan, with costs increasing for more advanced plans. The most expensive, the Enterprise plan, costs $279/month.

Q3: Which ActiveCampaign plan is most suitable for small businesses?

The Lite plan is most suitable for small businesses as it’s the most economical and meets the basic needs of smaller operations.

Q4: What plan is advised for businesses that are growing?

The Plus plan, which builds upon the features of the Lite plan, is ideal for growing businesses that require more advanced capabilities.

Q5: When should a business consider the Enterprise plan?

Businesses with a large contact base and the need for the most advanced features should consider the Enterprise plan.

Q6: What should businesses consider before choosing an ActiveCampaign plan?

Businesses should carefully consider their growth, scalability, and the need for advanced features in conjunction with the cost of these plans before making a decision.

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