“Effective Strategies to Secure ActiveCampaign at a Low Cost”

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Looking to get ActiveCampaign for cheap? You’ve come to the right place. We know it’s essential to stay on top of your email marketing game, and ActiveCampaign is a tool that can definitely help with that. But, we also know that the cost can be a barrier for some.

No worries, though. We’ve got your back. In this article, we’ll share some top-notch strategies to help you get ActiveCampaign for a bargain. Whether you’re a small business owner, a freelancer, or a marketing guru, these tips will surely come in handy.

So, let’s dive right in. It’s time to start saving on your ActiveCampaign subscription, and we’re here to guide you every step of the way.

Why ActiveCampaign?

First things first, you may be thinking, “Why choose ActiveCampaign?” There’s a simple truth to it — ActiveCampaign is not just an email marketing tool. It’s way more than that. It’s a fully-featured customer experience platform. A place that can integrate email marketing, marketing automation, sales automation, and CRM in a streamlined package.

One key feature is its dedicated site tracking. This mechanism tracks your contacts’ behavior on your site, providing you with invaluable data for personalization. You can target your customers in a whole new light. Remember, data is the key in today’s marketing world!

ActiveCampaign also thrives in advanced segmentation. Grouping contacts based on contact data, behaviors, interactions, social data and more, nothing is too complex. The ability to send the right message— at the right time— is priceless.

Furthermore, ActiveCampaign boasts automation maps. It is a visual builder that helps you understand your marketing process better. You see the path your contacts follow. You know exactly where to tweak your marketing efforts.

Let’s not forget email testing. Before launching your campaign, wouldn’t you like to see how your email performs? ActiveCampaign displays spam scores and predicts how different inboxes will display your email. Talk about getting it right the first time!

Site trackingPersonalized Customer Interactions
Advanced segmentationGrouping contacts based on behavior
Automation mapsVisualizes marketing process
Email testingBetter Email Deliverability

With these features and more, ActiveCampaign has the capacity to take your business to another level. But the cost can be a roadblock. Hence, let’s delve into the next section about how to get ActiveCampaign for a cheaper price.

The Importance of Email Marketing

Email Marketing, far from being obsolete, remains an essential tool in your marketing toolset. Regardless of your industry or the size of your business, it’s likely that email marketing occupies a central place in your communications strategy.

Consider this: research by Statista indicates that by 2025, the number of email users worldwide will grow to 4.6 billion. That’s more than half of the world’s population!

YearEstimated Email Users (billion)

But it’s not just about amassing an audience. Engaging your existing customer base through targeted, personalized content can yield impressive returns on investment (ROI). When you tailor your messaging to individual customers, you’re likely to increase retention rates, drive up customer lifetime value, and spur repeat purchases.

Here’s where platforms like ActiveCampaign can revolutionize your approach. ActiveCampaign’s features, such as advanced segmentation and email testing, allow you to personalize customer interactions and improve email deliverability significantly. With the help of such a platform, the right email to the right person at the right time is no longer a lofty aspiration but a reality within your reach.

It’s understandable that you might be facing budget constraints, but don’t let cost deter you from leveraging the benefits of ActiveCampaign. In the forthcoming sections, we’ll explore the various ways you can get ActiveCampaign for a cheaper price. You’ll find that the investment is well worth it, given its potential to magnify your email marketing effectiveness.

While implementing ActiveCampaign in your business, remember to track site behaviors, group contacts based on behavior, and use automation maps to visualize marketing processes. This will optimize your customer experience, making your email marketing strategy even more impactful.

Pricing Plans of ActiveCampaign

Unraveling the mystery of ActiveCampaign’s pricing may seem daunting at first. However, when you dive into it, you’ll find it’s designed to accommodate a variety of budgets and marketing needs.

ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. While each plan includes email marketing, marketing automation, and unlimited sending, they vary in terms of additional features and services.

To help you grasp the pricing models better, let’s take a closer look at each package:

  • Lite Plan: The Lite Plan serves as the entry-level package. It’s ideal for small businesses or startups testing out email marketing. You’ll receive basic newsletter capabilities, marketing automation, and chat/email support here. The price starts at $9 per month.
  • Plus Plan: The Plus Plan is a step up from the Lite. As well as the features from the Lite Plan, you’ll gain CRM with sales automation, contact scoring, and more. This package is perfect for growing companies with expanding marketing needs. It’s priced from $49 per month.
  • Professional Plan: Next is the Professional Plan. This one offers everything in the Plus Plan, but with machine learning features, predictive content and sending, and more. It’s geared towards businesses with more advanced marketing strategies. The cost begins at $129 each month.
  • Enterprise Plan: The ultimate package is the Enterprise Plan. Including all features from other plans, it gives access to custom reporting, dedicated account representative, and other high-level services. This grade caters to businesses with large-scale, complex marketing campaigns. Its price is from $229 per month.

Remember, your choice should align with your business goals and budget constraints. You can always upgrade your plan as your business grows and your marketing needs evolve. Keep in mind that finding ways to get ActiveCampaign for cheaper isn’t about settling for a lower-tier plan, but about finding the plan best suited to your needs.

Below is the pricing breakdown for better understanding:

Pricing PlansStarting PriceBest Suited For
Lite$9/monthSmall businesses
Plus$49/monthGrowing companies
Professional$129/monthAdvanced marketing strategies
Enterprise$229/monthLarge-scale, complex campaigns

Strategies to Get ActiveCampaign for Cheap

ActiveCampaign is lauded as one of the most comprehensive email marketing platforms around, but is it achievable on a budget? As a matter of fact, it is! We’re here to illuminate a path to optimal value without slamming your wallet.

First off, understanding ActiveCampaign’s features and capabilities is crucial. You should gather what suits your business needs, so you don’t burn cash on unnecessary elements. Use your free trial period! It’s a 14-day opportunity to play around with the platform and decide what features are essential for your marketing strategy.

Remember, sometimes less is more. Take a look at the pricing table:

Pricing PlanEmail ContactsFeatures
Lite500Basic automation, email marketing
Plus500Everything in Lite plus CRM, lead scoring
Professional500Everything in Plus plus site messages and in-depth onboarding
Enterprise500Everything in Professional plus custom reporting and advanced features

The Lite plan is priced lower than the others and offers functionalities that cater to start-ups and small businesses. The Plus plan? It’s the sweet spot! It gives you more significant features without breaking the bank. On the other hand, the Professional and Enterprise plans could be worth considering as your business evolves.

Secondly, see if your business fits into a non-profit or educational institution category. If you do, good news! ActiveCampaign offers discounts for these two areas. Reach out to their support team for more information and potential savings you could apply.

The annual billing option can be a savvy move, too! Ring the budget bell because opting for annual instead of monthly payments could knock the overall cost down by about 30%.

Lastly, consider upgrading when necessary. Upgrading when your business outgrows your current plan may mean a higher price tag. But, you also gain access to features that can further drive your business growth. Hence, judicious upgrading could turn out to be more cost-effective in the long run.

Tip 1: Take Advantage of the Free Trial

Running through the free trial period should be your first step in sourcing ActiveCampaign for cheaper. Why? Well, it provides a unique opportunity to familiarize yourself with the platform and its key features. Essentially, it’s like a ‘try before you buy’ bargain where you don’t spend a single buck but get hands-on experience.

Choose to start your journey with ActiveCampaign’s 14-day free trial. This no-cost introductory period allows you to understand your requirements and make an informed decision. Quite literally, you can test the waters before making an investment.

The free period isn’t just about trying out the platform; it’s more of a learning phase. During this time, you get to understand which features you’ll use frequently and which ones aren’t as crucial for you or your business. This period essentially influences your decision on choosing the right plan and avoiding paying for features you don’t necessarily need.

Furthermore, you shouldn’t rush through this exploration phase. Consider it just as you would an important business decision. Make time to work through the features, try them, understand them and then decide if they align with your marketing needs.

When you’re going through the free trial, take note of your most-used features. Then, assess whether the basic Lite plan can meet your needs or if seeking a higher plan makes more sense. Point is, the trial period shines a spotlight on what you truly need from ActiveCampaign. By complementing this acquired knowledge with your budgetary constraints, you could end up getting ActiveCampaign for a lot cheaper than you initially thought.

Remember, jumping into paying for a plan without understanding what it has to offer won’t do your business or your finances any good. So take a good look around in this trial phase. It forms the foundation for understanding ActiveCampaign and how it aligns with your needs.

Tip 2: Consider Switching to Annual Billing

When pondering on how to get ActiveCampaign for less, switching to annual billing is a key trick you shouldn’t overlook. Though it might seem like a hefty commitment at first glance, opting for annual billing can provide noteworthy cost savings.

Annual billing, as opposed to monthly billing, offers a generous discount rate. By paying upfront for the year, you’re allowing yourself a more economical setup. ActiveCampaign incentives such Annual plan can mean sizable savings for your business.

Annual savings attributed to ActiveCampaign billing options can be portrayed in the following markdown table:

Plan TypeMonthly BillingAnnual BillingSavings Per Year

*Data provided by ActiveCampaign Pricing Page, prices may vary.

Admittedly, switching to annual billing requires an upfront investment but it’s worth the price for the substantial savings in long-run. Therefore, building a solid financial plan that accommodates this change can be beneficial.

You can start with a monthly plan during your trial period to gauge the service’s effectiveness and its alignment with your business needs. Once you are comfortable with the features and the improvements seen in your marketing strategy, you can then switch to an annual plan for the same service tier and grab those savings at one go.

Remember, it’s not rushing into decisions, but about doing what brings the most value to your business. If annual commitments seem daunting, just know that it’s a standard practice promising beneficial returns for those who have made an effort to understand their needs. With ActiveCampaign, you’re given the flexibility and options to devise the billing method that suits you best.

Tip 3: Look for ActiveCampaign Discounts or Coupons

Don’t neglect discounts and couponswhen you’re on the hunt for cost savings. You may not know this, but ActiveCampaign regularly offers promotional public and private deals. This includes coupons, seasonal sales, or special discounts for nonprofit organizations and educational institutions.

To obtain these ActiveCampaign discounts or coupons, it’s recommended to regularly check their official website and sign up for their newsletter. Receiving these updates direct into your inbox allows you to stay on top of their latest offers. Do not overlook their social media platforms such as Facebook, Twitter, and LinkedIn where they often post promotional advertisements and updates.

You may also find that some industry-specific blogs, forums, or coupon aggregator sites share unique ActiveCampaign codes and deals, helping you make a significant savings on your subscription. But of course, always verify that these discounts are legitimate and check the fine print for any terms or hidden conditions.

Like the idea of switching to annual billing to make some savings, the use of discounts or coupons for your ActiveCampaign subscription requires understanding your business needs and making smart, informed decisions.

Remember though, it’s not just about the cost. Determine if the savings from these discounts fit into your existing budget and see if the benefits of the provided services match the needs of your business.

Remember, you’re not cheating by actively seeking these discounts. It’s simply good business practice. With an understanding of what your business needs, you’ll be well-equipped to maximize the value of your ActiveCampaign subscription while keeping costs low. Hence, securing discounts is just another savvy strategy to use.

Don’t forget, you can trial ActiveCampaign on a monthly plan first to measure its effectiveness. And then, if it ticks all the right boxes, switch to an annual plan when discounts may be more generous.

Tip 4: Explore ActiveCampaign Alternatives

If you’re set on finding a cost-effective solution for your email marketing needs, it’s wise to broaden your search to include ActiveCampaign alternatives. This might feel daunting at first since ActiveCampaign is a favored choice among businesses. Although, given your primary objective of saving money, it’s an exploration worth embarking on.

ActiveCampaign alternatives range significantly in cost and functionality. From free, basic options to platforms with robust features and premium price tags, there’s plenty to consider. Don’t automatically ignore the inexpensive or free options, but rather inspect their offerings closely. Keeping in mind, cheaper doesn’t necessarily mean lower quality. You could uncover a hidden gem that perfectly suits your needs at a fraction of the price.

ActiveCampaign AlternativesBasic PlanAdvanced Features
MailchimpFree$299 per month
SendinBlueFree$66 per month
Constant Contact$20 per month$335 per month
Drip$19 per month$159 per month

At this point, you might be thinking, why bother trialing these alternatives? The answer lies in potential savings and equally efficient service. By exploring these alternatives, you could end up saving a considerable chunk of your budget without sacrificing your marketing efforts.

Remember, finding an email marketing platform is not only about cost. It’s about finding a product that seamlessly integrates with your business model. What functions best for another company might not work the same for yours. Put your needs first, and let that guide your search.

Let’s investigate further into how you can use affiliate marketing to lower your ActiveCampaign costs. This underused trick could be your ticket to a very hearty discount. Be sure to keep reading as we delve into Tip 5.


You’ve learned the ropes to secure ActiveCampaign for less. It’s all about being smart with your choices. Opting for annual billing can save you a pretty penny. Keep your eyes peeled for discounts or coupons that can slash the price further. Don’t forget to check out ActiveCampaign alternatives that might offer similar features for less. Understanding your business needs is key to making the right decisions. And finally, consider affiliate marketing as a way to offset your ActiveCampaign costs. With these savvy strategies, you’re well on your way to getting the most out of ActiveCampaign without breaking the bank.

Frequently Asked Questions

How can I get ActiveCampaign for a cheaper price?

The article suggests various strategies such as adopting annual billing instead of monthly, looking for ActiveCampaign discounts or coupons, or considering less expensive ActiveCampaign alternatives.

Is it beneficial to switch to annual billing?

Absolutely. Switching to annual billing often brings substantial cost savings when compared to monthly billing.

How do I find ActiveCampaign’s discounts or coupons?

You can find them by visiting ActiveCampaign’s official website or subscribing to their newsletter. Special offers and updates are often shared through these platforms.

What are some ActiveCampaign alternatives?

This will depend on your business needs. However, platforms like Mailchimp, HubSpot, or ConvertKit may be suitable alternatives to ActiveCampaign.

How can affiliate marketing help to lower ActiveCampaign costs?

By becoming an ActiveCampaign affiliate, you earn commissions on new customers you refer. This money could then be used to offset your own ActiveCampaign costs.

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