13moons Email Marketing

Email Marketing Active Campaign Colors Specs

Share This Post

Email Marketing Active Campaign Colors Specs

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this enables you to personalise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional content.

I presume the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed by hand. We’ve even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send the email to the sector of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Email Marketing Active Campaign Colors Specs). If someone opens your e-mail however doesn’t click through to your deal it implies that they were fascinated by your subject line, but the offer wasn’t quite best for them.

Email Marketing Active Campaign Colors Specs

Among our most responded-to email projects is an easy e-mail that we send to everyone who attends a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Colors Specs). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we initially started investing in tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

While it’s indicated to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to automatically move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Colors Specs

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and get better outcomes from their lead capture forms. This automation series takes some stress off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we instantly set off a sequence that asks the customer what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our client success team requirement to think of.

Email Marketing Active Campaign Colors Specs

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot much easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our site to finish a brief quiz that informs us more about them and how they fix issues (Email Marketing Active Campaign Colors Specs).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re absolutely not the ideal fit. It also offers us a lot of insightful information about prospects. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Colors Specs

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and ensures that we only consider the absolute best candidates to come in for an interview. I used to hate chasing after up invoices. While the majority of our clients paid their invoices on time, there were constantly a few that needed a nudge or more.

By sending the email from a ‘noreply@’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of a person requesting an invoice to be paid (Email Marketing Active Campaign Colors Specs). Not only was it just as effective as me emailing them, it indicated I could stop sending an email that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including endless e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be tough to take in in the beginning glance.

Email Marketing Active Campaign Colors Specs

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance by means of live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business arranges its plans depending upon the number of subscribers you’re wanting to reach. Plans start at $9 per month for up to 500 contacts and limitless e-mails. At each customer level, you can update to a Plus strategy that includes a number of features including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which uses both standard strategies with restricted emails, and more expensive endless plans. Email Marketing Active Campaign Colors Specs.

Email Marketing Active Campaign Colors Specs

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s hard to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s also complicated because ActiveCampaign likewise uses CRM and other functions that you might not prepare to utilize, however show up on the control panel anyway if you’re using the complimentary trial. Email Marketing Active Campaign Colors Specs. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign Colors Specs

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Colors Specs.

Before you include any contacts, though, you need to produce a list, much like with Campaign Monitor. When you develop a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried adding email, name, and birthday. It acknowledged email, however not the other 2, however I was able to easily produce customized fields. You can also tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a basic template initially.

Email Marketing Active Campaign Colors Specs

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly simpler in that you can create inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Colors Specs

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform resembles picking a spouse – Email Marketing Active Campaign Colors Specs. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Email Marketing  Active Campaign Colors SpecsEmail Marketing Active Campaign Colors Specs

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Email Marketing Active Campaign Colors Specs

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re serious I ‘d highly warn against locking yourself into an email marketing platform even if it’s cheaper on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need far more than basic broadcasts and automations, AWeber may be a great option.

Email Marketing Active Campaign Colors Specs

I typically do not think pricing needs to be a major consider choosing the ideal e-mail marketing platform for your organisation. Having the ideal features for your marketing technique will ultimately offset whatever cost distinctions you find. But, rate is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.