13moons Email Marketing

Email Marketing Active Campaign Feature

Share This Post

Email Marketing Active Campaign Feature

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I suspect the factor is because it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals suspect it’s been composed by hand. We have actually even received a lot of appreciation from individuals who have actually identified that it is automated, but are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around just send out the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Feature). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were captivated by your subject line, but the offer wasn’t quite right for them.

Email Marketing Active Campaign Feature

Among our most responded-to e-mail campaigns is a simple email that we send to everybody who attends a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Feature). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly because …’.

When we initially began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign  FeatureEmail Marketing Active Campaign Feature

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to automatically move customers between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Email Marketing Active Campaign Feature

I have to admit, gathering NPS ratings in ActiveCampaign is hard. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get better outcomes from their lead capture forms. This automation series takes some strain off of our support group, as it means that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy however is one less thing that our customer success team need to consider.

Email Marketing Active Campaign Feature

Below are some of the methods we have actually used ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While unconventional, using marketing automation to simplify our brand-new worker onboarding has actually made this process a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that get a task from our site to finish a short test that tells us more about them and how they resolve issues (Email Marketing Active Campaign Feature).

At the end of the day, if you’re not going to complete a 10-minute test to be considered for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise offers us a great deal of insightful details about candidates. For instance, among our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Email Marketing Active Campaign Feature

Email Marketing Active Campaign  FeatureEmail Marketing Active Campaign Feature

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and ensures that we just consider the absolute best candidates to come in for an interview. I utilized to dislike chasing up billings. While most of our clients paid their billings on time, there were always a few that required a nudge or more.

By sending out the email from a ‘noreply@’ e-mail address instead of my individual email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Email Marketing Active Campaign Feature). Not only was it just as reliable as me emailing them, it implied I might stop sending an email that I hated sending– and it conserved me time!There are few tools that I totally advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be hard to take in initially glimpse.

Email Marketing Active Campaign Feature

Email Marketing Active Campaign  FeatureEmail Marketing Active Campaign Feature

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business organizes its strategies depending on the number of customers you’re looking to reach. Plans start at $9 each month for up to 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans consist of unrestricted e-mails, unlike Campaign Screen, which uses both fundamental strategies with limited e-mails, and more costly unlimited strategies. Email Marketing Active Campaign Feature.

Email Marketing Active Campaign Feature

ActiveCampaign provides a 14-day complimentary trial that does not require a charge card. To start, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glance. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise provides CRM and other features that you might not plan to use, but appear on the control panel anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign Feature. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Feature

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd celebration integration. Email Marketing Active Campaign Feature.

Before you add any contacts, though, you need to produce a list, much like with Campaign Monitor. When you produce a list, you need to give it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out including email, name, and birthday. It acknowledged email, but not the other two, however I had the ability to quickly produce custom fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard template first.

Email Marketing Active Campaign Feature

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are restricted, which is fine with me, but their email modifying experience is a little easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Feature

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform is like picking a partner – Email Marketing Active Campaign Feature. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

Email Marketing Active Campaign  FeatureEmail Marketing Active Campaign Feature

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Email Marketing Active Campaign Feature

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 customers or more, and you don’t need much more than fundamental broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Feature

I usually do not believe prices must be a significant consider choosing the best e-mail marketing platform for your organisation. Having the best functions for your marketing strategy will ultimately offset whatever price differences you discover. But, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re simply starting. MailChimp, is totally free listed below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.