Exploring ActiveCampaign Pricing: A Guide to Subscription Costs & Features

Share This Post

You’re on the hunt for a powerful email marketing tool, aren’t you? Your search has probably led you to ActiveCampaign, a top-rated platform known for its advanced automation and segmentation features. But there’s one question lingering in your mind: “How much is it to subscribe to ActiveCampaign?”

Let’s dive into the nitty-gritty of ActiveCampaign’s pricing structure. We’ll explore the various plans they offer, and what you get for your hard-earned cash. Whether you’re a small business owner or a marketing manager at a larger corporation, we’ve got the information you need to make an informed decision. So, let’s get started, shall we?

ActiveCampaign Pricing Plans

What’s the first thing you want to know about ActiveCampaign? Probably their pricing plans. Well, luckily for you, they’ve got several to choose from. Each plan offers an impressive set of features – some basic, some advanced – to fit different businesses’ needs and budgets.

Let’s start with the most basic package, the Lite Plan. Priced at just $9 per month, it offers features like email marketing, unlimited email sends, chat/email support, and up to three users. This plan seems to be best suited for beginners or small teams.

The next one up is the Plus Plan, which comes in at $49 per month. This one includes CRM with sales automation, custom user permissions, lead & contact scoring, and up to 25 users can get in on the action. It’s a step up from the Lite plan, suitable for growing businesses and sales teams.

Then we’ve got the Professional Plan. This one’s $129 per month and includes features like site messaging, attribution, predictive content, and a whopping 50 users. It’s ideal for businesses that are scaling up their online presence.

And finally, there’s the big one, the Enterprise Plan. This one offers you all the bells & whistles for just $229 per month. You’ll get advanced features including custom reporting, unlimited users, phone support, and even in-depth onboarding. It’s clearly designed for larger businesses and enterprises.

Here’s a breakdown of the different packages:

PlanMonthly CostSuitable For
Lite$9Small teams
Plus$49Growing businesses
Professional$129Businesses scaling up
Enterprise$229Larger businesses and enterprises

From this overview, you’ll be able to identify which plan suits your needs best and is within your budget. It’s worth mentioning that all the prices are based on annual billing – if you’re going monthly, expect to pay a little bit more. And don’t forget, each plan comes with a 14-day, risk-free trial. So, it’s worth trying out ActiveCampaign before making your final decision. So what do you think? Is ActiveCampaign the tool you’ve been searching for? Would it fit into your budget? Could it be the key to unlocking email marketing success?

Lite Plan

If you’re just dipping your toes in the waters of email marketing, or if you’re a small business owner seeking a cost-effective solution, the Lite Plan might be a perfect fit for your needs. At $9 per month (billed annually), this plan is ActiveCampaign’s most affordable offering.

One of the key features of the Lite Plan is the unlimited sending option. Yes, you’ve heard it right! There’s no cap on the number of emails you can send each month. This feature allows you to reach out to your audience as often as you need without worrying about any additional charges.

Additionally, the Lite Plan supports up to three users, making it a great choice for small teams. Here’s a quick look at what you get with the Lite Plan:

FeatureLite Plan
Price (billed annually)$9/month
Users supportedUp to 3
Unlimited sendingYes

Furthermore, the Lite Plan includes access to ActiveCampaign’s extensive library of email templates. These professionally designed templates save you time and help you create professionally-looking, engaging newsletters and promotional emails.

But that’s not all. You also gain basic access to marketing automation features, allowing you to automate some of your email marketing tasks and free up time for other responsibilities. However, for more advanced automation, you’d need to upgrade to a higher plan.

Overall, the Lite Plan offers a great blend of affordability and features, making it a viable option for businesses just starting their email marketing journey. Bear in mind that while it’s the most economical choice, the plan might not suffice if you’re looking to implement more advanced automation or if you have a larger team. Let’s delve into the Plus Plan next for a middle-ground solution.

Plus Plan

Let’s move a step higher and dissect the Plus Plan offered by ActiveCampaign. For growing businesses aiming to get more out of their marketing efforts, this might be your best bet.

Stepping up from the Lite Plan, the Plus Plan offers a more comprehensive range of features at a relatively affordable price. It’s billed at $49 per month for up to 1000 contacts. This amount escalates progressively with an increase in the number of contacts. You’ll need to access the ActiveCampaign website to calculate exact costs based on your specific contact requirements.

There are a few differences that make the Plus Plan worth considering. The most notable one is the increased user support. For your growing marketing team, ActiveCampaign upgrades you from three users in the Lite Plan to a maximum of 25 users with the Plus Plan.

In addition to the features available in the Lite Plan, you’ll also get access to:

  • CRM with Sales Automation
  • Contact and Lead Scoring
  • Deep Data Integration
  • Custom User Permissions
  • SMS Marketing

These features make the Plus Plan compelling. Imagine having the power to increase efficiency in your marketing efforts by automating sales processes and having deeper insights into your data. You also get to assign user permissions based on roles, ensuring accountability and task-oriented approaches in your team.

Something worth mentioning under this plan is the SMS Marketing feature. This allows you to reach your audience right in their pockets. With majority of people using smartphones these days, SMS can be a crucial direct marketing technique with high open and read rates.

However, it’s crucial to analyze your business needs vis-a-vis the cost of the Plus Plan. Is your business at a stage where these advanced features are necessary? If yes, then upgrading to the Plus Plan can bring you immense benefits, empowering your marketing and paving the way for growth.

Professional Plan

Naturally, as your business grows and evolves, so do your marketing needs. That’s where the ActiveCampaign Professional Plan comes in handy. This plan isn’t just an upgrade – it’s a significant leap forward, packed with advanced features designed to supercharge your marketing efforts.

Perhaps the most noteworthy aspect of the Professional Plan is its price. Now, we’re talking about $159 per month when billed annually – that’s nothing to scoff at. But with this more extensive plan, you’re really getting the best that ActiveCampaign has to offer.

The standout features of the Professional Plan include everything from the Plus Plan and ramp it up. There’s Site Messaging, predictive sending and content, conversion reports, and automation path reporting. In essence, it’s the perfect combination of automation, analytics, and advanced reporting tools.

FeaturesLite PlanPlus PlanProfessional Plan
Site Messaging
Predictive sending and content
Conversion Reports
Automation Path Reporting

Your customer experience can significantly improve with such an array of features at your disposal. The sales automation tool becomes more robust, and you start gaining insights based on customer behavior. Best of all, the Professional Plan offers Machine Learning capabilities. This feature gives you data-driven recommendations to help improve your marketing strategies. The more you know, the better decisions you can make, and this plan certainly helps you do that.

So it’s worth noting, the Professional Plan isn’t exactly aimed at everyone. It’s an intermediate to advanced level marketing tool ideal for established businesses that have complex marketing needs and the budget to match. Assess your business needs and make an informed decision – after all, successful marketing isn’t just about having the tools, but knowing how to use them effectively.

Enterprise Plan

Moving up in the pricing ladder, we come across the Enterprise Plan. This top-tier subscription is designed for businesses that require the ultimate degree of control and customization. If your company is large-scale with expansive marketing needs like custom onboarding or exclusive phone support, this plan will meet all your requirements.

Enterprise Plan’s features significantly outclass its predecessors. Advanced Performance Reporting enables you to analyze your marketing campaigns with an unparalleled depth of insight. Meanwhile, the Customer Health Scoring tool allows you to keep tabs on customer satisfaction and engagement on an ongoing basis. Custom Domain and Dedicated IP give you the flexibility and autonomy necessary for comprehensive branding strategies.

You can’t overlook the Custom Reporting and Custom Mailserver Domain. They offer data-based insights in a format that suits your business, promoting informed decision-making and aiding achievement of marketing goals. Free Design Services further sweeten the deal by enabling you to enhance your brand image without any additional costs.

Investing in the Enterprise Plan also gives you enrollment in the In-depth Onboarding Consultation. This gives your team the opportunity for a smooth and informed transition into the new platform. And, you’re not left to your own devices post-setup. ActiveCampaign’s Priority Support ensures swift, dedicated assistance whenever you need it.

So, how much is it to subscribe to the Enterprise Plan? This decision boils down to your company’s subscriber count. For a starting benchmark, a 500-subscriber base has a monthly subscription fee of $229. Yet, as your subscriber count escalates, it’s essential to reference the ActiveCampaign site for exact pricing.

Subscriber CountEstimated Monthly Price

Keep in mind, however, the wealth of features and benefits accompanying the Enterprise Plan strengthens its return on investment.
Boldly venture into the realm of ActiveCampaign’s Enterprise Plan if you aim for the zenith of email marketing capabilities. Your commitment to this level of service will directly correlate with the scale and scope of your business success. The power is in your hands to make this bold move forward.


So there you have it. ActiveCampaign’s pricing is as diverse as the needs of your business. Whether you’re just starting out with the Lite Plan or scaling up to the Enterprise Plan, it’s clear that this email marketing tool is designed to grow with you. Remember, the Enterprise Plan starts at $229 per month for a 500-subscriber base, offering a suite of advanced features. It’s a worthy investment if you’re aiming for top-notch email marketing capabilities. Now that you’re armed with this knowledge, you’re better prepared to make an informed decision about subscribing to ActiveCampaign. Your choice should align with your business goals, budget, and the level of customization and control you desire.

What is ActiveCampaign?

ActiveCampaign is a robust email marketing tool that offers various pricing plans to cater to different business needs. Each plan, from the Lite Plan to the Enterprise Plan, comes with unique features and benefits.

What are the unique features of the Enterprise Plan from ActiveCampaign?

The Enterprise Plan offers Advanced Performance Reporting, Customer Health Scoring, Custom Domain and Dedicated IP, Custom Reporting, Custom Mailserver Domain, Free Design Services, In-depth Onboarding Consultation, and Priority Support.

How much does the Enterprise Plan from ActiveCampaign cost?

The Enterprise Plan starts at $229 per month for a 500-subscriber base. The cost varies based on the total number of subscribers.

Is ActiveCampaign’s Enterprise Plan suitable for all businesses?

The Enterprise Plan is best suited for businesses seeking superior control and customization in their email marketing strategies, and who are ready to invest to attain the pinnacle of marketing capabilities.

What are the benefits of the Enterprise Plan?

Acquiring the Enterprise Plan allows businesses access to advanced features, optimal control, and customization. This plan is ideal for businesses seeking to reach their email marketing zenith, invest in enhanced features, and benefit from priority support and other premium services.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.