Exploring the Costs: Is ActiveCampaign Worth it for Schools?

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Choosing the right email marketing tool for your school can be a daunting task. You need something that’s efficient, easy to use, and most importantly, fits your budget. That’s where ActiveCampaign comes in. It’s a powerful tool, but you’re probably wondering, “how much does ActiveCampaign cost for school?”

ActiveCampaign offers a range of pricing plans, each with its own set of features. But it’s not just about the price tag. It’s about understanding what you’re getting for your money. In the next few paragraphs, we’ll break down the costs and help you decide if ActiveCampaign is the right choice for your school.

ActiveCampaign Pricing Plans

Choosing an email marketing tool becomes essential when you’re an institution providing educational services. A cost-effective solution like ActiveCampaign serves more than just your email marketing needs. Remember, it’s not always about finding the cheapest solution, but the best return on your investment.

ActiveCampaign offers various pricing plans, namely Lite, Plus, Professional, and Enterprise. Each offers diverse features based on your school’s specific needs. Let’s explore them in detail, so you get a complete understanding of the expected costs.

Lite Plan – a basic plan that helps meet the fundamental email marketing needs. It’s priced on a sliding scale depending on the number of contacts in your database.

Plus Plan – an upgraded version of the Lite plan that offers advanced features. Costs more than the Lite, but less than the Professional. Ideal for a medium-sized school with moderate marketing needs.

Professional Plan – comes with advanced automation features. For schools that have a more extensive database and advanced marketing needs, this is a suitable option.

Enterprise Plan – the premium option. It’s designed for large educational institutions in mind, offering limitless features.

These plans vary in cost based on the number of active contacts in your database. Therefore, you need to determine the number of contacts you’ll be working with.

Here’s a helpful breakdown of the pricing for the first 500 contacts:

PlanPrice per Month

This table should let you identify the potential costs per plan. Please note, prices increase as contacts increase. Therefore, it’s smart to clean out any inactive contacts regularly, helping to manage costs better.

It’s important to keep in mind that these are only subscription costs. There might be other potential expenses associated with implementing and managing these plans, such as employee training or the cost of additional features.

So review these plans, study your school’s needs well, and ensure you’re making a financially sound decision.

Features Included in Each Plan

To better understand how much ActiveCampaign cost for schools, you must delve into the variety of features included in each plan. It’s more than just the number of contacts, it’s also about what tools and services are at your disposal.


The Lite plan is the most basic of the four ActiveCampaign pricing tiers. But don’t be misled by its name. Despite being an entry-level plan, it still offers an array of features that can help you kick start your school’s email marketing efforts. These include unlimited sending, email marketing, send newsletters, and chat and email support. Overall, it’s a pretty decent starting point.


Next in line, we have the Plus plan. Ideal for schools that require more advanced functionality, this package includes everything from the Lite plan along with additional features. Notable inclusions are CRM with sales automation, lead scoring, SMS marketing, and more. This plan offers you more control and insight into your processes.


The Professional plan is where things start to elevate a bit. You’ll see everything from the Plus and Lite plans included, along with site messaging, predictive sending and win probabilities. If your school is reaching out to a large audience with more sophisticated needs, this is a potential fit.


As the most comprehensive package, the Enterprise plan has it all. From the basic to the most intricate features, it’s got you covered. What sets it apart are the custom user permissions, in-depth onboarding, dedicated account rep and more. It’s essentially a personalized plan molded to fit your school’s unique needs.

Understanding these packages will not only help you comprehend your total cost but also enable you to choose the best features for your schools. Having a clear picture before making a decision helps you plan your resources more efficiently. Armed with this knowledge, your next move would be to align these offerings with your institution’s goals and budget. The perfect balance will fuel your marketing initiatives without breaking the bank.

Understanding the Costs of ActiveCampaign

To truly comprehend ActiveCampaign’s pricing, it’s pivotal to delve into the specifics. Each plan has different costs associated with different features which you need to understand to choose wisely. Managing these costs without impacting the marketing effectiveness is the real challenge and that’s what you should aim for.

Lower-priced plans like the Lite may seem appealing but lack the advanced features that may be crucial for your school’s marketing endeavors. This plan covers basic email marketing services but misses out on CRM, lead scoring and custom branding. If you pick this package your school may miss out on growth opportunities. You should always opt for a package that matches your school’s requirements.

Let’s break down the costs here. The next package, the Plus plan, covers additional features such as CRM, custom branding and contact scoring for a higher price. The annual price for the Plus package could set you back around $588 excluding additional costs for increased contacts. But please remember, advanced features can lead to increased marketing success which could justify the increased cost.

Then come the top-tier packages: Professional and Enterprise. Offering a plethora of features with add-on options, these can cater to your school’s extensive needs. But bear in mind; these packages come with a hefty price tag. The costs for these are $129 and $199 per month for the first 500 contacts, and rise with the number of contacts.

Comparing annual fees based on a similar contact volume:

Annual FeeLitePlusProfessionalEnterprise
First 500 contacts$180$588$1,548$2,388

By understanding these costs and picking an appropriate package, your school will be able to achieve cost-effective email marketing. Just make sure to assess the trade-off between price and features, continually monitor your packages, and reassess your needs. This way, you’ll stay at the top of your marketing game with ActiveCampaign.

Comparison with Other Email Marketing Tools

While fully comprehending ActiveCampaign’s cost and feature implications is crucial, it’s equally as important to see how it stacks up to the competition. Your school has unique requirements, and ensuring the tool you choose meets those needs is paramount.

Mailchimp and Constant Contact, are two other big players that you may consider. Each offers its own unique set of features, with varying price points that could potentially serve your school’s requirements effectively.

Mailchimp’s pricing structure is comparable to ActiveCampaign in terms of the initial cost. Its Essential Plan, for 500 contacts, seems quite attractive with a price point of $9.99/month. However, when weighing the features offered, the cost/value balance might tilt. The plan only offers basic email marketing services and lacks advanced features such as CRM, advanced segmentation, and conditional automations. Here lies the trick – understanding that price isn’t the only deciding factor, but also what you get for the price.

Then there’s Constant Contact, with its Email Plan at $20/month for 500 contacts. On the surface, this seems more expensive. However, this plan offers certain features, like event marketing and surveys, that ActiveCampaign and Mailchimp don’t include in their basic packages.

As a more balanced comparison, we’ve prepared a simple markdown table:

Email Marketing ToolPrice for 500 contacts (per month)Notable Features
ActiveCampaign Lite$15Email Marketing, Marketing Automation, CRM
Mailchimp Essentials$9.99Basic Email Marketing Services
Constant Contact Email$20Email Marketing, Event Marketing, Surveys

Is ActiveCampaign Worth the Cost for Schools?

Evaluating the value of ActiveCampaign for schools might seem like crunching numbers at first, but it’s significantly more nuanced. It’s not just about tallying up a sum but more about assessing if the email marketing tool fits your school’s needs while offering returns on investment (ROI).

While calculating the cost of ActiveCampaign for your school, you need to consider your email marketing needs. For instance, the frequency of emails, reports required, the level of integration expected, and your budget.

  • Are you looking for a tool that offers A/B testing?
  • Do you need an email marketing system with CRM capabilities?
  • Is it necessary for your school to send dynamic content?

The answers to these questions can greatly influence your decision.

Comparing the costs of ActiveCampaign with other e-mail marketing tools used by schools, such as Mailchimp and Constant Contact, you’ll notice differences in the features offered.

For example, you might be paying less with Mailchimp but forgoing CRM capabilities ActiveCampaign offers even in its basic Lite plan at $9 per month. Whereas Constant Contact, valued at $20 per month, might seem cheaper but you’ll miss out on SMS marketing that ActiveCampaign provides.

It’s evident that a direct price comparison isn’t informative enough. Consider the value each platform brings to your school’s email marketing operations. Understand the costs associated but also the features of ActiveCampaign versus its competitors.

ActiveCampaign’s extensive capabilities are especially beneficial if you appreciate the complexity and appreciate the power of email marketing. If not, cheaper or simpler alternatives might be your go-to.

By keeping these points in mind, you’re more likely to make an informed decision about whether ActiveCampaign justifies its price for your school. But remember, requirements change, and continual assessment of your choice is crucial, despite the commitment level you’ve chosen with ActiveCampaign. Monitoring your package usage and reassessing your needs can help you achieve cost-effective email marketing with ActiveCampaign.


Now you’ve got a clear grasp on how much ActiveCampaign could cost for your school. Remember, it’s not just about the price tag. It’s about finding a solution that meets your email marketing needs, offers the right features, and fits within your budget. When compared with Mailchimp and Constant Contact, ActiveCampaign may offer more value for your specific needs. Stay vigilant, keep assessing your choice, and monitor your package usage. This way, you’ll ensure that you’re getting the most cost-effective email marketing solution with ActiveCampaign for your school.

Frequently Asked Questions

What is the purpose of this article?

The article aims to guide schools in understanding the value of using ActiveCampaign as their email marketing tool. It emphasizes evaluation based on individual needs, feature requirements and budget.

Why should schools consider ActiveCampaign?

ActiveCampaign has an array of features designed for effective email marketing. Schools should consider it if they need a robust platform that can cater to their specific demands while fitting within their budget.

How does ActiveCampaign compare with Mailchimp and Constant Contact?

While all three have their strengths, this article discusses how ActiveCampaign may provide a better ROI for schools. Differences in cost and feature sets are outlined to help make an informed choice.

What is the recommended approach for schools considering ActiveCampaign?

Schools are encouraged to assess their specific requirements, budget, and compare features offered by ActiveCampaign with other platforms regularly. This ensures they achieve cost-effective email marketing.

What factors should be considered when calculating the cost of ActiveCampaign?

The article suggests considering factors like the specific email marketing needs, required features, and budget when determining the cost-effectiveness of ActiveCampaign.

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