13moons Email Marketing

Giveaway Survey Active Campaign

Share This Post

Giveaway Survey Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explore a lot is using data captured from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Basically, this allows you to customise the content in your email projects using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I presume the reason is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running a company) that individuals suspect it’s been written by hand. We’ve even received a lot of praise from people who’ve determined that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your emails two times, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Giveaway Survey Active Campaign). If somebody opens your e-mail but doesn’t click through to your deal it means that they were interested by your subject line, but the deal wasn’t rather right for them.

Giveaway Survey Active Campaign

One of our most responded-to e-mail projects is an easy email that we send out to everybody who participates in a Leadformly webinar but doesn’t register for an account (Giveaway Survey Active Campaign). It appears like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hello Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started buying tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Giveaway Survey Active CampaignGiveaway Survey Active Campaign

While it’s meant to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation series to instantly move customers in between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Giveaway Survey Active Campaign

I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve arise from their lead capture forms. This automation series takes some stress off of our assistance group, as it means that we can answer concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it’s essential that we learn what caused this. In ActiveCampaign, we automatically set off a series that asks the client what made them leave, and then adds/removes them from the proper lists and series. It’s simple but is one less thing that our customer success group requirement to consider.

Giveaway Survey Active Campaign

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, finance, and worker training. When a brand-new employee joins Endeavor Harbour, an automatic e-mail series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s bigger photo vision and goals.

While unconventional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot simpler. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a job from our site to finish a brief quiz that informs us more about them and how they fix problems (Giveaway Survey Active Campaign).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the ideal fit. It likewise offers us a great deal of insightful information about prospects. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Giveaway Survey Active Campaign

Giveaway Survey Active CampaignGiveaway Survey Active Campaign

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential prospects, and makes sure that we only think about the best applicants to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘noreply@’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than a person requesting a billing to be paid (Giveaway Survey Active Campaign). Not just was it just as reliable as me emailing them, it indicated I might stop sending an email that I hated sending out– and it saved me time!There are few tools that I completely advise every day, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially glimpse.

Giveaway Survey Active Campaign

Giveaway Survey Active CampaignGiveaway Survey Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some areas. For the very best email marketing experience appearance to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company arranges its strategies depending on the variety of customers you’re seeking to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes a number of features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless emails, unlike Campaign Display, which offers both fundamental strategies with restricted emails, and more costly limitless plans. Giveaway Survey Active Campaign.

Giveaway Survey Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To begin, all you need is your business name and email address. Next, you set up a password and then pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign also provides CRM and other functions that you may not prepare to utilize, but show up on the dashboard anyhow if you’re using the complimentary trial. Giveaway Survey Active Campaign. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Giveaway Survey Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no 3rd party combination. Giveaway Survey Active Campaign.

Prior to you add any contacts, however, you need to develop a list, similar to with Campaign Monitor. When you develop a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with including e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a standard design template first.

Giveaway Survey Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, however their email modifying experience is slightly easier in that you can create inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Giveaway Survey Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles selecting a spouse – Giveaway Survey Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Giveaway Survey Active CampaignGiveaway Survey Active Campaign

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually currently discussed.

Giveaway Survey Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply since it’s cheaper on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be an excellent option.

Giveaway Survey Active Campaign

I typically don’t believe rates ought to be a significant factor in choosing the right email marketing platform for your organisation. Having the best features for your marketing strategy will ultimately offset whatever price distinctions you discover. But, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.