13moons Email Marketing

How Can I Get Active Campaign

Share This Post

How Can I Get Active Campaign

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this enables you to personalise the content in your e-mail projects utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional material.

I suspect the reason is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a company) that individuals presume it’s been written by hand. We have actually even received a great deal of appreciation from people who have actually recognized that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send out the e-mail to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (How Can I Get Active Campaign). If somebody opens your email but does not click through to your deal it means that they were fascinated by your subject line, but the deal wasn’t rather right for them.

How Can I Get Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send out to everyone who participates in a Leadformly webinar but doesn’t register for an account (How Can I Get Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly because …’.

When we first began investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we realised that most of the functionality we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

How Can I Get Active CampaignHow Can I Get Active Campaign

While it’s meant to be used for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

How Can I Get Active Campaign

I have to admit, collecting NPS scores in ActiveCampaign is hard. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better arise from their lead capture kinds. This automation sequence takes some strain off of our assistance group, as it suggests that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s basic but is one less thing that our customer success group requirement to consider.

How Can I Get Active Campaign

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and objectives.

While unconventional, using marketing automation to improve our new staff member onboarding has made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Instead, we ask all candidates that look for a task from our website to finish a short quiz that tells us more about them and how they solve problems (How Can I Get Active Campaign).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise provides us a lot of informative info about candidates. For example, among our worths at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

How Can I Get Active Campaign

How Can I Get Active CampaignHow Can I Get Active Campaign

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible prospects, and ensures that we just think about the really best candidates to come in for an interview. I utilized to hate chasing up invoices. While the majority of our clients paid their billings on time, there were constantly a few that needed a nudge or two.

By sending out the email from a ‘noreply@’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert instead of a person requesting an invoice to be paid (How Can I Get Active Campaign). Not just was it simply as efficient as me emailing them, it indicated I could stop sending an e-mail that I hated sending out– and it saved me time!There are few tools that I completely suggest daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, including unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be tough to take in in the beginning glimpse.

How Can I Get Active Campaign

How Can I Get Active CampaignHow Can I Get Active Campaign

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, however not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some areas. For the best e-mail marketing experience appearance to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The company arranges its strategies depending upon the variety of customers you’re seeking to reach. Strategies start at $9 each month for approximately 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of functions including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include endless e-mails, unlike Campaign Monitor, which offers both fundamental plans with minimal e-mails, and more pricey unlimited strategies. How Can I Get Active Campaign.

How Can I Get Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not require a credit card. To get going, all you need is your company name and e-mail address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glimpse. It’s tough to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. How Can I Get Active Campaign. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated features.

How Can I Get Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and numerous more. This is another location where it bests Campaign Monitor, which has no third party integration. How Can I Get Active Campaign.

Prior to you include any contacts, though, you have to develop a list, much like with Campaign Display. When you produce a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to quickly produce custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a standard template first.

How Can I Get Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are restricted, which is fine with me, however their e-mail editing experience is a little easier in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

How Can I Get Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles choosing a partner – How Can I Get Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

How Can I Get Active CampaignHow Can I Get Active Campaign

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve already discussed.

How Can I Get Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need much more than standard broadcasts and automations, AWeber may be a good choice.

How Can I Get Active Campaign

I generally don’t think pricing needs to be a significant aspect in deciding the right e-mail marketing platform for your business. Having the best functions for your marketing strategy will ultimately make up for whatever cost differences you discover. However, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so just select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.