13moons Email Marketing

How Do I Create A Drip Campaign Using Active Campaign

Share This Post

How Do I Create A Drip Campaign Using Active Campaign

Join our exclusive early-adopter Slack community, to assist form the future of our ventures & get early access to brand-new products.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be tough to take in at very first look.

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience appearance to our Editors’ Choice choices in this category: Advocate and MailChimp ($ 10.

How Do I Create A Drip Campaign Using Active CampaignHow Do I Create A Drip Campaign Using Active Campaign

Like several other e-mail marketing programs, ActiveCampaign likewise extends its features into marketing automation as you’ll see listed below. The business arranges its strategies depending upon the variety of subscribers you’re looking to reach. How Do I Create A Drip Campaign Using Active Campaign. Plans begin at $9 each month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus plan that adds numerous functions consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

How Do I Create A Drip Campaign Using Active Campaign

Plans go all the method approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Project Display, which uses both fundamental plans with limited emails, and more pricey unrestricted plans.

How Do I Create A Drip Campaign Using Active CampaignHow Do I Create A Drip Campaign Using Active Campaign

ActiveCampaign uses a 14-day free trial that does not need a charge card. To start, all you require is your business name and email address. Next, you established a password and then select the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at first glance. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your project activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other features that you might not plan to use, but show up on the control panel anyhow if you’re using the totally free trial (How Do I Create A Drip Campaign Using Active Campaign). Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

How Do I Create A Drip Campaign Using Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Go To Site at Zoho CRM), and numerous more. This is another location where it bests Project Monitor, which has no third party combination (How Do I Create A Drip Campaign Using Active Campaign).

Prior to you include any contacts, however, you need to produce a list, much like with Project Display. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I checked out including email, name, and birthday. It acknowledged e-mail, however not the other two, but I was able to easily create custom fields. You can likewise tag contacts for simple browsing. Click on the campaigns tab to create a newsletter.

You’ll probably send out standard e-mails the most, however you can also pick automated (based on logic you develop), autoresponder (based upon an action by the subscriber), A/B test, RSS-triggered, or date-based (How Do I Create A Drip Campaign Using Active Campaign). Then pick the list you want to send to; you can also sector that list using contact details, place, pages they checked out on your site, and more.

How Do I Create A Drip Campaign Using Active Campaign

After you pick who will get the email, you can begin designing, either from scratch or by utilizing one of their pre-designed design templates. Beginning from scratch means you can choose the design, colors, and style. You can likewise include elements via drag and drop to the page consisting of text, image, button, HTML, video, and spacers.

You can also make an element conditional based upon information from your contacts, such as if they’ve made a current purchase. You can likewise drag elements around the page to change their position, which didn’t constantly work in my tests. Once you publish an image to a newsletter, it is saved in your library for reuse; you can even develop folders for better company.

Then you can send test, or schedule delivery (How Do I Create A Drip Campaign Using Active Campaign). At the bottom of this screen, you can see your spam rating. In my very first newsletter, I was alerted about using a totally free e-mail company. Custom e-mails are usually much better for trust. You can also preview by email client and on desktop.

ActiveCampaign supports multi-user editing, which works similarly to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be set off by subscribes, unsubscribes, email opens or link clicks, and events, such as birthdays and anniversaries. You have actually to very first set up an e-mail in order to establish an auto-responder, which is a bit annoying given that you don’t discover up until you’re already overcoming the process.

How Do I Create A Drip Campaign Using Active Campaign

As I mentioned previously, you can pick what to track and include Google Analytics integration. On the reports tab, you can see all the projects you’ve sent, in addition to opens and clicks. Clicking a project brings you deeper; you can view which subscribers have actually opened your e-mail, link clicks, a map revealing where your customers are, which email clients they utilize, and unsubscribes.

Keep in mind that, like all e-mail marketing services, you will only be able to see views if your e-mail displays images or if a recipient clicks a link. How Do I Create A Drip Campaign Using Active Campaign. There are a number of methods to get assist in ActiveCampaign. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase consists of videos and short articles on ActiveCampaign functions. Under training, you can schedule a 30-minute telephone call or an in-person meeting in Chicago to get a comprehensive walkthrough of the service ($ 65 or free with Plus or Enterprise account). You can likewise sign up for a webinar, which are usually arranged as soon as a week.

ActiveCampaign stands amongst the finest marketing automation tools in the market. Although it’s not as complete as our Editors’ Option tools Pardot ( Go To Site at Salesforce. com) and HubSpot ( 50. 00 Each Month at HubSpot), ActiveCampaign, is more than enough to help most services achieve fundamental and slightly intricate objectives.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.