How Does ActiveCampaign Payment Plan Work: Your Essential Guide

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Are you considering using ActiveCampaign for your business and wondering how their payment plan works? You’ve come to the right place. Understanding a platform’s pricing structure is crucial before making any commitments, especially when it comes to marketing automation tools like ActiveCampaign.

ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise. Each of these plans is designed with varying features and capabilities in order to cater to different business needs. The cost of each plan varies not only based on the features included but also on the number of contacts you have.

To help businesses manage their cash flow better, ActiveCampaign provides two payment options – monthly and yearly. If you’re budget-conscious or just testing out the platform’s waters, you might want to consider the monthly option. However, if you’re all-in and ready for some serious long-term marketing automation commitment, then opting for the yearly payment can save you up to 30%. Yes, that’s right – active campaigners who pay annually get a significant discount!

What is ActiveCampaign?

You might be wondering, “What’s ActiveCampaign anyway?” Simply put, it’s a leading Customer Experience Automation (CXA) platform that helps businesses of all sizes connect and engage with their customers. With its comprehensive set of tools, you’re able to manage your email marketing, sales automation, CRM dealings, and more – all in one handy place.

Imagine having the ability to automatically send targeted emails based on customer behavior. Think about how efficient it’d be if your sales team could get notifications when prospects take certain actions. That’s precisely what ActiveCampaign lets you do! It’s like having an extra pair of hands helping you nurture leads and close deals.

One thing that sets ActiveCampaign apart is its powerful automation features. You’re not just sending out generic mass emails here; instead, each message can be personalized for the recipient. Combined with its robust analytics capabilities, this means you’re always making data-driven decisions.

ActiveCampaign goes beyond just email too. It also includes SMS marketing functionality – allowing you to reach customers through different channels depending on their preferences or behaviors. Plus there are various integrations available so it can smoothly fit into your current tech stack.

In summary? If you’re looking for a solution that provides effective marketing automation and a whole lot more besides – then look no further than ActiveCampaign!

Understanding ActiveCampaign Payment Plans

Diving right into the heart of ActiveCampaign’s payment plans, you’ll notice they’re designed with flexibility and scalability in mind. There are four primary plans: Lite, Plus, Professional, and Enterprise. Each offers a unique array of features tailored to meet different business needs.

Let’s kick start with the Lite plan. It’s the most basic one but don’t let that fool you. The Lite plan still packs a punch with unlimited sending, email marketing, send-time optimization, and more! You might find it enough if you’re just getting your feet wet in email marketing or have small-scale requirements.

Next up is the Plus Plan which takes things up a notch. Alongside all features from the lite version, this package includes CRM & Sales automation and Contact & Lead scoring among others – pretty handy for growing businesses that need more advanced tools.

Then there’s the Professional plan. This one is geared towards established businesses looking for even more robust solutions. Here you get predictive content and sending insights that can significantly boost your campaign effectiveness!

The top-tier plan is called Enterprise – a powerhouse solution for large scale operations or businesses with complex needs. With this package, you receive dedicated support along with every feature ActiveCampaign has to offer!

To summarize:

  • Lite: Unlimited sending, email marketing
  • Plus: Everything in Lite plus CRM & Sales automation
  • Professional: Everything in Plus plus Predictive content
  • Enterprise: All features including dedicated support

Remember though; cost varies based on your number of contacts! So consider both your current needs and future growth projections when choosing an ActiveCampaign payment plan.

Free Trial Period

Ever wondered how ActiveCampaign’s free trial period works? Well, you’re in the right place to find out. It’s a fantastic opportunity to test drive their email marketing and automation services without spending a dime.

First off, let’s talk about the length of this trial period. You’ll be thrilled to know that ActiveCampaign offers you 14 full days of service for absolutely free. That’s two whole weeks to explore all that they have to offer – from sending out your first newsletter, setting up automated workflows, or even diving into customer relationship management.

While it may seem like a short time frame, rest assured it’s plenty of time for you to get familiar with most features. And don’t worry about being restricted during this phase either. You’ve got access to almost every feature available on paid plans. This includes essential functions such as:

  • Email Marketing
  • Marketing Automation
  • Sales & CRM
  • Messaging

Now, what happens when your trial runs out? Do they automatically charge your card? The answer is no—ActiveCampaign doesn’t ask for payment details upfront during registration for the free trial. So once these 14 days are over, unless you manually choose a plan and provide payment information yourself, you won’t be charged anything.

As an added bonus (and yes there’s more), if at any point during the trial period you decide that ActiveCampaign isn’t quite right for your needs or business model – there’s no obligation! You can cancel anytime without incurring any costs whatsoever.

So there you have it! A comprehensive look at how the ActiveCampaign free trial period operates – risk-free exploration with zero obligations. Definitely worth giving a go if you’re looking into enhancing your digital marketing game.

Lite Plan

You’re probably wondering, “What does the Lite Plan offer me?” Well, let’s dive in and uncover what this ActiveCampaign payment plan has in store for you. The Lite Plan is designed with small businesses in mind. Priced at just $9 a month (when billed annually), it offers a cost-effective way to automate your marketing.

With the Lite Plan, you’ll enjoy up to 500 contacts. So whether you’re just starting out or have an established list of loyal followers, this plan can efficiently cater to your needs. It’s also worth noting that the subscription includes unlimited sending – an essential feature if frequent communication with your audience is part of your business strategy.

In addition to contact management and unlimited sending, there are several other features that make this plan stand out:

  • Email Marketing: This allows you to send targeted emails based on specific customer behaviors.
  • Marketing Automation: Set up automated workflows tailored to individual customer journeys.
  • Chat & Email Support: You won’t be on your own as ActiveCampaign provides support through chat and email.

But hold on! There’s more. With the Lite Plan, you’ll get access to over 150 integrations empowering your business operations by syncing with platforms like Shopify, WordPress and Zapier among others.

Here’s a quick summary:

ContactsUp to 500
Unlimited SendingYes
Email MarketingYes
Marketing AutomationYes
Chat & Email SupportYes
IntegrationsOver 150

It’s clear then that the Lite Plan brings together key functionalities necessary for effective email marketing while maintaining affordability. Whether you’re new on the scene or looking for efficient ways to grow, ActiveCampaign’s Lite Plan might just be what you need!

Plus Plan

Let’s dive into ActiveCampaign’s Plus plan. This is the second tier of pricing that offers extended features compared to their basic Lite package. It’s designed for growing businesses that need more than just email marketing.

The Plus Plan starts at $70 per month, and it supports up to 1000 contacts. You might be wondering what makes it worth the extra cost compared to the Lite plan which costs less. Well, there are several additional perks you’ll get with this plan:

  • CRM with sales automation
  • Contact & lead scoring
  • Deep data integrations
  • Custom user permissions
  • One on one training

It’s not only about managing an increased number of contacts. With the Plus Plan, your business will gain access to valuable tools such as a Customer Relationship Management (CRM) system with sales automation and contact & lead scoring capabilities.

Moreover, if your company has multiple team members accessing the platform, you can set custom user permissions for each individual. This ensures everybody has access to exactly what they need without compromising the security or integrity of your customer data.

Also included in this package is deep data integration capability which permits seamless connection between ActiveCampaign and other tools or platforms used by your business. With these improved integrations, you can drive better insights from collected customer information and significantly improve targeting efforts.

Sometimes getting started with new software can be daunting but fear not! The Plus plan comes bundled with one-on-one training sessions provided directly by ActiveCampaign experts who guide you through setting up and making full use of all its features.

Choosing this plan really depends on how much value these added features bring to your business operations – do they save time? Improve efficiency? Increase conversions? If so, then it might be worth considering moving up from the Lite Plan.

Professional Plan

Looking to take your business to the next level? You’re in luck! The ActiveCampaign’s Professional Plan might be just what you need. This plan has a rich set of features that are designed specifically for businesses aiming for rapid growth and scale.

The first thing you’ll appreciate about this plan is its advanced capabilities when it comes to automation. With the Professional Plan, you get access to machine learning capabilities that make your automations smarter and more efficient. What does this mean for your business? Well, it means that you can have predictive content in your emails based on what your contacts have shown interest in – making your marketing efforts highly personalized and effective!

In addition to innovative automation features, this plan also offers top-notch customer support. With one-on-one training sessions available, any questions or concerns you may have will be addressed promptly by ActiveCampaign’s team of experts. What’s more, with unlimited users allowed under this plan, everyone on your team can learn how to leverage these tools effectively.

Now let’s talk cost – because we all know how crucial budgeting is when we’re running a business. The pricing for the Professional Plan starts at $159 per month (billed annually) for up to 500 contacts which is quite a reasonable price considering all the fantastic features offered.

Here’s a quick rundown of some key benefits:

  • Advanced Automation
  • Machine Learning Capabilities
  • One-On-One Training Sessions
  • Unlimited Users

All things considered, if you’re serious about growing your business and willing to invest in sophisticated marketing tools, then ActiveCampaign’s Professional Plan could be well worth considering. It delivers robust functionality that can help streamline operations and accelerate growth while offering excellent value for money.

Enterprise Plan

When it comes to the most comprehensive plan offered by ActiveCampaign, you can’t beat their Enterprise Plan. You’re looking at an all-inclusive package tailored specifically for large businesses or corporations with high-volume email needs. The beauty of this plan is that it’s designed to provide advanced features and priority support, ensuring your marketing runs smoothly.

On a deeper dive into the pricing structure, you’ll find that the Enterprise Plan starts at $229 per month. However, keep in mind that this price is for up to 500 contacts only. As your contact list grows, so does the cost of your plan.

Let’s break down what makes this payment plan stand out:

  • Custom Mailserver Domain: With the Enterprise Plan, you get your own custom mail server domain. This means all your emails will be sent from a domain associated with your company’s name.
  • Dedicated Account Rep: You won’t have to navigate through customer service every time you need help; instead, you’ll have a dedicated account representative ready to assist.
  • Priority Support and Free Design Services: Your queries are handled on a priority basis while also providing free design services for better campaign visuals.
  • Uptime SLAs: ActiveCampaign guarantees uninterrupted service availability as part of their commitment under this package.

For those dealing with significant quantities of data and analytics, there’s one more feature worth mentioning—In-depth Onboarding. It ensures seamless integration and functionality from day one.

Here’s how pricing scales based on number of contacts:

Number Of ContactsMonthly Price
Up to 500$229
1k – 2.5k$279
2.5k – 5k$339
Each additional 5kAdd $110

Remember though, before jumping into any long-term commitments with ActiveCampaign’s Enterprise Plan—or any other plans for that matter—it’s always a good idea to take advantage of the 14-day free trial. It allows you to test out all features and decide if it’s the right fit for your business needs.


You’ve made it to the end of our guide on how ActiveCampaign’s payment plan works. We hope you’re now fully equipped with all the information necessary to navigate your way through their pricing structure.

ActiveCampaign offers a highly flexible and varied selection of plans. They’ve designed these to cater to different business sizes, needs, and budgets. Whether your company is a small start-up or an established enterprise, there’s likely a plan just right for you.

Remember that while prices per user decrease as you scale up in tiers, additional features also come into play. It’s crucial to weigh these factors before deciding which plan best suits your needs:

  • The Lite Plan may be suitable if you’re running a smaller operation or are new to marketing automation.
  • Perhaps the Plus Plan is more appropriate if CRM and sales automation features are critical for your business.
  • The Professional Plan could be right for you if training sessions will benefit your team.
  • Lastly, the Enterprise Plan might fit the bill if custom reporting, unlimited users, and phone support are paramount.

The choice ultimately lies in understanding what resources your business requires and matching those with what each ActiveCampaign plan offers.

Don’t forget that ActiveCampaign allows monthly payments but choosing annual billing brings significant savings; it’s definitely something worth considering.

This concludes our look at how ActiveCampaign’s payment plans work. We trust this knowledge empowers you as you explore options for effective email marketing solutions!

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