How to Integrate HubSpot with Bing Ads: Your Guide for Enhanced Lead Generation

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In today’s digital landscape, where visibility is paramount, it’s crucial to leverage every tool in your arsenal. That includes integrating powerful platforms like HubSpot with ad services such as Bing Ads. This strategic move can drive better lead generation for your business and maximize the return on your marketing investments.

The marriage of HubSpot and Bing Ads can bring a slew of benefits to your table. It allows you to not only track and manage leads more effectively but also gain valuable insights for tailoring future campaigns. You’ll see how these two platforms meld together seamlessly, unlocking new possibilities for lead generation and conversion.

So if you’re looking to supercharge your online marketing efforts, this guide will walk you through the process of integrating HubSpot with Bing Ads step by step. By the end of it, you’ll have all the tools at hand to start generating high-quality leads that could turn into loyal customers.

Why integrate HubSpot with Bing Ads?

Have you ever wondered why businesses consistently gravitate towards integrating HubSpot with Bing Ads? It all boils down to the compelling benefits these two platforms offer when paired together.

First off, one key advantage is improved lead generation. HubSpot’s inbound marketing software includes tools for social media marketing, content management, web analytics, and SEO – all designed to attract more visitors to your site. Now imagine coupling this with Bing Ads’ extensive reach that covers nearly a third of U.S. desktop search market share. This combination can significantly boost your visibility online and consequently increase your pool of potential leads.

Additionally, consider the power of targeted advertising. You’re able to leverage data from both platforms for precise targeting in your ad campaigns on Bing. By accessing detailed insights into customer behavior from HubSpot and mixing it with Bing Ads’ demographic data, you’ll be crafting ads that are tailored specifically to your audience’s needs and preferences.

Efficiency is another reason why integration makes sense. By syncing HubSpot CRM data directly with Bing Ads account, managing multiple campaigns becomes an effortless task. You won’t need to juggle between different interfaces or waste precious time manually transferring information from one platform to another – everything you need will be right at your fingertips!

Last but certainly not least is the benefit of advanced tracking capabilities that come along when integrating these two platforms. With combined tracking codes from both systems, you’ll have a clearer view of how well your campaigns are performing across various metrics such as click-through rates (CTR), conversion rate (CVR) or cost per acquisition (CPA), just to name a few.

Here’s a quick recap:

  • Improved lead generation
  • Targeted advertising
  • Efficiency in campaign management
  • Advanced tracking capabilities

In essence, integrating HubSpot with Bing Ads equips you with powerful tools necessary for successful digital marketing!

Step 1: Setting up your HubSpot account

Before you can enjoy the benefits of integrating Bing Ads with HubSpot, you’ve first got to set up your HubSpot account. Don’t worry, it’s a pretty straightforward process.

To start, head on over to the HubSpot website. Look for the ‘Get Started’ button and click it. You’ll be asked for some basic information about yourself and your business. Be as accurate as possible here – this info helps tailor the experience to your specific needs.

Next up is choosing a plan that fits your business model. HubSpot offers several options ranging from free versions to professional-grade packages. Take some time to review each one and select what makes sense financially and strategically for you.

Once you’ve made a selection, it’s time to familiarize yourself with the dashboard. This is where all the magic happens in terms of managing leads, tracking analytics, setting up email campaigns, among other things. Play around with it until you’re comfortable navigating through different features.

Lastly, ensure that all system requirements are met and any necessary plugins are installed before getting started with using HubSpot effectively.

Setting up may take some time initially but remember that it’s an investment towards better lead generation strategies in future!

Step 2: Creating a Bing Ads account

Before you can integrate HubSpot with Bing Ads, you’ll first need to create a Bing Ads account. This step is crucial for effective lead generation and may seem daunting at first, but don’t worry – it’s simpler than you might think.

Start off by visiting the Bing Ads website. Look for the ‘Sign Up’ option, typically located in the top right corner of the homepage. Clicking on this will take you through to a sign-up page where you’ll be asked to provide some basic information about yourself or your business.

There are few things that Bing will ask for during registration:

  • Your email address
  • Business name and address
  • Contact details

You might also be prompted to set up billing information during the sign-up process. Don’t fret about this; setting up billing methods early streamlines your journey when it comes time to run ads on Bing.

Once all your information is filled out correctly, hit that ‘Submit’ button. Congratulations – you’ve just created your own Bing Ads account! But remember, creating an account is only part of the journey. The next steps involve setting up campaigns and integrating with HubSpot – but we’ll get into those in later sections.

While creating an account may seem like a small step in your lead generation journey, it’s undeniably important. Having a dedicated ad account allows for more control over advertising efforts and provides valuable insights which can help drive successful campaigns.

So what are you waiting for? Get started with creating your own Bing Ads account today!

Step 3: Linking HubSpot with Bing Ads

Now that you’ve got your HubSpot and Bing Ads accounts set up, it’s time to link them together. This integration allows for seamless data transfer between the two platforms, enabling you to track leads and conversions effectively.

First off, navigate to your HubSpot account. Locate the settings icon in the top right corner of your dashboard and click on it. From there, scroll down the sidebar until you find “Integrations,” then select “Ads”.

Here’s where Bing comes into play. On this page, you’ll see an option to connect accounts from various advertising platforms including Google AdWords, Facebook Ads and of course, Bing Ads. Click on the plus sign next to Bing Ads. You’ll be prompted to log into your Microsoft account if not already logged in.

Once logged in, a list of all active Bing Ad accounts associated with your Microsoft account will appear. Simply choose which one(s) you’d like linked with HubSpot by clicking on them – they should now appear highlighted or checked off.

After selecting the relevant ad accounts, hit ‘Connect.’ It’s as simple as that! Your chosen Bing Ad accounts are now integrated with your HubSpot CRM platform.

This integration doesn’t just help streamline lead generation efforts but also provides insightful data analytics for optimizing future campaigns.

To make sure everything is running smoothly after connection:

  • Verify that ‘Auto tracking’ is toggled ON under ‘Bing Settings’. This ensures all ads are tracked automatically.
  • Check out ‘Account Overview’ within a day or two of connecting – herein lies a goldmine of campaign performance metrics!

Remember though – successful lead generation isn’t just about using smart tech tools; it’s also about crafting compelling ad content based on insightful buyer personas developed through thorough market research.

Step 4: Setting up Conversion Tracking

Now that you’ve got the integration of HubSpot and Bing Ads under your belt, it’s time to take a crucial step forward. The next phase on our journey is setting up conversion tracking. You’re probably wondering why it’s so vital. Well, conversion tracking helps you measure the effectiveness of your ads by showing what happens after someone clicks on them.

So, how do you get started? First off, head over to Bing Ads and click ‘Conversion Tracking’ from the main menu. Then select ‘UET tags’. UET stands for Universal Event Tracking – this code will help track customer activity on your website.

To create a new UET tag, hit ‘Create UET tag’. Name your tag (make sure it’s something easily identifiable!) and describe its purpose in the description box. Click ‘Save’, then ‘View tag’ to see the JavaScript code you’ll need to add to your website.

But don’t sweat if coding isn’t quite in your wheelhouse! There are several ways to install a UET tag:

  • Add it directly into HTML source code
  • Use Google Tag Manager
  • Implement via WordPress plugins like Header Footer Code Manager

Once installed successfully, each time someone visits your site after clicking an ad, Bing records that as a conversion.

Finally, link these conversions with HubSpot by going back into Bing Ads interface and choosing ‘Conversion Goals’ from the same dropdown where we found ‘UET Tags’. Here you can define what counts as a conversion – be it page views, downloads or other interactions.

Remember: Proper setup of conversion tracking is critical for maximizing effectiveness of lead generation efforts with HubSpot and Bing Ads combo!

Step 5: Optimizing your campaigns with HubSpot data

So you’ve integrated Bing Ads with HubSpot. What’s next? It’s time to leverage that valuable data from HubSpot to optimize your ad campaigns.

HubSpot’s rich analytics can unveil key insights into how your ads are performing. Are they driving traffic as expected? Which ads are generating the most leads and conversions? You’ll find answers in the data, guiding you to make informed decisions for optimization.

For instance, let’s say an ad targeting a specific demographic isn’t yielding satisfactory results. You may need to tweak the content or shift focus to a different demographic based on what the numbers are indicating. Remember, it’s all about making smart adjustments guided by concrete data.

Here are some ways you can optimize your campaigns using HubSpot:

  • Identify High Performing Ads: Use HubSpot’s reporting tool to identify which of your ads have the highest click-through rates (CTR) and conversion rates (CR). Focus more resources on these high performers.
  • Adjust Ad Spend Based on Performance: If an ad is doing well, consider increasing its budget. Conversely, if an ad isn’t performing up to par, reduce its spend or consider discontinuing it.
  • Refine Targeting: Utilize lead behavioral data collected by HubSpot to refine your audience targeting strategy in Bing Ads.

Don’t forget that optimization is not a one-time process but rather an ongoing effort requiring regular reviews and updates. With Bing Ads integrated seamlessly with HubSport, you’re now empowered with accurate analytics at hand for continual campaign improvements!


Harnessing the power of HubSpot and Bing Ads together can open up a whole new world for your lead generation efforts. You’ve taken the time to read through this guide and now you’re equipped with the knowledge necessary to integrate these two powerful tools.

Make no mistake, it’s not just about linking two platforms. It’s about creating a unified strategy that leverages the strengths of both. With HubSpot’s robust CRM capabilities and Bing Ads’ wide-reaching ad network, you now have the chance to reach potential leads like never before.


  • Connect your HubSpot account with Bing Ads.
  • Set up tracking codes in Bing Ads.
  • Import your contacts from HubSpot into Bing Ads.
  • Monitor and fine-tune your campaigns regularly for maximum results.

There are no quick fixes in marketing, but by integrating HubSpot with Bing Ads, you’re setting yourself up for sustainable success. The data-driven insights offered by this integration will enable you to refine your strategies continually, ensuring that each campaign is more effective than the last.

It’s not always easy to navigate the digital marketing landscape alone, but don’t worry—you’re not alone! By leveraging these tools correctly, you’ll soon see an increase in quality leads flowing into your business funnel.

In conclusion, take advantage of what technology has laid out before us. Use it wisely and watch as your business expands its horizons!

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