How to Integrate HubSpot with Bing Ads: Your Guide to Enhanced Retargeting Strategies

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In the competitive digital marketplace, it’s crucial to leverage every tool at your disposal. One such game-changer can be the integration of HubSpot with Bing Ads for enhanced retargeting efforts. By doing so, you open up a world of possibilities that could give your marketing strategy the edge it needs.

Having HubSpot integrated with Bing Ads means you’re streamlining your marketing efforts and maximizing ROI. Not only does this save time by automating processes, but it also improves accuracy in targeting potential customers who’ve already shown interest in your products or services.

So, how do you integrate these platforms? It may seem daunting at first glance, but don’t worry – we’ll guide you through the process step by step. Remember, effective retargeting is all about reaching out to those who’ve interacted with your brand before – and what better way than through a platform they’re already familiar with? Let’s get started on setting up this powerful combination for YOUR business success.

What is HubSpot and Bing Ads?

Let’s kick things off by taking a closer look at HubSpot. It’s an all-in-one marketing, sales, and service platform designed to help businesses grow. With its extensive suite of tools, it aids in attracting visitors, converting leads, and winning customers. That’s not all – it also provides services for content management, social media marketing, web analytics, landing pages, customer support – you name it.

Now onto Bing Ads – presently known as Microsoft Advertising. This service offers pay-per-click advertising on both the Bing and Yahoo search engines. So why should you care? Well, while Google might be the bigwig in online searches, Bing still holds a significant chunk of the market share. Plus with less competition on Bing than Google AdWords (now Google Ads), your ad has a higher chance of standing out.

So what happens when these two platforms join forces? Simply put: magic! By integrating HubSpot with Bing Ads you’ll unlock powerful retargeting capabilities. The result? Your ads are seen by individuals who’ve already shown interest in your products or services! You’re effectively nudging them along their buyer journey making them more likely to convert into paying customers.

We can’t talk about this without mentioning automation – one of the key benefits of integration. HubSpot can automatically send updated contact lists to your Bing Ads account for improved retargeting efforts so you won’t need to manually upload anything.


  • You’ll gain deeper insights into how your ads are performing.
  • It’ll enable seamless tracking of conversions from Bing Ads directly within HubSpot.
  • It allows better segmentation for crafting more personalized and effective campaigns.

In essence: if you’re serious about boosting your marketing game especially in terms of retargeting efforts then integrating HubSpot with Bing Ads is definitely worth considering!

Why integrate HubSpot with Bing Ads?

Let’s dive right into the reasons why you should consider integrating HubSpot with Bing Ads. First off, it’s all about efficiency. When you sync these two powerful platforms, you’re able to automate a lot of your marketing processes, freeing up precious time for other tasks. For instance, syncing contacts from HubSpot directly to your Bing Ads account lets you create personalized ads without any manual data entry.

Secondly, this integration can dramatically improve your ad targeting. By incorporating data from HubSpot like user personas and behaviors into your Bing Ads strategy, you can serve highly relevant ads that hit their mark every time. You’ll be reaching potential customers at just the right moment – when they’re actively searching for what you offer.

But there’s more! Let’s not forget about retargeting benefits. If a visitor leaves your site without making a purchase or taking desired action, don’t fret – using information from HubSpot in conjunction with Bing Ads allows for effective retargeting campaigns to re-engage those visitors.

Additionally, having insights from both platforms gives you a more holistic view of how well your marketing efforts are performing. With linked reporting features between HubSpot and Bing Ads, it’s easier than ever to track campaign performance and customer engagement across multiple touchpoints.

Lastly but importantly is cost-effectiveness. According to recent stats*, advertisers get better ROI on average with Bing compared to Google AdWords due to less competition and lower costs per click (CPC). Integrating with HubSpot further maximizes this advantage by streamlining processes and improving ad relevancy.

So there you have it; five compelling reasons why integrating HubSpot with Bing Ads could be a game-changer for your business’ digital marketing efforts.

*Referenced Statistics:

Google Adwords2X %$2-$3
Bing Ads5X %$1.54

Remember, it’s about finding the right tools and strategies that work for YOUR business. And it seems like this integration could be a major key to unlocking your next level of success!

Set up your HubSpot account

Before we dive into the nitty-gritty of integrating Bing Ads with Hubspot, it’s crucial you’ve set up your HubSpot account correctly. Don’t worry if you’re a novice; we’ll guide you through the process.

Firstly, head over to HubSpot’s website and click on the Get Started button. Fill in your details for registration, including your email address and company information. Once done, you’ll be redirected to set up your new HubSpot portal.

After logging into your HubSpot portal, ensure that all necessary settings are configured for smooth operation. These may include:

  • Setting up user permissions
  • Integrating social media accounts
  • Customizing deal stages
  • Creating custom properties

It’s also advisable to familiarize yourself with the different sections of the dashboard. Here, you can view marketing performance data at a glance or drill down further using various filters.

Remember that proper setup is pivotal for leveraging all features available in this potent marketing automation tool. So take time to explore and understand each element within your portal before moving onto Bing Ads integration.

Finally, don’t forget about the importance of data security while setting up your account! Make sure to use strong passwords and enable two-factor authentication whenever possible for an additional layer of protection against potential cyber threats.

Stay tuned as we delve deeper into how to connect this powerful tool with Bing Ads in our next section!

Connect HubSpot with Bing Ads

If you’re looking to boost your business’ online presence, it’s time to integrate your HubSpot with Bing Ads. Don’t worry if this seems like uncharted territory. We’ve got a step-by-step guide ready for you to conquer.

First things first, you need to have both HubSpot and Bing Ads accounts. If you don’t already have these set up, take a few moments to create them now. It’s essential that all the information in both accounts matches perfectly – and we mean down to the last detail. Any discrepancies could cause hiccups along the way.

Once your accounts are ready and raring to go, it’s time for the main event: connecting HubSpot with Bing Ads. To do this, navigate over to your HubSpot account and hover on ‘settings’. From here, click on ‘Marketing’, then ‘Ads’. Now select ‘Connect account’, choose Bing Ads from the dropdown menu and follow the prompts provided by HubSpot.

Remember when we said every single detail needs to match? Here’s where it comes into play big time! As a final step in the connection process, you’ll be asked for verification details such as your Microsoft Advertising User ID or API key that match those in your Bing account.

After successfully completing these steps, voila! Your accounts should be connected seamlessly. But keep an eye out for any error messages just in case something went awry during setup.

Now that you’ve connected HubSpot with Bing Ads, get ready for enhanced retargeting capabilities at your fingertips! By harnessing this powerful integration tool, relevant ads will reach potential customers who’ve previously interacted with your site or services – increasing chances of conversions significantly.

It may seem daunting at first glance but trust us; once you see results roll in from fine-tuned retargeting using integrated data between HubSpot and Bing Ads –you’ll realize it’s worth every minute invested. So, what are you waiting for? Let’s get started on making your online marketing strategy even more powerful today!

Set up retargeting lists in Bing Ads

Ready to amp up your marketing game? Let’s get started with setting up retargeting lists in Bing Ads. Retargeting, also known as remarketing, is a powerful tool that allows you to reconnect with visitors who’ve previously interacted with your website but didn’t make a purchase or complete an action. This means you’re not just shooting arrows in the dark; instead, you’re targeting an audience already interested in what you offer.

First things first, sign into your Bing Ads account. From there navigate to the ‘Shared Library’ section and then ‘Audiences’. Here’s where the magic begins – click on ‘Create association’, select ‘Remarketing’ and then choose ‘Website visitors’. You’ll now be able to create your retargeting list by adding the necessary details such as name, membership duration and tag.

Creating tags for different pages of your website can help segregate your audience based on their behavior on your site. For instance:

  • Homepage Visitors
  • Product Page Viewers
  • Cart Abandoners

Having these detailed lists will allow for more personalized ad campaigns aiming directly at these specific user behaviors.

Remember, it’s not just about creating these lists but also effectively using them. After all, what good is a weapon if not used wisely? Therefore, when running a campaign consider using customized ad copy tailored towards each specific list. This way you’re speaking directly to their previous interactions with your site which could lead to higher conversion rates.

Keep in mind though that Microsoft Advertising requires at least 1,000 users on a list before enabling remarketing ads for it. So patience here is key! But don’t worry – once you’ve hit this number and have set everything right – expect better engagement from viewers who are already familiar with what you offer.

To sum up: Setting up retargeting lists in Bing Ads isn’t too complex and it’s well worth the effort. By keeping your brand in front of interested viewers, you’re increasing the chances of converting them into customers. And integrating this with HubSpot? That’s just taking your marketing skills to a whole new level!

Create Retargeting Campaigns in Bing Ads

So, you’re ready to take the plunge and integrate HubSpot with Bing Ads for enhanced retargeting. Let’s get started! We’ll walk you through setting up your first retargeting campaign on Bing.

Firstly, sign into your Bing Ads account. If you don’t have one yet, it’s easy to set up. Just head over to the Bing Ads homepage and click ‘Sign Up’. Once you’re in, navigate to the ‘Campaigns’ tab at the top of your dashboard.

Next comes the fun part – creating a new campaign. Click on ‘Create a Campaign’, then choose ‘Visitors who visited my website’. This is where HubSpot comes into play. By integrating HubSpot with your Bing Ads account, you can leverage customer data from HubSpot for highly targeted advertising.

Now that you’ve set up your campaign type, it’s time to define your audience. This is where things might get a bit tricky if you’re not familiar with how retargeting works. But don’t worry – we’ve got you covered! Here are some tips:

  • Use specific parameters: The more specific your audience criteria are, the more effective your ads will be.
  • Think about buyer personas: What characteristics define your ideal customers? Use these insights when defining your audience.
  • Consider purchasing behavior: Have certain visitors shown interest in specific products or services? Target them for better conversion rates.

After this step is done, move onto setting up ad groups and creating compelling ads that resonate with your target audience.

Finally, make sure to monitor performance regularly using both HubSpot’s analytics tool and Bing Ad’s reporting capabilities. Adjustments may be necessary along the way but remember – success doesn’t happen overnight!

Well done! You’ve just created a retargeting campaign on Bing using HubSpot integration. With patience and continuous tweaking based on performance metrics, you’re bound to see improvements in your conversion rates. Happy retargeting!


Wrapping it up, you’ve now got a grip on integrating HubSpot with Bing Ads for better retargeting. You can see how powerful this combination is for your marketing efforts. It’s not just about throwing ads out there and hoping something sticks. It’s about strategic planning and targeting the right audience at the right time.

You’ve learned that HubSpot and Bing Ads integration allows you to:

  • Create more personalized ads
  • Retarget visitors who have shown interest in your product or service
  • Analyze campaign performance effectively

Remember, successful marketing isn’t a one-size-fits-all approach. It takes careful planning, constant adaptation, and the right tools to reach your target audience effectively. The integration of HubSpot and Bing Ads certainly provides an efficient way of doing so.

Don’t forget that while this guide gives you a solid foundation, there’s always more to learn in the ever-evolving field of digital marketing. Continue testing different strategies until you find what works best for your business.

In closing, by integrating HubSpot with Bing Ads, you’re leveraging two robust platforms to maximize your retargeting efforts thoroughly. You’re not just increasing visibility; you’re creating meaningful connections with potential customers who have already shown interest in what you offer.

It’s time for action! Go ahead, integrate HubSpot and Bing Ads today — let data drive your decisions as you craft compelling narratives around your brand.

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