How to Integrate HubSpot with Bing Ads: Your Guide to Superior Social Media Advertising

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Looking to take your social media advertising to the next level? You’ve likely heard of HubSpot and Bing Ads, two powerful tools that can help streamline your marketing efforts. When these platforms are used in isolation, they’re already beneficial for boosting visibility and driving conversions. But when integrated together, they offer even greater potential for optimizing your online ads.

With HubSpot’s robust inbound marketing capabilities and Bing Ads’ expansive reach across numerous networks, you’re tapping into a dynamic duo that can significantly enhance your advertising strategy. This integration not only simplifies campaign management but also enables precise targeting and robust reporting features.

So how do you go about linking these two systems? It’s simpler than you might think! In this guide, we’ll walk you through the steps needed to successfully integrate HubSpot with Bing Ads. By connecting these platforms, you’re setting yourself up for improved efficiency in managing campaigns and better return on investment from your ad spend. Get ready to supercharge your social media advertising!

What is HubSpot?

If you’re looking to streamline your online marketing efforts, chances are you’ve heard of HubSpot. It’s a leading player in the world of digital marketing software, designed specifically to help businesses grow their online presence.

At its core, HubSpot offers an all-in-one platform that integrates various online marketing tools into one convenient location. Think customer relationship management (CRM), email marketing, content management system (CMS), and more. But it doesn’t stop there. With HubSpot, you can also manage social media accounts, generate detailed analytics reports, and even create automated workflows to save time on repetitive tasks.

The beauty of using HubSpot lies in its ability to centralize your operations. No longer do you need to juggle multiple platforms for different aspects of your business’s online presence. Everything from SEO optimization and lead generation to social media scheduling and blog publishing can be handled from within the platform itself.

Another advantage worth noting is the scalability that comes with HubSpot. Whether you’re running a small startup or managing an enterprise-level company, this tool adapts seamlessly according to your needs.

Lastly but importantly, let’s talk about learning resources available with HubSpot. They offer a wealth of educational materials aimed at helping users make the most out of their products – Webinars, video tutorials, blogs; they have it all!

  • CRM
  • Email Marketing
  • CMS

To sum up this section – when it comes to managing your business’s digital footprint effectively and efficiently under one roof – few platforms come close to what Hubspot has on offer.

What are Bing Ads?

Before diving into how HubSpot can be integrated with Bing Ads for enhanced social media advertising, let’s take a step back. You’re probably familiar with Google AdWords, right? Well, Bing Ads is Microsoft’s equivalent. It’s an online advertising platform that lets you reach potential customers through the Bing search engine and its partner networks.

You might be wondering why you should bother with another ad platform when Google seems to have everything covered. And that’s a fair question! But here’s a statistic that might surprise you: as of 2019, about one-third of all U.S desktop searches were conducted on Bing. That translates into millions of potential customers who aren’t being reached by Google ads alone.

Bing Ads operates on a pay-per-click model similar to Google AdWords. This means your business only pays when someone clicks on your ad and visits your website or calls your business directly from the search results page.

What sets Bing apart from other ad platforms is its specific targeting options which include location, demographic data, device type and more. Plus, it offers robust analytic tools to track performance and optimize campaigns for better results.

To summarize:

  • Bing Ads is Microsoft’s online advertising platform
  • About 33% of all U.S desktop searches are done on Bing
  • Works on a pay-per-click model just like Google AdWords
  • Offers advanced targeting options
  • Provides powerful analytics tools

Remember this: Advertising with Bing could open up avenues to new markets and audiences not reachable via other platforms. So if you’re looking for ways to boost your marketing strategy and reach more prospective customers than ever before – it may be time to consider integrating HubSpot with Bing Ads.

Why integrate HubSpot with Bing Ads?

You’ve probably wondered why it’s crucial to integrate HubSpot with Bing Ads. Here’s the thing: this integration can significantly improve your social media advertising efforts. Let’s get into the details.

HubSpot is a powerful marketing tool that you’re already using to manage customer relationships and execute inbound marketing strategies. It’s user-friendly, data-centered, and offers a wealth of information about your customers’ behavior. However, when you couple it with Bing Ads, you unlock an even wider array of opportunities for targeting and reaching potential customers.

Bing Ads often gets overlooked in favor of its bigger brother Google AdWords, but here are some numbers that might make you rethink:

PlatformUsers (in billions)

Even though Google has more users, don’t underestimate the power of Bing’s audience – they account for about 34% of desktop search engine market share (source: NetMarketShare). That’s a huge audience you might be missing out on if you’re not integrating HubSpot with Bing Ads!

Moreover, integrating these two platforms allows for better tracking and analysis of ad performance data. With both systems linked up, all your ad metrics are automatically imported into HubSpot where they can be analyzed alongside other customer engagement data. This makes it easier to see how individual ads are performing across different demographics or how changes in ad spend affect conversion rates.

Finally, let’s talk cost-effectiveness. Advertising on Bing tends to be less competitive than on Google which means lower costs per click (CPC). Since every penny counts in business operations, this benefit could lead to substantial savings over time while still achieving similar results.

So there you have it! Integrating HubSpot with Bing Ads isn’t just about adding another platform—it’s about expanding reach, enhancing data analysis, and maximizing your social media advertising ROI.

Step 1: Setting up HubSpot and Bing Ads accounts

We’re about to dive into the nitty-gritty details of setting up your HubSpot and Bing Ads accounts. This step is crucial because it’s where your journey begins in integrating these two platforms for better social media advertising.

First things first, you’ve got to create a HubSpot account if you don’t already have one. It’s pretty straightforward – just head over to the HubSpot website and click on ‘Get Started’. You’ll be prompted to fill out some basic information about yourself and your business. Once that’s done, you’re in!

Next up is Bing Ads. The process here is similar, but with a few more steps involved. Go to the Bing Ads homepage, select ‘Sign Up’, then follow the prompts. They’ll ask for specifics like your time zone, currency preference, etc., which will help tailor your ads accordingly.

Now that both accounts are set up, you’re ready for integration! Remember though – while this process may seem simple at first glance, each step plays a monumental role in ensuring seamless functionality between HubSpot and Bing Ads.

Below are some key points to remember during setup:

  • Ensure all information inputted during sign-up is accurate
  • Keep track of login credentials for both platforms
  • Take note of any specific settings/preferences selected within each account

These tips will hopefully guide you towards successful integration between HubSpot and Bing Ads! Stay tuned for our next section where we delve deeper into how exactly this integration works.

Step 2: Connecting HubSpot with Bing Ads

Now that you’re all set up, it’s time to start the real magic. You’re about to connect your HubSpot account with Bing Ads. This step is crucial and will give your social media advertising a much-needed boost.

First off, you’ll need to head over to your HubSpot account. Look for the “settings” icon on the main dashboard – it’s usually in the top right corner. Once inside settings, navigate towards “Integrations”, then select “Ads”. Here lies a variety of ad accounts you can connect with, including Bing Ads.

Before proceeding further, ensure you’ve got admin access to both your HubSpot and Bing Ads accounts. If not, this might be a good time to get that sorted out.

Next up, click on ‘Connect account’ within the ads integrations settings in HubSpot. A list of platforms will pop-up; select ‘Bing Ads’. You’ll now be prompted to log into your Bing Ads account (if you aren’t logged in already). After successful login, allow permissions for HubSpot to access your Bing Ads information.

Voila! Your accounts are now connected! But wait – there’s more work ahead. Post connection, optimize your ad tracking options inside the ‘Ads Settings’ on Hubspot.

Here’s what those options mean:

  • Lead Sync: Enabling this lets Hubspot automatically sync new leads from Bing ads into its CRM.
  • Audience Sync: Turning this feature on allows audience data from your CRM records in Hubspot to be synced back into your Bing ads for better targeting.

Remember folks; integrating these two powerful tools isn’t just about connecting them – it’s about optimizing them so they work seamlessly together for better results!

Keep an eye out for our next step: creating killer social media campaigns using these newly integrated tools!

Step 3: Importing Bing Ads data into HubSpot

Now that you’ve completed the initial setup, it’s time to import your Bing Ads data into HubSpot. This step is crucial as it allows you to analyze and optimize your ad campaigns directly from your HubSpot dashboard. Let’s dive in.

Firstly, on your HubSpot homepage, navigate to the “Reports” tab and select “Ads.” Here, you’ll see an option labeled “Data Sync”. Click on this button and choose “Bing Ads” from the dropdown menu. Once done, a window will pop up asking for permission to access your Bing account.

Secondly, enter your Bing credentials and click “Allow”. You’re granting permission for HubSpot to access your account info and sync with Bing Ads data. Make sure you’ve got admin access on both platforms before proceeding with this step.

Thirdly, after gaining access, you need to choose which accounts or campaigns you’d like imported into HubSpot. It could be all of them or just a select few; it’s entirely up to what aligns best with your advertising strategy. After making selections, hit the “Import” button at the bottom right corner of the screen.

So there it is! You’ve successfully linked Bing Ads with HubSpot and imported all relevant data. Now comes the exciting part – analyzing those metrics! Remember: The more accurately and frequently you measure results, the better geared up you’ll be for optimizing future campaigns.

Lastly, keep in mind that these steps are not a one-time activity but rather an ongoing process as long as you’re leveraging ads through Bing onto Hubspot.

Step 4: Setting up HubSpot tracking for Bing Ads conversions

Now, let’s get to the heart of our discussion. How do you set up HubSpot tracking for Bing Ads conversions? It may seem daunting at first, but don’t worry; it’s simpler than you might think.

Firstly, you’ll need to access your HubSpot account. Navigate to the settings icon in the main navigation bar. Here, find and click on ‘Tracking & Analytics’. Next, select ‘Ads Tracking’ from the sidebar menu. This is where you’ll enable conversion tracking for Bing Ads.

In this section, switch ON your Bing Ads conversion tracking by clicking on the toggle button next to it. You’re halfway there! Now all that’s left is adding your unique UET tag ID from Bing into HubSpot.

You can find this ID easily within your Bing Ads account under ‘Conversion Tracking’, then ‘UET tags’. After retrieving it, paste it into your HubSpot setup page and hit save. Voila! Your HubSpot account is now primed to track all those important Bing Ad conversions.

Remember that setting up effective conversion tracking isn’t just a one-and-done activity; it requires consistent monitoring and tweaking as needed. So always keep an eye out for unusual data patterns or shifts in performance metrics.

By integrating these two powerful tools –Hubspot and Bing ads–you’re positioning yourself ahead of many digital marketers who still operate their platforms separately. Embrace this synergy and watch how it propels your social media advertising efforts forward!

Armed with this knowledge, go forth and conquer the world of online advertising!

Step 5: Optimizing Social Media Advertising with HubSpot and Bing Ads Integration

You’re now on the brink of supercharging your social media advertising strategy. With HubSpot and Bing Ads integration, you’ll be able to amplify your reach and streamline your marketing efforts.

First off, let’s delve into how this integration can help optimize your campaigns. By connecting HubSpot with Bing Ads, you’ll gain access to data-driven insights that can guide your ad placement decisions. For instance, using these insights, it becomes easier for you to spot which ads are performing well, at what times they’re most effective, and who’s engaging with them.

Next up is automation – a key feature of this integration that will revolutionize the way you handle social media advertising. You can set triggers that automatically adjust bids based on specific criteria like engagement rate or bounce rates. This means no more manual monitoring of every single campaign! It saves precious time and lets you focus more on creative tasks.

Now let’s talk about customization options available with this toolset. From creating tailored audience lists in Bing Ads based on user behavior tracked by HubSpot CRM to designing personalized ad copies for different viewer segments – the possibilities are endless!

Lastly but certainly not least is reporting capabilities brought into play by integrating these platforms together. With all your data consolidated in one place – HubSpot dashboard – it’s easier than ever before to track campaign performance across various metrics.

Here’s a quick look at some stats:

  • Businesses using automated bidding saw an average increase of 15% in conversions.
  • Personalized ads enhance click-through rates by up to 14%, resulting in a boost of sales up to 10%.

Integrating HubSpot with Bing Ads isn’t just about fusing two interfaces; rather it’s about leveraging the power of both platforms for better social media advertising outcomes!


You’ve made it to the end of the journey on how to integrate HubSpot with Bing Ads for better social media advertising. Let’s recap what we’ve covered.

First, you learned about the importance of integrating these two platforms—HubSpot and Bing Ads. You discovered that this integration can streamline your marketing efforts, increase productivity, and enhance your social media advertising strategy.

We also dived into the step-by-step process of integration. This guide walked you through each stage from setting up your HubSpot account to linking it with Bing Ads.

Remember these key points:

  • The value of a unified platform cannot be overemphasized. It simplifies data analysis and makes campaign management more efficient.
  • Consistency is key in any successful marketing strategy. By integrating HubSpot with Bing Ads, you’ll maintain consistent messaging across multiple platforms.
  • Regular monitoring and adjustment are crucial for optimal results. Always keep an eye on your ad performance so you can adjust as needed.

There’s no doubt that combining HubSpot with Bing ads will give your business a competitive edge in today’s digital landscape.

That said, don’t forget that technology is just a tool—it’s how you use it that ultimately determines success or failure. So go ahead, start exploring the potential benefits this integration can offer to elevate your online presence like never before!

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