How to Integrate HubSpot with Google Analytics: Your Key to Better Lead Generation

Share This Post

If you’re looking to fine-tune your lead generation strategy, integrating HubSpot with Google Analytics can be a game-changer. This combination allows you to tap into the power of two leading platforms, offering a more comprehensive view of your marketing efforts. By connecting these tools, you’ll gain insights that are vital for making data-driven decisions and optimizing your campaigns.

To stay ahead in today’s competitive digital landscape, it’s essential to have a deep understanding of your audience. And that’s where Google Analytics steps up – providing granular details about your website visitors. Pair this with HubSpot’s robust CRM and marketing automation capabilities, and you’ve got an unbeatable toolkit at your disposal.

So how exactly does this integration work? It might seem daunting at first glance, but don’t worry – we’re here to guide you every step of the way. Whether you’re new to these platforms or want to enhance your current setup, we’ll break down the process in easy-to-follow steps so that even if analytics isn’t your strong suit, you’ll be able to unlock valuable leads like never before.

What is HubSpot?

When you’re looking to streamline your online marketing efforts, it’s hard not to come across a platform like HubSpot. It’s a comprehensive software solution that helps businesses grow their traffic, convert visitors into leads, and close those leads into customers.

Starting out in 2006 as a simple tool for bloggers, today it’s evolved into an all-in-one inbound marketing powerhouse used by over 78,700 companies in more than 120 countries worldwide. The platform includes various tools for blogging, SEO, social media, email marketing, lead generation and management.

Why is it so popular? One reason might be its ability to integrate with numerous other platforms including Google Analytics. This integration allows you to get detailed insights about your website traffic and user behavior – information that can be utilized for creating better-targeted content and optimizing your lead generation strategies.

HubSpot’s approach of providing multiple tools within one platform saves time by eliminating the need to juggle between different software solutions. You can manage your entire online presence from this single location.

But what really sets HubSpot apart is its focus on ‘inbound marketing’. It fundamentally believes that quality content pulls people toward your company and product naturally. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert and close over time.

In summary:

  • Hubspot is an all-in-one tool designed to help businesses grow.
  • It integrates seamlessly with many platforms such as Google Analytics.
  • It focuses on inbound marketing where quality content attracts customers naturally.

Remember though that while having the right tools makes work easier; they don’t guarantee success alone. Each business has unique needs and goals which must be considered when choosing any digital marketing solution or strategy.

What is Google Analytics?

Curious about what Google Analytics really is? Well, here’s where you’ll get your answers. It’s essentially a powerful tool provided by Google that offers insightful data related to website traffic. Imagine being able to keep an eye on every visitor who lands on your page, track their behavior and gain knowledge of how well your content is performing. That’s exactly what Google Analytics allows you to do.

Quite simply, it’s a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. If you’re running an online business or managing a blog, it becomes crucial to understand your audience’s behaviour in order to improve engagement levels. This is where Google Analytics shines the most.

You may wonder why it’s so popular among digital marketers and SEO professionals worldwide? The answer lies in its extensive features like data visualization, segmentation, real-time reporting, multi-channel funnels etc., all of which make it easier for you to understand how visitors are interacting with your website.

Let’s say you’ve recently launched a new product or published a blog post. You’d want to know if people are actually interested in what you’re offering right? Using the ‘Audience’ section in Google Analytics can give you detailed insights into demographics such as age group, gender, location etc., enabling more effective targeting strategies.

To sum up this part neatly – if there’s any tool out there that can make sense of the huge amounts of data generated by today’s internet users and turn them into meaningful information for businesses; it’s undoubtedly Google Analytics!

Why integrate HubSpot with Google Analytics?

Diving headfirst into the digital marketing world, you’ll soon find that data is your best friend. But managing different platforms separately can lead to a fragmented understanding of your business performance. That’s where integrating HubSpot and Google Analytics comes in handy.

Let’s start with the basics – why would you want to bring these two powerhouses together? One primary reason is that it provides a unified view of your customer interactions. You’re no longer juggling between tabs, rather you have all the vital stats on one dashboard. This allows for comprehensive data analysis, driving more informed decision-making.

Think about this scenario: you’ve launched an email campaign via HubSpot and want to understand its impact on website traffic. By integrating with Google Analytics, you’re able to see if there was a spike in visits following the release of your emails or whether certain pages had higher engagement rates as a result.

There’s also enhanced lead tracking capabilities when combining these tools. Say goodbye to generic ‘referral’ labels in your reports! With this integration, every visit from HubSpot campaigns are tagged appropriately in Google Analytics. This gives you clear insight into the source of leads and helps evaluate campaign effectiveness.

Furthermore, it empowers better sales and marketing alignment within organizations. When both teams have access to consistent data sets and reports from integrated systems like HubSpot and Google Analytics, they can work more cohesively towards shared objectives.

To sum things up:

  • It offers consolidated customer interaction data
  • Enhanced lead tracking abilities are provided
  • Facilitates improved sales & marketing collaboration

So yes, merging these two platforms might feel like a daunting task at first glance but trust us – once done, it’s worth every bit of effort!

Step 1: Connecting HubSpot with Google Analytics

Now that you’re on the path to supercharging your lead generation efforts, it’s time to get into the nitty-gritty. First on the agenda? Connecting HubSpot with Google Analytics. Don’t fret – it’s simpler than it sounds.

Let’s start by opening up both your Google Analytics and HubSpot accounts in separate tabs. It’ll save you from constantly flipping between screens later on.

On your Google Analytics homepage, navigate to Admin, then click ‘Tracking Info’, and finally ‘Tracking Code’. Take a moment here – this is where you’ll find your tracking ID, a crucial component of this integration process. Copy this ID; you’ll need it soon.

Time to switch gears and jump over to your HubSpot account. Here, head towards ‘Settings’, select ‘Website’ from the dropdown menu and click on ‘Tracking Code’. You’re almost there! Just paste in that copied Tracking ID from Google Analytics into the provided field.

And voila! With these steps completed, you’ve just connected HubSpot with Google Analytics. Now both platforms can communicate seamlessly, enabling more effective lead generation strategies for your business.

Here are some key steps summarized:

  • Open both tools (Google Analytics & Hubspot) separately
  • In GA (Google Analytics), go to Admin > Tracking Info > Tracking Code
  • Note down or copy your Tracking ID
  • In Hubspot settings, select Website > Tracking Code
  • Paste in GA tracking code

Remember not rush through these steps; take each one at a time while ensuring all details are correctly entered – an error here might disrupt the whole process.

Congrats! You’ve just taken one big leap toward better understanding and engaging with your leads.

Step 2: Setting up Goals in Google Analytics

When you’re knee-deep in digital marketing, it’s crucial to understand what’s working and what’s not. That’s where setting up goals in Google Analytics comes into play. You’ll be able to track your lead generation efforts with precision and make data-driven decisions.

To start with, let’s talk about what exactly a goal is in Google Analytics lingo. It’s essentially a completed activity that contributes positively to your business. This could be anything from form submissions, downloads of an ebook, newsletter signups, or even page views on a key product page.

Here’s how you can set these goals up:

  1. Log into your Google Analytics account.
  2. Click on the ‘Admin’ button at the bottom left-hand side of the page.
  3. In the third column labeled ‘View’, click on ‘Goals’.
  4. Now simply click ‘+New Goal’ and follow the step-by-step process provided by Google.

During this setup process, you’ll get to decide which type of goal best suits your needs:

  • Destination: This type tracks when users reach a specific page on your site (like a “Thank You” page after signup).
  • Duration: If engagement time matters for your business, duration goals help measure how long users stay on your website.
  • Pages/Screens per session: For content-rich sites like blogs or news portals, tracking how many pages each visitor views can offer valuable insights.
  • Event: Useful for tracking interactions like video plays or social media shares.

Remember that you’re allowed only 20 custom goals per reporting view within Google Analytics—so choose wisely! After setting up these goals, they’ll start collecting data every time someone visits your site.

By integrating these carefully chosen goals with HubSpot’s powerful CRM system—you’re one step closer to mastering lead generation! So go ahead and dive into this analytics goldmine; insights await!

Step 3: Tracking HubSpot Forms with Google Analytics Event Tracking

Now, let’s delve into the nitty-gritty of tracking your HubSpot forms using Google Analytics event tracking. This step is a game-changer in maximizing lead generation and it’s simpler than you might think.

First things first, be sure to have access to both your HubSpot account and Google analytics. You’ll need them to create an event that tracks form submissions.

To get started:

  • Open up Google Analytics.
  • Navigate through Admin > Tags > New.
  • Name this tag something like “Hubspot Form Submission”.
  • Choose “Event” for track type.

Next, configure the tag with these settings:

Category Action Label
Form Submit (leave blank)

Moving forward, head over to your trigger settings and set up as follows:

  • Choose “Form Submission” for trigger type
  • For ‘This trigger fires on’, select “Some Forms”
  • In the drop-down menu that appears, choose “Form ID”
  • Set it equal to “.hs-form”

And there you have it! Your forms are now prepared for tracking by Google Analytics. Remember not to skip testing your newly created event tracking setup. It’s crucial confirmation that everything works as expected.

In summary, integrating HubSpot with Google Analytics is an efficient way of enhancing lead generation capabilities. By effectively setting up form tracking events, you’re well on your way towards gaining valuable insights from user interactions on your website. So go ahead and dive into this transformative integration strategy today!

Step 4: Analyzing HubSpot Lead Generation Performance in Google Analytics

Now that you’ve integrated HubSpot with Google Analytics, it’s time to dive into the nitty-gritty. Let’s analyze your lead generation performance. This process is essential to identify what’s working and what requires a tweak in your marketing strategy.

Google Analytics can provide you valuable insights about your leads. It’ll tell you where they’re coming from, which pages they are visiting most often, and how much time they’re spending on each page.

To get started, log into your Google Analytics account. Navigate to the Acquisition section and select All Traffic > Channels. Here, you’ll see a breakdown of different channels through which users come to your site – Direct, Organic Search, Social Media among others.

Interested in understanding how effective a particular campaign has been? Head over to the Campaigns section under Acquisition. Ensure that UTM parameters were correctly set up during campaign creation on HubSpot for accurate tracking here.

Also consider looking at:

  • The Behavior Flow report: It shows the path users take from one page or event to another.
  • The Landing Pages report: Reveals which landing pages are gaining traction.

As an important note, remember that data becomes useful only when analyzed properly! Look beyond the surface numbers – like total visitors or page views – delve deeper into user behavior patterns.

This analysis isn’t something you do once and forget about. It’s crucial to consistently monitor these metrics as part of your ongoing efforts for better lead generation through HubSpot using Google Analytics. So keep exploring those reports!


You’ve made it through the steps of integrating HubSpot with Google Analytics. You’re now equipped to use these powerful tools together for superior lead generation. By harmonizing your digital marketing efforts, you’ll be able to access granular insights and trace every step in your customer’s journey.

Let’s recap some of the key benefits you’ll enjoy:

  • Improved data accuracy: With HubSpot and Google Analytics integrated, you’ll have a more accurate view of user behavior.
  • Enhanced lead tracking: Combining these platforms allows you to track leads from their first website visit to conversion, giving clear visibility on what works and what doesn’t in your marketing strategies.
  • Better decision making: The deep insights provided will empower smarter decisions about where to invest resources.

Remember that like any toolset, the value lies in how well they are used. It’s not just about having the data; it’s about interpreting it correctly. Regularly reviewing and analyzing this collected information will help improve your strategies over time.

If there were any difficulties or challenges during the process, don’t hesitate to seek professional advice or assistance. Merging analytics can sometimes be tricky, but overcoming these hurdles is worth it for a more informed approach to lead generation.

In essence, integrating Hubspot with Google analytics is a game-changer for businesses looking at improving their online presence and capturing quality leads. Here’s hoping that using them together brings quantifiable improvements in your business metrics!

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.