How to Integrate HubSpot with Pinterest Ads: Your Guide to Smarter Social Media Advertising

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If you’re seeking to elevate your social media advertising game, integrating HubSpot with Pinterest Ads could be the boost your strategy needs. This combination allows you to leverage the power of these two platforms for a more targeted and effective approach. It’s no secret that Pinterest is a goldmine for advertisers thanks to its engaged user base, so why not make the most of it by leveraging HubSpot’s robust marketing capabilities?

Imagine having the ability to seamlessly manage Pinterest ad campaigns right from your HubSpot dashboard, track performance metrics in real time, or utilize customer data for personalized targeting. That’s exactly what you get when you integrate these platforms. But how do you go about it?

Fear not! We’ll guide you through the process step-by-step, ensuring that by the end of this journey, you’ll be well-equipped to link HubSpot with Pinterest Ads like a pro. Buckle up and let’s dive into this exciting world of improved social media advertising.

What is HubSpot?

Diving straight into the core of our topic, let’s unravel what HubSpot is. Considered as a leading player in inbound marketing, sales, and customer service software, HubSpot has carved a niche for itself in the world of digital marketing. It offers a full stack of software products designed to assist businesses attract visitors, convert leads, and delight customers.

You’re probably wondering: how does HubSpot work? The platform operates by integrating all your marketing efforts under one roof. Whether it’s blogging, social media posts or email campaigns – everything falls under its umbrella. With this unification comes ease of use and improved efficiency; you can manage all your activities from one centralized dashboard.

But that’s not all! Alongside its various tools for content management and SEO optimization, HubSpot also empowers businesses with robust analytics features. You can seamlessly track the performance of your campaigns across different platforms and derive valuable insights to drive more informed decisions.

To top it off, it’s got an impressive integration capability too! That means you can connect your favorite apps like Gmail or Slack directly to the platform to streamline workflows even further.

Here’s a quick rundown on some key features that make HubSpot stand out:

  • Comprehensive set of marketing tools
  • Centralized dashboard for easy management
  • Robust analytics capabilities
  • Wide range of integration options

So there you have it – a brief overview on what makes up the powerful suite called HubSpot! As we continue through this article series, we’ll delve deeper into how you can leverage its potential when combined with Pinterest Ads for enhanced social media advertising.

What are Pinterest Ads?

If you’re a marketer, it’s likely you’ve come across the term “Pinterest Ads”. But what exactly does that mean? Let’s delve deeper. Pinterest ads, technically known as Promoted Pins, are paid advertisements that businesses use on Pinterest to reach their target audience. They appear in your home feed and search results just like any other pin, but they have a small “Promoted” label.

Pinterest has become a powerhouse social media platform with more than 459 million active users worldwide. So it’s no wonder why businesses are turning to Pinterest ads for their marketing campaigns. Unlike traditional advertising platforms, Pinterest ads allow businesses to tap into the user’s discovery mindset. This means when someone is browsing on Pinterest, they’re actively looking for new ideas and inspiration – making them more receptive to your business’ message.

Now here’s where things get interesting! There are several types of Pinterest ads available for businesses:

  • Standard Pins: These look just like regular pins but have a wider reach.
  • Video Pins: Just as the name implies, these pins feature videos.
  • Shopping Pins: Perfect for e-commerce brands. They display product info directly within the pin.
  • Carousel Pins: These pins allow users to swipe through different images.

Just imagine this – You’re running an online clothing store and want to promote your summer collection. Instead of posting standard photoshoot pics which might not garner much attention, you can create Shopping Pins displaying each item along with price details right within the pin itself!

So there’s never been a better time to start using Pinterest Ads in your marketing strategy. With their unique targeting capabilities and user-friendly interface, you’ll find it easier than ever before to engage with potential customers in meaningful ways!

Benefits of Integrating HubSpot with Pinterest Ads

Integrating your HubSpot CRM with Pinterest Ads can revamp your social media advertising strategy. It’s a match made in digital marketing heaven, giving you the ability to streamline processes and increase efficiency. But why exactly is this integration so beneficial?

Firstly, it simplifies data analysis. You’re able to track customer interactions across platforms without any manual work involved. This means more accurate reports and deeper insights into customer behavior.

Additionally, the integration allows for improved audience targeting. By syncing your HubSpot contacts with Pinterest, you’ll be able to reach out to your audiences in a more personalized manner. Here are some key benefits:

  • Personalized Advertising: With access to user data from both platforms, you’re equipped to create ads that resonate deeply with each individual viewer.
  • Increased Reach: You’ll have the opportunity to tap into Pinterest’s vast user base which boasts over 400 million monthly active users.

Another notable benefit is automated ad creation and publishing. Once integrated, you can easily create and publish ads directly from HubSpot onto Pinterest – saving valuable time and effort.

Moreover, this combination provides extensive tracking capabilities too. From seeing who clicked on your ad to understanding what they did on your website afterward – it’s all available at your fingertips!

Finally, it offers better ROI tracking; by linking these two platforms together, you’re able to accurately monitor how much return you’re getting on every dollar spent on Pinterest Ads.

This integration is undoubtedly packed with numerous advantages that will elevate your social media advertising game! So why wait? Start exploring these benefits today!

Step 1: Create a HubSpot Account

Before you can start integrating Pinterest Ads with HubSpot, you’ll need to have an active account. Don’t worry if you don’t have one yet, setting up a new account on HubSpot is a breeze. Let’s walk through the process together.

First off, head over to the official HubSpot website. Here, you’ll find a “Get Started” button typically at the top right corner of their homepage. Clicking this will take you straight to their sign-up page. You’re halfway there!

Next, fill in your details – name, email address and company information are usually required. Remember to use an email that’s checked frequently as HubSpot would send important notifications there.

Once that’s done, hit that ‘Sign Up’ button! An activation link would be sent to your provided email address. Simply click on it and voila! Your account has been created.

Now comes the most interesting part – customizing your profile settings according to your needs and requirements.

  • Set up your company profile: This includes inputting the company name, logo, industry type etc.
  • Personalize user settings: Options include language preference, time zone among others.
  • Integrate other tools or apps if needed: If you already use any CRM tools or communication platforms like Gmail or Slack; these can easily be integrated for seamless workflow management in HubSpot.

With these steps covered, congratulations! You’ve successfully set up your own HubSpot account ready for integration with Pinterest Ads for enhanced social media advertising experience!

Step 2: Create a Pinterest Ads Account

You’re gearing up to sync HubSpot with Pinterest Ads, right? Well, you can’t do that without a Pinterest Ads account! So let’s get you set up. Creating a Pinterest Ads account is as straightforward as it gets. You’ll need an existing regular Pinterest account before proceeding though.

First things first, head over to the official website of Pinterest and log into your personal or business profile. Look for the ‘Ads’ option at the top left corner of your screen once logged in. This will lead you to a new page where you’ll find a button labeled ‘Create Ad’. Click on this button and start paving your way towards successful social media advertising.

Now, creating an ad involves several steps but don’t worry, we’ll guide you through it! Start by defining your campaign objective – whether you’re looking to boost awareness about your brand or drive traffic to your website, choose what best suits your marketing goals.

Next comes setting up ad groups and choosing Pins for promotion. Ad groups are essentially clusters of ads that share the same budget and targeting criteria. They help organize different promotions under one roof so it’s easier for advertisers like yourself to manage campaigns effectively.

Finally, don’t forget about setting budgets and bids for your ads—a key step in ensuring cost-effective advertising. Remember, pinpointing the right budget might require some trial-and-error initially but trust me; it’s worth every penny spent!

It’s time now to sit back and relax while Pinterest reviews your ad campaign against its advertising guidelines—usually takes no longer than 24 hours. Once approved, voila! Your very own Pinterest Ads account is ready for action!

That wasn’t so bad now was it? With this crucial step checked off the list; integrating HubSpot with Pinterest Ads is just around the corner.

Step 3: Connect HubSpot with Pinterest Ads

You’ve made it to an exciting part of this journey! It’s now time to connect your HubSpot account with your Pinterest Ads. This integration is essential in enhancing your social media advertising experience.

To kick things off, ensure that you’re logged into both accounts. From there, head over to the integrations section in HubSpot. You’re looking for the ‘Pinterest Ads’ option under the ‘Social’ category. Click on it and then hit ‘Connect Account’. A new window will pop up asking for permission to access your Pinterest account.

Here are a few points to remember:

  • The email address associated with both accounts should be the same.
  • If you’re using multiple Pinterest accounts, select the one you’d like to integrate.
  • If asked, grant all necessary permissions.

Once connected, you’ll notice a significant change in how efficiently you can manage and track your ad campaigns across these platforms. Your ads on Pinterest can now be created, monitored, and optimized directly from HubSpot’s marketing hub!

Another fantastic advantage is that this integration allows for seamless data sharing between both platforms. With this feature enabled:

  • Ad performance metrics can be analyzed more comprehensively
  • You’ll understand better which content types drive maximum engagement
  • It becomes simpler to identify demographic trends among your audience

Using these insights not only optimizes ad spend but also improves overall campaign effectiveness.

So go ahead – take this step towards a more streamlined social media advertising process by connecting HubSpot with Pinterest Ads today!

Step 4: Set Up Tracking and Conversion Event in HubSpot

If you’re serious about your social media advertising, it’s important to understand the impact of your Pinterest Ads. That’s where tracking and conversion events come into play. Here’s how you can set them up in HubSpot.

First off, let’s clear up what tracking is. In a nutshell, it’s how you monitor user interactions with your ads or website. It helps you make informed decisions about your ad campaigns by providing valuable data on user behavior.

Creating a tracking code in HubSpot is quite straightforward. You’ll find the option in your account settings under ‘Tracking Code’. Once generated, this code needs to be inserted into the header section of each webpage you want to track.

Now that we’ve got our tracking sorted out, it’s time for the conversion event setup. A conversion event occurs when a user completes a desired action like signing up for a newsletter or making a purchase after clicking on one of your Pinterest Ads.

To set this up in HubSpot, navigate to ‘Reports’, then click on ‘Analytics Tools’. From there, select ‘Conversions’. Click ‘Create Conversion’ and follow the prompts to define your conversion event details including name, type of interaction (e.g., form submission) and which page(s) will trigger it.


  • Keep track of these conversions regularly as they offer insights into whether or not users are taking desired actions after engaging with your Pinterest Ads.
  • Adjustments may need to be made based on these findings for better results.

That’s all there is to setting up tracking and conversion event in HubSpot! With this information at hand, you’re well-equipped to make data-driven decisions that can improve the effectiveness of your Pinterest advertising strategy.

Step 5: Create and Launch Pinterest Ad Campaigns in HubSpot

Now that you’ve integrated your Pinterest account with HubSpot, it’s time to put the power of these two platforms into action. Here’s how you can create and launch successful Pinterest ad campaigns directly from your HubSpot dashboard.

First off, navigate to the ‘Marketing’ tab on your HubSpot interface. From there, choose ‘Social’ then select ‘Ads’. You’ll see a list of active ad accounts here including Pinterest if you’ve correctly followed previous steps. Next up is creating an ad campaign by clicking on ‘Create ads campaign’. It’s crucial at this stage to ensure that Pinterest is selected as your Ad Network.

In designing your campaign, remember that creative visuals are key on Pinterest. Select images that reflect your brand’s aesthetic and resonate with your target audience. Eye-catching visuals coupled with compelling captions can dramatically improve click-through rates.

With regards to budgeting for your ads, be mindful of the fact that like any other advertising platform, there’s no one-size-fits-all approach when it comes to budget allocation on Pinterest. The rule of thumb here is testing different budgets until you find what works best for you.

Lastly, don’t forget tracking! Setting up conversion tracking can give you valuable insights into how well your ads are performing. Back in the Hubspot Ads Dashboard, under ‘Tracking’, be sure to enable ‘Lead syncing’ and ‘ROI/Conversion Tracking’. This will allow conversions from these specific ads to sync back into Hubspot as contacts or deals

This step brings us closer towards harnessing the full potential of combining HubSpot’s powerful marketing automation features with Pinterest’s vast visual search engine capabilities. Follow this guide closely and soon enough; driving more traffic through social media advertising will become second nature for you!


You’ve made it to the finish line! By now, you should have a firm grasp on how to integrate HubSpot with Pinterest Ads for your social media advertising. It’s not just about creating eye-catching pins or crafting compelling content on HubSpot. The magic truly happens when these two platforms join forces.

Let’s revisit what we’ve covered:

  • Setting up your HubSpot and Pinterest Ads accounts: Remember, this is the foundation of your integration. You can’t build a solid house without laying down strong groundwork first.
  • Connecting both platforms: This step ensures seamless data exchange between these two powerful marketing tools.
  • Creating and managing campaigns in unison: Now that you’re all set up, it’s time to put plans into action! The ability to simultaneously manage campaigns across both platforms saves time and effort while amplifying results.

But why stop at understanding? It’s time to take this newfound knowledge and apply it directly in your marketing strategy. With HubSpot integrated with Pinterest Ads, you’re essentially combining the power of inbound marketing with visually engaging content that drives traffic.

As we wrap things up, let’s consider some key benefits again:

  • Better segmentation: You’ll be able to target more precise customer groups using rich demographic data from both platforms.
  • Increased efficiency: No need for manual data transfers or disjointed campaign management — everything is streamlined!
  • Improved tracking & analysis: Detailed performance reports help tweak strategies for optimal results.

With all these advantages at your disposal, there’s no reason not to jump right in! Start integrating today and watch as your social media advertising efforts reach new heights of success!

Remember, digital marketing is all about evolution and adaptation. Keep exploring new tactics and technologies – who knows where they might lead you next?

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