How to Integrate HubSpot with Snapchat Ads for More Effective Email Campaigns

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In today’s digital world, it’s essential to stay ahead of the curve when it comes to marketing your business. One way you can do this is by integrating powerful tools like HubSpot and Snapchat Ads. When these two platforms work together, they can supercharge your email campaigns, helping you reach a wider audience and drive more conversions.

Do you already use HubSpot for managing your customer relationships? Great! Now imagine coupling that with the wide-reaching capabilities of Snapchat Ads. You’d be able to create personalized ad experiences based on user data from both platforms. It might sound complex, but don’t worry – we’ll walk through the process step-by-step.

Before diving into the how-to’s, let’s talk about why this integration matters. Both HubSpot and Snapchat are powerhouses in their respective domains: HubSpot as a comprehensive CRM platform, and Snapchat as a popular social media app with robust advertising features. By combining their strengths, you’re setting up your email campaigns for success.

What is HubSpot

You’ve probably heard the name “HubSpot” buzzing around in your marketing circles. If you’re wondering what it’s all about, let’s dive into it.

Primarily, HubSpot is a leading growth platform that combines software, education, and community to help businesses grow better. Think of it as a one-stop-shop for your marketing needs – from attracting visitors to closing customers and everything in between.

Among the suite of tools offered by HubSpot are customer relationship management (CRM), sales software, and marketing automation features. It’s robust CRM system helps streamline your business processes by organizing and tracking interactions with potential or existing clients. Plus, its powerful sales software allows you to build better relationships with prospects while improving productivity.

What truly sets HubSpot apart is its inbound methodology focus. This approach aims to attract customers through valuable content creation instead of chasing them down with traditional advertising techniques. So if you’re fed up with intrusive pop-ups or irrelevant emails bombarding your inbox, an inbound strategy might be just what you need!

One more thing worth noting about HubSpot: it integrates seamlessly with over 500 apps! Including Snapchat Ads which we’ll discuss later in this article.

In essence, whether you’re a start-up trying to get off the ground or an established company looking for accelerated growth—HubSpot provides the tools necessary for success.

What are Snapchat Ads

You’ve likely heard of Snapchat, the popular social media platform loved by Millennials and Gen Z alike. But have you ever wondered about the power of Snapchat Ads? These quick, catchy advertisements play in between Snap stories and Discover content, grabbing your audience’s attention like a digital billboard.

Snapchat Ads aren’t just any regular ads; they’re interactive. With various formats to choose from like Snap Ads (full-screen vertical video ads), Story Ads (branded tile in users’ Discover feed), Collection Ads (a series of products for online shopping), Filters (artistic overlays) or Lenses (augmented reality experiences), you can create an engaging experience that encourages users to interact with your brand.

What sets these ads apart is their sheer reach. As per Snapchat’s internal data from 2021:

Active Daily UsersTime Spent on App per User
265 millionMore than 30 minutes

This implies that there’s a huge potential audience waiting to engage with your brand through this platform.

Additionally, these ads offer precise targeting options based on demographics, interests, behaviors, and more. This means you can reach exactly who you want when you want – whether it’s tech-savvy teens or fitness enthusiasts, making them an integral part of any modern marketing strategy.

However, it’s not all sunshine and rainbows. While Snapchat Ads do provide immense reach and interactivity, they also come with challenges such as high costs compared to other platforms and a steep learning curve due to their unique format requirements.

So there we have it – that’s what Snapchat Ads are all about! In the next section we’ll dive into how they can be integrated with HubSpot for enhanced email campaigns.

Benefits of integrating HubSpot with Snapchat Ads

You’re probably wondering, why should I integrate HubSpot with Snapchat ads? Well, there are several compelling reasons that make this integration a game-changer for your email campaigns.

First off, you’ll have access to valuable data. Snapchat Ads Manager provides detailed metrics on ad performance. When integrated with HubSpot, all this information feeds directly into your CRM system. It means you can track leads from the moment they click on an ad until they convert into customers. That’s right! You get a full view of your customer journey.

Let’s talk about personalization next. Imagine crafting emails that resonate deeply with each recipient because it’s tailored to their interests and behaviors. Sounds great, doesn’t it? With HubSpot and Snapchat Ads integration, you can segment your audience based on their interaction with your ads on Snapchat. This level of detail empowers you to create highly personalized email campaigns.

What about efficiency? By automating data transfer between these two platforms, you eliminate manual tasks resulting in time saved – time which can be better spent strategizing and optimizing campaigns.

Finally, think about consistency in branding and messaging across platforms. Having a unified view of your marketing efforts helps ensure that the messaging is consistent across different channels including email and social media platforms like Snapchat.

  • Valuable Data
  • Personalized Campaigns
  • Increased Efficiency
  • Consistent Branding

By integrating these two powerful tools – Hubspot CRM platform and Snapchat Ads manager – not only do you supercharge your email campaign potential but also gain deeper insights into audience behavior leading to more effective strategies down the line.

Step 1: Connecting HubSpot and Snapchat Ads accounts

Your first move in this process is connecting your HubSpot and Snapchat Ads accounts. Why? This integration is the gateway to unlocking a seamless, more productive email campaign.

To get started, you’ll need to log into your respective accounts on each platform. Once that’s done, it’s time to link them up. Now, here’s where some might feel overwhelmed – but trust me, it’s simpler than you think!

In the HubSpot account settings, find the integrations section. There should be an option labeled ‘Snapchat Ads’. Click on that and follow the prompts. Typically, you’ll be required to input your Snapchat Ad account ID – but don’t worry if you don’t have this handy! You can always find it within your Snapchat ad account settings.

Once you’ve entered all necessary details in HubSpot, hit ‘connect’. Depending on internet speed and other factors (like Mercury in retrograde), it may take a few moments for these platforms to sync up fully.

But hey presto! Your once separate systems are now intertwined like digital vines. As they interface with one another seamlessly behind the scenes of your marketing efforts, they’re primed to supercharge your email campaigns.


  • First step: login.
  • Second step: locate integration options.
  • Third step: enter necessary information.

This isn’t just about linking two platforms together; it’s a strategic move towards efficiency and better results for your campaigns. You’re not just integrating two tools – you’re setting yourself up for success!

Step 2: Setting up email campaigns in HubSpot

You’re now ready to dive into the heart of HubSpot – setting up your email campaigns. It’s not as intimidating as it sounds, promise! With a few quick steps, you’ll have your first campaign up and running.

First off, you’ve gotta understand that there are different types of emails you can send out through HubSpot. These include marketing emails or automated emails based on certain triggers. So let’s say a customer signs up for your newsletter on your website, an automated welcome email could be sent their way immediately. That’s the power of automation!

Next, let’s talk content. When crafting your emails, remember to keep them engaging and relatable. The idea is to create value for your readers so they look forward to receiving and opening your mails. Use compelling subject lines and eye-catching visuals where possible – these elements can significantly influence open rates.

Now onto segmentation – one of the most powerful tools in any marketer’s toolbox. HubSpot allows you to segment contacts based on specific criteria like demographics or past interaction with your brand. Why is this important? Well, personalized content tends to generate higher engagement rates than generic mail blasts.

Finally, time to hit ‘send’. But wait! Before launching that campaign into cyberspace, make sure you’ve set up tracking correctly in HubSpot so all those precious data points from Snapchat Ads don’t go unnoticed.

  • Create separate lists for different segments
  • Tailor content according to segment attributes
  • Always track results post-campaign

Remember: A well-planned email campaign doesn’t just improve open rates but also helps build strong relationships with customers over time.

Step 3: Creating an Audience on Snapchat Ads

Now that you’ve integrated HubSpot with Snapchat, let’s turn our attention to creating an audience on Snapchat Ads. This step is all about ensuring your email campaigns reach the right set of eyes. You’ll find it’s not as daunting as it may seem.

In order to create a successful audience on Snapchat Ads, you need to understand who your customers are and what they’re interested in. Think of it this way – if you’re selling yoga mats, your target audience isn’t going to be hardcore gamers (unless they enjoy yoga!). So first things first, define who exactly fits into your customer persona.

You can create audiences based on different factors such as demographics, interests and behaviors. For instance:

  • Demographics: Target users by age group, gender or location.
  • Interests: Reach people who have shown an interest in certain topics.
  • Behaviors: Pinpoint users based on their online activities.

Once you’ve defined your audience parameters, it’s time to head over to the ‘Audiences’ section within the Snapchat Ads Manager. Click on ‘+Create New’, then select ‘Custom Audience’. From there, follow the prompts and fill in the required fields using the data from HubSpot CRM.

Remember that Snapchat also offers lookalike audiences feature which helps tap into new markets similar to your existing customers. It’s like casting a wider net for potential leads!

To sum up this part of our journey – understanding and defining your target audience is crucial when running ad campaigns. After all, knowing where to aim makes hitting bullseye much easier! Now that we’ve got our ads targeting down pat with Snapchat and HubSpot integration, we’ll move onto optimizing these efforts for best results.

Stay tuned!

Step 4: Importing the audience from HubSpot to Snapchat Ads

Now that you’ve got your HubSpot and Snapchat accounts connected, it’s time for the fun part – importing your audience from HubSpot into Snapchat. This crucial step allows you to target your email campaigns more effectively by reaching out to a specific set of people who already show interest in your brand.

First off, head over to Snapchat’s Ad Manager. Here you’ll find an option labeled ‘Audiences.’ Click on this, then select ‘Create Audience’ followed by ‘Import file’. At this point, you should choose the CSV file exported from HubSpot. The system will guide you through the rest of the process. It’s straightforward and user-friendly so don’t worry if tech isn’t really your thing.

Keep in mind that there are certain requirements for the CSV files imported into Snapchat. For instance:

  • File size must be less than 10 MB
  • Files need to include at least one identifier column (email or phone number)
  • Identifiers need to match exactly with those in your data

Don’t get too hung up on these details though; they’re standard conditions when dealing with digital marketing platforms.

A word of caution before we move forward – always respect privacy laws when exporting and importing customer data between different platforms. It’s not only ethical but also essential for maintaining trust with your customers.

Once this import is successful, it’ll take about two days for Snapchat Ads Manager to match data from your uploaded file with users on its platform. Remember, patience is key here. After all, Rome wasn’t built in a day!

So sit back, relax and let the magic happen behind scenes while waiting for results! Once matched successfully, you can use this audience as a targeting group in future ad campaigns on Snapchat – making sure every dollar spent counts towards engaging potential customers.

It might seem like a lot of work initially but remember – this is an investment towards growing your brand’s online presence. And trust us, the results are totally worth it!

Step 5: Running email campaigns on Snapchat Ads

Let’s delve into the heart of the matter, running your email campaigns using Snapchat Ads. By now, you’ve successfully integrated HubSpot with Snapchat Ads and it’s time to capitalize on this partnership for your email marketing efforts.

Firstly, you’ll need to create an ad campaign within Snapchat. The process is fairly straightforward; simply choose ‘Instant Create’ or ‘Advanced Create’ depending upon the level of customization you want for your ads. Remember that a well-crafted ad can greatly increase engagement rates, so don’t be afraid to experiment with various visual and text elements.

Once you’ve designed your ad, it’s time for targeting. Here’s where HubSpot’s CRM data comes in handy. You can use this information to target specific demographics present in your email list or even create lookalike audiences based on these demographics. This way, you’re not just shooting arrows in the dark but are delivering content to those who are most likely to be interested.

Now let’s talk about tracking conversions – a crucial aspect of any successful campaign. Thanks to HubSpot’s analytics capabilities combined with Snapchat’s Snap Pixel feature, not only can you track opens and clicks from emails sent but also see what actions users take after clicking on your Snapchat Ad.

Here are some key statistics related to email campaigns run through social media platforms like Snapchat:

Average open rate for emails delivered via social media platforms22%
Average click-through rate (CTR)3.2%
Conversion rate when combining Email Marketing with Social Media AdvertisingUpwards of 30%

These stats signify the potential benefits that come from integrating HubSpot with a platform like Snapchat Ads for running email campaigns.

Remember! Nurturing leads isn’t a one-step process; it requires ongoing effort and constant optimization based on insights gained from analytics. Keep refining your strategies and you’ll soon see an upward trajectory in engagement, conversions, and ultimately ROI from your email campaigns.


By now, you’ve learned the ins and outs of integrating HubSpot with Snapchat Ads for better email campaigns. You’ve seen firsthand how this synergy can enhance your marketing efforts.

The process isn’t complex when broken down into manageable steps. First, syncing your HubSpot account with Snapchat Ads is a breeze. Next, segmenting your audience allows tailored ad content to reach the right people. Then, it’s all about monitoring performance and tweaking your strategy based on data-driven insights.

Remember these key takeaways:

  • Integrating HubSpot with Snapchat Ads can significantly boost the effectiveness of your email campaigns.
  • Detailed audience segmentation results in more personalized ads.
  • Constant review and optimization is key to successful campaign management.

However, don’t just take our word for it. Try out these techniques yourself! Experience first-hand how they can supercharge your digital marketing efforts.

You’re now equipped with all the knowledge you need to make intelligent use of both platforms’ capabilities in unison. It’s time to leverage what you’ve learned here today and launch captivating email campaigns that resonate with your audience like never before!

As we wrap up this guide, remember: success in digital marketing doesn’t come overnight. It requires patience, consistency, a touch of creativity – and most importantly – an understanding of tools at hand like HubSpot and Snapchat Ads integration.

Now go forth and conquer!

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