How to Integrate HubSpot with Snapchat Ads: Your Guide for Enhanced Customer Segmentation

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Navigating the digital marketing landscape can often feel like a daunting task. With numerous platforms to choose from, you’re likely on the constant lookout for ways to maximize your outreach and efficiency. HubSpot and Snapchat Ads, when used in tandem, offer one such powerful solution.

By integrating HubSpot with Snapchat Ads, you can enhance customer segmentation for targeted advertising. This approach allows you to reach out specifically to those who are most likely to be interested in your products or services. If you’re wondering how this works, it’s all about leveraging the power of data stored within HubSpot and using it intelligently within Snapchat’s advertising platform.

Imagine being able to categorize customers based on their interactions with your business and then creating personalized ads on Snapchat aimed at these specific segments. Sounds exciting, doesn’t it? Well, that’s exactly what we’ll explore in detail – how you can integrate HubSpot with Snapchat Ads for better customer segmentation.

What is HubSpot?

Diving right into the nitty-gritty, let’s talk about HubSpot. Have you ever wondered how to streamline your marketing efforts? Well, that’s where HubSpot comes in. It’s a potent inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers.

So what does this mean for you? Imagine having one central place where you can manage all your customer relationships and interactions. That’s pretty much what HubSpot offers. From SEO tools to email marketing functionalities, social media management, content management systems (CMS), and even customer relationship management (CRM) – it’s got it all covered.

Let me give you some numbers here:

Number of UsersServices Offered

That’s right! Over 100k users across the globe are leveraging more than fifteen services offered by HubSpot every day.

But why do they choose Hubspot? You see, its end-to-end approach means that all your data is stored in one place – no need for multiple tools or platforms anymore! Plus it integrates seamlessly with other popular software like Google Ads or Salesforce making it a versatile choice for many businesses.

The beauty of using an integrated system like this is that everything works together harmoniously. For example: Your sales team can easily access information from your marketing campaigns — such as which leads came from specific ads — making their job easier and potentially increasing conversions.

In terms of customizability too, Hubspot stands out from the crowd! With its extensive library of apps in the marketplace – over 500 at last count – there’s bound to be something tailored just for your needs.

Your takeaway? If you’re looking to efficiently manage your business operations under one roof with clear visibility into every aspect of customer interaction then look no further than Hubspot!

What are Snapchat Ads?

Snapchat Ads are a powerful tool in the marketer’s arsenal. They’re unique, interactive advertising formats that allow businesses to connect with Snapchat’s highly engaged audience. If you haven’t dived into the world of Snapchat advertising yet, let me give you a rundown.

Your first encounter with Snapchat Ads might’ve been between watching your friend’s Stories or when discovering content on the platform. That’s because they seamlessly blend into the user experience, making them less intrusive than other forms of digital ads.

One type of Snapchat Ad is Snap Ads. These full-screen vertical video ads can run up to 10 seconds and offer users the ability to swipe up to visit a webpage, view extended content, or even install an app directly through the ad! Imagine how handy that is for driving traffic and conversions!

You’ve also got Story Ads which appear in the Discover section as branded tiles. Users can tap these tiles to watch a series of Snaps from your brand – it’s like having your own channel!

Then there are Collection Ads which let you showcase a series of products giving Snapchatters an easy way to browse and buy right from their app!

And finally Filter & Lens AR (Augmented Reality) ads which lets users interact with your brand in a fun and engaging way.

With all these options at your disposal, it’s clear why so many businesses are turning towards Snapchat for their advertising needs. It offers unparalleled engagement rates along with unique ad formats designed for mobile-first experiences.

Why integrate HubSpot with Snapchat Ads?

You’re looking to boost your marketing efforts and you’ve landed on the idea of combining two powerful platforms: HubSpot and Snapchat Ads. But why is this integration so beneficial? Let’s delve into it.

Firstly, integrating these two platforms can significantly enhance your customer segmentation process. With HubSpot’s robust CRM system, you’re able to collect a wealth of data about your customers – their preferences, behaviors, interactions, and more. On the other hand, Snapchat Ads provides a unique platform for reaching younger audiences who are often impervious to traditional advertising methods. By merging these insights from both platforms, you can craft personalized ad campaigns that resonate with different segments of your audience.

Secondly, this integration saves time by automating tasks such as data synchronization between platforms. Gone are the days of manually updating databases or worrying about inconsistent information across channels. With real-time syncing capabilities offered by this integration, all necessary updates happen automatically – giving you more time to strategize and implement effective campaigns.

Moreover, tracking campaign performance becomes easier when these platforms work together. Through centralized reporting available in HubSpot, you can monitor how well your Snapchat ads are performing in terms of engagement rates or conversion goals without having to switch between multiple tools or dashboards.

Finally yet importantly is cost-effectiveness. You’ll be streamlining resources and getting the most out of each marketing dollar spent by targeting those who are most likely interested in your offerings based on rich data analysis from both systems combined.

In summary:

  • Enhance customer segmentation
  • Save time with automated tasks
  • Simplify tracking & reporting
  • Cost-effective strategy

This blend brings out the best capabilities within each tool and provides an optimized approach towards achieving greater business growth through well-targeted marketing strategies.

Steps to Integrate HubSpot with Snapchat Ads

Integrating HubSpot with Snapchat Ads is a brilliant move for your business. It’s a process that can help you achieve better customer segmentation and ultimately, improve your marketing strategies. Let’s dive into how you can make this integration happen.

First off, you’ll want to set up your HubSpot and Snapchat accounts if you haven’t done so already. Once both accounts are ready, it’s time to connect them. In order to integrate these platforms, navigate to the ‘Apps’ section in your HubSpot dashboard. Search for ‘Snapchat Ads’ in the app marketplace and select it.

Next, click on ‘Connect App’. This will redirect you to Snapchat’s login page – enter your credentials here. Upon successful login, grant permission for HubSpot to access the necessary data from your Snapchat account by clicking on ‘Allow’.

Now comes the crucial part – setting up tracking between both platforms. This requires generating a Snap Pixel ID from Snapchat which needs to be configured in HubSpot.

  • Login into your Snapchat account
  • Navigate towards ‘Snap Pixel’ under ‘Assets & Creative’
  • Click ‘Create my Snap Pixel’, if none exists
  • Copy the generated pixel ID

This unique pixel ID should then be pasted into its corresponding field within the settings of Hubspot’s ‘Ads Software’.

Last but not least is verifying that everything works as expected. For this, create a test ad campaign on Snapchat and observe if its data gets correctly reported within Hubspot’s analytics tool.

In summary:

  1. Set up both platforms.
  2. Connect them via the apps section in Hubspot.
  3. Grant required permissions.
  4. Generate Snap Pixel ID from Snapchat & configure it within Hubspot.
  5. Verify whether tracking works using a test ad campaign.

And voila! You’re now able to leverage customer segmentation insights gathered through this powerful integration of HubSpot and Snapchat Ads. This strategic approach will give you a competitive edge, letting you tailor your advertising efforts to your audience more effectively.

Step 1: Create a HubSpot account

Let’s dive right into the process. The first step towards integrating HubSpot with Snapchat Ads is to create a HubSpot account. If you’re already using HubSpot, great! You can skip ahead to the next section. But if you haven’t signed up yet, don’t sweat it; we’ve got your back.

Now, creating an account on HubSpot is as easy as pie. Navigate your way to their official website and look for the ‘Sign Up’ button usually located at the top-right corner of the page. Clicking on it will lead you to a registration form asking for some basic information like your email address and company name.

Fill in these details accurately since they’ll be used later to personalize your experience on the platform. After you’ve filled out all necessary fields, go ahead and click that ‘Create Account’ button.

Voila! You now have access to one of the most powerful marketing automation platforms out there. It’s time now for you to explore its myriad features – but remember our goal here – connecting it with Snapchat Ads for seamless customer segmentation!

So once inside, navigate your way around, familiarize yourself with its intuitive interface and make sure everything’s set up properly before moving onto the next step—which is linking this newly minted account with Snapchat Ads.

Remember that while setting up might seem like a breeze (and it really is!), do take some time understanding how each feature works within HubSpot so that you can leverage them effectively when running ad campaigns on Snapchat or any other platform in future.

Step 2: Set up a Snapchat Ads account

Before you can integrate HubSpot with Snapchat Ads, you’ll need to set up an ad account. This is your gateway to the world of Snapchat advertising, where you can deliver targeted messages to your specific audience segments.

First off, head over to the Snapchat for Business page and click “Create An Ad”. You’ll be prompted to log in or create a new account. If you’re new here, you’ll need some basic business details like name and address for setup. Once that’s done, click on “Next” and follow the instructions to complete your business profile.

Now it’s time for budgeting! You don’t want to overspend but also ensure enough exposure for your ads. In the ‘Billing’ section of your Snap Ads Manager dashboard, add a payment method and set a daily or lifetime budget depending on what suits best for your campaign strategy.

Don’t forget about targeting; after all, we’re talking customer segmentation here! When setting up each ad campaign in Snapchat Ads Manager, select who sees your ads based on demographics such as age or location or behaviors such as interests or past actions on Snapchat.

Finally yet importantly, familiarize yourself with Snap Pixel – a piece of JavaScript code that helps track conversions from Snapchat ads. To install it via HubSpot (we’ll get into this later), visit ‘Snap Pixel’ under ‘Manage Ads’ in the main menu of Snap Ads Manager.

Setting up may seem daunting initially but trust us; once you’ve got these steps nailed down, it’s smooth sailing ahead!


  • Create an ad account via the Snapchat For Business Page.
  • Complete business profile including billing information.
  • Define budget limits based on campaign strategy.
  • Target audiences effectively through customer segmentation techniques.
  • Install Snap Pixel via HubSpot for conversion tracking.

Step 3: Connect HubSpot with Snapchat Ads

Now that you’ve understood the value of integrating HubSpot with Snapchat Ads, let’s move on to the actual process. It’s not as intimidating as it may seem. Here are the steps you’ll need to follow.

First off, you’ll want to log into your HubSpot account. Once logged in, navigate towards the ‘Apps’ option found in the main navigation bar at top.

Next, click on ‘App Marketplace’. It’s here where you’ll find a plethora of integrations available for your business operations. To save time, use the search bar and type in “Snapchat Ads” then hit enter.

After locating Snapchat Ads within the marketplace, click on it and choose ‘Connect App’. This will redirect you to your Snapchat Ad account where you’re required to grant permissions for integration.

Finally, confirm all prompts and wait for a successful connection message. There might be some syncing time depending upon your data size but don’t worry—it won’t take too long.

And voila! You’ve successfully integrated HubSpot with Snapchat Ads. Now you can easily segment customers based on their interaction and engagement metrics from both platforms—making your marketing strategies more targeted and effective than ever before.

Step 4: Syncing customer data between HubSpot and Snapchat Ads

Let’s dive right into how to sync customer data between HubSpot and Snapchat Ads. It’s important to remember that syncing isn’t just a one-time task. You’ll want to ensure it’s an ongoing process, keeping your records up-to-date for better targeting.

Firstly, you’ll need to locate the setting for “Data Sync” in your HubSpot dashboard. After clicking on this option, select the “Snapchat Ads” platform from the list of available integrations. Now you’re ready to start syncing your contacts with Snapchat Ads.

Here are a few key points when managing this process:

  • Opt for automatic syncing whenever possible. This feature is a time-saver and ensures data consistency.
  • Be mindful of privacy laws and permissions when sharing contact information.
  • Regularly verify that the sync is functioning correctly.

Remember, data synchronization doesn’t only mean transferring existing data but also updating changes in real-time. For instance, if a user unsubscribes from your mailing list or updates their contact details in HubSpot, these changes should be reflected in Snapchat Ads as well.

HubSpot’s built-in analytics tools can be quite useful here. They provide insights on how effectively your customer segmentation is working post-integration with Snapchat Ads. Are customers engaging more? Are conversion rates improving? These are questions you can answer using these tools.

In all honesty, there might be some trial and error involved initially as you navigate through syncing customer information between two platforms but don’t worry – it gets easier over time! By continuously synchronizing your customers’ data between HubSpot and Snapchat Ads, you’re not just organizing information; you’re paving the way for personalized advertising experiences that engage and convert better!

Step 5: Creating targeted ads using customer segmentation

Now that you’ve successfully integrated HubSpot with Snapchat Ads, it’s time to leverage this powerful combination. One of the key benefits is the ability to create highly targeted ads based on your refined customer segmentation.

To kick things off, you’ll want to dive into your HubSpot CRM data. Here, you’ll find a wealth of information about your customers’ behaviors, interests, and demographics. This treasure trove allows you to identify distinct segments within your customer base.

Once identified, these segments become the cornerstone for creating personalized Snapchat Ads. For instance, if one segment is particularly interested in eco-friendly products, tailor an ad showcasing your sustainable line of offerings. It’s all about speaking directly to their unique needs and interests.

But how do you measure success? With HubSpot’s analytics tools at hand! They provide detailed performance metrics for each ad campaign. You can track impressions, click-through rates (CTR), conversion rates and more – all in real-time! With such insights, tweaking and optimizing your ads becomes a breeze.

Remember that effective targeting isn’t set in stone; it evolves as your customers do. Keep a keen eye on those metrics and adjust accordingly. Whether it’s A/B testing different creatives or adjusting offers based on response rate – flexibility will be key.

In essence:

  • Identify distinct customer segments from Hubspot CRM data.
  • Create customized Snapchat Ads tailored to those segments.
  • Measure ad performance using HubSpot’s analytics tools.
  • Continually tweak and optimize based on results.

By following these steps, you’re well on your way towards maximizing ROI from Snapchat advertising through better customer segmentation!


Harnessing the power of HubSpot and Snapchat Ads integration can significantly amplify your customer segmentation strategy. You’ve now seen how this potent combination can offer you a more insightful, data-driven approach to understanding your audience.

This process isn’t just about merging two platforms—it’s about creating an environment where customer information is easily accessible and actionable. By syncing HubSpot with Snapchat Ads:

  • You can leverage tailored content that resonates with specific audience segments.
  • You’re equipped to make informed decisions based on real-time data.
  • It becomes easier to track campaign performance across different buyer personas.

However, it’s crucial not to overlook the importance of regular monitoring and tweaking. The key lies in continuous evaluation—analyzing what worked, what didn’t, and making necessary adjustments for future campaigns.

Here are some quick figures that encapsulate the benefits of this integration:

BenefitsPercentage Increase
Customer Engagement30%
Campaign Performance Tracking25%
Data-driven Decision Making35%

Remember, there’s no one-size-fits-all approach when dealing with marketing strategies. What works for one company might not necessarily work for another. It’s always important to test various approaches until you find what suits your unique business needs best.

In closing, keep pushing boundaries! Stay curious and unafraid of integrating new tools into your marketing arsenal. With consistency and a willingness to adapt, you’re well on your way towards achieving remarkable customer segmentation success using HubSpot and Snapchat Ads integration.

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