How to Integrate HubSpot with Snapchat Ads: Your Guide for Superior Retargeting Efforts

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Looking to power up your marketing efforts? You’re likely using HubSpot for its robust suite of tools and Snapchat Ads for its unique access to a younger demographic. But are you getting the most out of these platforms? If you haven’t done so already, it’s high time to integrate HubSpot with Snapchat Ads. This powerful combination can enhance your retargeting strategies and drive significant improvements in return on ad spend (ROAS).

By integrating HubSpot and Snapchat Ads, you’ll be able to streamline your workflow, saving valuable time by automating processes that normally require manual effort. Plus, this integration allows for improved audience segmentation and retargeting capabilities – an essential component of any effective digital marketing strategy.

Sure, navigating through the world of integrations may feel daunting initially. But don’t worry – we’re here to guide you step by step through the process. By the end of this article, you’ll have all the knowledge needed to successfully combine HubSpot’s comprehensive CRM system with Snapchat’s dynamic advertising platform. So let’s dive in!

What is HubSpot and Snapchat Ads?

If you’re in the digital marketing space, chances are you’ve heard about HubSpot and Snapchat Ads. But what exactly are they? Let’s dive right in.

HubSpot, a leading player in the world of inbound marketing, offers a comprehensive suite of software solutions designed to assist businesses attract visitors, convert leads, and close customers. Think customer relationship management (CRM), content management system (CMS), sales tools – all rolled into one convenient platform. It’s about nurturing relationships from first interaction to loyal customer.

So where do Snapchat Ads fit into this picture? Well, with over 265 million daily active users globally as reported by Statista for Q4 2020, Snapchat has emerged as a potent advertising platform. These ads aren’t just your run-of-the-mill social media promotions either. They’re interactive, full-screen mobile ads that can be tailored to meet various business objectives such as brand awareness or website conversions.

The union of HubSpot and Snapchat provides an opportunity for marketers like yourself to leverage the power of both platforms for more effective retargeting campaigns. By integrating these two systems, you’ll enhance your ability to reach potential customers on their preferred platforms with personalized messages based on their interactions with your business.

To understand how powerful this integration can be consider this: Imagine being able to target a user who visited your product page but didn’t make a purchase with bespoke ad content when they log onto Snapchat later? That’s precisely what this combo delivers!

It’s worth mentioning that integrating Hubspot with other platforms isn’t new- it already integrates well with Facebook ads or Google Adwords. The inclusion of Snapchat further extends its capabilities reinforcing why it’s such a popular choice among marketers today.

Benefits of Integrating HubSpot with Snapchat Ads

Imagine you’re equipped with a tool that not only streamlines your marketing efforts but also enhances your advertising strategy. That’s the power you’ll harness when you integrate HubSpot with Snapchat ads.

Firstly, let’s talk data synchronization. With this integration, all your Snapchat ad data gets synced to HubSpot automatically. This means no more juggling between multiple platforms to track performance metrics. You’ll see everything right there in one convenient dashboard on HubSpot.

Next up is audience segmentation – a marketer’s secret weapon! The information collected through HubSpot can be used to segment your audience based on their interactions with your brand. This allows for better targeting, where you’re able to deliver personalized content directly to individuals who show interest in what you have to offer!

Now consider the retargeting possibilities. By leveraging the data from both platforms, it becomes easier than ever before to create effective retargeting campaigns on Snapchat. You can use insights about customer behavior tracked by HubSpot and target them with specific ads tailored just for them on Snapchat!

Lastly, this integration facilitates better decision making when it comes to budget allocation and campaign planning. Having access to consolidated data lets you identify which strategies are working and which ones need tweaking – allowing for smarter decisions that optimize ROI.

So if you’ve been wondering how combining forces between these two powerful tools could benefit your business… well, wonder no more! From streamlined operations and enhanced segmentation capabilities, to improved retargeting strategies and smarter budget allocations – integrating Hubspot with Snapchat Ads has its fair share of compelling benefits.

Step-by-step guide to integrating HubSpot with Snapchat Ads

Ready to take your retargeting game to the next level? Integrating HubSpot with Snapchat Ads might just be the ticket. Let’s dive into a step-by-step guide on how you can make this happen.

First, you’ll need an active account on both platforms – HubSpot and Snapchat Ads. If you don’t have them yet, it’s time to sign up. Once that’s sorted, hop over to HubSpot and navigate to your account settings. Look for ‘Integrations’ in the menu and click on ‘Snapchat’. You’ll then get prompted to log into your Snapchat Ads account.

Secondly, grant permissions. After logging in, you’ll need to allow HubSpot access by clicking ‘Authorize’. This lets HubSpot sync with your ad data from Snapchat. Don’t worry, it’s safe!

Next is setting up tracking for specific events. From the main dashboard of your Snapchat Ads Manager, select ‘Event Tracking’. Here’s where you can choose what actions or conversions you want tracked – like page visits or purchases.

Once that’s done, let’s move onto creating audiences for retargeting within the Ad Manager platform itself. Under ‘Audience’, click on ‘Create New’, then choose whether they’re based on website traffic or app activity among other options.

Finally, start creating ads! With all these set up in place now, go ahead and create new ads targeted at these custom audiences right inside Snapchat’s ad manager portal.

That’s it! You’ve successfully integrated HubSpot with Snapchat Ads which can significantly boost your retargeting efforts. Remember though — as with any marketing strategy — careful monitoring and tweaking will ensure maximum effectiveness.

Setting up your HubSpot account for Snapchat Ads integration

Ready to take your marketing game to the next level? You’re in the right place! Here’s how you can set up your HubSpot account for seamless Snapchat Ads integration.

First off, you need to have an active HubSpot account. If you don’t, it’s time to create one. It’s a straightforward process and won’t take much of your time. Once that’s done, navigate to your account settings. Here, you’ll find a bunch of options related to various aspects of your business operations.

What you’re looking for is the “Integrations” section. Click on it and proceed further by selecting ‘Connect an App’. Now comes the crucial part – finding and connecting Snapchat Ad Manager from the list of available apps.

Remember, patience is key here as there are numerous apps listed in this section. Alternatively, use the search bar at the top right corner for quicker access. When found, click on Snapchat Ad Manager.

Your journey doesn’t end here though! You’d still need to authorize this integration by entering your login credentials (Username & Password). This step ensures that only authorized personnel get access to sensitive data – a measure that’s all about security!

Here are some quick steps:

  • Create/Log in into Hubspot
  • Go over to Account Settings
  • Choose Integrations > Connect an App
  • Search for and select Snapchat Ad Manager
  • Authorize with appropriate credentials

Are we good till now? Great! Your HubSpot is now ready for syncing with Snapchat Ads – bringing forth opportunities galore in terms of retargeting capabilities.

Now remember, integrating these platforms isn’t just about setup; it’s also about leveraging them optimally post-integration – something we’ll explore further down this guide! So buckle up because there’s lots more coming up!

Setting up your Snapchat Ads account for HubSpot integration

Let’s dive right into how you can set up your Snapchat Ads account to integrate it with HubSpot. This process isn’t as daunting as it may sound, and we’ll guide you through each step.

First off, you’ll need to have a Snapchat Business Account. If you don’t already have one, head on over to the Snapchat website and create your business account. It’s quick and straightforward – they’ll just need some basic information about your business.

Once that’s done, start by logging into the Ads Manager in your new business account. Navigate towards the menu bar on the top left of the screen. Here, click on ‘Snap Pixel’. The Snap Pixel is a crucial piece of code that allows for tracking conversions from Snapchat ads on your website.

Next, hit ‘Create my Snap Pixel’ and give it a name – something easy to identify will do just fine! You’ve now created a Snap Pixel; this pixel will be unique to your business account.

Now that you’ve got that sorted out, it’s time for some copy-pasting action! Click on ‘Setup’, followed by ‘Install Manually’. You’ll see a box containing some HTML code – copy this code entirely.

Then, pop open another tab (or two) and get logged into HubSpot. Go straight to settings by clicking on the gear icon located at the top-right corner of every dashboard page. From there:

  • Select “Website” from within Marketing
  • Choose “Pages & Blogs”
  • Scroll down until you see “Site Header HTML”; paste in your copied HTML code here
  • Hit “Save”, and voila!

Congratulations! Now you’re all set up with HubSpot integrated successfully into your Snapchat Ads account.

Remember though – successful integration is only part one. The key lies in leveraging this setup to deliver effective retargeting campaigns powered by the mighty HubSpot engine. But, we’ll get to that in the subsequent sections of this article.

So, here’s to you taking a step towards better retargeting and enhanced business growth with HubSpot and Snapchat Ads!

Creating retargeting campaigns with HubSpot and Snapchat Ads

First things first, you’ll need to sync your HubSpot account with your Snapchat Ad Manager. This might seem like a daunting task, but it’s actually fairly straightforward. Head over to the integrations section in HubSpot and search for Snapchat. Click on ‘Connect App’ and follow the given instructions.

Once you’ve successfully integrated these two platforms, it’s time to create your retargeting campaign. Revisit the Snapchat Ad Manager, where you’ll find an option labeled ‘Custom Audiences.’ Here’s where you get creative! You can set up audiences based on various touch points such as website visits, specific page views, form submissions or even video view percentage from your Snapchat ads.

Now that you’ve defined your audience, let’s move onto crafting those engaging ads. Remember: successful retargeting relies heavily on personalized content. With insight from HubSpot about customer interactions and behaviour patterns, tailor messaging that speaks directly to each individual user.

Snapchat offers both single image or video ads as well as collection ads (think of them like mini product catalogs). Pick whichever suits the nature of your promotion best. But don’t forget – evergreen content works wonders for building brand recall!

Finally, keep an eye out for performance metrics. After all, what’s the point of a campaign if you’re not measuring its success? Use HubSpot’s analytics tools to monitor key metrics such as click-through rates (CTR), conversions or return on ad spend (ROAS). These insights will guide future marketing strategies and help improve ongoing campaigns.

So there it is – integrating HubSpot with Snapchat Ads for better retargeting isn’t rocket science! It requires strategic planning and consistent analysis yes; but once executed properly, it can open doors to a whole new world of customer engagement opportunities.

Tracking and Measuring the Success of Your Retargeting Campaigns

You’ve set up your retargeting campaign, you’ve integrated HubSpot with Snapchat Ads. Now, what’s next? It’s time to track and measure your success. Let’s dive in.

Knowing how well your campaigns are performing is key to improving future efforts. That’s where metrics come in handy. With tools like HubSpot and Snapchat Ads, you can access a wealth of data about your ads’ performance.

There are essential metrics worth paying attention to:

  • Click-through rate (CTR): This metric shows how often people who see your ad end up clicking it.
  • Conversion rate: The percentage of users who take desired action after clicking on the ad.
  • Cost per Action (CPA): How much you’re paying for each action a user takes on your site as a result of seeing the ad.
  • Return on Ad Spend (ROAS): ROAS measures the gross revenue generated for every dollar spent on advertising.

It’s crucial to remember that these numbers won’t be perfect right away. You’ll need to monitor them closely, make adjustments as needed, and then test again.

Another critical aspect is mapping out customer journey stages in HubSpot. By doing this, you can better understand where potential customers drop off or engage more deeply. This information allows you to fine-tune targeting parameters for maximum effectiveness.

And finally, don’t forget about A/B testing! Split-testing different elements of an ad can provide valuable insights into what works best with your audience.

By keeping tabs on these aspects and continually refining based on results, you’re giving yourself the best chance at running successful retargeting campaigns through Snapchat Ads integrated with HubSpot.

Best practices for optimizing your retargeting strategies

Let’s dive into the ocean of best practices to optimize your retargeting strategies. Your secret weapon here? A perfect blend of HubSpot and Snapchat Ads.

Understanding your target audience is the first key step. When you know who you’re targeting, you can tailor your ads and messages uniquely to them. For instance, if you’re aiming at millennials, use catchy and trendy content that resonates with them.

Next up, segmenting your audience also proves beneficial in retargeting campaigns. Not everyone interacts with your brand the same way, so why send them all identical ads? Break down your audiences based on their behavior or interaction with your site or app. You might have one group that visited but didn’t make a purchase, another that added a product to their cart but didn’t checkout. Each requires different messaging for effective retargeting.

Frequency capping is another powerful tool in your arsenal. It’s important not to overwhelm users with too many ads – it can lead to ad fatigue and may even turn them off completely from interacting with your brand in future. Keep an eye on metrics like impressions per user and adjust accordingly.

Don’t forget about timing! Retarget within a short window after a user’s initial interaction with optimal results – typically 24-48 hours is considered ideal in most cases.

Finally, always be testing! Implement A/B testing for constant improvements in campaign performance by tweaking variables like ad designs or copywriting until you find what works best for YOUR AUDIENCE.

  • Know Your Audience
  • Segment Your Audience
  • Use Frequency Capping
  • Time Your Retargeting Right
  • Always Be Testing

Following these five golden rules will help ensure that YOUR RETARGETING STRATEGY hits the mark every time when integrating HubSpot with Snapchat Ads!


You’ve made it! You’re now equipped with the knowledge and steps needed to integrate HubSpot with Snapchat Ads for a more effective retargeting strategy. Remember, the amalgamation of these two powerful platforms isn’t just about connecting your accounts—it’s about creating an ecosystem that allows you to reach your audience in a more targeted and personalized manner.

Let’s briefly recap what you have learned:

  • Understanding the value of integration: By integrating HubSpot with Snapchat Ads, you can seamlessly transfer data between these platforms. This not only saves time but also ensures accuracy in your data.
  • Setting up your integration: We walked through the step-by-step process on how to link your HubSpot and Snapchat Ad accounts successfully.
  • Implementing retargeting strategies: With this integration, we discovered how you could use information from HubSpot to create highly targeted ad campaigns on Snapchat.

By now, you should feel confident in leveraging this integration to its fullest potential. It’ll help enhance your marketing efforts by allowing precise targeting based on customer behavior tracked via HubSpot.

But don’t forget, it’s essential always to monitor performance and make necessary adjustments along the way. The digital landscape is ever-evolving; staying flexible will ensure that your marketing strategy remains relevant over time.

With patience and persistent effort, there’s no doubt that you’ll soon start seeing significant improvements in your campaign performances—better engagement rates, higher conversions, and ultimately an increase in ROI.

So here’s wishing good luck as you embark on this exciting journey of harnessing the synergy of HubSpot and Snapchat Ads for superior retargeting!

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