How to Integrate Salesforce with Bing Ads: A Guide for Enhanced Conversion Tracking

Share This Post

Grasping the true potential of your ad campaign’s performance is fundamental for any marketer. Imagine if you could supercharge your conversion tracking by integrating Salesforce with Bing Ads? It’s not an elusive dream, but a tangible reality that can provide you with valuable insights and enhance your decision-making process.

Let’s dive into this fascinating world of marketing tech integration. You’ve likely heard about Salesforce – a powerful CRM platform that helps businesses manage customer relationships and interactions. On the other side is Bing Ads, Microsoft’s pay-per-click advertising system designed to reach potential customers effectively.

By combining these two powerful platforms, you’re setting yourself up for success. The integration allows for more granular tracking, enabling you to understand which ads are driving conversions and how they are impacting your bottom line. This way, you can optimize your marketing strategies to get the most out of every dollar spent.

What is Salesforce?

Diving right into the heart of our topic, you might be wondering, “What exactly is Salesforce?” It’s a potent customer relationship management (CRM) platform that’s designed to bring companies and customers together.

Built on cloud technology, Salesforce allows all parts of your business to work as one unified team from anywhere. Be it sales, service, marketing or more – everything gets streamlined on one integrated CRM platform. We’re talking about powerful capabilities such as managing all your customer interactions and data in a single place.

But it doesn’t stop there! Salesforce offers a suite of business applications for processes like lead generation and nurturing, sales forecasting, collaboration across teams and departments, analytics, customer service management—the list goes on.

Plus they’ve made it customizable too! With their flexible features and robust APIs (Application Programming Interfaces), businesses can tailor the platform to fit their unique needs. So whether you’re a small startup or an enterprise-level corporation—you’ll find that Salesforce has solutions designed specifically for your business size.

Now why does this matter? In today’s competitive market landscape where customers expect immediate responses and personalized experiences—having the power of Salesforce at your fingertips can truly be transformative for your business operations. And when you integrate it with other platforms like Bing Ads—it opens up even more possibilities for improved conversion tracking which we’ll delve into later in this article.

What are Bing Ads?

Bing Ads, now rebranded as Microsoft Advertising, is a platform that’s vital in the digital marketing world. You’ve probably heard about Google AdWords, right? Well, it’s similar to that but has its unique twist.

Here’s why you should give Bing Ads some attention. It lets you reach an audience you may be missing out on with other advertising platforms. Think of it this way: while Google still dominates the search engine market share, Bing holds a respectable second place. That positions your ads across several networks including Yahoo and MSN—not just Bing.

The beauty of using Bing Ads is how it can help skyrocket your business growth by reaching over 140 million unique searchers who aren’t using Google. Imagine tapping into that potential! Plus, these users represent around 36% of the US desktop search market alone.

Now let’s talk about competition or rather lack thereof on Bing Ads. Compared to other platforms like Google AdWords, there’s significantly less competition on Bing. What does this mean for you? It means lower cost per click (CPC) giving more bang for your buck when running ad campaigns.

So here’s a quick recap:

  • Reach audiences not covered by Google
  • A user base of over 140 million unique searchers
  • Representing approximately 36% US desktop search market
  • Less competition leading to lower CPC

In essence, if you’re looking at stretching your advertising budget and reaching a broader audience then incorporating Bing Ads into your strategy might just be what the doctor ordered!

Why integrate Salesforce with Bing Ads?

You’re probably wondering, “why should I bother integrating Salesforce with Bing Ads?” Well, there’s more to this combo than meets the eye. Let’s dive into the benefits of this powerful integration.

First off, you’ll gain a clearer picture of your customer journey. By syncing Salesforce and Bing Ads, you get insights on how your ads are impacting sales pipeline and closing deals. It’s not just about clicks anymore; it’s about understanding what happens after that click.

Secondly, having these two platforms integrated allows for better targeting and personalization. When Salesforce data is fed into Bing Ads, you can create more precise ad groups based on specific customer behaviors tracked in Salesforce CRM. This means your marketing efforts become smarter and more effective.

Furthermore, when it comes to analytics and reporting – things get a lot easier! No need to manually match ad data from Bing with sales data from Salesforce – it’s all right there for you in one place. You can easily see which ads are driving conversions and adjust your strategy accordingly.

Lastly but importantly, integrating these two platforms can lead to cost savings too! By focusing on high-converting keywords identified through the integration intelligence, you’re able to optimize your ad spend effectively.

So if you’re looking for a way to supercharge your digital marketing efforts while simplifying analytics processes at the same time – integrating Salesforce with Bing Ads could be just what you need!

Setting up the integration

Let’s dive right into the process of integrating Salesforce with Bing Ads for better conversion tracking. The first step is to create your Salesforce account if you haven’t already and ensure it’s set up properly. This includes adding all necessary details about your business, setting up your products or services, and assigning roles to team members.

Next on the list is getting a Bing Ads account. You’ll need this to promote your products or services on Bing’s search engine results pages (SERPs). Just like Salesforce, make sure everything in your Bing Ads account is ironed out – from campaign setup to ad group organization.

Now comes the crucial part – linking both accounts for seamless data flow. Here are some steps you can follow:

  1. Log in to your Salesforce account.
  2. Navigate to Setup.
  3. Under Platform Tools, click on Integrations.
  4. Choose Bing Ads from the available options.
  5. Follow the guided instructions to complete integration.

Once completed, it’s time for some testing! Ensure that there’s a smooth flow of data between both platforms by running small campaigns or importing existing ones from Bing Ads into Salesforce.

Remember: Consistently reviewing and tweaking settings within these integrations can make all the difference in optimizing conversion tracking accuracy!

It’s not rocket science but does require attention to detail and patience especially during initial stages when you might encounter bugs or minor issues while syncing both systems together.

So there you have it! You’re now equipped with knowledge on how to integrate Salesforce with Bing Ads for improved conversion tracking, forming an essential part of any successful digital marketing strategy!

Configuring Conversion Tracking in Bing Ads

To boost your marketing strategy, it’s crucial to integrate Salesforce with Bing Ads. This integration allows you to track conversions effectively and optimize your ad campaigns for better results. Let’s explore the process of configuring conversion tracking in Bing Ads.

Start by logging into your Bing Ads account. Navigate to the ‘Conversions’ tab under ‘All Campaigns’. Here, you’ll find a ‘+Conversion Goal’ button—hit it. Now you’re ready to set up a new conversion goal.

There are several types of conversions that can be tracked on Bing Ads: destination URLs, duration, pages viewed per visit, event goals (like downloads or sign-ups), and more. Choose the one that aligns best with your campaign objectives.

Next comes naming your conversion goal—a descriptive name will help keep things organized as you monitor results. Configure additional settings like value (the monetary worth of each conversion), count (how many conversions to count per click), and window (how long after an ad click a conversion is counted).

You’ll then proceed to create a UET tag—a piece of JavaScript code—that needs to be added on every page of your website where the desired action takes place. This tag enables Bing Ads to record what customers do on your site after clicking an ad.

Finally, select ‘Save’, and voila! Your new goal is live and ready for tracking.

  • Log into Bing Ads
  • Go to Conversions tab
  • Click ‘+Conversion Goal’
  • Set up new goal according to campaign objectives
  • Name the goal descriptively
  • Configure settings: value, count, window
  • Create UET Tag
  • Save

Remember that this process isn’t just a one-time setup; it requires ongoing monitoring and tweaking based on performance data from Salesforce. Your dedication here can lead directly towards improved ROI from your advertising efforts.

Testing the Integration

Having merged Salesforce with Bing Ads, it’s time to put your integration to the test. It’s crucial not just to ensure that everything is functioning correctly, but also to confirm whether this integration is truly boosting your conversion tracking as anticipated.

Before jumping into testing, make sure you’ve set up some campaigns in Bing Ads and have generated leads in Salesforce from those campaigns. This way, you’ll have actual data flowing through the integration and can observe its functionality in real-time.

Your first check should be within Salesforce itself. You’ll want to verify if there are new leads or opportunities attributed directly to Bing Ads. Navigate through the Salesforce platform until you find your lead or opportunity reports – these should provide a breakdown of source attribution. If all goes well, “Bing Ads” should appear as a source for some of your newly generated leads.

Next on your checklist will be Bing Ads performance metrics within Salesforce. Did you know that when fully integrated, this platform allows you to see key campaign stats like impressions, clicks and conversions right inside Salesforce? That’s right! Spend some time exploring these metrics – they’re crucial for understanding whether your campaigns are reaching their intended audience effectively and converting them into leads.

Lastly, don’t forget about the big picture view: Return on Investment (ROI). With both platforms integrated, ROI calculations become more streamlined since all necessary data resides in one place – Salesforce. By comparing investment (the amount spent on ads) against returns (the revenue derived from converted leads), you can gauge how profitable your ad spend has been overall.

In essence, testing isn’t just about troubleshooting; it’s an ongoing process that helps drive better decision-making based on data-driven insights gleaned directly from salesforce-Bing Ad integration.

Benefits of integrating Salesforce with Bing Ads

You’re likely wondering why you should consider pairing Salesforce with Bing Ads. What’s in it for your business? Here’s the scoop.

First, let’s talk about precision targeting. Bing Ads integration allows you to leverage Salesforce data to pinpoint your target audience. You’ll gain a much deeper understanding of your customer base, helping you craft ads that are more relevant and engaging. What does this mean for you? Higher click-through rates and improved conversion — a win-win!

Next up: ROI tracking. With both platforms synced, you can track ad performance directly from Salesforce. You’ll know exactly which ads are driving conversions and which ones aren’t pulling their weight. It’s all about making every dollar count, isn’t it?

Then there’s lead nurturing. By syncing Salesforce and Bing Ads, you’re able to follow your leads through the entire sales funnel — from clicking on an ad to making a purchase. This means more effective lead management and ultimately higher sales numbers.

Let’s not forget about efficiency either! Integrating these platforms eliminates the need for tedious manual data entry between systems – saving precious time that can be better spent elsewhere in your business.

Finally, let’s touch upon reporting capabilities that come along with this integration. Detailed reports provide insights into user behavior patterns which could guide future marketing strategies.

So there you have it – five tangible benefits of integrating Salesforce with Bing Ads:

  • Precision targeting
  • Enhanced ROI tracking
  • Effective lead nurturing
  • Increased efficiency
  • Powerful reporting capabilities

Remember, seamless integration is key for optimal use of these tools together!


Finally, you’ve successfully navigated through the comprehensive process of integrating Salesforce with Bing Ads. It’s no small feat and your diligence is bound to pay off in terms of enhanced conversion tracking.

By now, you should be feeling confident about harnessing the power of these two platforms together. The integration not only boosts your marketing efforts but also provides valuable insights into your customer behavior. You’re well on your way to making data-driven decisions that will elevate your business.

Remember that while this integration might seem technical and overwhelming initially, it becomes more manageable as you get used to it. Don’t hesitate to revisit any steps or sections if you need further clarification – practice makes perfect!

Let’s quickly recap what we’ve learned:

  • Establishing a connection between Salesforce and Bing Ads
  • Syncing Salesforce objectives with Bing Ads goals
  • Leveraging Salesforce reports for improved ad performance on Bing

It’s important to note that successful digital marketing isn’t just about using advanced tools or platforms—it’s about understanding how they can best serve your specific needs. And by integrating Salesforce with Bing Ads, you’re combining the strengths of two powerful systems for improved conversion tracking.

You’re equipped with knowledge and skills that are essential in today’s competitive market environment. Keep exploring, keep learning, and keep innovating! Your journey towards becoming a more informed marketer doesn’t stop here—there are always new strategies and technologies emerging. So stay curious!

In the end, remember this isn’t a one-size-fits-all solution—what works best for other businesses may not work as well for yours. Always keep refining your strategies based on the data insights obtained from this integration.

To conclude: The potential benefits from integrating Salesforce with Bing Ads are vast—from clearer customer insights to better conversion tracking capabilities—making it an investment worth considering for any business aiming at expanding its online presence.

Stay ahead of the curve by incorporating these advancements into your strategy—and watch your business grow!

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.