How to Integrate Salesforce with LinkedIn Ads: Improve Your A/B Testing Results Today

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When it comes to digital marketing, you’re always looking for ways to optimize your strategies. A/B testing is one of those essential tactics that allows you to make data-driven decisions and improve your campaign performance. Now, imagine the power of combining two robust platforms – Salesforce and LinkedIn Ads – to enhance your A/B testing process.

Salesforce, a leading customer relationship management (CRM) tool, offers a treasure trove of valuable customer data. In contrast, LinkedIn Ads provides a platform with a professional audience perfect for B2B advertising. Integrating these two can yield incredible results for your ad campaigns.

In this article, we’ll walk through how you can seamlessly integrate Salesforce with LinkedIn Ads for improved A/B testing. This integration will not only streamline your operations but also provide deeper insights into what’s working and what’s not in your ads strategy.

What is Salesforce?

Diving right into the heart of our topic, let’s unpack what Salesforce really is. It’s a household name in the world of Customer Relationship Management (CRM) software. Whether you’re a small business owner or an executive at a multinational corporation, chances are you’ve heard of it, or even used it.

Salesforce offers cloud-based applications for sales, service, marketing and more – all streamlined under one unified platform. The beauty lies in its ability to provide every department in your company with a single, shared view of each customer. You’re no longer sifting through countless spreadsheets or scrambling between applications; instead, everything is at your fingertips within this robust CRM system.

But what truly sets Salesforce apart? Well, its highly customizable nature deserves mention here. Unlike many other platforms that offer rigid structures and limited scopes for modification, Salesforce allows you to tailor-make your CRM journey. From personalized workflows and automation processes to custom reports and dashboards – it’s all possible with their easy-to-use interface.

Now let’s dive deeper into some key features:

  • Contact Management: This feature enables users to store comprehensive customer information such as contact details, communications history and internal account discussions.
  • Opportunity Management: With this tool in hand, you can manage business opportunities by tracking deal size, stage and associated contacts.
  • Sales Collaboration: Through Chatter – Salesforce’s social media-like platform – team members can share insights and collaborate effectively on deals.

Finally yet importantly is the fact that Salesforce isn’t just about technology—it’s also about community. They have an active user base known as the Trailblazer Community where members connect to learn from each other while sharing best practices and solutions.

So there you have it—Salesforce in a nutshell! It’s not just a tool; it’s an ecosystem designed to enhance your connection with customers while streamlining internal operations to boost productivity levels across the board.

What are LinkedIn Ads?

Let’s dive right in. LinkedIn Ads are a powerful tool that helps businesses reach an audience of professionals across the globe. They’re similar to other social media advertisements but with one key difference – their target demographic is business professionals.

You might be thinking, “What makes them so unique?” Well, they offer the ability to target your ads based on specific professional criteria. This could include job title, industry, company size, or even skills and interests. It’s like having a laser-focused approach to reaching your ideal customer base.

To give you some context about its effectiveness, we’ll share some numbers:

Key StatisticValue
Active Users774+ million users worldwide
Engagement Rate50% increase year-on-year

This data shows how vast and engaged the platform’s user base is!

LinkedIn offers different types of ad formats too:

  • Sponsored Content: Native ads that appear directly in users’ feeds.
  • Text Ads: Pay-per-click (PPC) or cost-per-impression (CPM) ads.
  • Sponsored InMail: Personalized messages sent directly to targeted recipients’ inboxes.

These options provide flexibility for companies aiming to reach their marketing goals using distinct tactics tailored to their needs.

Now that you know what LinkedIn Ads are and why they matter let’s get into how integrating Salesforce can enhance A/B testing for these ads. Don’t worry; we’ll break it down step-by-step in our next sections!

Why integrate Salesforce with LinkedIn Ads for A/B testing?

Imagine you’re building a bridge. You wouldn’t do it without the right tools, would you? That’s what integrating Salesforce with LinkedIn Ads can offer your business: an essential tool to optimize your marketing efforts. A/B testing is a tried and true method of refining your ad campaigns, but when you add Salesforce into the mix, you’re supercharging that process.

Let’s break it down. By syncing up Salesforce and LinkedIn Ads, you’re giving yourself access to detailed information about how people interact with your ads. This helps in creating refined audience segments for more targeted advertising on LinkedIn. In turn, this leads to higher engagement rates and more conversions.

But here’s where it gets really interesting. When linked with Salesforce, LinkedIn Ads doesn’t just tell you who clicked on an ad—it tells you what they did after clicking. Did they fill out a form? Purchase a product? Or maybe they left without doing anything at all? With these insights at hand, you can tweak your ads to better suit the behaviors of your prospects.

Now consider this: if we look at data from HubSpot’s 2020 State of Marketing report:

MetricWithout IntegrationWith Integration
Conversion Rate (%)2-56-9

The table clearly shows that businesses using integrated platforms like Salesforce and LinkedIn Ads see significantly improved conversion rates.

And there’s another perk! Integrating these two platforms means all this data is centralized in one place—Salesforce—which makes reporting a breeze.

So why not give it shot? If A/B testing is part of your strategy (and it should be), integrating Salesforce with LinkedIn Ads will take it to the next level.

How to set up the integration between Salesforce and LinkedIn Ads?

Starting to integrate Salesforce with LinkedIn Ads isn’t as intimidating as you might think. It’s a straightforward process that requires a few key steps. Let’s break it down together.

To begin, you’ll need access to both your Salesforce and LinkedIn Ad accounts. Ensure that they’re up and running properly before proceeding with the integration process.

Next, head over to your LinkedIn Account – specifically the ad management section. You’re looking for an option called ‘Matched Audiences’. This is where you’ll be able to connect your Salesforce data with your LinkedIn Ads. Click on ‘Upload a list’, then select ‘List of companies’ from the drop-down menu.

Now, time for some technical stuff! You’ll need to export your customer data from Salesforce in .CSV format. The important fields are company names as this is what will match with the LinkedIn database.

Then upload this .CSV file into the Matched Audiences section on LinkedIn Ads. Wait for some time – usually around 48 hours – until all data is processed and matched correctly.

Once done, voila! Your sales force CRM is now integrated with your Linkedin ads account allowing seamless A/B testing experience.

Here are quick step by step points:

  • Access both Salesforce & Linkedin Ad accounts
  • Go to ‘Matched Audience’ under ad management in Linkedin
  • Choose ‘Upload a list’ > Select ‘List of Companies’
  • Export customer data from Salesforce in .CSV format
  • Upload this file in Matched Audiences
  • Wait until all data is processed

Remember, integrating these platforms means more efficient marketing campaigns since data can flow freely between them allowing detailed analysis of campaign effectiveness via A/B testing methods.

Lastly, remember not all integrations go perfectly first time around – but don’t worry! If something doesn’t seem right or if there’s any discrepancy in matching datasets, LinkedIn offers great customer support to help you troubleshoot any issues.

Step 1: Create a LinkedIn Ads account

Before you dive into the integration process, you’ll need to have an active LinkedIn Ads account. Without it, you’re stuck at square one and can’t move forward. It’s kind of like trying to bake a cake without flour – not going to work.

Creating your LinkedIn Ads account is pretty straightforward. You start by logging in or creating a new LinkedIn profile if you don’t already have one. Once logged in, navigate to the ‘Work’ icon on the top right corner of your homepage and select ‘Advertise’ from the dropdown menu. Congrats! You’ve officially stepped into the world of LinkedIn Advertising.

During this initial setup phase, you’ll be asked for some basic business information like your company’s name and website URL. This helps LinkedIn ensure that its advertising platform is being used responsibly and ethically.

Now let’s talk payment details – yes, I know it’s not everyone’s favorite topic but it has to be done! Adding these details doesn’t mean you’ll automatically start getting charged left, right and center – it’s just part of setting up your account for when you do decide to run ads.

Once all this is done and dusted, voila – you’ve successfully created your own Linkedin Ads Account! Now that wasn’t so hard was it? In our next section we’ll take things further as we explore how Salesforce integrates with this newly minted asset.

Step 2: Connect Salesforce with LinkedIn Ads

You’re now ready to dive into the heart of this process – connecting Salesforce with LinkedIn Ads. This crucial step paves the way for a more streamlined and efficient A/B testing process, thereby empowering you to glean actionable insights from your marketing campaigns.

Before we delve into the nitty-gritty, it’s important to understand why this integration is beneficial. Linking Salesforce with LinkedIn Ads provides you with a centralized platform that automatically tracks and analyzes key performance indicators (KPIs). It offers real-time data on how your ads are performing in terms of clicks, impressions, and conversions. Plus, it helps you save precious time by eliminating manual data entry and tracking.

To kickstart the integration process, begin by navigating to ‘LinkedIn Account’ under ‘Settings’ in your Salesforce dashboard. Here’s what needs to be done next:

  • Click on ‘Add Connection’.
  • Choose LinkedIn from the drop-down menu.
  • Enter your LinkedIn account credentials.
  • Hit ‘Connect’.

Voila! Your Salesforce account is now linked with LinkedIn Ads. But that’s not all. Remember to double-check whether your lead form fields on LinkedIn match those in Salesforce. Any discrepancy could lead to inaccuracies in data synchronization.

Once you’ve successfully integrated both platforms, it’s time for some exploration! Get acquainted with different features like Lead Sync which automates syncing leads from LinkedIn Ads directly into Salesforce CRM system.

In essence, integrating Salesforce with LinkedIn Ads amplifies your ability to conduct robust A/B tests on ad campaigns while ensuring seamless data management and analysis. The result? You’re well-equipped for making informed decisions that can catapult your business growth!

Step 3: Set up A/B testing in Salesforce and LinkedIn Ads

You’re on the right track, now let’s dive into setting up A/B tests. These tests are essential for optimizing your marketing strategies. They can provide invaluable insights into what works best for your target audience.

First things first, you’ll want to determine what exactly you’re testing. This could be anything from ad copy variations, different images or even distinct call-to-actions (CTAs). Once you’ve determined this, it’s time to create two versions of your LinkedIn ad – an ‘A’ version and a ‘B’ version.

Here’s a quick run-through:

  • Start by logging into your LinkedIn Ads account.
  • Navigate to the campaign where you’d like to conduct an A/B test.
  • Create two similar ads within this campaign but alter one element (e.g., headline, image or CTA).
  • Ensure both ads are set to run simultaneously.

Now that we’ve got our LinkedIn Ads ready, it’s time to integrate with Salesforce. The aim here is tracking which of our ads is performing better directly within Salesforce.

To do this:

  • Log into Salesforce and select the Campaigns tab.
  • Find the campaign corresponding with your LinkedIn Ad and click “New Campaign”.
  • Input all relevant details including name, type (we suggest using “Advertisement” as type for clarity), status etc.
  • Finally, input the URL of each variation of our LinkedIn ad in separate campaigns.

Voila! You’ve successfully set up A/B testing through Salesforce and LinkedIn Ads. Now it’s just a matter of monitoring performance over time. Remember that accurate results require more than just a few days running; think weeks rather than days!

Keep in mind that consistency is key when running these tests – changing too many variables at once won’t give clear insight into which changes resulted in improved performance. So stick with one variable at a time and you’ll be well on your way to enhanced ad performance. Good luck!

Best practices for A/B testing with Salesforce and LinkedIn Ads

Diving headfirst into the world of A/B testing can seem a tad intimidating. Fear not, you’re in good company. Here are some best practices to help pave your way to success when integrating Salesforce with LinkedIn Ads.

First off, you’ve got to have a clear understanding of your goal. What’s the purpose of your A/B test? Is it to increase click-through rates (CTR), generate more leads, or perhaps enhance user engagement? Defining your goal at the outset will help steer your entire testing process.

Next up, focus on one variable at a time. It’s tempting to change multiple aspects like ad copy, images and call-to-action buttons all in one go but resist the urge! When you alter just one element per test, it becomes much easier to analyze what exactly led to changes in performance.

Now let’s talk about sample size – don’t underestimate its importance. To get reliable results from an A/B test, ensure that each variant is exposed to a sufficient number of viewers. If sample sizes are too small, results may be skewed and lead you astray.

Remember that timing is paramount when running these tests. Conducting them over similar durations minimizes external factors that could potentially impact results such as seasonal trends or specific industry events.

Finally, keep patience as your close ally during this journey of experimentation. It might take several rounds before seeing noticeable improvements but remember – every bit of data collected brings valuable insights!

Here they are again:

  • Define Your Goal
  • Test One Variable at a Time
  • Ensure Sufficient Sample Size
  • Keep Timing Consistent
  • Patience is Key

Take these best practices onboard while carrying out A/B testing with Salesforce and LinkedIn ads; they’ll certainly come in handy!


You’ve made an impressive journey to learn how to integrate Salesforce with LinkedIn Ads for better A/B testing. Let’s look back at what you’ve gained from this guide.

First, you’ve discovered the power of combining Salesforce and LinkedIn Ads. This integration can significantly enhance your marketing strategy by providing more targeted and personalized advertising campaigns.

Secondly, you learned about the benefits of A/B testing in your marketing efforts. By comparing two versions of a campaign and seeing which performs better, you’re able to make informed decisions that improve customer engagement and increase sales.

Here are some key points worth remembering:

  • Integration between Salesforce and LinkedIn Ads allows for seamless data sharing.
  • A/B testing aids in determining the most effective strategies for reaching your audience.
  • Using these tools together can result in higher conversion rates and greater ROI.

Remember, it’s not enough to just implement these tools – ongoing analysis is crucial. Keep a steady eye on your metrics to ensure that your strategies remain effective over time.

In terms of future steps, consider exploring other digital platforms that could further augment your marketing strategies. And remember, technology is always evolving – keep yourself updated with the latest trends!

By integrating Salesforce with LinkedIn Ads and leveraging A/B testing, you’re setting yourself up for success in today’s competitive market landscape. So here’s cheers to smarter marketing strategies!

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