How to Integrate Salesforce with Pinterest Ads for Optimized Conversion Tracking: Your Ultimate Guide

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If you’re seeking to boost your marketing strategy, integrating Salesforce with Pinterest Ads can be a game-changing move. It’s an effective way to enhance your conversion tracking and get a better grasp of your target audience. By doing this, you’re not just tapping into the power of one platform but leveraging the potent combination of two.

Salesforce, known for its comprehensive customer relationship management solutions, offers unparalleled insights into customer behavior. Pinterest Ads, on the other hand, allows you to reach out to potential customers in a creative and engaging manner. When these two giants work together, they can provide invaluable data that will fuel your marketing efforts.

So how exactly does this integration work? And how can it help improve your conversion tracking? Let’s delve deeper into these questions and explore ways you can optimize this integration for maximum benefits.

What is Salesforce?

You’ve probably heard the term “Salesforce” thrown around in business conversations. But what exactly is it? Simply put, Salesforce is a powerhouse in customer relationship management (CRM) solutions. It’s designed to bring companies closer to their customers through its comprehensive suite of services.

Now, let’s go a little deeper into this system. Salesforce provides an interface for case and task management, allowing you to track your interactions with customers. You’ll find features like email automation, analytics, and application development that can help streamline your sales process.

But it doesn’t stop at sales. You see, Salesforce also offers service and marketing capabilities. So whether you’re trying to nurture leads or provide top-notch customer service after a sale, Salesforce has got you covered.

One thing that sets Salesforce apart from other CRM platforms is its ability to be customized based on individual business needs. With its extensive ecosystem of integrated apps and add-ons known as AppExchange, businesses can tailor the platform according to their specific requirements.

And let’s not forget about scalability – as your company grows, so does your need for more robust tools and functionality. That’s where the flexibility of Salesforce shines brightest; it scales up alongside your growing business needs.

So there you have it: A quick rundown of what Salesforce is all about – a flexible CRM platform packed with functionalities aimed at helping businesses build better relationships with their customers.

What are Pinterest Ads?

You’ve probably heard of Pinterest, but do you know about Pinterest Ads? These are paid advertisements that businesses can use to reach the platform’s 442 million active users.

Pinterest itself is a visual discovery engine where people find ideas like recipes, home and style inspiration, and more. But when it comes to Pinterest Ads, they’re essentially promoted Pins that advertisers pay for so they’ll be seen by more people. Often, these ads will appear in your home feed or search results as you browse through the platform.

By using Pinterest Ads, businesses can target their audience based on demographics, interests and behavior. This way they’re not just shooting in the dark; they’re reaching out to people who are likely interested in what they have to offer.

And here’s a fun fact: according to research done by Oracle Data Cloud, 75% of new brand content on Pinterest comes from businesses! That shows how much faith companies have in this advertising method.

So why should you care about integrating Salesforce with Pinterest Ads? Well, doing so allows for better conversion tracking – something crucial for any business looking to get a bang for their marketing buck. After all, if you’re going to invest in advertising on this popular platform it’s important to understand how effective your campaigns truly are.

Here’s some key info about Pinterest:

  • Monthly Active Users: 442 million
  • Percentage of New Brand Content: 75%

And remember – using Salesforce with your Pinterest Ads isn’t just an option; it’s an intelligent strategy designed specifically for making your ad campaigns as successful as possible.

Why integrate Salesforce with Pinterest Ads?

You’re probably wondering, why should you integrate Salesforce with Pinterest Ads? There’s a handful of compelling reasons.

First off, let’s talk about data. Data is the backbone of any successful marketing campaign. By integrating Salesforce with Pinterest Ads, you’ll be harnessing the power of two robust platforms to gather and analyze valuable customer data. This integration allows for real-time tracking of conversions, providing you a clear picture of your return on investment.

Let’s dive into efficiency next. Time is an asset that no business can afford to waste. The integration between Salesforce and Pinterest Ads streamlines your workflow by automatically syncing leads and sales data between the two platforms. Imagine not having to manually enter or transfer information anymore – it’s a game-changer.

Think about targeting too! With this integration, you can utilize Salesforce’s extensive customer relationship management tools alongside Pinterest’s unique advertising capabilities to create highly targeted ads that resonate with your audience.

Lastly, let’s consider versatility. Both Salesforce and Pinterest are constantly evolving their platforms by introducing new features and tools designed to enhance user experience and effectiveness. By integrating these two powerhouses, you give yourself access to state-of-the-art technology for managing your campaigns more effectively.

So there you have it – from better data handling to improved efficiency, enhanced targeting capabilities, and platform versatility – integrating Salesforce with Pinterest Ads brings numerous benefits that can help elevate your marketing strategy.

Step 1: Set up your Salesforce account

If you’re taking your first steps into the world of Salesforce, let’s get that account set up. It’s not as daunting as it might seem and we’ll guide you through every step of the way.

First things first, head over to Salesforce’s website and click on ‘Start My Free Trial’. The beauty of this step is that it doesn’t require any credit card details, so you’ve got nothing to lose. Fill in your information, making sure its accurate as this will be your official contact info for your Salesforce account.

Once you’ve clicked ‘Start My Free Trial’, an email will be sent to the address you provided. Check your inbox for a message from Salesforce and confirm your email address by clicking the link within. This secures part one of setting up your Salesforce account – creating an administrative user.

With that done, let’s move onto customizing your settings. Log back into Salesforce using the credentials you just created. Here’s where it gets interesting – setting up functionalities tailored specifically to meet YOUR needs.

  • First off, navigate to the setup option in the upper right-hand corner.
  • From there, go onto ‘Company Settings’ under which you’ll find ‘Business Hours’.
  • This is where YOU decide when customer issues can be logged and solved with respect to different time zones.

Don’t forget about other settings like currency if you’re dealing internationally or language preferences if multi-language support is required for operating in different regions across globe.

In essence, setting up a successful Salesforce account comes down to understanding what features are relevant to YOUR business goals and operations. So take some time, explore and customize accordingly – because this platform has been designed with flexibility at its core!

Step 2: Set Up Your Pinterest Ads Account

Making the leap into Pinterest advertising? You’re on the right track. The next step is setting up your Pinterest Ads account. Don’t worry, it’s not as complicated as it seems.

First off, you’ll need a business account. If you’ve already got one, great! If not, don’t stress – creating one is a breeze. Just head over to ‘Pinterest for Business’, click ‘Join as a Business’, and follow the prompts.

Once that’s done, you’ll be able to access the ads manager dashboard where all the magic happens. Here are a few key things to set up:

  • Payment details: Without this crucial detail, your ads simply won’t run.
  • Ad settings: Be sure to choose your country and currency correctly because once they’re set, there’s no going back.
  • Conversion tracking: This is how you’ll monitor if your ads are converting or not.

Pinterest offers comprehensive guidelines on how to set these up so make sure to read through them carefully. Remember – preparation is key when it comes to successful advertising campaigns!

Lastly but importantly, remember that patience is critical in this process. It might take some time before you start seeing results from your ads but stick with it and keep tweaking until you find what works best for your business.

And there you have it! With your Pinterest Ads account ready to go, we can move onto integrating Salesforce for those valuable conversion insights. Rest assured knowing that every step brings us closer towards achieving optimal ad performance on Pinterest!

Step 3: Integrate Salesforce with Pinterest Ads

Now, let’s dive into the nitty-gritty – integrating Salesforce with your Pinterest Ads. You’ll find that this process is surprisingly straightforward, especially if you’re already familiar with using both these platforms.

Here’s what you’ve got to do: First, log in to your Salesforce account. Next, navigate over to the setup page and look for the “App Manager” tab. Click on it and select ‘New Connected App’. Fill out all necessary information such as app name, contact email etc., and make sure to enable OAuth settings at this stage. This will generate a consumer key and secret which we’ll need later.

Afterwards, pop over to your Pinterest Ads manager. Here, under ‘Ads’ drop-down menu, click on ‘Conversion tracking’. Then hit the ‘+ New conversion’ button where you’ll be prompted to input several details including that consumer key and secret from earlier steps in Salesforce.

What comes next? It’s time for validation! After creating a new conversion event in Pinterest Ads manager, go back to Salesforce and validate it by entering the event ID from Pinterest into your connected app settings.

Lastly but importantly don’t forget about mapping fields between Salesforce and Pinterest ads. Field mapping ensures that the data transferred from one platform correctly matches up with data fields in another platform – essential for accurate data analysis!

  • Login Salesforces
  • Navigate Setup > App Manager > New Connected App
  • Enable OAuth Settings (This generates consumer Key & Secret)
  • Go To Pinterest Ad Manager > Conversion Tracking
  • Create + New Conversion (Use Consumer Key & Secret generated above)
  • Validate Event ID from Pinterest into Salesforce app setting
  • Map Fields Between Platforms

As you see – It doesn’t take an IT wizard or coding guru to get this done! With patience and focus anyone can integrate these two powerful tools together for better ad performance tracking. Remember that the success of this integration depends on your accurate and careful implementation. So, take your time, make sure that everything is in its right place, and you’ll be on your way to better conversion tracking with Salesforce and Pinterest Ads integration.

Step 4: Track conversions with Salesforce and Pinterest Ads

Now that you’ve connected your Salesforce and Pinterest accounts, it’s time to dive into the exciting part – tracking your conversions. This step is crucial as it’ll help improve your understanding of customer behavior, thus guiding data-driven decisions for better marketing strategies.

Start by setting up conversion events on Pinterest. Navigate to the “Conversions” tab in Pinterest Ads Manager, then click on “Create Conversion”. Here you can define what type of action counts as a conversion for your business. It could be a product purchase, sign-up completion, or even a page visit – whatever matters most to your goals.

Once you’ve set up conversion events, they need to be linked with Salesforce. In Salesforce, go to ‘Marketing setup’, under ‘Campaign management’ select ‘Conversion tracking’. From there you can link the specific actions from Pinterest as milestones in the customer journey tracked by Salesforce.

Here’s something really cool about this integration: You’re not just limited to monitoring clicks and impressions. With Salesforce’s detailed reporting functionalities combined with Pinterest’s visual engagement metrics, you get insights like:

  • Which Pins are driving the most traffic?
  • What kind of content resonates best with your audience?
  • How are customers interacting with different pins?

Remember that accurate tracking requires consistent checking and updating. The more regularly you analyze these metrics and adjust accordingly, the more effective your campaigns will become.

And lastly but importantly is privacy protection. Ensure all tracking aligns with data privacy laws and regulations; consent must always be respected when dealing with personal information.

So don’t wait around! The sooner you start tracking conversions between Salesforce and Pinterest Ads, the quicker you’ll find actionable insights leading towards improved ROI from ad spends.


You’ve now learned how to integrate Salesforce with Pinterest Ads for better conversion tracking. It’s been a journey, but you’re now armed with the knowledge needed to optimize your marketing efforts and improve your conversion rates.

Now that you’ve got this tool in your arsenal, you’re ready to take on the world of digital advertising like never before. The power of combining these two platforms isn’t just theoretical – it’s proven. Studies have shown that businesses using this integration see an average increase in conversions by up to 30%.

Here’s a quick recap of what we’ve covered:

  • Setting up Salesforce and Pinterest Ads
  • Creating a seamless integration between the two
  • Utilizing tracking parameters for improved data collection
  • Analyzing and understanding your conversion data

This comprehensive guide has walked you through each step, from setting up your accounts to analyzing the results of your campaigns. With these tools, you can confidently navigate the world of online advertising.

Remember though, while integrating Salesforce with Pinterest Ads is powerful, it doesn’t stop there. Continuously learning about new features and updates will set you apart in this dynamic field. So keep exploring, keep learning, and most importantly – keep growing!

That wraps things up! You’re now well-equipped to harness the full potential of both Salesforce and Pinterest Ads together. Here’s wishing you all success in your future marketing endeavors!

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