Improving ActiveCampaign: A Guide to Avoiding Passive Voice Misuse

Share This Post

Ever scratched your head wondering what ActiveCampaign means by ‘Passive Voice Misuse’? You’re not alone. It’s a common query among users of this popular marketing automation platform. In the world of content creation, the choice between active and passive voice can make or break your message.

ActiveCampaign’s software has an inbuilt feature that flags passive voice. But why does it matter? In essence, using too much passive voice can lead to vague, less engaging content. It’s not always wrong, but it’s often not the most effective way to connect with your audience.

Understanding the ins and outs of passive voice misuse in ActiveCampaign isn’t just about avoiding software red flags. It’s about mastering your content and delivering a clear, compelling message. So, let’s dive in and unravel this mystery together.

What is ActiveCampaign?

So, you’re getting to grips with content creation and perhaps you’ve heard of ActiveCampaign. But what exactly is it? Let’s dive a little deeper into this versatile platform and how it can revolutionize your content strategy.

ActiveCampaign is more than just your average marketing automation platform. Known globally for its CRM (Customer Relationship Management) capabilities, this platform enables businesses to streamline their marketing efforts. It’s a system packed full of features, each designed to amplify the effectiveness of your messaging.

From email marketing to sales automation, it’s all under one virtual roof. Put simply, ActiveCampaign offers a toolkit that allows you to send personalized, engaging content to your audience, thereby fostering stronger relationships.

Onto one key feature of ActiveCampaign you may not be familiar with: its nifty content checker tool. This feature flags areas in your content that may be considered passive voice misuse. And why does that matter? Well, too much passive voice in your writing can lead to content that’s vague and less engaging. It has even been observed that a balance of active and passive voice usage in content creation significantly impacts the effect of your communication.

With built-in utilities like this, ActiveCampaign assists not only in delivering your message but also in shaping it to be clear and compelling. Let’s dig into how understanding and avoiding passive voice misuse can supercharge your content campaigns in the following sections.

The Importance of Active and Passive Voice

Let’s delve deeper into why active and passive voice matter in your content. To fully appreciate ActiveCampaign’s feature that flags excessive use of passive voice, it’s critical that you first understand the importance of using active voice and when it’s best to employ passive voice in your writing.

Crafting your content in active voice brings clarity and directness to your message. In active voice sentences, the subject performs the action, which leads to concise, impactful, and engaging content. Your audience knows exactly who did what, reducing confusion and misinterpretation. That’s why in most cases, experts advise writers to favor active over passive voice.

However, that’s not to say passive voice isn’t beneficial in certain instances. Passive voice plays a significant role when the actor in a scenario isn’t important or is unknown. It’s also helpful when you want to emphasize the action over the actor.

So, how does this all relate to ActiveCampaign? Being conscious of your active and passive voice usage allows you to take full advantage of the content checker tool. By mindful application of active and passive voice, you’ll craft content that makes an impact, holds your audience’s attention, and above all, communicates your message effectively.

Maintaining a balanced use of active and passive voice keeps your prose diverse and interesting. Too much of one can degrade your content’s quality. With ActiveCampaign’s handy tool, maintaining this balance becomes significantly easier. Among the platform’s many useful features, this proves yet again why ActiveCampaign is a must-have for businesses keen on delivering compelling and clear messages through their marketing efforts.

As you continue optimizing your content with ActiveCampaign, remember that your ability to communicate clearly with your audience is paramount. Active voice normally aids in that goal. But, when used judiciously and for the right scenarios, passive voice has its rightful place in the communication tool box as well.

Understanding Passive Voice Misuse

Recognizing the inappropriate use of passive voice is essential in crafting newer engaging content. Unlike active voice which gives a clear and direct message, passive voice sometimes lacks clarity, and it can make your writing appear distant and non-engaging. Utilizing passive voice is often misunderstood as an erroneous technique but it’s rather a matter of when and where it’s used.

Passive voice, having its own merits, becomes a concern when it’s excessively used or done incorrectly. Its intentional misuse often results in awkward sentences that obscure the meaning or the action’s performer. In extreme cases, it could leave your readers with an ambiguous understanding of your intended message. The excessive use of passive voice may bury the essential details, making your content appear fluffy and insubstantial.

ActiveCampaign’s content checker tool is a strategic player here. This tool can help you identify areas of passive voice misuse if any and can guide you to make the necessary corrections. Mastering the careful use of passive voice is a drawback to many, but with ActiveCampaign, you’ll witness the benefits that come with understanding and utilizing a balanced active/passive voice method.

Passive voice misuse occurs when:

  • The sentence structure is overly complicated
  • The actor performing the action isn’t identified
  • The subject is receiving but not initiating the action
  • There’s a heavy concentration of ‘to be’ verbs such as “is”, “am”, “were”, etc.

Take a look at the following examples including the misuse of passive voice:

Original Sentence (Misuse)Corrected Sentence (Active Voice)
The toy was broken by Jack.Jack broke the toy.
The cake is being made.You are making the cake.

By understanding passive voice misuse, you’re setting a strong foundation for quality content that resonates with your readers. With the power of ActiveCampaign, you’re not only enhancing clarity but also enforcing a strong bond between you and your audience.

Why Passive Voice Misuse Matters in ActiveCampaign

Have you ever wondered how the misuse of passive voice affects your content’s ability to engage and influence your audience on ActiveCampaign? It’s crucial to understand that the overuse or incorrect application of the passive voice can lead to confusion and lack of clarity. The equation is simple – confusing content repels your readers whereas engaging content draws them in. You want to hook your audience with clear and concise sentences.

The integrity of your ActiveCampaign blogs, ebooks, and whitepapers can greatly suffer if you let the passive tense pervade your writing. Remember: internet readers have short attention spans. If they struggle to understand what you’re trying to convey, they’re more likely to abandon your content.

ActiveCampaign content checker tools such as Grammarly or Hemingway Editor can serve as your personal writing assistants. They help by minimizing your misuse of passive voice in writing thereby increasing the quality of your ActiveCampaign content. Ask yourself if passive voice usage is bringing out the desired tone and clarity in your message. If not, let’s march towards active voice!

Let’s visualize how passive voice misuse can affect your SEO ranking. Proven fact: Google prefers active voice. In 2015, Google’s former Head of Web Spam, Matt Cutts, stated that active voice gives content a stronger command and indisputable clarity. While Google hasn’t confirmed that active voice directly affects SEO ranking – seasoned SEO experts like Neil Patel vouched for its significance in search engine optimization.

Populating your ActiveCampaign content with an abundance of passive voice sentences can hurt your SEO ranking. Consequently, it negatively impacts your webpage visibility and organic traffic.

Focus on striking a balance with your voice usage in content – don’t tilt over to the extreme ends. It’s all about finding that sweet spot where you use the passive voice when necessary and balance it with active voice to yield engaging and clear content.

Tips to Avoid Passive Voice Misuse in ActiveCampaign

Steer clear of generic and ineffective content. Keep in mind that clarity and engagement are your primary goals. Here are some insightful tips you can employ to keep your voice active, maintaining communication with your audience on ActiveCampaign.

Actively Identify and Replacement
Tackle passive voice by identifying it. ActiveCampaign’s content checker can often highlight these issues. Remember that it’s better to revise and replace these instances with active ones for clearer, more engaging content.

For example:

  • Passive: “The email was sent by me.”
  • Active: “I sent the email.”

Proofread and Edit
Most times, it’s easier to write first and edit later. During your editing process, keep an eye out for instances of passive voice. Recraft those sentences into something more exciting. Engaging content is far more likely to keep a reader’s peaked interest.

Use Direct and Concise Language
In the land of digital marketing, less is often more. The simpler you keep it, the easier it’s to understand. Don’t overcomplicate; aim to use direct, concise language. This practice will ensure that your message remains both crystal clear and engaging.

Understand Your Audience
To truly connect with your audience, understand their needs and wants. You’ll find it’s easier to hold an active voice when you tailor your content exactly according to your audience’s taste.

Remember SEO
Analyze SEO trends and adjust your voice accordingly. Google prefers content in active voice. Make it a habit to review your content’s SEO and modify it when required.

Use these tips, and you’ll witness a stark improvement in your content’s quality and its ability to engage your audience.


The journey to mastering ActiveCampaign and avoiding passive voice misuse isn’t a sprint, but a marathon. It’s about honing your skills, understanding your audience, and staying updated with SEO trends. By actively identifying and swapping out instances of passive voice, your content’s quality will soar. Proofreading and editing your work is a must, and using direct, concise language will help your message resonate. Remember, your content isn’t just about what you want to say, but how you say it. So, keep these tips in mind as you move forward in your content creation journey. The result? Engaging, impactful content that your audience will love.

Frequently Asked Questions

What is the primary focus of the article?

The article’s primary focus is on understanding and avoiding the misuse of passive voice in content creation. It highlights tips like identifying and replacing passive voice instances, proofreading, and using concise language.

What are some of the tips to avoid passive voice misuse in ActiveCampaign?

Some actionable tips include: actively identifying and replacing instances of passive voice, diligent proofreading and editing, and using direct, concise language.

How can misuse of passive voice be identified?

One can identify misuse of passive voice by looking for instances where the object of an action is placed before the verb, or the subject of the sentence is absent.

How does understanding the audience help in content creation?

Understanding the audience can help in creating content that is relatable and engaging for them. This can help them better comprehend the message being conveyed, increasing audience engagement.

How does considering SEO trends help in content creation?

Considering SEO trends can help content creators design and optimize their content based on what their audience is currently searching for, thereby improving their content’s reach and visibility.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.