Master A/B Testing: Integrating Mailchimp with Snapchat Ads

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In the realm of digital marketing, it’s no secret that Mailchimp and Snapchat Ads are two powerful tools. But have you ever considered the magic that could happen if you integrate the two? I’ve delved into this topic and I’m excited to share my findings with you.

When you combine Mailchimp’s email marketing prowess with Snapchat’s wide-reaching ad platform, you’re setting yourself up for some serious A/B testing success. This integration allows you to take your marketing campaigns to new heights, refining your strategy based on real, actionable data.

Benefits of integrating Mailchimp with Snapchat Ads

As an advanced digital marketer, I’ve seen firsthand how integration can transform a campaign. Merging these two giants, Mailchimp and Snapchat Ads, has the potential to bring numerous benefits.

First off, it’s worth noting that Mailchimp’s strength lies in its email marketing features. It offers comprehensive automation and powerful tracking analytics. Yet, when used alone, it might fall short in reaching younger demographics. Enter Snapchat Ads. With a user base composed largely of millennials and Gen Z, Snapchat opens up a gateway to audiences Mailchimp might not readily reach.

The integration allows for smooth A/B testing. With both platforms synced, creation, deployment, and evaluation of various ad copies become seamless. It provides immediate feedback, allowing me to adjust my strategies on the fly. This real-time data can be a game changer in the digital marketing landscape where timing is always key.

Ads aren’t the only thing that can be tested. As anyone who’s tried A/B testing knows, it’s not just about what your ad says. It’s about when it says it. The right email, at the right time, can make a world of difference. Running a time-sensitive ad on Snapchat? Sync it with an email blast via Mailchimp for maximum impact.

Lastly, there’s the potential for increased ROI. By delivering targeted content to a Snapchat audience via mails, and tracking opens, clicks, and conversions, you can evaluate the true value of your Snapchat marketing. With Mailchimp’s robust reporting features, you can get a clear outlook of your campaign’s performance.

While this integration may seem daunting at first glance, the benefits outweigh the initial investment of time and learning. Keep in mind that anything new takes time to optimize, so don’t get discouraged if your first few attempts aren’t perfect.

Reach younger demographicsMailchimp and Snapchat combined to deliver messages to millennials and Gen Z.
Smoother A/B testingReal-time data allows for adjustments on the go.
Increased ROIAccurate evaluation of Snapchat marketing efforts via Mailchimp’s reporting tools.

Next, let’s take a detailed look at how exactly to run an A/B test using these two platforms. How do you decide what to test? How do you handle the data you gather? I’ll break down these questions in the next section.

Step-by-step guide to integrate Mailchimp with Snapchat Ads

The truth is, nothing beats hands-on, practical advice. Therefore, let’s get straight to the nuts and bolts of integrating MailChimp with Snapchat Ads.

Step 1: Create a Mailchimp Account

If you haven’t got one, sign up for a Mailchimp account. It’s free to get started and takes less than 10 minutes.

Step 2: Set Up Your Snapchat Ad Account

Second, you’ll need to have an active profile on Snapchat Ads Manager. If you don’t have one yet, create an account and ensure it’s verified.

Step 3: Connect Mailchimp to Snapchat

Here’s where the magic begins. On your Mailchimp dashboard, navigate to the ‘Integrations’ tab and select ‘Snapchat Ads’. Click on ‘Connect’ and follow the on-screen directions. Remember, you’ll need to have your Snapchat Login details handy.

Step 4: Sync Your List

Select the list or audience you’d like to target. Mailchimp will automatically sync existing and future contacts of the chosen audience with Snapchat Ads. This feature enables you to reach your email subscribers on Snapchat without additional data entry.

Step 5: Begin Your A/B Testing

Finally, start optimizing your marketing strategies through real-time A/B testing. You can send different ads to various segments of your audience and track how well they perform on Snapchat Ads. Use the performance data gathered by Mailchimp’s marketing automation platform to evaluate your results accurately.

Go on with these steps, and you’ll become proficient in marketing with Mailchimp and Snapchat Ads. As your expertise grows, you’ll likely find new ways to refine your approach and achieve even better results. Remember, the key is not just about using these powerful digital marketing tools but also understanding how they can work together to supercharge your marketing campaigns.

Setting up A/B testing with Mailchimp and Snapchat Ads

Once you’ve laid the groundwork ahead by creating your Mailchimp account, establishing a Snapchat Ad account, and neatly integrating the two, it’s time we moved to the practical side of things – the A/B testing. Setting up A/B tests with Mailchimp and Snapchat Ads is a robust process that helps you fathom the efficiency of your marketing strategies.

To commence with the process, remember you’ll require two versions of your ad, traditionally known as version A and version B. Version A is typically the ‘control version’, and version B, the ‘experimental version’. The prime goal is to compare, contrast, and analyze which version gets more traction and engagement.

These are the necessary steps to execute impeccable A/B testing:

  1. Design your A and B variants: Version A is usual marketing material – it’s what you’re typically doing. For version B, shake things up a notch – alter a headline or change an image. Keep the alterations noticeable yet still within the spirit of your brand.
  2. Choose your audience: Add a group of test recipients by syncing your desired list from Mailchimp into your Snapchat Ad account. Ideally, the audience should be split into even halves randomly, receiving either version A or B.
  3. Set your metrics: Nail down your criteria for success. Whether it’s clicks, purchases, or sign-ups, be clear about what you’re tracking.
  4. Run your test: Deploy the ads out into the world of Snapchat and let your audience interact.
  5. Analyze the Results: Use the robust analytics available in Snapchat Ads to measure performance and see which ad was the most successful. Remember, blending in the metrics taken from Mailchimp can provide a more comprehensive insight into customer behavior.

Integral to this process is being patient as A/B tests can’t be understood from just one day’s data. Throughout your testing, continue refining your ads and testing hypotheses to steadily increase your ROI from Snapchat Ads. Understand that in the realm of digital marketing strategies, the learning never truly ends, just like this section that doesn’t end on a conclusive note.

Best practices for A/B testing with Mailchimp and Snapchat Ads

When A/B testing with Mailchimp and Snapchat Ads it’s key to follow some best practices. Doing so not only increases the chance of yielding meaningful results but also optimizes marketing efforts leading to an improved return on investment.

You first gotta clearly define your objective. Is it to increase click-through rates, drive brand awareness or boost sales conversions? Having clarity on this primary focus keeps your A/B tests structured and impactful.

Next up selection of a single variable. Some common ones could be your ad headline, color scheme, images, call-to-action phrases, or even the scheduled delivery time. Although it might be tempting to change multiple variables at once avoid doing so. It makes it impossible to pinpoint exactly what’s working and what isn’t.

Transparency in your metrics is crucial. For A/B testing this equates to defining your success metrics up front. It could be something as uncomplicated as open rates for Mailchimp emails or views on Snapchat Ads. Sure other metrics matter but diluting your focus might leave you with inconclusive test results.

Here’s a snapshot of some metrics you might consider:

Open rateThe percentage of email recipients who open your email
Click-through rateThe percentage of email recipients who clicked on a link within your email
Conversion rateThe percentage of email recipients who completed the desired action
Bounce rateThe percentage of email recipients whose emails couldn’t be delivered

Lastly don’t rush the testing and analytics phase. Ensure each variant is equally exposed and the test runs long enough to collect a statistically significant amount of data before making any changes.

Analyzing the results of your A/B tests

the journey doesn’t stop at just conducting the A/B tests. After successfully partitioning and running your Mailchimp campaigns on Snapchat Ads, the next pivotal step is analyzing the results.

The first question you’ll need to ask is, “What data should I focus on?” The answer depends on the aim of your test. If it’s increasing email open rates, observe changes in open rates between two versions. If it’s boosting click-through rates (CTR), then CTR would be your primary metric.

Once you’ve zeroed in on the essential data, it’s time to dive into the analysis. The difference between A and B might be subtle or staggering, but either outcome is of value. Even if there’s no improvement in version B, it means there’s something in version A that resonates with your audience. Do keep in mind, if you don’t see the expected outcome, it’s important not to dismiss the test. There’s always something to be learned from studying the data.

For snapshot visibility of data, it’s recommended to create a data table. Below, there’s an example of an A/B testing results summary table:

Test AreaVersion AVersion BMetric Percentage
Email Open Rates30%35%+5%
Click-Through Rates15%18%+3%

When reviewing these metrics, don’t rush. It’s essential to understand the cause-effect relationship before implementing larger scale changes. Use this opportunity to ask questions, challenge presumptions, and discover new potential strategies for your marketing. For instance, “why are more people clicking through on version B? Is it the subject line, email design, or timing?” This will guide you towards defining the next hypothesis to test.

Remember, A/B testing isn’t about quick wins. It’s about continuous, small, incremental improvements in your marketing strategy. By consistently tracking, analyzing, and optimizing, you’ll eventually sculpt an effective, results-driven strategy across both Mailchimp and Snapchat Ads platforms. Now, let’s move ahead to another cornerstone of Mailchimp-Snapchat Ad integration – using both these platforms for retargeting purposes.


So there you have it. Integrating Mailchimp with Snapchat Ads for effective A/B testing isn’t as daunting as it might seem. It’s all about understanding your data, challenging your assumptions, and making small, continuous improvements to your marketing strategy. Remember, the key is to focus on the results that align with your test objectives. Don’t shy away from creating a data table for a clearer view of your results. Dig deep into the cause-effect relationship before making any major changes. And always keep your mind open to new strategies that might emerge from your findings. With patience and persistence, you’ll be able to harness the power of A/B testing to drive your marketing efforts to new heights. Now, let’s move on to our next topic – using Mailchimp and Snapchat Ads for retargeting.

What is the focus of this article?

The article discusses the best practices for A/B testing with Mailchimp and Snapchat Ads, emphasizing on the importance of data analysis and understanding the cause-effect relationships.

What specific data should I focus on when analyzing A/B test results?

The article suggests focusing on the data that corresponds with the objective of your A/B test. But it’s also important to take into consideration the overall context of the test for a complete understanding.

How can I make the test results more visible?

Creating a data table is recommended for snapshot visibility of A/B test results.

Why is understanding the cause-effect relationship important?

Understanding the cause-effect relationship of your A/B test helps inform decisions about implementing larger scale changes.

Are there any suggested techniques for discovering new strategies?

Yes, the article encourages challenging presumptions and asking questions to uncover potential strategies.

What is the overall goal of A/B testing, according to the article?

The article concludes by emphasizing A/B testing as a tool for continuous, incremental improvements in marketing strategy.

What is the article’s next topic?

The next topic is using Mailchimp and Snapchat Ads for retargeting purposes.

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