Master ActiveCampaign: Tips and Tricks for Effective Highlighting

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If you’re looking to amp up your email marketing game, understanding how to highlight on ActiveCampaign is a must. It’s not just about sending out emails, it’s about making them stand out. And highlighting text is one way to do that.

ActiveCampaign is a powerful tool but it can be a bit overwhelming. Don’t worry, you’re not alone. We’ll break down the steps so you can highlight text like a pro. Whether it’s for emphasizing a point or making your call-to-action pop, we’ve got you covered.

Understanding ActiveCampaign

ActiveCampaign is an all-in-one email marketing automation platform. A platform designed to help you connect with your audience, grow your business and save time on repetitive tasks. If you’re new to ActiveCampaign or just getting started, don’t feel overwhelmed. We’ll guide you through the platform’s features, including how to highlight text for optimal email marketing.

Initially, it might seem daunting to adopt a new tool for your business. A robust platform like ActiveCampaign has a myriad of features, each promising to improve your marketing strategy. However, it’s essential to understand the platform’s basics before diving into more advanced features.

One crucial feature that seems seemingly minor but has significant impact is text highlighting in emails. Master this, and you’re one step closer to successful customer communication and engagement. Why so? Because effectively highlighted text draws attention, enables quicker understanding of your message, and prompts a call-to-action.

In ActiveCampaign, text highlighting is a breeze. It doesn’t require any technical knowledge or advanced skills. All you need is a bit of practice, the right guidance, and a thoughtful approach.

Now that we’ve laid the groundwork, we’ll go into more depth on how to highlight text in ActiveCampaign, creating eye-catching and captivating content for your audience. Through this, you’ll gain the confidence to work your way around ActiveCampaign, leveraging its features for successful email campaigns.

So, let’s dive further into the practical steps of highlighting text in ActiveCampaign in the next section. We’ll also explore how this simple technique can contribute to more engaging, effective emails for your business. No worries if you’re feeling uncomfortable, remember you’re not alone in this. We’re with you every step of the way to guide you through each stage.

The Importance of Highlighting Text

Highlighting text in your emails isn’t simply a decoration; it’s a strategically vital aspect of your email marketing campaign. It’s not just about attracting your reader’s eye – it’s about guiding them through your content, making information digestible and accessible.

Did you know that people generally skim through info online, including emails? When you’re skimming, rightfully, you’re searching for highlighted keywords or phrases to get the essence of what’s being said. This is where the notion of highlighting text comes into play.

Imagine having important keywords stuck in a wall of text. The likelihood of those key points being missed by your subscribers increases. By highlighting these essential parts, you markedly elevate the odds of your reader assimilating your message.

Let’s dip our toes into some compelling reasons that highlight the significance of text highlighting:

  • Improved Content Comprehension: Highlighted text can improve the readability and understanding of your content. It allows readers to quickly pick out important pieces of information from your email content.
  • Increased Click-through Rates (CTRs): When you highlight calls to actions (CTAs) or links, it significantly increases your CTRs. The easier it is for subscribers to locate your CTA, the higher the likelihood they’ll click on it.
  • Enhanced Engagement: Enabling readers to see the main points quickly facilitates more engagement with your brand. It’s akin to what emboldening does in a print newspaper. It pulls the reader’s eyes to what’s important.

In the world of email marketing, where the audience has an incredibly short attention span, it’s vital to grab their attention and guide them to your main points swiftly.

And that’s where ActiveCampaign comes in handy. You don’t need a designer or intricate technical skills to get your text highlighted. With ActiveCampaign, it’s as easy as a click of a button!

Stay tuned to learn how to do it.

Step 1: Logging into ActiveCampaign

You’ve made the wise decision to use ActiveCampaign for your email marketing, and you’re eager to get started. But before you can start highlighting text, you’ll need to log in. Follow the steps below to gain access to your ActiveCampaign account.

Visit the ActiveCampaign login page. This page is the gateway to your email marketing greatness. Look for a field marked ‘Email’ and ‘Password’. Here, you’ll type in your login credentials. That’s the email address and password you used when setting up your ActiveCampaign account.

What if you don’t remember your password? No worries. Click on the ‘Forgot your password?’ link below the password field. Follow the prompts and instructions to reset your password. You’ll receive an email with further directions to assist you in the process.

Once you’ve typed in your credentials, press the ‘Login’ button. Voila! You’re now inside your ActiveCampaign account.

You’ll find a user-friendly dashboard filled with various functionalities. Don’t get overwhelmed. This guide will lead you through the process. All you need is a little patience and a few minutes of your time.

Once logged in, you’re one step closer to your main goal – to highlight text in your emails. You’ve successfully completed the login step. It’s now time to proceed to the next segment. Get ready to learn about navigating through the ActiveCampaign interface.

Remember, the aim of using highlights is to improve content comprehension, increase click-through rates, and enhance email engagement. While it might seem like a small detail, highlighted text plays a significant role in your email marketing strategy.

The success of your email marketing campaign lies in the hands of ActiveCampaign. And using this platform, you’re about to make your emails pop. Just keep reading and absorb the information you’ll need to take your email marketing campaign to the next level.

Step 2: Accessing the Email Campaign Editor

So, you’re in. You’ve successfully logged into ActiveCampaign and eagerly anticipating to light up your emails, but what’s next?

The Email Campaign Editor. This unique feature of ActiveCampaign is an integral step towards fulfilling your aim to highlight content. This is where you construct and edit your campaigns, and this is precisely where the journey leads now.

First, you will need to navigate to the ‘Campaigns’ tab on the left side of the ActiveCampaign dashboard. When you’re there, click the ‘Create a campaign’ button positioned in the upper-right corner. You’re now in the land of the Email Campaign Editor. It’s all in plain sight: molds to shape your emails, color palettes to personalize them, and typography options to tailor your message just right.

Yet, your eyes are set on the highlighting tool—an essential gizmo that’d pave way for better content comprehension, higher click-through rates, and escalated email engagements.

How to access this tool? Simple. Scroll to locate the ‘Content’ tab on your task bar, and spot the ‘Edit Design’ button—hit it to enter your creative cockpit. Here lies the ‘Text’ box: a simple, tiny, yet power-packed tool. It’s within this box that you’d find the highlighting function.

Remember, a high-performing email is not just about sending across a well-written message, it’s about making it visually appealing too. While in the Email Campaign Editorial space, don’t forget to experiment with other editing tools that’ll complement your highlighting efforts. Use bolds to emphasize keywords, Italics to add flavor, and links to guide the reader to more information or sales pitches.

Step 3: Selecting the Text to Highlight

After successfully logging in and locating the useful Email Campaign Editor, it’s time for the next key phase   – selecting the text you need to highlight. This simple move can remarkably boost content engagement. So, how do you do it?

Look for the ‘Text’ box found within the Email Campaign Editor. That’s your workbench for constructing stellar email content.

Writing and Editing

Let’s start by entering your content text. After typing out your copy, you might find certain lines or phrases that you want to feature more prominently. These might be key points, calls to action, or just interesting segments to draw the reader’s attention.

Selection on Point

Identify and select these potent parts of the text using your mouse or touchpad. Quick tip – to keep your formatting consistent, try to select whole words, instead of chopping them up.

Try Different Tools

In addition to highlighting, you’re urged to try various other enhancing utilities. Use bold or italicizing to give more weight to your words, or hyperlink vital phrases to maintain reader curiosity. Remember, visual appeal has a direct influence on reader retention.

Next up, you’ll move on to the actual highlighting process. It’s a simple step-by-step procedure, but each part is crucial to effective email communication in ActiveCampaign. Let’s roll up our sleeves and get to it in the next segment! Stay tuned.

Step 4: Applying the Highlighting Style

Once you’ve selected your text inside the Email Campaign Editor, it’s time to step up your game. Now, we delve deep into the process of applying the actual highlighting style.

To use the highlighting function in ActiveCampaign, you simply need to follow some simple steps. First, hover over your selected text. Right-click to expose the contextual menu. You’ll immediately spy the highlight option right there in the dropdown. Click on it. Next, a color palette will pop up. Don’t rush at this point: remember the goal is to draw attention, not to distract or annoy your reader.

It’s tempting to go for the most vibrant color in the color palette to make your text stand out. But remember, employing too bright or fluorescent colors can strain the readers eyes, causing discomfort. Therefore, choose your highlight color wisely.

As a rule of thumb, go with a color that enhances readability and syncs up with your overall email theme. Yellow is a popular highlight color due to its bright nature but even soft shades like pastel pink or sky blue can be effective if they blend well with your design template.

To maintain a consistent look and feel across your email communication, you might want to stick with one or two highlight colors. Changing highlight colors midway through an email or in different emails can disrupt the visual harmony, causing confusion.

In case you choose a color and later feel it does not blend well with the rest, fret not. ActiveCampaign lets you edit the highlight color as many times as you’d like. Just return to the text, right-click, and choose a new color from the palette.

Once you have added a suitable highlighting style to your text, it’s essential to check how it looks. Review your email using the Preview and Test function in ActiveCampaign to ensure the highlighted text is easy to read, and more importantly, that it serves its purpose of attracting attention.

Soon, we will navigate the detailed guiding path on how to execute A/B testing with ActiveCampaign.

Step 5: Previewing and Testing the Highlighted Text

Once you’ve applied your color choices and highlighted the important text in your email, previewing and testing these changes become vital steps. ActiveCampaign doesn’t only offer tools to build and design, but it also provides a powerful Preview Mode. Sometimes, colors and designs can look different on different screens or devices, and you’d want your emails to look their best regardless of how they’re viewed.

Access the Preview Mode by clicking the ‘Preview’ button usually located at the top right corner of the Email Campaign Editor. It’s easy to recognize – it’s represented by a button with an ‘eye’ icon. This preview will show you exactly how your email will look on your readers’ screens, whether it’s their phone, tablet or desktop. This includes your highlighted text, so you’ll see exactly how much your chosen sections stand out.

Ensure you check both the desktop and mobile preview versions. Our devices’ habits can change the way we interpret colors, so while your highlighted text might pop on one screen, it might lose its impact on another.

It’s advisable to conduct A/B testing for the different designs and color choices of your highlighted text. Different colors can have various psychological effects on people. ActiveCampaign allows you to create multiple versions of the same email with differing aesthetics to test which ones work best for your audience. In the next part, we’ll dig deeper into the process of creating an A/B test with ActiveCampaign.

Just remember when highlighting, balance is key. Fully highlighted text could seem like you’re shouting, while too little may not draw the reader’s attention. You want to be guiding them, subtly directing them towards the action you want them to take.

Step 6: Sending the Highlighted Email

With your highlighted text looking perfect in its balance and design, it’s time to send out your email. You’ve done the hard work – crafted a captivating copy, diligently highlighted the important stuff, and intensively previewed across different screens. Remember: it doesn’t stop there.

Firstly, you need to select your audience. Depending on your message, this could be all your subscribers or a specific segment. Don’t forget, personalization goes a long way. Use ActiveCampaign’s List feature to organize your contacts and tailor your content to different audience segments.

Secondly, schedule your email send. You want to hit your subscriber’s inbox at the perfect time. Afternoon-slump? Morning coffee? You decide. Utilize ActiveCampaign’s Schedule feature to plan ahead and ensure your email arrives just when it should.

Next is the crucial bit: monitor your email’s performance. ActiveCampaign’s robust analytics tool makes this a breeze. Take note of the open and click rates, unsubscribes, and new sign-ups. Cutting-edge features like heatmaps and geolocation even let you understand your audience’s behavior in more depth. Not only will you gauge the success of your current campaign, but you’ll also gain valuable insights for future ones.

Ready for a little science? Good, because it’s time for your A/B testing to shine. This will put your careful color choices and design decisions to the test. Whether you did A/B testing on a single campaign or across multiple ones, the data you collect is golden. Use this to refine your design and highlight strategy, forever improving your impact on your audience.

The last but vital part of this step is getting feedback. Encourage your audience to engage, whether via replies, sharing, or social media comments. You’ll want to know what your audience thinks about your bright new highlights.

Note: Feedback can be both negative and positive. Embrace them both. They are key to making your next set of highlighted emails even better.

There you have it – the step-by-step process to send your highlighted email with ActiveCampaign. Don’t forget: it’s an evolving process. Measure, test, improve, repeat. Welcome to your enhanced email marketing journey.

Tips for Effective Highlighting

Getting the hang of highlighting on ActiveCampaign isn’t just about the act itself, but also making the highlights effective. It’s a careful balancing act; too much shine and your content appears chaotic, too few and your call to action may get lost. So how do you strike the right balance?

Consistency Is Key

Just as in creating a visual brand, consistency in your ActiveCampaign highlighting is crucial. Your readers will become familiar with your particular style and decipher key points quickly. This familiarity can speed up comprehension and lead to a better reader experience.

Limit Your Highlights

The power of highlighting lies in its ability to draw attention. Overdoing this will dilute the effect. Aim to highlight just one key point per message that aligns with the main intent of the email. Your readers will appreciate the clarity and succinctness of your communication.

Select Striking Colors

The color of the highlighted text plays a significant role. You know your brand colors, but sometimes subtle variations can make all the difference. The key is to select a color that stands out, but not so much so that it overpowers the rest of the content. Keep in mind the color contrast rules for readability and accessibility.

A/B Testing

Yes, it’s mentioned again. That’s because A/B testing is one of the most reliable ways to find out what works best. Test different highlighting styles, strategies, and color combinations. This testing will give you insights into what your audience responds to.

Feedback Cycle

Including a feedback mechanism in your emails will allow you to hear directly from your audience. Use this insight to refine your highlighting strategy further.

Remember, experimenting with different highlighting methods, styles, and strategies is part of the process. There’s no definitive playbook on highlighting. Each audience is different and what works for one might not for another. Keep testing, refining, and improving – it’s the key to success.


So, you’ve learned how to highlight effectively in ActiveCampaign. You’ve understood the need to strike a balance and maintain consistency in your highlighting approach. You’ve also discovered the power of A/B testing and audience feedback in refining your strategy. Remember, the key to success lies in your willingness to experiment, test, and improve. Don’t be afraid to try different colors or limit the number of highlights to make your content pop. Your journey to mastering highlighting in ActiveCampaign doesn’t stop here. Keep pushing the boundaries and you’ll soon see the positive impact on your audience engagement.

Frequently Asked Questions

Q1: What is the central point of focus in highlighting in ActiveCampaign?

The article affirms the essential need for striking a balance and maintaining consistency during highlighting. Your highlights should not overly dominate the content, and count of highlights must be limited.

Q2: How can I optimize my highlighting technique in ActiveCampaign?

Experiment, test, and keep improving. Use A/B testing to identify what resonates with your audience. Also, audience feedback can provide essential insights for refining your highlighting strategy further.

Q3: What should the selection criteria for highlight colors in ActiveCampaign be?

Choosing striking colors that stand tall without overpowering the content are ideal for highlight. Remember, the end goal is to enhance content readability and engagement, not to distract from it.

Q4: How important are the number of highlights in ActiveCampaign?

The article suggests limiting the number of highlights. Too many draw focus from the content instead of adding advantage. Like many things, with highlighting too, less is more.

Q5: Is experimenting essential in ActiveCampaign Highlighting?

Yes, this is crucial. A process of constant experimentation, testing, and refinement is recommended to identify the methods that work best with your audience and drive success.

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