Master Guide: How to Download and Use Premium ActiveCampaign Features

Share This Post

Are you ready to take your email marketing to the next level? With the new Premium ActiveCampaign, you’ll be able to do just that. This powerful tool can turbocharge your marketing efforts, providing you with advanced features that are not available in the free version.

Downloading the new Premium ActiveCampaign might seem daunting, but don’t worry. We’ve got your back. This guide will walk you through the process, step by step, making it as easy as pie. So, let’s get started and dive into the world of premium email marketing.

Why upgrade to Premium ActiveCampaign?

Considering a move to the Premium ActiveCampaign? In a world where email marketing techniques evolve rapidly, staying ahead of the curve makes all the difference. Premium ActiveCampaign stands out from its free version, offering advanced tools tailored for those who want to take their email marketing to the next level.

Let’s face it, reaching your audience effectively is not an easy feat. But don’t worry. Premium ActiveCampaign provides a variety of advanced features designed to address unique email marketing challenges. You’ll have access to features such as:

  • Advanced segmentation
  • Predictive sending
  • Split automation
  • Site messaging

Personalization is a cornerstone of effective email marketing campaigns. With premium edition’s advanced segmentation, you’re able to create more targeted email campaigns than ever before. This feature helps you ensure that the right message gets to the right individual, amplifying your campaign’s chances of success.

Ever wondered when is the best time to send emails to your particular audience? With predictive sending, that’s no longer a guesswork. This feature uses algorithms to predict the most effective time to send emails, enhancing your open rates, and ultimately, your conversions.

Automation processes can sometimes become overly complex. Good news! With split automation in premium edition, you can manage and track different actions based on your subscribers’ responses. This is all about boosting efficiency and streamlining your campaign processes.

Finally, with site messaging, another premium feature, you can directly engage with site visitors, making your communications feel more immediate and personal.

Upgrading to Premium ActiveCampaign now positions you at the forefront of email marketing evolution. You’ll get more than just advanced features. With an enhanced interface, in-depth performance reports, and a dedicated support team, your email marketing campaigns will never be the same. So why wait? The world of premium email marketing is yours to explore.

Benefits of using Premium ActiveCampaign

When you consider stepping up your email marketing game, you want a tool that offers an extensive range of features and puts you in control. That’s where the new Premium ActiveCampaign enters the picture.

With this premium version, you can enjoy advanced segmentation. It differs from the basic one-size-fits-all email marketing approach. It lets you group your audience based on various traits – be it their location, buying behavior, or interaction with your previous campaigns. This way, you send more tailored messages that resonate well with the recipients.

Another highlight of Premium ActiveCampaign is the predictive sending feature. How often have you wondered what’s the best time to send an email to get the maximum open rates? Say no more because predictive sending handles that for you. By analyzing past behaviors, it determines the optimal time each individual is most likely to open an email.

And it doesn’t stop there. Let’s talk about split automation. It’s all about testing your campaigns to find what works best. For instance, you might have two headlines for your email and unsure which one would attract more clicks. Split automation lets you test both on a smaller audience before deciding which one to go with. Winning campaigns, at your fingertips.

Moving on to site messaging, another powerful feature of Premium ActiveCampaign. This feature enables direct messaging to your website visitors – physical proof of personalization. It’s an effortless way to engage your audience, answer their queries promptly, or guide them through your services.

Who doesn’t crave an enhanced interface for seamless navigation? The premium version provides an intuitive dashboard, relieving you from any complexities. Plus, it offers in-depth performance reports for a detailed analysis of your campaigns.

And lastly, when you make the switch to premium, you receive dedicated support from the ActiveCampaign team. It’s an assurance that you’re not alone in your journey to superior email marketing.

The benefits of upgrading to Premium ActiveCampaign are countless. It’s time for you to dive deep into the world of premium email marketing, explore new opportunities, and unlock new levels of customer engagement.

Step 1: Creating an account

Before you can access the numerous benefits of Premium ActiveCampaign, you’ve got to be a registered user. So, let’s walk through the easy process of creating your account.

Firstly, navigate to the ActiveCampaign website. On the homepage, you’ll find a Sign-Up button. Click it and you’re on your way to becoming part of the ActiveCampaign community.

On the sign-up page, you’re required to fill in some basic information:

  1. Full Name
  2. Email Address
  3. Password

Remember, you’ve got to keep these details safe. Especially the password: it’s your gateway to this amazing tool.

Once the credentials are filled in, click the Create Account button below the form. But there’s more. You aren’t done just yet. As part of its safety measures, ActiveCampaign sends a verification link to your provided email. The aim is to ensure it’s you and no one else trying to access its premium services.

After receiving the verification email, click the confirmation link within it. Doing so activates your new account with ActiveCampaign.

You might be wondering when to upgrade to the Premium version. Well, ActiveCampaign provides a free 14-day trial for every new account. You can use this period to familiarize yourself with the basic features before plunging into the premium services.

And voila! You’re all set with a shiny new ActiveCampaign account. But remember, this is just the beginning of your journey. Up next, we’ll dive into how to download and install the premium version in Step 2: Downloading the Premium ActiveCampaign. So, stay put and don’t go anywhere. We assure you, it’s going to be a thrilling ride.

Step 2: Choosing a subscription plan

After setting up your account with ActiveCampaign, it’s about time to choose a subscription plan that best meets your needs. ActiveCampaign offers plans that cater to different business sizes and marketing demands. Let’s delve into the details.

When you log into your account, you’ll find various subscription plans under the “Upgrade” option. These include the Lite, Plus, Professional, and Enterprise. Every plan differs in terms of offered features, covered users, and price. Hence, you should thoroughly consider each to determine which one aligns with your business’s marketing strategy and budget.

Lite Plan is the most basic and affordable. It includes unlimited sending, chat and email support, and up to 3 users. On the other hand, the Plus Plan covers everything in Lite with added CRM capabilities, custom user permissions, and up to 25 users, to name a few.

If you desire advanced features for your business, look towards the Professional Plan. It optimizes your marketing with predictive sending and customer path reporting. Still need more sophistication? Go for the Enterprise Plan. It takes things up a notch with a custom mailserver domain, unlimited number of users, and phone support.

Lucky for you, ActiveCampaign offers a 14-day free trial for any plan you opt for. This means you get to enjoy premium features at no cost for the first two weeks. All you need to do is select the plan and provide your credit card details. Remember, you won’t be charged until the end of the trial period.

Choosing a subscription plan is indeed an important step for improving your email marketing campaigns. A right plan can lead your business towards growth and customer satisfaction. So take your time, compare, and select the plan you believe best fits.

Now that you’ve chosen a subscription plan, the only thing left standing between you and the power of ActiveCampaign Premium is downloading and installing the software. But it’s not to worry! We’re here to guide you through that process too. So, simply move onto the next step in this guide, and you’ll have ActiveCampaign up and running in no time.

Step 3: Downloading and installing Premium ActiveCampaign

Once you’ve selected your plan from a variety of options that ActiveCampaign offers, you’re primed for the next move – downloading and installing the Premium ActiveCampaign software. This step is seamless and quick; here’s how you can do it:

  • Go to ActiveCampaign’s main website. On the homepage, you’ll see a Download button. Click it. This action triggers the download process of your chosen software package.

Once the downloading process is done, you’ll need to install ActiveCampaign on your computer. Let’s break down this process:

  • Locate the downloaded file on your computer. Usually, it’ll be in your computer’s Download folder unless you’ve chosen a different directory. The file will have a .exe extension.
  • Double-click on the file. An installer will open, guiding you through the installation process. Please follow the prompts and click ‘next’ to continue the process until it’s finished.
  • Depending on your computer’s settings, you might need to give the installer permission to make changes. If a popup window appears asking for this, click Yes or Continue.

That’s it. You’ve now downloaded and installed the ActiveCampaign software. Prior to launching it, be sure to enter the account details that you set up earlier to access all its features. Being meticulous about password security will ensure your account stays safe.

During installation, don’t feel worried about making an error. If there’s a mistake or you’re not satisfied with something, you can uninstall the software and restart the installation process. Remember, you’re not alone in this – ActiveCampaign’s customer service is always ready to assist you.

This step is pivotal as it lets you access all the amazing features that Premium ActiveCampaign offers – unleashing the potential of this powerful email marketing tool for your business. In the following section, we’ll look at how to effectively use the software, leveraging it for maximum marketing impact. So stay tuned.

Step 4: Setting up your first campaign

Congratulations! You’ve downloaded the Premium ActiveCampaign software and are now ready to set up your first campaign. Remember, the success or failure of your campaign lies in your hands, so let’s get this right the first time.

Accessing the main dashboard is the first step to your marketing journey. Here, you can view metrics like open rates, click-through rates, and conversion rates, to name a few. This data will help you understand your audience better and adjust your strategies as needed.

To create your first campaign, navigate to the “Campaigns” section on the left column of the dashboard. Here, you’ll find several options, but for starters, let’s select the most common – “Standard” campaign.

In the “Standard” campaign setup, carefully enter details such as campaign name, campaign type, sender details, and recipient list. These receivers should ideally be individuals who’ve shown interest in your products or services. ActiveCampaign provides a platform to import contacts, granting you a smooth flow during this process.

With this setup, you’re on the right track to draft your first campaign mail. The “Templates” section is a lifesaver, providing ready-to-use designs where you can input your message. If you have a creative bone in you, feel free to start from scratch and simply use the “Add Text” or the “Add Image” option. Enjoy the flexibility offered to showcase your business’s uniqueness.

Finally, don’t forget to test. In the campaign settings, you’ll find an “A/B Testing” option. This tool will help you test different versions of your campaign mail, allowing you to choose the most effective strategy for your audience.

Pat yourself on the back. You’ve taken that step and created your new campaign. Stay tuned, as the next section will guide you on monitoring and optimizing your campaign for maximum reach and impact.

Step 5: Exploring advanced features

Now that you’ve successfully set up your first campaign on Premium ActiveCampaign, it’s time to delve a little deeper and discover its advanced features. These tools can help boost your campaign’s efficiency and increase your ROI. Let’s get started!

One remarkable feature that deserves your attention is the ‘Automations’. You’ll find this tool under the ‘Marketing Automation’ tab on your dashboard. Automations can help streamline your emails and other marketing efforts. It allows you to automate tasks based on user behavior or specific criteria, helping you engage with your audience at just the right moment. It’s almost like having a virtual assistant!

Another interesting feature is the ‘CRM + Sales Automation’. This is a fantastic tool for managing your customer relationships. It lets you keep track of customer interactions, deal stages, and even task assignments. You can see everything at a glance and reach out to your customers at the most opportune time.

Don’t forget about the ‘Reporting’ tool. With this, you can monitor your campaign’s performance and measure key metrics. What’s your open rate? Your click-through rate? These are just a few of the questions that ‘Reporting’ can answer. It gives you insights that will be invaluable in optimizing your future campaigns.

In addition, Premium ActiveCampaign provides a ‘Contact Data & Events’ feature. This tool allows you to manage and segment your contacts effectively. You can even track individual customer activities for personalized interactions.

These features make Premium ActiveCampaign a versatile and powerful marketing tool. Once you begin exploring them, you’ll discover a wealth of ways to improve your campaigns. But mastering them takes time and practice. So, keep at it, and you’ll get the hang of it soon enough. Remember that with each campaign you launch, you’re learning and improving.


So, you’ve learned how to download new Premium ActiveCampaign and you’re now ready to harness its power. Remember, it’s not just about downloading the tool, but understanding its advanced features like Automations, CRM + Sales Automation, Reporting, and Contact Data & Events. These aren’t just fancy terms, they’re your keys to optimizing your campaigns and boosting your results. Don’t just skim the surface, delve into these features and let them work their magic. It’s time to take your campaigns to the next level with Premium ActiveCampaign. It’s your turn to shine.

Frequently Asked Questions

1. What is Automations feature in Premium ActiveCampaign?

The Automations feature in Premium ActiveCampaign allows you to automate tasks based on user behavior or specific criteria. This feature enhances efficiency and enables precise targeting in your campaigns.

2. What is CRM + Sales Automation in Premium ActiveCampaign?

CRM + Sales Automation is a tool that aids in managing customer relationships. It streamlines sales processes, follows up on prospects, and organizes customer data, ensuring all customer interactions are tracked.

3. How can Reporting feature be beneficial?

Reporting feature is essential to monitor your campaign’s performance. It provides key metrics, letting you understand the impact of your strategy, and identify areas for improvement.

4. What is Contact Data & Events feature?

Contact Data & Events feature in Premium ActiveCampaign ensures effective contact management and segmentation. It collects and organizes user information for targeted communication, thereby improving your campaign’s relevance to individual contacts.

5. How can understanding these features improve my campaigns?

Mastering these advanced features in Premium ActiveCampaign helps you to tailor your strategies based on insights, automate tasks, effectively manage contacts, and eventually improve your campaigns over time.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.