Mastering Email Automation: ActiveCampaign’s On-Demand Email Sending Feature

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You’ve probably heard about ActiveCampaign, but did you know it can send an email when turned on? That’s right! This powerful tool isn’t just about automating your marketing efforts. It’s also designed to keep you connected with your audience at all times.

Imagine this: You switch on ActiveCampaign and bam! An email is sent out without you lifting a finger. It’s a fantastic feature that can make your life so much easier. In this article, we’ll delve into how this process works and why it’s a game-changer for your business.

How Does ActiveCampaign Send Email When Turned On?

You must be wondering, “How exactly does ActiveCampaign’s automation feature work?” The answer lies in its trigger-based system. When you set up an automation campaign, you specify certain triggers, like a customer sign-up or a product purchase. Once these conditions are satisfied, ActiveCampaign automatically sends out the designated emails.

This automatic emailing feature doesn’t just happen at the click of a button. It’s actually a series of smaller functions working together seamlessly. When ActiveCampaign’s system recognizes a trigger, it initiates the e-mail protocol. The content, styling, and recipient data for the specified e-mail gets loaded. It’s then dispatched via your designated email server.

Setting up the triggers is as easy as pie. ActiveCampaign’s user interface is remarkably intuitive. With just a few clicks, you’re able to set up e-mail campaigns that will automatically respond to your customer activities. Different triggers can be set up for different customer actions, from abandoning their cart, to their first purchase, to the first anniversary of their signup.

Here’s a simple step by step guide:

  1. Create an automation workflow.
  2. Specify the trigger conditions.
  3. Designate the email(s) to be sent.
  4. Set the e-mail server details.

Speaking of the server details, it’s worth mentioning that ActiveCampaign provides options for third-party server integration. So, even if your company doesn’t have its own email server, you can use servers like Google or Office365.

ActiveCampaign is a marvel in digital marketing automation. It’s an invaluable tool for businesses that want to streamline their email marketing. Imagine never having to stress again about forgetting to send an important promotional email or losing touch with your subscribers. With ActiveCampaign, such nightmares are relics of the past. It’s no surprise that it is fast becoming the go-to choice for many businesses.

The Benefits of Sending Email Automatically

Ever been swamped with the stresses of manually sending emails? You’re not alone. The shift towards automation, especially in email marketing, is more than just a technological trend. It’s a life-saver. Using ActiveCampaign’s automation feature, you’ll encounter numerous benefits that’ll save time, reduce stress, and potentially increase your returns.

So, you’re probably asking, “What exactly are these benefits?”

Not only is using ActiveCampaign’s automation feature convenient but deeply transformative. It allows you to send emails automatically to your target audience based on set triggers and workflows. Imagine waking up to find all your work done!

Let’s delve deeper.

1. Saves Time: The top benefit. You can review your emails once, set up the trigger conditions, and let ActiveCampaign take the reins. Now, you’ve got more time for other critical tasks.

2. Reduces Errors: Computers do not make mistakes. Once you’ve set the conditions right, emails will be sent without any missed steps or forgotten details.

3. Personalizes Experience: With automation, emails can target a specific user’s journey, making them feel valued. This could mean higher engagement rates and increased customer satisfaction.

4. Increases Efficiency: ActiveCampaign’s automation feature ensures your pre-designed emails flow out to your target audience without any delays. Plus, if it’s timely, there’s a better chance it gets opened!

5. Third-Party Integrations: ActiveCampaign allows seamless integration with third-party email servers. You’re not restricted to their service only, which gives you the flexibility to mix-and-match.

Clearly, sending emails automatically through ActiveCampaign provides great advantages. No wonder it’s such a lifesaver- eliminating the strain of manual email sending. It certainly makes the road smoother in your quest for achieving a successful email marketing campaign.

It’s hard to ignore the positive impacts of such a progressive tool. After all, who wouldn’t want to work smarter, not harder?

In the next section, we will take a closer look at each of these benefits in detail, further examining how ActiveCampaign can maximize your email marketing efforts.

Setting Up Email Automation in ActiveCampaign

Setting up email automation in ActiveCampaign empowers you to manage your email marketing more effectively. It’s as straightforward as clicking a few buttons. So, dive right into the process and start harnessing the power of automation.

To kick things off, navigate to the Automations tab on the ActiveCampaign dashboard. Here, you’ll find an array of preset automation options to choose from based on your unique business needs. Maybe you’re looking to setup triggered emails post-purchase, or maybe an onboarding email sequence for new subscribers.

Click on the ‘New Automation’ button and select an automation recipe according to your campaign requirements. Each recipe comes with a detailed guide to familiarize you with the steps involved. From there, it’s simply a matter of tailoring the automation to your exact specifications.

The next step involves setting up triggers. Triggers are actions that your audience takes, which then initiate the email automation. These could be actions like signing up for your newsletter, making a purchase, or even clicking a particular link in an email. ActiveCampaign offers a wide range of trigger options, so you’re bound to find a few that align with your marketing goals.

Once you have your trigger in place, it’s time to design your emails. Head over to the ‘Campaigns’ tab in ActiveCampaign and create your email template. You’ve got hundreds of template options to choose from, so let your creativity run wild! Install your email template into your automation by simply clicking ‘use template’ within the automation editor.

Finally, don’t forget to assign a dialog sequence for the automation. It’s essential that your emails go out in the right order and at the optimum times.

The beauty of ActiveCampaign’s automation lies in its flexibility. You can adjust, tweak, and test your automations as you see fit, making it an incredibly powerful tool. Whether you’re a small business owner or a seasoned marketer, it’s time to lessen the load and increase productivity. With ActiveCampaign’s automation, you’re equipped to take your email marketing to new heights. Give it a go and experience the change first-hand.

Advanced Features for Email Automation in ActiveCampaign

ActiveCampaign packs a lot of punch when it comes to email automation. It’s not just the basics that make it appealing. The platform’s robust functionality grants you a variety of tools built precisely to ensure smooth automation. Let’s walk through some of the advanced features that really set it apart.

For starters, let’s talk about Site Tracking. With ActiveCampaign’s agile Site Tracking feature, you can link your website activity with your contacts. This allows you to adjust your automation based on the users’ interactions with your site – a formidable competitive edge for your email marketing strategy.

Event Tracking is another unique feature you’ll find, which adds layers to your automation capabilities. Here you can track specific actions or events completed by subscribers (like downloads or video views), and then build your automation process around those actions.

Split Automation

You thought we’re done, didn’t you? Split Automation, anyone? Yes, ActiveCampaign lets you split test your automation. In short, this means you can test different automation sequences to see which gets the best reaction from your audience. This process can be crucial for refining your email marketing strategy based on actual data.


Personalization at its best! With ActiveCampaign, it’s possible to use dynamic content to customize emails for each individual recipient. As you’re probably aware, people are more engaged when they feel that a message is specifically tailored to them. It’s all about experience – and with ActiveCampaign, you get to design that.

Beyond these advanced features, ActiveCampaign offers much more. The platform is rich in resources that offer great insights into your subscribers and help you in revamping your email marketing efforts. With such a robust set of tools, fine-tuning your automation campaign for the best performance isn’t just possible – it’s practically inevitable.


ActiveCampaign’s email automation is a game-changer. Its advanced features, like site tracking, event tracking, split automation, and personalization, give you the power to amplify your email marketing strategies. You’re not just sending emails; you’re creating personalized experiences for your recipients. ActiveCampaign puts you in the driver’s seat, allowing you to adjust your automation based on user interactions and track specific actions or events. It’s a rich set of tools designed to take your email marketing to the next level. So, when you turn on ActiveCampaign, you’re not just turning on an email service. You’re powering up a marketing machine.

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign is an innovative platform that offers advanced email automation features. This platform helps to enhance marketing efforts while improving performance through site tracking, event tracking, split automation, and personalization methods.

What is the key function of ActiveCampaign?

The main function of ActiveCampaign is to host and automate email campaigns, but it also provides additional functionalities like site tracking, event tracking, split automation, and the capability to customize emails for each recipient.

Can ActiveCampaign track specific user actions or events?

Yes, with its event tracking feature, ActiveCampaign can monitor specific user actions or events, assisting businesses in understanding user behavior and adapting their marketing strategies accordingly.

What is split automation in ActiveCampaign?

Split automation in ActiveCampaign allows users to test different automation sequences, aiming to determine the most effective workflows. This feature helps businesses optimize their automation strategies for better results.

How can ActiveCampaign be utilized for personalization?

ActiveCampaign offers personalization features enabling users to craft tailor-made emails for each recipient. This enhances user engagement levels and provides a more personalized experience.

More To Explore

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Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

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