Mastering Retargeting: How to Integrate Mailchimp with Pinterest Ads

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If you’re like me, you’re always on the lookout for ways to improve your marketing game. One strategy that’s caught my eye recently is integrating Mailchimp with Pinterest Ads. It’s a powerful combo that can help you reach your audience more effectively.

I know what you’re thinking. “Mailchimp and Pinterest Ads? How’s that going to work?” Well, it’s simpler than you might think. This integration allows you to use the rich data from your Mailchimp campaigns to create targeted ads on Pinterest. It’s all about retargeting – reaching people who’ve already shown an interest in what you have to offer.

So, if you’re ready to take your retargeting efforts to the next level, let’s dive into how you can integrate Mailchimp with Pinterest Ads. Trust me, it’s a game-changer.

Why integrate Mailchimp with Pinterest Ads?

The answer to this question is pretty straightforward. When you integrate Mailchimp with Pinterest Ads, you’re essentially boosting your marketing efforts. You’re getting the best of both worlds – Mailchimp’s robust email marketing tools and Pinterest’s highly active and engaged audience.

Target Reach and Engagement

Did you know that over 90% of Pinterest users visit the platform to make purchase decisions? By integrating Mailchimp with your Pinterest Ads, you’re putting your products in front of an audience ready to buy. Besides, with Mailchimp’s detailed analytics, you can ensure your ads are reaching the right people at the right time.

Data-driven Targeting

That’s not all! One of the key benefits of this integration is its capacity for data-driven decision making. With Mailchimp’s advanced data analysis capability, you’re able to target consumers who’ve already shown interest in your products or services. This method of targeted marketing frequently results in a higher conversion rate.

Seamless User Experience

Let’s talk about user experience. Pinterest is everybody’s favorite tool for exploring new ideas and finding inspiration. By bringing your Mailchimp campaigns into this platform, you’re providing potential customers a seamless and coherent journey from your email campaign to your product page.


Last, but far from least, this integration is a cost-saver. Instead of investing resources on cold leads, you can channel your marketing budget towards consumers who’ve shown interest in your offerings. So, all in all, integrating Mailchimp with Pinterest Ads not only optimizes your ad spend but also significantly improves return on investment (ROI).


By now, you should have a good understanding of why it’s beneficial to integrate Mailchimp with Pinterest Ads. This synergy reduces costs, improves user experience, and boosts your marketing efforts. Keep reading and exploring this fascinating integration – it’s your gateway to the world of modern, data-driven marketing.

Benefits of integrating Mailchimp with Pinterest Ads

Expanding your business reach with a holistic approach is the secret sauce to successful marketing. By connecting two powerful platforms like Mailchimp and Pinterest Ads, you’re one step closer to achieving a marketing strategy that truly delivers.

One of the top perks of this integration is targeted reach and engagement. Mailchimp’s sterling email marketing tools, when combined with Pinterest’s highly engaged audience, can boost retargeting efforts significantly. Connecting these platforms lets marketers tailor ad content to the interests and behaviors of their email subscribers on Pinterest.

The second benefit is data-driven targeting. Mailchimp’s robust analytics and reporting features provide invaluable insights about subscribers. You can use this data to implement more targeted and effective Pinterest ad campaigns. Consequently, your marketing efforts become highly personalized, ensuring that the ads resonate with individual subscribers.

In today’s digital world, providing a seamless user experience is a necessity, not a choice; Mailchimp and Pinterest integration nails it. Users shifting from your email to Pinterest will experience a smooth transition, maintaining familiarity and consistency throughout. This creates a comfortable and user-friendly platform navigation experience.

Finally, this integration is a cost-saving measure. Streamlining your marketing efforts between these two platforms can help manage and optimize ad spend. The consequent cost-effectiveness leads to a higher return on investment.

By leveraging the synergy of Mailchimp and Pinterest, you’re not only reducing costs and improving user experience but also supercharging your marketing activities. These benefits merely scratch the surface. There’s much more to explore and utilize to take your marketing game a notch higher. The key is to experiment, analyze, and adapt. After all, your business deserves the best, and this integration could be just the thing you’ve been seeking.

Setting up your Mailchimp account

In order to leverage the power of Mailchimp and Pinterest Ads integration, setting up your Mailchimp account is the first essential step. This process is straightforward, and I’m here to guide you through it.

Firstly, navigate to Mailchimp’s official website and click on the ‘Sign Up Free’ button. Through this free account, you’ll have access to the basic Mailchimp features. For advanced features, you can select a paid plan later.

After pressing the ‘Sign Up Free’ button, you’ll be prompted to enter essential details like email address, username, and a password. Be sure to choose a strong password. Security is paramount. Remember, this is the beginning of integrating your data-driven marketing efforts.

Once you’ve completed this, you’ll receive a confirmation email. Verifying your email is an important action, and it’s just a simple click. This won’t take longer than a minute.

Moving on, you’ll enter into a welcoming setup page. Here, you’ll fill out more details about your business. The prompt will request your business name, website, industry and the physical address. Duplicate this information carefully and accurately. This step is vital as it helps to create a basic profile for your company and ensures Mailchimp’s compliance with international spam laws.

Next, you should configure your email marketing preferences. The email settings step is where you’ll get to fine-tune details about your audience, email branding and whether you’re interested in tips to boost your marketing. You’re also welcome to connect your social media accounts. I recommend utilizing these options. Taking the time here to make the right choices can mean the difference between a good campaign and a great one.

That’s all for the setup on Mailchimp. You’re ready to move ahead and dive deeper into creating your first campaign. As you’re becoming more acquainted with Mailchimp, remember that each step contributes to a bigger picture — a synergized Mailchimp and Pinterest marketing approach.

Creating a Pinterest Ads account

Let’s move to the next step, creating a Pinterest Ads account. I’ll guide you through it with a streamlined approach to keep things uncomplicated.

First off, head over to the Pinterest business page and click “Join as a business”. You’ll need to input some essential details like your email address, password, business name, and website. Don’t sweat if you don’t have a website yet. You can still get started and come back to add it later.

Once you have your account set it up, it’s time to familiarize yourself with the dashboard. Here’s where you’ll manage all your Pinterest ad campaigns. The dashboard is fairly intuitive but it might take a little time to get the hang of navigating around.

Remember, safety is vital for any online platform. That’s why Pinterest will require you to verify your email address before you can fully access your business account. Open your mail, click the verification link, and voila, you’re set.

Now we’ll move to the Ad groups section. Here, you can create ad groups to organize your campaigns based on different objectives. For instance, if you’re launching a retargeting campaign, you might have ad groups for website visitors, customer lists, and lookalike audiences.

Once this is tackled, it’s time to connect your Pinterest and Mailchimp accounts.

In the following section, we’ll delve into how to integrate your Mailchimp account with Pinterest Ads for better retargeting. By doing so, you’ll leverage the power of both platforms, creating synergies that can immensely boost your marketing efforts.

Connecting Mailchimp and Pinterest Ads

Once you’re accustomed to the Pinterest Ads dashboard, it’s time to weave Mailchimp into the equation. The combination of Pinterest and Mailchimp enhances your marketing strategy, allowing for advanced retargeting and automation. You’ll be surprised at how naturally these two platforms interlink, making it easier than ever to manage your ad campaigns.

To get started with the integration process, I’ll guide you through some uncomplicated procedures. But keep in mind that you should already have both a Pinterest Ads and Mailchimp account. If not, make sure to set them up before continuing these steps.

Firstly, sign into your Mailchimp account. Navigate to the integrations page which is usually available under the ‘Account’ section. On this page, you’ll find various apps and platforms that can sync with Mailchimp. All you’ve got to do is search for ‘Pinterest’, and the Pinterest Ads option will conveniently appear.

Once you locate Pinterest, choose the ‘Authenticate’ option. Mailchimp will then prompt you to enter your Pinterest account details. Make sure you input the correct credentials. Upon successful entry, the synchronization process initiates. This seamless connection will allow data exchange between both platforms, unleashing powerful options for your ad campaigns.

Remember that success breeds success. Being proactive about analyzing the data from your campaigns, tweaking approach, and testing out new techniques can contribute immensely to your marketing ambitions. Integrating Mailchimp and Pinterest Ads simply gives you extra tools to make this happen — an advantage none should pass up.

Remember that no system or strategy is perfect right out of the gate. There’ll undoubtedly be obstacles, areas for improvements, and learning opportunities along the way. Transform these into steps that lead you to greater heights. After all, every challenge is nothing but an opportunity to improve.

Leveraging Mailchimp data for targeted Pinterest Ads

When it comes to using Mailchimp data for Pinterest ads, it’s all about understanding your audience. Your Mailchimp data can be a goldmine of valuable information, giving you deeper insights into customer behaviors, preferences, and trends.

To start with, I like to use Mailchimp’s built-in segmentation tool. Based on my email list’s subscriber activity, I am able to create distinct groups. From those who always open my emails, to those who’ve just recently subscribed, these groups help me target my ads in a more efficient way.

There’s also the invaluable insights I get from my campaign reports. Mailchimp’s reporting tool provides detailed information about click rates, open rates and the average time spent viewing the email. With this data, I can assess the performance of previous campaigns and tweak any future ads for better engagement.

More specifically, I look at the behavioral and demographic data. Having access to subscriber behaviors like their online purchasing activity or the type of emails they usually click, paired with demographic information like age, location, or industry, allows me to personalize my Pinterest Ads in a much more targeted fashion.

I don’t forget the power of the Lookalike Audience feature on Pinterest. By feeding the platform with a selected group of my Mailchimp contacts, I allow Pinterest’s algorithm to find new potential customers with similar behaviors or interests. It’s a great way to reach a larger yet still relevant audience.

With all these data-backed insights, I can create highly personalized and targeted ads on Pinterest that really resonate with my audience. Keep in mind the idea is not to bombard your audience with sales-pitchy content, but rather to deliver ads that add value and feel like a natural part of their Pinterest browsing experience.

So, as you push forward into leveraging your Mailchimp data for better Pinterest Ads, remember to keep the focus on delivering better, more personalized content. Use this data not just to sell, but to build stronger relationships with your audience, ensuring that your brand remains top of mind and a consistent choice for your customers.

As your campaigns evolve, you’ll see just how beneficial it is to have access to such detailed and actionable insights in your Internet marketing toolbox.

Best practices for retargeting with Mailchimp and Pinterest Ads

When it comes to retargeting with Mailchimp and Pinterest Ads, there’s a good set of practices that I’ve discovered over my years of experience, and which I’d like to share with you.

Firstly, understanding your audience is paramount. Each user has unique needs and interests, so it’s crucial to segment your lists accordingly. Mailchimp’s built-in segmentation tool allows you to create distinct groups within your audience. This can be based on many factors such as past purchase behavior, geographical location, or interaction with previous campaigns. By doing so, you’ll be able to tailor your Pinterest Ads to these different segments, which can greatly improve user engagement.

Next, let’s not forget about the power of campaign reports. By analyzing your previous campaigns, you’ll receive valuable insights into what works and what doesn’t. This data can be used to adjust and optimize your future Pinterest ads. Such adjustments can be as simple as tweaking the creative or as complex as overhauling the campaign structure.

Personalization also plays a key role in the success of your retargeting efforts. By leveraging the demographic and behavioral data accumulated in Mailchimp, you can create strikingly individualized Pinterest Ads. This approach can lead to higher click-through rates (CTR) and better campaign performance overall.

Finally, while on the topic of using data for personalization, let’s talk about the Lookalike Audience feature. This tool in Pinterest Advertising allows you to reach people similar to your existing audience. It’s based on the characteristics, interests, and behaviors of those in your Mailchimp list. In practice, it can be an effective way of expanding your audience reach while maintaining relevance.

As we journey onward through integrating and optimizing Mailchimp and Pinterest Ads, it’s once again noteworthy that the ultimate goal is always the delivery of personalized content. By doing so, we can hope to foster stronger relationships with our audience.

Remember, there’s always room to experiment and refine your strategies. What’s most important is to stay connected to your audience’s needs, and the rest will follow naturally.

Tracking and measuring the success of your retargeting campaign

Once you’ve implemented the strategies mentioned, it’s important to keep track of how well they’re working. This isn’t a one-time task – it’s a continuous process that should part of your marketing plan.

Let’s start with setting up a system for tracking. You can use Mailchimp’s campaign reports and Pinterest Ads Manager metrics. Both platforms offer comprehensive tools for measuring the performance of your ads and email campaigns.

In Mailchimp, you’ll get reports containing information about opens, clicks, plus subscriber’s activity and location. I love the fact that you can easily see who your email reached, how it was received, and what action was taken. That’s the information you’ve got to work with.

With Pinterest Ads, you’ll get visual metrics that let you see what’s resonating with your users. You’ll see how often your pins are seen and interacted with. You can also see conversion data, like what actions users take on your website after they’ve seen your ad, thanks to the Pinterest conversion tag.

It’s also a good practice to create a dashboard with the most important metrics you want to track. For this you can use Google Data Studio, an easy-to-use tool that pulls data from various sources.

ToolsKey Metrics
Mailchimp ReportsOpens, Clicks, Subscriber Activity
Pinterest Ads ManagerPin Interactions, Conversions
Google Data StudioCustom Dashboard

Once you’ve set up your tracking system, it’s time to analyze and optimize. Pay close attention to who your most engaged users are. Look at their demographics, behaviors, and preferences. Use this information to improve and tailor your ad and email campaigns.

Remember, the goal isn’t just to run a successful campaign, it’s to build lasting relationships with your audience. It’s all about delivering personalized content, which improves engagement, increases conversion, and ultimately grows your business. The constant loop of tracking, analyzing, and optimizing ensures you’re always progressing towards this goal.


So, you’ve got all the tools you need now for a successful retargeting strategy. By integrating Mailchimp with Pinterest Ads, you’ll be able to engage your audience more effectively. Keep a close eye on your campaign reports and metrics. They’ll guide your decision-making and help you optimize your campaigns. Don’t forget to leverage Google Data Studio for a comprehensive view of your most important metrics. Remember, it’s all about understanding your audience and delivering personalized content. This isn’t a one-time thing. It’s a continuous process of tracking, analyzing, and optimizing. By doing this, you’re not just promoting your brand, you’re building lasting relationships. And that’s the real power of retargeting.

Frequently Asked Questions

1. What is the importance of tracking and measuring the success of a retargeting campaign?

Monitoring a retargeting campaign is crucial to understand the audience’s response. Without this data, you cannot identify what works and what needs optimization in the campaign.

2. What tools can be used to track a retargeting campaign?

Tools like Mailchimp’s campaign reports and Pinterest Ads Manager can help monitor your campaign performance. Use Google Data Studio to create a dashboard with the most significant metrics.

3. What should I focus on while analyzing my retargeting campaign?

Focus on demographics, behaviors, and preferences of your most engaged users to understand what draws them to your campaign. Use this data to improve your campaign.

4. How does the article recommend using the tracking and measuring data?

The article suggests continuously optimizing your campaigns using the data you’ve gathered. This should be a loop of tracking, analyzing, and enhancing.

5. What is the significance of personalized content for a retargeting campaign?

Personalized content helps build lasting relationships with your audience. It increases user engagement and ensures a successful retargeting campaign.

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