Mastering Text Formatting: A Comprehensive Guide on How to Italicize in ActiveCampaign

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Why italicize text in ActiveCampaign?

Ever wondered why you’re advised to italicize text in ActiveCampaign? You’ll find the answer here. Italicizing text is more than just making your text appear different. It’s a strategic move designed to make your email campaigns more effective.

Think of all the marketing emails you’ve received. What tends to catch your eye first? Bold ajax calls to action? Sure. But also, distinctions in the text—such as italicized phrases or words. Italics primarily serve to emphasize key points in your content, drawing the reader’s attention effortlessly.

Moreover, italicizing imparts an artistic touch to your emails. It’s not necessary to italicize every other word—less is more. Strategic use of italics can make your emails look more polished and professionally designed. Remember, few things can impress potential customers more than well-structured, aesthetically appealing emails.

Consider the following example:

  • Standard Text: “Our new product X has groundbreaking features Y and Z.”
  • Text with Italics: “Our new product X has groundbreaking features Y and Z.”

The italicized version not only creates emphasis but also makes it easier for your audience to quickly recognize the main selling points for Product X.

Occasionally, you might need to use foreign words or phrases in your emails. Since it’s a grammar rule to italicize non-English words in English text, italics promote language correctness and readability to international audiences.

We get it—you’re now keen to learn how to italicize text in ActiveCampaign. Don’t worry; we’ve got you covered in the next sections.

That’s all for “Why Italicize Text in ActiveCampaign?” Stay tuned for the upcoming sections where we’ll delve into how to italicize in ActiveCampaign. The steps are fairly easy to follow, even for beginners. So, don’t miss out.

Step 1: Accessing the email builder in ActiveCampaign

Before you can add some flair to your text with italics, you’ll need to navigate to the email builder in ActiveCampaign. Don’t worry though – it’s a straight forward process that won’t take much of your time.

Start by logging into your ActiveCampaign account. From your account dashboard, locate and click on the Campaigns tab located on the left of your screen. Your screen will refresh, revealing a list of all your campaigns.

In the upper right corner, you’ll see the “New Campaign” button. Give it a click and ActiveCampaign will present you with various campaign options. Since we’re focusing on emails here, you’re going to select the “Email” option.

Once the Email option is selected, you’ll be asked to choose a name for your campaign and select a related list. Don’t stress over the name – though it should be related to your campaign’s theme. The related list is the group of contacts who’ll receive your campaign.

Upon submitting those details, the email builder will load. You’ll be greeted with a screen that offers a host of design options, settings, and in this case – the tools to italicize your text.

With the email builder open, you’re now on your way to creating effective, eye-catching campaign content! The next steps will walk you through how to apply those italics.

Step 2: Select the text you want to italicize

Now that you’re in the email builder of ActiveCampaign, it’s time to get down to business. We’re moving onto the hands-on part – selecting the text you want to italicize. Don’t fret if it’s your first time, you’ll ace it! Your journey to creating aesthetically appealing emails is well underway!

Look at your screen. Do you see a row of function icons at the top of the email builder? That’s your tool-pane! Scan it carefully and find the ‘Text’ icon. It can be easily recognized via its familiar ‘T’ symbol. Click on it and a textbox will appear on the email layout. This is your playground for composing the body of your email.

Type in your desired text, or if you’ve already written your email, simply navigate to it on the email layout. Once your text is in front of you, use your mouse to encompass the portion you want to italicize. You know how it’s done – just click, hold and drag your mouse across your chosen words. And voila! Your text is now highlighted, eager to be transformed.

Does the mentioned text contain important information? No problem! It only makes more sense to emphasize it by using italics. Let’s move onto the next part.

Remember that it’s not the quantity, but the clear, concise information you emphasize that makes your message more impactful. In the world of marketing, less is often more. The trick? Knowing the perfect spot where italics make the most significant impact.

But don’t get caught up in the theory. That’s why we’re here! Practice makes perfect. As you work your way around the tool, you’ll naturally understand the rhythm of it. And that, dear friends, the core of mastering ActiveCampaign.

Step 3: Applying the italic style

Now that you’ve accomplished the groundwork for italicizing your text in ActiveCampaign, it’s time to apply the italic style to your selected text. Remember, this step is as crucial as the steps before, and skipping it will result in regular, un-italicized text.

Start by going to the text toolbar that appears at the top of your textbox. This toolbar is your access to various text formatting features such as bold, underline, strikethrough, superscript, subscript, and of course, italics.

Look for the button with a slanted “I” icon. This is the italicize button, the tool that’ll give your text that eye-catching emphasis you want. Hover your cursor above the icon, and a helpful tooltip that says “Italic” should appear. Without any delay, click on it.

Did your text change? You should notice an immediate and visible change to your selected text. Congratulations! You’ve successfully italicized text in ActiveCampaign. But remember, you’re not done there. This italic effect will only stay applied to your selected text. If you have more portions of text to italicize, you’ll need to repeat this step for each one.

Bear in mind, this toggle-based feature is kind, allowing you to undo any accidental italicizing just as easily. Simply reselect the text and tap the “I” button on the tool-pane. See how that italic flare just went away? Proof that you have control over your text’s appearance.

Knowing how to italicize isn’t enough, you have to understand when to use it. Be strategic in your use of italics to ensure they truly enhance your content. Use italics sparingly, to emphasize important points or highlight key terms. This makes your emails more effective, clearly conveying your message and engaging your readers.

Most importantly, always review your email before sending it. Make sure your italics are exactly where they are supposed to be. Remember, a little practice will go a long way in mastering the use of this feature in ActiveCampaign. Let’s move on to understand how italics can become a part of your toolkit for engaging, visually appealing emails.

Step 4: Preview and test your email

Having italicized your key points now it’s time to preview and evaluate your handiwork. But why is previewing essential? This step will not only allow you to review your formatting choices but also confirm the email’s readability and appeal from a recipient’s perspective. Ensuring that the italics are correctly placed is a small but significant part of creating a compelling and professional email campaign.

In the email editor screen, you’ll find the Preview option at the top right corner. Clicking on it will offer you an accurate representation of how your email will appear in your subscriber’s inbox. Remember, your email’s readability can significantly influence the impact it has on your reader.

But don’t just stop at previewing – test your email too. Send a test email to yourself or colleagues and gather feedback. Is your message clear? Do the italics highlight the crucial points effectively? Evaluate your email through the eyes of a subscriber. Should there be some elements you’re not too sure about, ActiveCampaign provides an Undo function for your ease. Use this until you’re confident about the result.

Furthermore, take note of how different devices and email clients may display your email. ActiveCampaign allows you to select different screen sizes for previewing purposes using the Preview option. Will the italics show up correctly on both desktop and mobile view? Ensuring compatibility across platforms will refine the overall look, and functionality of your email campaign.

With these tips, you’re better equipped to curate an effective and aesthetically pleasing email marketing campaign. Keep exploring different stylistic functions in ActiveCampaign and you’ll soon master the art of email design. Remember, perfection does not come instantly, it’s about trial, error, and constant tweaking. Yet, make sure not to overdo the italics – less is more when it comes to emphasizing important points. It’s all in the details!

Stay tuned for the next part, where we’ll delve deeper into other useful features of the ActiveCampaign email editor.


You’ve now mastered the art of italicizing in ActiveCampaign. From formatting your text to previewing and testing your emails, you’re all set to make your messages stand out. Remember, the Undo function is there for any slip-ups, and always consider how your email will look across various devices and clients. Don’t forget to experiment with other stylistic tools in ActiveCampaign, but with italics, remember that less is indeed more. Your emails are now primed to highlight the most important points effectively. Keep practicing and refining your skills, and you’ll soon be an ActiveCampaign pro.

Frequently Asked Questions

1. What is the fourth step in italicizing text in ActiveCampaign emails?

The fourth step is to preview and test the email. Previewing enables you to review your formatting choices and ensure the email looks attractive and readable from a receiver’s point of view.

2. Why is testing an email important?

Testing an email, such as sending a test email, is crucial for gathering feedback and evaluating the effectiveness of the italics in emphasizing key points.

3. What function does ActiveCampaign provide that aids adjustments?

ActiveCampaign offers an ‘Undo’ function. This feature makes it easy to undo changes, enhancing the platform’s user-friendliness and flexibility.

4. Why should I be mindful of different devices and email clients?

Different devices and email clients may display formatted emails differently. Being mindful of this ensures the email aesthetics and readability remain consistent across various platforms.

5. What is the concluding advice in the article regarding stylistic functions in ActiveCampaign?

The article advises exploring different stylistic functions in ActiveCampaign and using italics strategically, noting that less is indeed more when emphasizing critical points in an email.

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