Mastering Visual Email Marketing: How to Add Photos in ActiveCampaign Editor

Share This Post

Ever wonder how to elevate your email marketing game? It’s all about visuals. Adding photos to your ActiveCampaign editor can make a world of difference. With the right images, you can catch your audience’s attention, convey your message more effectively, and boost engagement.

Why Adding Photos is Important in Email Marketing

So, you’ve got the basics of the ActiveCampaign editor down. But wait, there’s more! You’re not just sending out words here, you’re crafting an engaging experience for your audience. That’s where photos come into play.

Visuals are powerful tools in the realm of email marketing. They’re not just decorative elements – they’re the key to meaningful connection with your audience. That’s because humans are visual creatures. In fact, it’s said that 90% of information transmitted to the brain is visual. That’s a stat so potent, it’s worth some serious reflection.

Adding photos to your ActiveCampaign emails can transform the email experience for your readers. Picture it: Instead of passively skimming through a wordy email, your audience is captivated by engaging, relevant photos. Your message doesn’t just reach their inbox – it leaves a lasting impression.

Let’s look at a concise comparison of statistics:

StatisticWithout PhotosWith Photos
Open Rate18%27%
Click-Through Rate2.4%4.5%
Conversion Rate0.10%0.30%

In email marketing, increasing your open, click-through, and conversion rates by even a small percentage can translate to a significant boost in engagement. Your business, your brand, your message – they all get a turbo boost when photos enter the email equation.

Next up, we’ll delve into the nuts and bolts of how to integrate visuals into your emails using ActiveCampaign. But remember, it’s not just about slapping a photo into an email. It’s about choosing the right visuals to communicate your message, resonate with your audience, and enhance your brand.

Steps to Put Photos in ActiveCampaign Editor

Rolling up your sleeves to engage with the ActiveCampaign Editor? Well, you’re about to learn how to insert and optimize visuals in your email campaign. Don’t fret; it’s simpler than you might think.

First, navigate to the campaign you’re crafting. Should your workspace be devoid of any campaign, click “New Campaign” to prompt the creation of one. On your campaign page, you’ll locate an “Edit” button — a convenient tool to help you delve into the world of visuals and email marketing.

Blip over the “Content” section and select the “Design Email” option. Herein lies an array of sections you can tinker with to customize your email; but, we’re focusing on the visual element. Scan through the list until locked onto the “Images” section.

To add your desired visual, click on the “+Add” button. It’ll redirect you to a dialog box where you can upload your choice of photo. Once uploaded, hit “Insert” – your visual now breathes life into your email draft!

But wait, there’s more! To optimize impact, ensure that your visuals are:

  • Reflective of your brand’s essence.
  • Relevant to your email content.
  • Easy on the eyes: the resolution should be high, but the file size shouldn’t be too large. A slow-loading image could deter potential readers.
  • Accompanied by appropriate alternative text (Alt Text) for those using screen readers or with images turned off.

And there you have it! Your crash course on inserting photos into your ActiveCampaign Editor. Take your time to explore and experiment – make the visuals work for you and see how they up the ante on your engagement rates. Remember, relevant and appealing visuals can engage and resonate more effectively with your audience. So, step forward, and let your photos do the talking.

Step 1: Choose the Right Images

So you’re all pumped to spruce up your emails with visuals. That’s great! But remember, the first leap in this journey is choosing the right images. So here’s the lowdown on picking images that shine.

Relate With Your Content
Bear in mind that the photos you select should gel with the content of your email. They must function as a seamless organ of your story, your message. Irrelevant images might confuse your recipients and potentially harm your brands’ image. Think of this as a piece of a jigsaw puzzle matching the rest.

Reflect Your Brand
Your audience should be able to associate instantly the visuals they see with your brand. Therefore, make sure the images echo your brand’s vibe, colors, and aesthetics. You might find it helpful to create a visual style guide if you don’t already have one.

Resolution vs. File Size
In the world of email marketing, one rule is king: High resolution but small file size. Your images should be clean and sharp, making them more appealing. However, if they’re too large, they might take forever to load, frustrating your audience and making them lose interest.

Alternative Text
Never forget to add an alternative text to every image. It ensures that those with visual impairments fully understand your content. Also, this text pops up when an image fails to load, making sure your message still gets across.

Rights and Permissions
Always verify whether or not you have the right to use an image before you include it in your email. Rogue use of protected images might land you in some serious copyright trouble.

As you move on to the next step, remember that visual content has a profound impact. The right image is more than just pleasing to the eye. It amplifies the message you’re looking to convey and boosts the engagement rate of your emails. Master the art of picking the right images to deliver, resonating emails that your recipients can’t help but click.

In the upcoming sections, you’ll learn how to incorporate the chosen images into the ActiveCampaign Editor with proper settings and optimizations for further enhancement.

Step 2: Resize and Optimize the Photos

It’s now time to get technical. Resizing and optimizing your images can be the make-or-break moment in your email marketing campaign. Remember, you want images that load fast and look great on every device that your subscribers might use to open your emails.

Start with resizing. Sure, a 5,000-pixel wide monstrosity might look breathtaking on a billboard, but in your email? Not so much. Remember, you’re working with pixels, not inches. Your email width usually ranges from 600 to 800 pixels. So, resize your images to fit properly. Most design tools – like Photoshop and Canva – make this job easy.

Image DimensionTool
600-800 pixelsPhotoshop
600-800 pixelsCanva

Moving on, let’s talk about optimizing your images. By this, we mean you should reduce the file size without compromising quality. Seems challenging, right? Don’t worry. There are plenty of tools like TinyPNG and JPEGmini that can help you compress your images without noticeable quality loss.

Image Compression ToolFile formats

You may think, “What’s the point of taking an extra step to optimize?” Imagine this: a subscriber opens your email, but then gets frustrated by slow-loading images and closes it. What’s worse, they might even unsubscribe. It can be a quick goodbye to your potential customer. Hence, make no mistake; optimization is crucial.

Next, we’ll shift gears to discuss the importance of alt text in your images. Keep reading to discover why this often overlooked aspect can have a big impact on your campaign.

Step 3: Upload the Photos to ActiveCampaign

After selecting the right images and optimizing them, you’re ready to upload them into the ActiveCampaign Editor. Don’t worry, the process is quite user-friendly and won’t steal away your precious time.

Click on the ‘Images’ tab after launching your ActiveCampaign account. Here, click the ‘Upload’ button and select your optimized image or drag the file directly into the designated box. Remember to upload files with extensions such as JPG, JPEG, PNG, or GIF. These are the common types you’ll be dealing with.

The versatility of ActiveCampaign’s built-in image editor can further fine-tune your uploads. With a few simple clicks, you can adjust brightness, contrast, saturation, and even add a hint of drama via the ‘Effects’ tab. A flattering, appealing image is likely to spark interest amidst the clutter in your subscriber’s inbox.

Organizing your images is a breeze in ActiveCampaign. As you rack up your image library, you’ve got to allocate separate folders for different campaigns, products, or themes. This way, your workspace remains clean and efficient; you can quickly find the image you need among the vast virtual array.

It’s imperative to insert an ‘alt text’ to your image right after uploading. Apart from making your email accessible to visually impaired subscribers, the ‘alt text’ enhances your email’s SEO friendliness. When images can’t load due to slow internet or restriction settings, this descriptive text provides context about the image to the recipient.

It’s noteworthy to mention that despite all the image optimizations, image heavy emails might still buffer for your subscribers with slow internet connections. Don’t let that deter your efforts towards an eye-catching email. Remember, you are aiming for a thoughtful mix of impactful words and visually pleasing elements to commute your message.

In case you’re wondering, “What’s next after uploading the images?” you’re already onto the next step—ActiveCampaign Image Placement, which puts your selected photos to action. Perfecting this step ensures your visuals have the right setting to shine.

But before we deep dive into that, take a moment to absorb and practice what you’ve already learned. We’re certain you’ll master this in no time. Get those images flowing in ActiveCampaign Editor and observe the enriched engagement in your campaign.

Step 4: Insert Photos into Your Email

Next comes inserting chosen images into your email. Following are some hacks to do it smoothly and efficiently.

To add a photo to your email, you’ll start with choosing a layout element in the ActiveCampaign editor. Drag and drop the ‘Image’ block into your layout, allowing you to incorporate pictures directly within your email. It’s as simple as it sounds!

Once the ‘Image’ block is on the layout, a sidebar will appear. This sidebar allows you to make changes to the image’s appearance and placement. You can adjust the width, add a border, change the alignment, or put a caption – giving you significant control over how the image fits into your email’s design.

To insert an image, select ‘Change Image’. A new window slides open, displaying images you’ve previously uploaded. Can’t see what you’re looking for? Use the ‘Upload Image’ button to fetch an image from your system.

Once you’ve chosen the photo, ‘Preview’ lets you see how it looks within your email. Photos can significantly add to your email’s aesthetic, so don’t rush! Take your time with this step. Make sure to select an image that represents the message you’re trying to convey.

Remember, email isn’t a one-size-fits-all type of platform. Everyone’s device is different, so you need to ensure that your image displays correctly on all types of devices. That’s why ActiveCampaign allows you to opt for a responsive design. With this feature, your images will automatically adjust to the screen size of the viewer’s device.

But what about subscribers with slower internet connections? While these users might experience some buffering due to image-filled emails, the ‘Low Quality Image Mode’ helps counteract this. Upon turning on this feature, images are shown in lower resolution until the internet connection allows for high-quality ones.

Let’s not forget about accessibility. It’s essential to assign an alternative text, or ‘alt text’, to each image. Alt text improves the email accessibility for visually impaired subscribers who use screen reader devices.

Tips to Enhance Your Email with Visuals

We’re now in a territory where every tiny detail matters. It’s not just about picking a photo and slamming it into your email – it requires a bit more finesse. Here are some expert tips and tricks for putting your best foot forward visually in the ActiveCampaign Editor.

1. Maintain Relevance: Always choose images that align with the email content. If it doesn’t reflect the message you’re trying to convey, it could confuse your audience.

2. Protect Your Brand: Your images are a reflection of your brand. Stick to ones that embody your company’s vibe. It’s okay to be creative, but don’t stray too far from what your audience has come to expect.

3. Size Matters: Big files can be a real drag. Literally. With today’s fast-paced lifestyle, nobody has time to wait for an image to load. So, keep your image files tight and bright.

Remember: Small file, high resolution. It’s the golden rule.

4. Make it Responsive: Can’t ignore the mobile users. They’re everywhere. Make sure your images look good on every device. You probably shouldn’t ignore the ‘Low Quality Image Mode’ either – it’s there to help your friends with the slower internet connections.

Optimized images in email are an essential but intricate part of your marketing mission. They keep your readers engaged, keep your message on track, and inject a bit of charisma into your campaigns. With the help of the ActiveCampaign Editor, you’ll master the art of visually enhanced email and make your mark on your audience in no time.

Remember, the interplay between words and visuals in an email isn’t a game of dominance but one of synergy. So, ensure you strike the right balance.


You’ve now mastered the art of incorporating photos into your ActiveCampaign Editor. It’s not just about adding images, but choosing ones that resonate with your brand and the message you’re conveying. Remember, optimization is key to ensure your emails load quickly and are mobile responsive. Don’t forget about your subscribers with slower internet connections – the ‘Low Quality Image Mode’ is a handy feature for them. But the real takeaway here? It’s all about balance. The right mix of words and visuals can make your email campaigns more compelling and effective. So go ahead, put this knowledge into practice and elevate your email marketing game.

Why is using visuals important in email marketing?

Visuals in email marketing can significantly increase engagement and click-through rates. They help to communicate messages more effectively, make emails more appealing and can also reflect your brand identity in the subscriber’s mind.

How should images be selected for emails?

The images should be relevant to the email content and must align with your brand. Irrelevant or off-brand images can confuse subscribers and may damage your brand’s reputation.

Why is it necessary to optimize image size in emails?

Optimizing image size helps emails load faster, enhancing the overall user experience. Large images can slow down email loading time, which can lead to decreased engagement.

What does it mean to make emails responsive?

Making emails responsive means ensuring they are easily viewable and navigable on a range of devices, including mobiles. As more people check their emails on mobile devices, responsive design has become increasingly important.

What is ‘Low Quality Image Mode’ in ActiveCampaign Editor?

‘Low Quality Image Mode’ is a feature in ActiveCampaign Editor that allows users with slow internet connections to view images in emails without significantly slowing down their loading times.

Why is it important to strike a balance between words and visuals in emails?

Striking a balance between words and visuals in emails is crucial to ensure your message is clear and engaging. Over-reliance on either can dilute the message or make the email less appealing.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.