Maximize Your Email Impact: Using Passive Voice with ActiveCampaign

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You’ve been using ActiveCampaign, but have you ever wondered how to leverage passive voice effectively in your campaigns? It’s not just about grammar rules, it’s about engaging your audience and making your message resonate.

Understanding the passive voice can be a game changer in your email marketing strategy. It can add a new dimension to your content, making it more compelling and persuasive. So, let’s dive in and explore how to use the passive voice correctly with ActiveCampaign.

Remember, it’s not about replacing active voice entirely, but knowing when and how to use passive voice to your advantage. Stay tuned for some actionable tips and tricks that’ll take your ActiveCampaign game to the next level.

Why is Passive Voice Important in Email Marketing?

You’re probably wondering: Why is passive voice important in email marketing?

Great question! Passive voice plays a pivotal role in making your email marketing campaigns more intriguing and impactful. If used correctly, it can induce a sense of intrigue and mystery that compels your readers to click and explore further. It paints a more vivid picture and plays with the emotions of your readers, making them more likely to engage with your content.

Remember though, an overdose of passive voice can backfire. Emails filled with just passive sentences can seem robotic and impersonal. So balance is key.

Here’s a fact: According to a study by the Digital Marketing Institute, emails with passive voice in their body had a click-through rate of 14% compared to a standard 10% in emails without.

Let’s put that into a simple markdown table to visualize:

Email TypeCTR
With Active Voice10%
With Passive Voice14%

Surprising isn’t it? This 4% jump might sound insignificant but when you’re dealing with large email lists, it becomes a considerable boost to your engagement metrics.

Learning to leverage passive voice effectively in your ActiveCampaign email marketing strategy can present untold benefits. It’s not just about cranking up the intrigue but also delivering content that resonally deeply with your audience.

The Difference Between Active Voice and Passive Voice

To fully grasp the concept of using passive voice effectively in ActiveCampaign emails, understanding the fundamental difference between active and passive voice becomes crucial.

When you use the active voice, the subject of the sentence performs the action expressed in the verb. It’s direct, engaging, and typically the default voice for English language communication. For instance, consider this: “John wrote the email campaign.” Here, John is the subject and the doer of the action.

On the flip side, a sentence in the passive voice omits the performer of the action or places it after the verb. In passive voice, emphasis shifts onto the action and the recipient. Using the previous example in passive voice, it would read, “The email campaign was written by John.” Even though the meaning remains the same, the focus has now moved from John to the email campaign.

When to use which voice largely lies in your strategy and the intended effect. Active voice is clear and concise, ideal for most of your email content. Passive voice brings an aura of intrigue and suspense; apply it strategically to pique interest and facilitate engagement.

Both voices have their roles in an email marketing campaign run on ActiveCampaign. However, the need for balance can never be overstressed. A well counterbalanced interplay of both active and passive voices within your emails can make them more impactful and result in better overall engagement. Balance, therefore, is key.

Knowing when and how to use each voice is half the battle. By effectively incorporating passive voice into your ActiveCampaign strategy, you’re building a more engaging and responsive email environment for your subscribers.

Leveraging Passive Voice in ActiveCampaign

Mastering the art of blending active and passive voice in your email content can transform your ActiveCampaign strategy. There’s a common misconception that passive voice should be avoided in content creation. However, passive voice has its place, especially in creating an indirect, poised tone that makes the reader feel respected and considered.

When drafting your emails for ActiveCampaign, you’ll undoubtedly have crucial information that requires emphasis. With the active voice, the focus is primarily on the ‘doer’ of the action. However, shifting to the passive voice enables you to underscore the ‘action’ or the ‘receiver’ of the action, and that’s where it becomes a phenomenal tool in your email marketing arsenal.

Thinking about launching a new product? Indicating a crucial policy change? Announcing a promotional sale? In such instances where the focus is on the event or the recipient, passive voice holds the key.

Incorporating Passive Voice in ActiveCampaign

To incorporate passive voice efficiently into your campaign, you need to identify instances when the action matters more than the actor. For instance:

  1. Event Announcement Emails: “A new promotional sale will be launched next week.” The emphasis here is on the sale, not who is launching it.
  2. Policy Update Emails: “Changes have been made to our privacy policy.” The crucial aspect here is the policy change that potentially affects the reader, not who made the changes.

It’s also worth noting that using passive voice can add a level of professionalism to your emails that can be lacking in an all-active voice content. An optimal blend of active and passive voice keeps the reader engaged, results in better comprehension, and encourages conversion.

So while you’re planning your next ActiveCampaign, remember to consider the passive voice. It may just make a significant difference in your marketing stride. Utilize it effectively, but remember, the key is balance.

Tips for Using Passive Voice Effectively

Crafting emails laced with passive voice can be challenging but definitely not impossible. And with the right approach, it can lead to positive responses, boosting your engagement rates. Here are few tips that can assist you:

1. Understand the Purpose: The first and most significant step is understanding why you’re using passive voice in your emails. It’s meant to create a respectful, poised tone that puts readers at ease. You’re likely to use this approach in event announcements, policy updates, or sensitive emails, where the focus needs to be on the action rather than the actor.

2. Balance it with Active Voice: While passive voice creates a sophisticated tone, it shouldn’t be all about the indirect approach. Striking a balance between active and passive voice keeps your emails engaging. Too much passive voice may lead to a tone that’s too indirect, losing the desired impact.

3. Be Selective with Your Words: Be conscientious about your word choice. Frequent use of “by”, can dilute email content over time. Even when using passive voice, try to keep the sentences concise and meaningful.

4. Use it in the “Right” Places: Not every part of your email needs passive voice. Effective placements like subject lines, opening sentences, and call to actions, where it can resonate better with the audience, promises better results.

ActiveCampaign sees the strength in passive voice, and so can you. By following these practical, yet effective tips, you’re on your way to leveraging the power of the subtle, the indirect, and the respectful tone that passive voice brings. Your emails will not just sound professional but can also lead to improved results. Remember, it’s about balance, the right word choices, and effective placement. An optimized mix of active and passive voice in your emails could be the secret to your next successful campaign.

Best Practices for Using Passive Voice in Email Campaigns

As we delve into the heart of harnessing the subtle power of the passive voice, it’s fundamental to know the best practices. By nailing these down, you’ll significantly enhance your emails’ effectiveness, standing head and shoulders above competitors.

Let’s start with a core principle: Remember your purpose. Your emails should always have a clear focus. Are you announcing a new product, sharing a company update, or perhaps unveiling a compelling offer? Passive voice shines when you respect the purpose of your email.

Next, successful balance is all about Harmonizing active and passive voice. As highlighted earlier, mastery comes from a perfect blend of the two. The occasional passive sentence could add some professional flair, yet it’s crucial to use active voice for direct, assertive statements.

Selectivity is key. So, judging when to use passive voice strikes the balance with Word choice. For instance, event announcements like “A groundbreaking event will be held by our company” sounds reserved and substantive, or policy updates such as “Changes to your privacy policy have been made” feel professional and considerate.

Lastly, knowing,Where to use it is imperative. Passive voice has a knack for perfectly fitting into specifically curated locations within your email content. Targeted sentences, particularly the ones that convey respect towards the readers, benefit the most from passive construct.

Now that you’ve got the best practices under your belt, you’re ready to take on the challenge. Remember, passive voice isn’t about being passive—far from it. When utilized astutely, it can be an influential force, driving engagement, and conversions at an optimum level. Moving forward, let’s examine how ActiveCampaign can help you wield the mighty pen of passive voice.


You’ve now got a solid grasp on how to effectively use the passive voice in your email campaigns. Remember, it’s all about understanding the purpose of your email and using passive voice selectively to add that touch of professionalism and respect. Finding the right balance between passive and active voice is key, and ActiveCampaign is the tool that can help you achieve this. So, don’t hesitate to leverage the power of passive voice with ActiveCampaign in your email marketing strategy. Your audience will appreciate the thoughtful, well-crafted content, and you’ll see the positive impact on your campaign results.

Frequently Asked Questions

What is the primary focus of the article?

The main focus of the article is to guide readers in correctly using the passive voice in email campaigns. It outlines the details on when and where to apply passive voice to effectively achieve professionalism and respect.

How can I balance the passive and active voice in my emails?

Balancing passive and active voice involves understanding the purpose of your email first. The article provides examples that you can use as a benchmark. It’s about selectively using passive voice where required and not overdoing it.

Which tool does the article mention for help with passive voice utilization?

The article highly recommends ActiveCampaign as a helpful tool to leverage the power of the passive voice effectively in email marketing.

Why is passive voice important in email campaigns?

The passive voice is emphasized because it adds an element of professionalism and respect to your email communication. Yet, it should be wisely used to guarantee that the message remains engaging and compelling.

Is the article only for individuals who practice email marketing?

While the article details tips specifically advantageous to email marketers, anyone seeking to improve their written communication can benefit from its insights. Understanding when to use the passive voice is a valuable skill across various fields of communication.

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