Maximizing Retargeting Success: Integrating Mailchimp and LinkedIn Ads – A Simple Guide

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If you’re looking to supercharge your marketing efforts, integrating Mailchimp with LinkedIn Ads could be your secret weapon. It’s a potent combination that allows you to harness the power of two leading platforms to optimize your retargeting strategies.

By syncing Mailchimp with LinkedIn Ads, you can seamlessly transfer your email contact lists for precise ad targeting. It’s a game-changer that can boost your campaign performance, increase your reach, and ultimately, drive more conversions.

What is Mailchimp?

Within the universe of digital marketing tools, Mailchimp holds a significant position. It’s a versatile platform used by millions around the world for its features that streamline content marketing efforts and enhance online visibility.

Broadly, Mailchimp is an all-in-one marketing platform that serves a myriad of purposes. For starters, it’s renowned for its email marketing functionalities. Users can formulate personalized emails, newsletter campaigns, and even automated responses to have an edge in connecting with their customer base. It’s become one of the most favorable email marketing solutions available.

On top of its email capabilities, Mailchimp offers a range of other features that are equally valuable. It has a built-in Customer Relationship Management (CRM) tool that aids in maintaining customer data, tracking interactions, and strengthening customer relationships. With this comprehensive view of their audience, businesses can tailor their marketing strategies more effectively.

Further boosting its potency as a marketing tool, Mailchimp also provides detailed analytics and reporting functionalities. Users can track their marketing campaigns’ performance in real time, assess results, and make data-driven decisions for improvement.

Equally important, Mailchimp is known for its user-friendly interface that makes it a handy tool even for novice marketers. Precisely, this is why it has been a go-to option for small and medium businesses looking to establish a strong online presence.

In context to our discussion, one of the exciting features of Mailchimp is it’s integration capabilities with other platforms. LinkedIn Ads is one such platform. The harmonious integration of Mailchimp with LinkedIn Ads offers users the opportunity for even more precise ad targeting, that can improve campaign performance and conversions.

What are LinkedIn Ads?

If you’re familiar with digital marketing, you’ve likely heard of LinkedIn Ads. But what exactly are LinkedIn Ads? They make up a crucial part of LinkedIn’s marketing machinery, offering businesses the opportunity to reach more than 610 million professionals on the platform.

At its core, LinkedIn Ads are a collection of advertising tools offered by LinkedIn. These present amazing opportunities for businesses to connect with potential leads and clients.

LinkedIn’s unique nature as a professional networking site makes its advertisements very different from those found on other social media platforms. Unlike on Facebook or Instagram, people on LinkedIn are usually there for strictly professional reasons. They’re looking to grow their networks, find new job opportunities, or learn industry trends – not to casually scroll through vacation photos. This means that LinkedIn Ads often reach a more niche, targeted audience.

There are various types of LinkedIn Ads, complete with unique features that tailor ad delivery and user reach. This includes:

  • Sponsored Content: These ads appear in users’ LinkedIn feeds, among regular posts. This type of ad integrates promotion seamlessly into user experiences, making them less intrusive and more engaging.
  • Text Ads: These are the simplest form of LinkedIn Ads, displayed on the side of users’ LinkedIn home page. They’re perfect for businesses on a budget, as they operate on a pay-per-click (PPC) or cost-per-impression (CPM) basis.
  • Sponsored InMail: A direct approach to advertising, Sponsored InMail allows businesses to send personalized messages to LinkedIn members in their inbox.
  • Dynamic Ads: These offer customizable content according to user’s profile data, resulting in highly personalized ads.

LinkedIn Ads can be managed with the Campaign Manager, LinkedIn’s all-in-one advertising tool. It helps in creating, managing, and tracking the result of your LinkedIn ad campaigns.

For businesses aiming to penetrate the B2B market or target specific professionals, I can’t stress enough how beneficial it is to utilize LinkedIn Ads. Paired with a power-packed tool like Mailchimp, it can do wonders for your business marketing strategy. In the coming sections, I’ll delve into the steps you need to take to harness this synergy effectively.

Why should you integrate Mailchimp with LinkedIn Ads?

With vast modern marketing toolkits, decision making can seem like navigating through a maze. Among these robust kits, two powerhouses stand out – Mailchimp and LinkedIn Ads. These aren’t randomly selected tools, they’re purposely chosen as they can work hand in glove for better marketing results.

First off, let’s discuss the benefits of Mailchimp. It’s an all-in-one marketing platform that eases the process of reaching out to your clientele with stylized messages. You might argue there are several other email marketing tools out there but trust me, Mailchimp has its unique charm.

  • Provides customizable email templates.
  • Gives detailed campaign performance reports.
  • Helps in easy contact segmenting.
  • Aids in multi-channel marketing.

Let’s amplify this marketing charm by integrating with LinkedIn Ads. Well, LinkedIn isn’t your ordinary social media platform. It’s a platform with over 774 million professional users seeking industry insights, networking opportunities, and personal growth. Here’s why choose LinkedIn Ads:

  • It’s highly targeted; lets you reach decision-makers directly.
  • Its users have 2x the buying power compared to other platforms.
  • Sponsored Content, Text Ads, InMail can provide custom marketing solutions.
  • 58% of marketers find it the best platform for B2B marketing.

Integrating Mailchimp with LinkedIn Ads not only lets you reach decision-makers but also permits you to customize the audience based on Mailchimp lists. It helps streamline your marketing campaign while allowing you to easily retarget potential customers who’ve interacted with your brand.

In addition, this integration goes way beyond providing a streamlined process. It’s all about unlocking opportunities, maximizing your ad reach, and ultimately boosting your ROI. Admittedly, we could delve deeper into each benefit but for now let’s move on and understand how to actually perform this integration.

How to connect Mailchimp with LinkedIn Ads?

Connecting Mailchimp to LinkedIn Ads isn’t as complex as it might seem. The process involves a few fundamental steps designed to streamline the marketing workflow.

A prerequisite to integrating these platforms is having a professional LinkedIn page and a Mailchimp account. If you haven’t got these already, I’d suggest creating them first. Time to move ahead with the integration process once you have them up and running.

To kickstart the process, proceed to the LinkedIn Campaign Manager. Here, you’ll locate the ‘Account Assets’ drop-down menu. Choose ‘Matched Audiences.’ Next, on the right side of the page, spot ‘Create a matched audience,’ then pick ‘Data integration’ followed by ‘Mailchimp.’

Log into the Mailchimp account in the pop-up window. Give LinkedIn the required permission to access Mailchimp’s audience data. Once you’ve authorized the connection, the process turns quasi-automated. LinkedIn starts syncing the email list from Mailchimp’s account to the platform. It’s a one-time setup – afterward, LinkedIn routinely imports new contacts added to Mailchimp’s lists.

A point to remember – LinkedIn might take up to 48 hours to sync the audience list. It is pivotal to plan your marketing campaigns accordingly, ensuring you’re not kept waiting.

The process outlined above is a fundamental guide, but keep in mind that both Mailchimp and LinkedIn frequently update their platforms. It’s worth regularly checking their official resources for any changes.

You’re now all set. It’s time to go ahead and make most of this integration. Leverage LinkedIn Ads’ potential to reach decision-makers and segregate audiences based on Mailchimp’s lists. The magic of this powerful integration is ready to unlock opportunities, boost ad reach, and maximize your business’s ROI.

Step 1: Set up your LinkedIn Campaign Manager account

First things first. You can’t start integrating Mailchimp with LinkedIn Ads without having a LinkedIn Campaign Manager account. So if you haven’t yet, create one now. It’s swift and straightforward.

Let me guide you through the process.

Start by signing into your LinkedIn account. Once you’ve done that, look for LinkedIn’s advertising platform – The Campaign Manager. You’ll find this on the work tab on the top right corner of your LinkedIn profile.

Once you’re on the Campaign Manager page, you’ll need to go a little bit deeper. On this page, click on the ‘Create account’ button. You’ll then need to fill out the required information. This info includes your account name, currency, time zone, plus a few more details. Upon filling out the details, click on ‘Next’.

This is followed by an important step. You now need to define the advertising goal for this particular campaign. LinkedIn Campaign Manager gives you an option to choose among three major goals: awareness, consideration, and conversion. Choose the goal that aligns best with your current strategy.

After selecting your goal, you’re almost there. The next step involves adding payment details. This is an important step because without securing payment, your advertisement won’t become live. Be assured that LinkedIn provides a secure platform to add your payment details. Following the completion of this step, your LinkedIn Campaign Manager Account is ready to roll.

Before we wrap it up, remember to check your account settings. It’s crucial to ensure that all settings align with your strategy. Also, remember to review the advertising policies of LinkedIn. You wouldn’t want to violate any rules inadvertently.

Step 2: Connect Mailchimp with LinkedIn Ads

Once you’ve got your LinkedIn Campaign Manager account set up, it’s time to make the magic happen by syncing it with Mailchimp. This integration comes loaded with benefits. We’re talking enhanced audience targeting, streamlined promotion of your content, and in-depth insights into your ad successes and areas for improvement.

Let’s dig into how to do just that.

Your first port of call is Mailchimp’s Integrations page. You’ll find this under the ‘Extras’ menu. Once you’re there search for LinkedIn, and click ‘authorize’ to let the two systems start talking.

A word of caution though: not all features will be available right away. In fact, you should expect some data types like contact info and purchase history to be excluded due to privacy rules. Remember, it’s always essential to respect user privacy.

Working seamlessly with LinkedIn isn’t just about getting the initial setup right. That’s crucial, don’t get me wrong. But it’s also about maintaining your connection.

With that in mind, remember to review your setup regularly. This includes checking that data still flows smoothly between the two platforms and making sure you’re up to date with any changes in LinkedIn’s advertising rules.

You may also want to consider using Mailchimp’s tagging feature to keep your contacts and data neatly organized. This will definitely pay off when you kick-start your targeted ad campaigns on LinkedIn.

By following these steps, you’re on your way to better and more efficient online marketing with the power of LinkedIn and Mailchimp combined. Why not jump to the next section and dive into setting up your first LinkedIn ad using Mailchimp? Now that your systems are synced, you’re ready for the next big step.

Note: Can’t find LinkedIn on your integrations page? Don’t sweat it. It’s quite likely you may need to upgrade your Mailchimp plan. Double-check you have access to the necessary services, and remember it’s an investment towards a more efficient and tailored advertising strategy.

Step 3: Sync your email contacts with LinkedIn Ads

Now that we’ve got Mailchimp and LinkedIn Ads talking to each other, let’s dive into the synchronization process of your email contacts. As a savvy marketer, I know how crucial it is to leverage your existing database for effective targeting on LinkedIn. And it’s quite straightforward, so we won’t dilly dally.

First up, navigate to the Audience section of the LinkedIn Campaign Manager. Here, you’ll find an option for Matched Audiences. It’s within this menu that the Contact List Audience option resides. Once here, select the Upload a list option and voila! It’s time to upload that well-engrained Mailchimp contact list.

Keep in mind that LinkedIn doesn’t support all file types. We need to make sure our file is in the CSV format. Luckily, Mailchimp comes handy in this respect. By default, Mailchimp exports your contact list into a CSV file, making things easier for you.

Here’s the general layout of how the matching process will look:

Mailchimp Data FieldLinkedIn Data Field
First NameFirst Name
Last NameLast Name

Remember, it’s not about just syncing your Mailchimp contacts over. It’s about setting the groundwork for precise, targeted LinkedIn Ads that’ll drive your campaign goals. It’s important to constantly keep an eye on LinkedIn’s policy regarding special categories of data. It ensures that you’re not inadvertently violating any laws or rules when securing those hefty conversions.

Step 4: Create retargeting ads on LinkedIn with Mailchimp data

Now that we’ve successfully uploaded our Mailchimp data, it’s time to create targeted LinkedIn Ads. With our new LinkedIn audience ready, we can focus on crafting compelling ads tailored to our contacts. LinkedIn’s robust advertiser tools allow for precise customization, making the process simple even for beginners.

To start, navigate to LinkedIn’s “Campaign Manager”. Click on “Create an Ad” and choose your desired Ad format. Whether it’s sponsored content, text ads, or sponsored InMail, choose the format that best suits your campaign objectives. Remember, LinkedIn provides performance estimates for each ad type which can be a helpful guide.

Once you’ve made your choice, you can utilize your Mailchimp data. In the audience settings, select “Uploaded List Audiences” and choose the contact list you earlier uploaded from Mailchimp. This is where the integration shines – your Mailchimp contact list morphs into a potential audience for your LinkedIn Ads.

Your next step is to design your ad. LinkedIn’s user-friendly interface ensures even novices can create engaging ads with little to no fuss. You can experiment with different headlines, descriptions, and images to see what works best. LinkedIn provides real-time feedback on your ad’s performance potential.

A key aspect of LinkedIn’s ad strategy is “Sponsored Content”. These ads appear directly in the feed of professionals you’re targeting. It’s a fantastic way to engage your audience and boost visibility. You can select Sponsored Content on the Ad type step of your campaign creation.

To track your ad’s performance, LinkedIn offers detailed analytics. You’ll get insights into impressions, clicks, conversions, and so much more. Leveraging this data, you’ll be able to fine-tune your marketing strategy. Real-time analytics allow for agile shifts in strategy, keeping your campaign fresh, relevant, and effective. Remember to regularly dive into these insights to make the most of your LinkedIn Ad campaign.

So, let’s sum it up. With your Mailchimp contacts seamlessly integrated into LinkedIn’s Campaign Manager, you create ads that reach an entirely new, yet familiar, audience. LinkedIn and Mailchimp together offer an effective way to expand your reach, retarget your audience, and boost ad performance. I’ll encourage you to dive into the process and see the benefits firsthand.

Tips for effective retargeting with Mailchimp and LinkedIn Ads

Let’s dive into some useful tips on leveraging the power of Mailchimp and LinkedIn Ads to execute an effective retargeting strategy.

Firstly, it’s crucial to understand your audience. Mailchimp has sophisticated audience segmentation features, which can carve out your target market with precision. Use these capabilities to create an audience profile on LinkedIn Ads, ensuring your retargeted messages reach the right eyes.

When it comes to ad creation, pick the right ad format. Think about your business objectives, your audience, and the kind of message you want to send. Based on these factors, LinkedIn offers various ad formats like Sponsored Content, Message Ads, or Dynamic Ads. Use the ad format that aligns best with your goals.

Write compelling ad copies. Your ad copy should be more than just information – it’s a call to action, a direct invitation for your audience to engage with your brand. Draft ad copies that speak directly to your audience’s needs and wants, that’s the best way to attract engagement.

Keep experimenting. What works today might not work tomorrow in digital marketing. So, continually experiment with your campaigns. Swap out different creative elements, adjust your targeting settings, change up your ad copy. See what sticks and brings in desired results.

Lastly, with LinkedIn’s detailed analytics and Mailchimp’s comprehensive report tool, measure your ad performance. It’s not enough to just launch campaigns—you have to track their success and improve. Identify what’s working well and what needs to be improved. But remember, don’t be too reactive – some campaigns might take a bit more time to gain traction.

Remember, the union of Mailchimp’s data capabilities and LinkedIn’s versatile ad options can be a valuable ally in your retargeting efforts. Keep your audience at the heart of your operations, stay creative, and always, always measure your results.


So, we’ve learned that integrating Mailchimp with LinkedIn Ads can significantly boost our retargeting efforts. We’ve discovered how to harness the power of Mailchimp’s audience segmentation and LinkedIn’s ad formats to reach our desired audience. We’ve seen the impact of compelling ad copies and the importance of continuous experimentation. And let’s not forget the crucial role of analytics in tracking performance. It’s clear that when Mailchimp’s data capabilities and LinkedIn’s ad options come together, they create a powerful retargeting tool. So, let’s get started and make the most of this potent combination for our marketing campaigns.

What does the article primarily offer?

The main theme of the article is providing useful tips for effective retargeting using Mailchimp and LinkedIn Ads, emphasizing the significance of understanding your audience and making use of these platforms’ unique features.

Why is understanding the audience important in retargeting?

Understanding the audience is crucial because it allows you to segment your audience effectively. With this, you can create an applicable target audience profile on LinkedIn Ads, and craft ad copies that target their specific needs and wants.

How can the right ad format influence your campaign?

The ad format should be picked based on your business objectives and audience preferences. The correct format can better convey your message and resonate with your audience, thereby possibly increasing your ad effectiveness.

How can we utilize Mailchimp’s and LinkedIn’s features in our ad campaign?

Mailchimp’s audience segmentation and LinkedIn’s ad options can be used in union to enhance your ad campaign. Continuous experimentation with campaigns using these features and tracking ad performance can optimize your retargeting efforts.

Why is tracking ad performance necessary?

Tracking ad performance using LinkedIn’s analytics and Mailchimp’s reporting tool is vital. It allows you to measure the effectiveness of your ad campaigns, provide insights for necessary adjustments, and contribute to the overall success of your retargeting efforts.

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