Optimizing Emails: Understanding ‘Hard to Read’ Text in ActiveCampaign

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You’re knee-deep in your ActiveCampaign dashboard, and suddenly, you’re faced with a ‘Hard to Read’ text warning. What’s that all about? Well, you’re in the right place to find out.

In the world of email marketing, readability is king. It’s not just about what you say, but how you say it. ActiveCampaign’s ‘Hard to Read’ warning is a tool to help you master your message. It’s a nudge, a friendly reminder that your content might be a bit too complex for your audience.

Understanding this feature can give you an edge in your email marketing strategy. So let’s dive into what ‘Hard to Read’ means in ActiveCampaign, and how you can use it to your advantage.

What Does ‘Hard to Read’ Mean in ActiveCampaign?

When you’re composing an email campaign on ActiveCampaign, there’s a chance you might come across a warning: ‘Hard to Read’. Don’t let it throw you off your game. It’s all part of the platform’s invested interest in making your email marketing efforts as effective as possible.

‘Hard to Read’ isn’t about your vocabulary. It’s about usability and accessibility. When your email content is hard to read, it means the text may not be easily understood or digested by your audience. Perhaps it’s too dense, lacks clear formatting, or is simply too long.

With ActiveCampaign’s unique readability checker, you get real-time feedback. As you draft your content, the editor flags sections with low legibility and provides a handy readability score. This tool utilizes the Flesch Reading Ease score – a universally acknowledged readability metric. Scores range from 0 to 100, with higher figures indicating better readability.

Here’s a quick glimpse at what the Flesch scores represent:

0-30Very hard
50-60Fairly easy
70-100Very easy

Remember, the ‘Hard to Read’ warning isn’t there to critique your writing. It’s a tool meant to make your email campaigns more effective. With it, ActiveCampaign empowers you to improve your content’s readability, enhancing user engagement and ultimately helping to drive better results for your email marketing strategy.

So, the next time you see that ‘Hard to Read’ warning, don’t disregard it. See it as a supportive nudge towards creating accessible, engaging content that your audience will appreciate. Understanding this tool is one more step in mastering the art of email marketing with ActiveCampaign.

The Importance of Readability in Email Marketing

When you’re crafting emails for marketing purposes, readability plays a key role. It’s not just about the message, but how easy it is for your audience to digest the information and take action.

More often, the ‘Hard to Read’ warning isn’t about complex words or sentences. Instead, it’s a recommendation to simplify – in favor of usability and accessibility. It’s important to note that the ActiveCampaign readability checker is a tool designed to enhance your email campaigns, not to critique your writing style.

Given that the average human attention span is only about 8 seconds, it’s critical that your content be easy to consume quickly. The easier it is to read, the more likely your audience will engage with your content – improving click through rates and ultimately conversions.

According to the Flesch Reading Ease score, readability has a direct impact on engagement. In fact, studies have shown that content with higher readability scores draws a most substantial audience, improving your campaign effectiveness.

Here are some ways the ‘Hard to Read’ warning can elevate your email campaigns:

  • Alerts you to long or complex sentences.
  • Indicates when your content may be difficult for your audience to understand.
  • Provides real-time feedback, enabling changes to be made before sending.

Consider these suggestions and use the tools provided to ensure your email marketing achieves optimal results. Strive for simple and clear language, concise sentences and use bullet points or headers to break up content. It’s less about literary prowess and more about being easy to understand—and that’s what the Flesch Reading Ease score can help evaluate.

Remember, the ‘Hard to Read’ warning is there to offer supportive advice and it’s always up to you to decide how to use it. You’re in control, and with the right strategies, you will master email marketing readability.

Understanding the ‘Hard to Read’ Text Warning

So you’ve encountered the ‘Hard to Read’ text warning in ActiveCampaign, and you’re wondering what it’s all about. It’s crucial to realize that this isn’t just pointing out long words or complex sentences. There’s a bigger picture here.

This warning is a call to action. It’s urging you to simplify your email content for better usability and accessibility. In essence, it’s a readability indicator designed to enhance your campaigns and make them more appealing to your audience.

Typically, most people skim their emails. They’re seeking information quickly and with minimal effort. If your email is overloaded with complex content and challenging wording, you may lose your audience. They’ll likely skip over your email and head straight to a more digestible one. This potential audience loss is what the ‘Hard to Read’ warning is aiming to prevent.

ActiveCampaign’s readability checker is the tool behind the warning. It scans your email content, gives it a score based on an industry-accepted readability scale, and alerts you if your text is challenging to understand. The purpose here is to stimulate improvements that can lead to better click-through rates and conversions.

Is it starting to make sense now? It’s not an accusation of poor writing, but an opportunity for you to make your content more approachable and effective. Now that you know what the warning is really about, the next step is figuring out how to address it. The coming sections will delve into just that, equipping you with practical tips on how to improve readability and use the ‘Hard to Read’ warning to your advantage. So, stick around for more useful insights.

Factors that Contribute to a ‘Hard to Read’ Text

Do you ever wonder what causes an email to flag up as ‘Hard to Read’ in ActiveCampaign? You’re certainly not alone in that. Deciphering the contributing factors to this warning can seem tricky without some guidance.

One main factor is lengthy sentences. It’s naturally more challenging to follow a sentence that drags on for lines at a stretch. The longer your sentences are, the more likely your email’s readability score goes south. Try to break up lengthy sentences into smaller chunks, each dealing with a distinct point.

Another significant factor is complicated vocabulary. While it’s fantastic to showcase your depth of vocabulary, an inundation of difficult words can send your readers packing, decreasing your email’s readability score. Remember, the goal is simplicity and clarity, not to demonstrate linguistic gymnastics.

The excessive use of passive voice can also result in a ‘Hard to Read’ warning. Active voice tends to be more direct and engaging, making it easier for your readers to understand your message.

The readability checker in ActiveCampaign will also point out lack of paragraph breaks as a contributing factor towards a ‘Hard to Read’ warning. Improper paragraphing can make your content look unappealing to users, who might feel overwhelmed by the sight of a wall of text.

To tackle these issues, master the art of clear, concise writing. Use simpler words when possible, opt for active voice, and keep the structure of your email uncomplicated. Your aim is to make your content as crisp and straightforward as possible.

Understanding what ActiveCampaign perceives as ‘Hard to Read’ will help you tailor your emails to have higher engagement, click-through rate, and ultimately, conversions.

How to Use the ‘Hard to Read’ Text Warning to Your Advantage

With a better grasp of what makes an email ‘Hard to Read,’ it’s time to flip your understanding and strategically use the warning system to your advantage. In essence, it’s about transforming a potential email marketing hurdle into a great opportunity.

Firstly, consider the ‘Hard to Read’ warning as a useful tool. Don’t get discouraged when ActiveCampaign flags your content. Instead, see it as a helpful nudge to streamline your email messaging. Let’s dive deeper into practical steps:

Adapting Your Writing Style

Reviewing your sentence construction is a great initial step. Aim for less than 25 words per sentence. Keeping sentences short ensures your message remains straightforward and digestible, reducing the chance of misinterpretation.

Try reframing passive sentences into an active voice. For example, transform “The product was launched by our team” to “Our team launched the product”. This punchier style helps your email come across as more engaging.

Simplifying Your Vocabulary

Although you may be tempted to show off your extensive vocabulary, your audience might appreciate simpler language. The goal is comprehension, not impressing readers with your knowledge. Stick to industry terminology when necessary, but endeavor to keep the conversation as understandable as possible.

Structuring Your Text

Think about segmenting your content. Consider how chunks of content could become headings or bullet-point lists. Here are a few pointers:

  • Use headlines to give readers a quick overview
  • Leverage bullet points to simplify complex information
  • Utilize images sparingly to visually communicate your message

Iterate and Test

Finally, don’t be afraid to tweak and test. It’s rare for the first draft to be perfect. Testing different versions of your email can highlight what works best for your campaign, audience, and goals.

In essence, the ‘Hard to Read’ warning isn’t something to dread, but a cue to make necessary improvements and optimize your email success.


It’s clear that the ‘Hard to Read’ alert in ActiveCampaign isn’t a cause for alarm but a chance to refine your emails. By breaking down sentences, choosing simpler words, using active voice, and keeping your email structure simple, you’re sure to dodge this warning. Remember, it’s all about making your emails more readable and engaging for your audience. Use this feedback to improve your writing style, simplify your vocabulary, and test different email versions. So don’t shy away from the ‘Hard to Read’ warning – embrace it! It’s your secret weapon for optimizing email success.

Q1. What contributes to an email being marked as ‘Hard to Read’ in ActiveCampaign?

Several factors can trigger this warning, including lengthy sentences, complex words, and passive voice. A complicated email structure can also result in an email being flagged as ‘Hard to Read’.

Q2. How can one use the ‘Hard to Read’ warning to their advantage?

The ‘Hard to Read’ warning can serve as an opportunity to improve your email. It encourages you to adapt your writing style, simplify your vocabulary, structure the text effectively, and test different versions of your email.

Q3. Is the ‘Hard to Read’ warning a negative thing?

No, not necessarily. It provides an opportunity for email optimization. By heeding the warning, you can craft more effective, simplified, and reader-friendly emails, resulting in more productive engagements.

Q4. How can one avoid the ‘Hard to Read’ warning in ActiveCampaign?

Avoiding the warning requires breaking up long sentences, using simpler words, maintaining an active voice, and keeping your email structure uncomplicated. Regular testing and iterative improvements also help.

Q5. Can the ‘Hard to Read’ warning improve email success?

Yes. Using the warning as a guide can greatly improve email success by prompting necessary adjustments to enhance readability and engagement.

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