Optimizing Pinterest Ads: A Guide to Integrating Mailchimp for Better Audience Targeting

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In today’s digital world, it’s all about reaching the right audience at the right time. And what better way to do that than by integrating Mailchimp with Pinterest Ads? This power duo lets you target your audience more effectively, ensuring your message gets to the people who need to hear it.

By leveraging Mailchimp’s robust email marketing tools and Pinterest’s visually engaging platform, you’re set to take your marketing efforts to new heights. I’ll guide you through the process of integrating these two platforms, making it easy to maximize your reach and impact.

Why integrate Mailchimp with Pinterest Ads?

There’s a powerful tool at your fingertips when you combine Mailchimp’s robust email marketing features with Pinterest’s visually-driven platform. It’s like a recipe for success in the world of digital marketing. It’s all because these two platforms create a synergy that results in improved audience targeting and more effective campaigns.

Let’s dive a bit deeper and find out why integration is a winning strategy.

Better Audience Insight
The integration of these platforms helps me get a more accurate picture of my audience. Mailchimp’s reporting tools provide deep insights into user activity, like what emails are attracting clicks and what content is resonating. On the other side, Pinterest Ads give me a vision of what kind of visuals are attracting my audience. When these insights combine, it is quite a compelling and complete picture.

Enhanced Engagement
The visual appeal of Pinterest Ads, combined with the targeting precision of Mailchimp, creates an opportunity for greater user engagement. It’s a platform where aesthetics matter, where I can leverage visually stunning images or infographics to catch my audience’s eye.

Improved Outreach
It’s not all about current subscribers. This integration can help me reach prospective customers too. Pinterest has millions of active users, presenting a vast field of potential market expansion. As a bonus, Mailchimp’s automation tools allow me to create automated responses to pins, spreading the reach of my campaigns even more.

I could go on, but it’s clear that integrating Mailchimp with Pinterest Ads offers a host of advantages for any digital marketer striving for better audience targeting and maximized reach. It opens doors to intuitive campaign design, increased customer engagement, expansive outreach, and much more. This integration is certainly a game-changer – an essential strategy for the savvy digital emissary. Using this powerhouse duo, you’ve got your audience at your fingertips, ready and waiting…

… Waiting for the next part of this guide and getting ready for the walkthrough on just how simple it is to integrate Mailchimp with Pinterest Ads. It’s as straightforward as they come. So, let’s get moving and make those digital marketing dreams a reality.

Benefits of integrating Mailchimp with Pinterest Ads

Pairing Mailchimp’s robust email marketing tools with Pinterest’s compelling visual platform is a strategy that can help you effectively target your audience, strengthening your outreach efforts. This synergy creates an unbeatable digital marketing mix with a host of advantages.

One notable advantage is that this integration permits better audience insight. With Mailchimp, you’re able to take your audience segmentation a notch higher. Pairing these finely segmented lists with Pinterest ads can help you unveil insights about your audience that aren’t available through standalone platforms. It’s like having a flashlight in a dark room of data, enabling you to strategically tailor and time your marketing content.

Another significant benefit worth highlighting is the enhanced engagement. Pinterest’s dynamic, visually stimulating platform can bolster the impact of your emails from Mailchimp. When you send out an email campaign with embedded Pinterest content, you stand a better chance at resonating with your audience on a more personal level. This sort of engagement can powerfully drive conversions and, ultimately, business growth.

I must also bring up the aspect of improved outreach. Utilizing Mailchimp’s email marketing capabilities with Pinterest’s widespread network can help your business reach pockets of your target audience you didn’t know existed. Such extensive reach is vital in breaking through brick walls of stiff competition in your industry.

It’s also worth remarking that saving time is another fantastic fringe benefit when integrating these platforms. Instead of juggling separate platforms, you can manage your email marketing and Pinterest advertising in one fell swoop within Mailchimp, trimming away precious time and energy otherwise worn thin.

Indeed, integrating these platforms is akin to having a powerful marketing arsenal at your disposal. The interplay of Mailchimp’s segmentation capabilities, Pinterest’s visual charm, the prospect of saving time, the lure of extensive reach, among other benefits, offer digital marketers a veritable gold mine of opportunities for tailored targeting, maximized reach, engagement, and ultimately, business growth.

Make sure to follow our guide further to understand the process of integrating Mailchimp with Pinterest Ads.

Step 1: Connecting your Mailchimp account to Pinterest

Setting the foundation of this integration means first connecting your Mailchimp account to Pinterest. And fear not! It’s not as complex as it might sound. In fact, the process is fairly straightforward and I’ll guide you through each step.

First, head on to your Mailchimp account. If you don’t have one already, it’s quick and easy to set up. On the top right corner of your dashboard, you’ll notice a profile icon. Click on it and a dropdown menu will appear. From this menu, select ‘Integrations’.

On the Integrations page, scroll through available options until you spot ‘Pinterest’. Don’t be intimidated by all these potential integrations. We’re focusing solely on Pinterest for now!

Click on the ‘Pinterest’ option and you’ll see a panel with the header “Connect to Pinterest”. Right here is where the magic happens. All it requires is a simple click on the ‘Connect’ button, and voilà, your Mailchimp account is now primed to integrate with Pinterest!

After you’ve hit connect, a new window will pop up. This is Pinterest asking you to authorize Mailchimp to access your Pinterest Ads account. Click on ‘Authorize’ to continue. Pinterest will confirm that the connection was successful and close the window.

Take note: The integration won’t work unless you’re an admin on both your Mailchimp and Pinterest Ads accounts.

So let’s do a quick check. Go back to your Mailchimp account and to the integrations page. Under Pinterest, it should now say “Connected”. If it doesn’t, don’t panic. Just give it a few minutes and refresh the page. Sometimes it takes a little extra time for the systems to sync.

With your accounts connected, we’ve laid the groundwork needed to utilize the benefits of integrating Mailchimp with Pinterest Ads that we discussed earlier. In the following sections, we’ll dive deeper into how to create a Pinterest Ad that’ll correctly target your audience through Mailchimp.

Step 2: Creating an audience in Mailchimp

Having connected Mailchimp to the Pinterest Ads account, the next crucial action is the creation of an audience within your Mailchimp account. An effective targeting strategy rests on how well your audience list is built and managed. Let’s smoothly dive into the step-by-step process that will guide you along the path.

First and foremost, you need to log into your Mailchimp account. After logging in, navigate to the Audience tab in the dashboard’s top menu. Here, you’ll encounter an easily accessible button labeled “Create Audience.” Don’t hesitate to click on this to kick-start the process.

Now come the valuable info input steps that dictate your audience targeting. You’ll need to fill out the audience form with vital details. It includes Audience name, Default from email address, Default from name, and an optional Reminder about how people joined your list. This is where meticulous attention to detail pays off.

Audience NameIt identifies your audience in Mailchimp. Make it distinct yet relevant.
Default From Email AddressThis will be the sender’s Email that your subscribers see receives messages. It should be an address that aligns with your brand.
Default From NameSubscribers see this as the sender’s name in their inbox. Put your company or personal name.
ReminderA gentle prompt about how subscribers got on your list. A kind reminder helps to minimize spam complaints and maintain a healthy relationship with your subscribers.

Now that we’ve drilled down on creating an audience in Mailchimp, it’s time to proceed to the nitty-gritty of building that list with contacts. Ensuring I maintain my promise of a clear, knowledgeable, and confident guide will be my primary aim as we proceed. Stick with me to keep improving our integrated marketing abilities.

Step 3: Syncing your Mailchimp audience with Pinterest

Once you’ve nailed down that all-important audience in Mailchimp, it’s time to bring it into Pinterest Ads. That’s where the magic happens. Synchronizing your Mailchimp audience with Pinterest can feel a bit complex. But don’t worry, I’ll walk you through the process. Here, we will capitalize on the power of audience targeting. Keep in mind, this isn’t a race. It’s crucial to sync your contacts correctly.

To begin, navigate to the Audience dashboard in your Mailchimp account. There, you’ll find an option named Manage Audience dropdown at the top of the page. Select it and move down to the Settings. From the settings menu, choose the Audience name and defaults option.

Let’s pause for a second. If you’re not still an admin on both accounts, make sure you are. It’s necessary to be in the right place, at the right time, with the right access.

Moving forward, in the Audience name and defaults page, identify the Pinterest sync section. It’s usually lying towards the bottom of the page. Click on Add source. You should see your Pinterest account, already connected from the previous steps, here. Simply select it.

A new page titled Sync your contacts will appear. You’ll have to complete the Sync settings form here. It’s smart to keep the box titled Auto-sync new and updated contacts checked. This function automates a few tasks for you, saving both time and brainpower.

Remember, after setting everything up, it could take some time for all your contacts to sync completely. If you’re not seeing contacts popping up on Pinterest right away, give it some time. You’ve done all the work, and your reward will come.

Next, you’ll learn how to monitor the sync progress and manage your synced audience on Pinterest. You’ll become a master of list management in no time. Trust me, it’s totally worth the extra effort and time spent.

Step 4: Setting up a Pinterest Ad campaign

After successfully syncing your Mailchimp audience with Pinterest, the next step is launching your Ad campaign. The process is straightforward, but must be handled with careful attention to make optimal use of your Mailchimp data.

Before setting up your ad, make sure you’re familiar with Pinterest’s ad guidelines. They’ve set certain stipulations, such as the type of content you can promote and the nature of the images you can use. Adhering to these rules is vital in order to avoid getting your ad disapproved.

First, you’ll need to choose the type of ad you want to run. Pinterest offers various formats, from standard Pins to video and shopping ads. Selection depends on the objectives of your campaign, and the kind of engagement you’re aiming for.

Type of AdBest For
Standard PinBrand awareness and product promotion
Shopping AdDisplaying product catalogues
Video AdEngaging storytelling and product promotion

The next step involves defining your targeted audience. As you have already synced your Mailchimp contacts, you’ll want to include them in your target audience. You’ll find the option to select this audience when setting up your campaign.

Finally, set your ad budget, dates, and bidding strategy. Pinterest recommends starting with a low daily budget to assess performance before increasing your spend.

Remember that while you’re on your way to launching a potentially successful ad campaign, ongoing optimization is pivotal. Regular performance analysis using ad analytics is key to tweak your strategy for better results. Now, let’s dive into how you can monitor your ad campaign’s progress and modify it for a superior performance.

Step 5: Monitoring and optimizing your Pinterest Ad campaign

Your ad campaign’s momentum doesn’t stop once it’s live– it’s only hitting its strides. Monitoring and optimizing your Pinterest Ad Campaign is equally vital and ranks as the next critical step. You don’t want to set up an ad campaign and abandon it, hoping for the best. Doing so is an evident recipe for failure. It’s akin to throwing your hard-earned money down a proverbial drain.

Dynamic world, dynamic measures. Marketing is no exception to these global dynamics. It’s always in flux, constantly evolving. Hence, tweaking your ad campaign is necessary in response to present market realities. You can’t afford to rest on your oars because a poor-performing ad today could turn around to become a top performer tomorrow. Regular monitoring, analysis, and adjustment of your ad campaigns are crucial to this end.

Some of the key metrics to monitor include CTR (Click-through Rate), CPC (Cost per Click), CPV (Cost per View), and Conversions. Keep a keen eye on these as they are both a reflection of your ad’s performance and a pointer on potential areas for improvements.

Don’t get complacent with your ads. If your Pinterest ads aren’t performing as expected, changing up the creative aspects might just be what it needs to get back on track. This could be a simple switch in imagery or a lighter touch on the text overlay.

To cap it all, it’s intelligent to consider using Pinterest’s Conversion Optimization feature. This is an excellent tool for fine-tuning your ad’s efficacy, as it aligns people who are more likely to take specific actions after seeing your ad.

Monitoring and optimizing shouldn’t be a one-off activity – rather, view it as a continuous process. Every tweak, every change you implement could lead to a significant improvement in your campaign’s performance. Your audience, your brand, and your bottom line will thus thank you for your perseverance and dedication to refining your Pinterest ad campaign.


So, there you have it. Integrating Mailchimp with Pinterest Ads can truly revolutionize your audience targeting. Through continuous monitoring and optimization of your ad campaigns, you can ensure they’re hitting the mark. Don’t be afraid to tweak the creative aspects if they’re not performing as expected. And remember, using Pinterest’s Conversion Optimization feature is a game-changer for fine-tuning your ad’s efficacy. This isn’t a one-time process – it’s an ongoing journey to improve your campaign’s performance. With these tools at your disposal, you’re well on your way to mastering the art of audience targeting.

1. Why is it important to monitor and optimize your Pinterest Ad campaign?

It is crucial to monitor and optimize ads on Pinterest to ensure that they perform well based on market dynamics and important metrics, including CTR, CPC, CPV, and Conversions. These metrics provide insights into campaign performance and can be adjusted for better returns.

2. What do I do if my Pinterest ads are not performing as expected?

If ads are not delivering as anticipated, it’d be advisable to make changes to their creative aspects. Improving the visual elements, wording, or offers can increase engagement and subsequently improve performance.

3. What is Pinterest’s Conversion Optimization feature?

Pinterest’s Conversion Optimization is a feature that allows for the fine-tuning of ads to enhance efficiency. It aids in driving the most conversions by using your campaign data to find and target the most relevant audience.

4. Is the monitoring and optimizing of Pinterest ads a one-time process?

No, the monitoring and optimizing of Pinterest ads should be a continuous process. Campaign dynamics are always changing; hence staying on top of these changes and adjusting the campaign accordingly is crucial for improved performance.

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