Quick Guide to Verify Your Domain in ActiveCampaign

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Ever wondered why verifying your domain with ActiveCampaign is a game-changer for your email marketing? I’m here to break it down for you. It’s like giving your emails a VIP pass to your subscribers’ inboxes, and I’ll show you exactly how to do it.

Navigating the world of email deliverability can be tricky, but I’ve got your back. In this article, we’ll dive into the simple steps to verify your domain with ActiveCampaign, ensuring your marketing emails hit their mark every time.

Why Verify Your Domain with ActiveCampaign?

Verifying your domain with ActiveCampaign isn’t just a recommended step; it’s a crucial move for anyone serious about email marketing. Think of it as brand authentication—by linking your domain to your email campaigns, you’re effectively telling email providers that you’re a legitimate sender. This is essential because it affects your sender reputation, a key factor that email services like Gmail and Outlook consider when determining if your email should reach the inbox or get shuffled off to the spam folder.

But why is a solid sender reputation so important? Here’s the thing: email deliverability is at the heart of successful email marketing. If your emails aren’t getting delivered, it doesn’t matter how compelling your content is or how amazing your offers are—your audience won’t see them. That means all the time and effort I’ve invested in crafting those perfect emails could go to waste.

Moreover, verifying your domain can lead to:

  • Improved open rates: When more of my emails land in the inbox, more people are likely to open them.
  • Higher click-through rates: A natural consequence of more opens is more clicks, driving traffic to my website.
  • Better overall performance: Email campaigns that consistently reach inboxes build stronger relationships with audiences, leading to increased engagement and conversion rates.

From a technical standpoint, domain verification involves adding DNS records provided by ActiveCampaign to my domain’s DNS settings. These records include SPF and DKIM, which are authentication protocols designed to prevent email spoofing and phishing attacks. By doing this, I can protect my subscribers, and my brand, from being associated with such malicious activities.

Remember, building a trustworthy brand in the eyes of both email service providers and my audience starts with domain verification. It’s one step in the larger strategy of email marketing that shouldn’t be overlooked. By ensuring that I’m recognized as a reputable sender, I’m setting the stage for better email engagement and fostering trust with my audience, one email at a time.

Benefits of Domain Verification

When I dive into the world of email marketing, domain verification stands out as a key player in achieving success. By verifying your domain with ActiveCampaign, you’re not just ticking a box in the setup process; you’re unlocking a host of tangible benefits that can escalate the effectiveness of your campaigns.

Boost in Email Deliverability

First and foremost, email deliverability is the endgame in email campaigns, and verified domains consistently see higher placement in inboxes. It’s a signal to email service providers that I’m a legitimate sender who values my audience’s trust. When my domain is verified, ISPs are more likely to deem my emails as worthy of the inbox, rather than relegating them to the dreaded spam folder.

Enhanced Protection Against Phishing

In a digital era riddled with security concerns, it’s paramount that I secure my brand’s reputation. Domain verification adds a layer of authentication that safeguards against phishing attempts. This makes it harder for would-be attackers to impersonate my brand and ensures that my subscribers’ trust in my messages remains unshaken.

  • Increased Open and Click-Through Rates

Verified domains often see a spike in engagement metrics. Here’s what I’ve noticed:

Metric Improvement With Domain Verification
Open Rates Significantly Higher
Click Rates Notably Increased

Subscribers are more responsive to emails that arrive from a reputable source, and domain verification amplifies this effect.

Brand Consistency and Recognition

By verifying my domain, I’m also reinforcing my brand identity. Subscribers are more likely to recognize my emails as they come from a domain associated with my brand. This consistency builds recognition over time, making it more likely for my messages to resonate with my audience and, in turn, drive more conversions.

As a seasoned email marketer, I’m aware that these benefits are just the beginning. Domain verification also opens the door to more advanced email marketing strategies, such as personalization and targeted content, which hinge on a solid sender reputation. With each email I send from a verified domain, I’m not only reaching my audience more effectively but also building a stronger, more resilient foundation for my digital marketing efforts.

Step 1: Accessing Your DNS Records

Before diving into the nuances of domain verification, it’s essential to understand how to access your DNS records. These records are the roadmap that guides internet traffic to your site and verifies your domain’s authenticity. Let’s break down this process into manageable steps – ensuring you’re prepared for a smooth verification experience with ActiveCampaign.

Firstly, I’ll need to login to my domain registrar’s website. For those who may not recall, a domain registrar is the company where I purchased my domain name – companies like GoDaddy, Namecheap, or Cloudflare, to name a few. Once logged in, I should navigate to the domain management section or its equivalent. Here’s where the domains I own are listed, and crucial settings can be modified.

Next, I’ll find the particular domain I want to verify with ActiveCampaign and access its DNS settings. It may require a bit of hunting – sometimes labeled as “DNS Configuration,” “Manage DNS,” or “Advanced Settings.” The varied terms can be confusing, but they lead to the same destination: where I can add or alter DNS records. It’s important to note that changes to DNS settings can take up to 48 hours to propagate across the web, so patience is key.

After locating the DNS settings, the task of adding records comes into play. I’ll be prompted to input several types of DNS records, including CNAME, TXT, or MX, based on the instructions provided by ActiveCampaign. These records are like a digital handshake between ActiveCampaign and my domain’s email server, confirming to email providers that I’m a legitimate sender. Inputting the records provided by ActiveCampaign is critical for achieving that trusted sender status, ensuring my emails reach their intended inboxes without getting lost in the ether of the internet.

Keeping the DNS records organized and entering them correctly is paramount as even a small typo could disrupt the verification process. Along the way, I might spot some familiar terms: TTL, which stands for Time To Live, indicates how long before the server checks for updates to my DNS records – another crucial setting that influences the update speed of DNS modifications I make.

Step 2: Add a CNAME Record

After logging into my domain registrar’s dashboard, adding a CNAME record is the next pivotal step in domain verification for ActiveCampaign. Easy to miss if you’re not careful, the CNAME record can be thought of as a digital fingerprint, uniquely identifying my domain as legitimate and secure.

To add one, I locate the section specifically for managing DNS settings. Different registrars may label it differently. Look for terms like ‘DNS Configuration’, ‘Name Server Management’, or sometimes just ‘Settings’. Once I’m in the right place, I’m on the lookout for an option to ‘Add’ or ‘Create’ a new DNS record.

Here are the typical steps I follow:

  • Select ‘CNAME’ as the type of record to create.
  • Enter the Host or Alias provided by ActiveCampaign. It’s usually a unique identifier that ends with my domain name.
  • Fill in the Value or Points to field with the destination address given by ActiveCampaign. This is where the CNAME record will direct traffic for verification purposes.
  • Set the TTL (Time to Live). If undetermined, a standard value of 3600 seconds (1 hour) is a safe choice, allowing for timely but not instantaneous updates.

It’s crucial I input these details precisely as ActiveCampaign has provided them. Even a minor typo can prevent the verification process from completing correctly.

ActiveCampaign may require some time to detect the new CNAME record. Patience is key, as DNS changes may not propagate immediately. While some registrars work faster than others, typically, I can expect to see my changes take effect within a few hours to a day. If there’s a delay, I don’t panic. It’s usually just a matter of time.

During this interim, I often check the status of my DNS changes. To do this, I can use various online tools that query my domain’s DNS records. If the CNAME record appears correctly, I know I’m on track with verifying my domain on ActiveCampaign.

Step 3: Verifying Your Domain with ActiveCampaign

Once you’ve updated your DNS records, it’s time to move forward with the domain verification process in ActiveCampaign. Verifying your domain is a straightforward process, but it’s crucial for enhancing your email deliverability and sender reputation. ActiveCampaign makes this easier with their step-by-step verification process.

First, I’ll log into my ActiveCampaign account and navigate to the ‘Settings‘ menu. Within settings, there’s a section titled ‘Domains’ where domain management takes place. Here, I’ll click the ‘Add a Domain’ button to initiate the verification.

The verification process typically involves adding a TXT record to your DNS. ActiveCampaign will provide you with a unique verification string that needs to be entered into your DNS records. This string acts as a secret handshake between ActiveCampaign and your domain registrar, confirming that you own the domain.

Here’s what I’ll do next:

  • Copy the verification string from ActiveCampaign.
  • Head back to my domain registrar’s DNS settings.
  • Create a new TXT record.
  • Paste the verification string into the ‘Value’ or ‘Data’ field of the TXT record.
  • Save the changes and make sure the TTL is set appropriately.

After adding the TXT record and saving the changes, it can take between a few minutes to 48 hours for the updates to propagate across the internet. That said, I always check back after a short while to see if the verification has gone through. Most domain registrars and DNS hosting services provide a way to check the status of your DNS changes.

To confirm the domain verification in ActiveCampaign, I’ll return to the ‘Domains’ section in settings and click the ‘Verify‘ button next to my domain. If all steps were completed accurately, ActiveCampaign should display a message confirming that my domain is verified.

Remember, if the verification does not go through immediately, it’s often a matter of waiting for the DNS records to propagate. Patience is key here, but it’s equally important to ensure that the details in the TXT record are correct. If I encounter issues, I’ll recheck the details, wait a little longer, or reach out to the ActiveCampaign support team for guidance. This ensures my email marketing campaigns are optimized for performance and deliverability.

Step 4: Testing and Troubleshooting

After clicking the ‘Verify’ button in ActiveCampaign’s ‘Domains’ section, the moment of truth arrives—it’s time to test and troubleshoot if necessary. Although verifying your domain should ideally be straightforward, I’ve noticed that sometimes it does require a bit of finessing. Here’s how to tackle this crucial part of the process.

First, ensure that the TXT record has fully propagated throughout the internet. DNS changes can take up to 48 hours to take effect globally. There are free tools available online where you can enter your domain name and check if the new TXT record is visible. This validation acts as a preliminary check before ActiveCampaign does its final verification sweep.

If the initial testing shows that the TXT record’s not visible, here are steps to follow:

  • Double-check the TXT record details in your domain registrar’s DNS settings. Verify that no typos exist in the verification string that was provided by ActiveCampaign.
  • Confirm that the TXT record has been saved properly. Sometimes settings might revert or not save correctly if the page is exited prematurely.
  • Contact your domain registrar’s support team if you’re unable to rectify the issue. There could be specific nuances with your registrar’s platform that might require their insight.

Once the TXT record is confirmed to be live with external tools, return to ActiveCampaign. If the ‘Verify’ button does not immediately indicate a successful verification, don’t fret. I’ve found it useful to refresh the page or log out and log back into ActiveCampaign to give the system a nudge.

However, if after a few attempts the domain is still not verified, here are my recommendations:

  • Document the steps you’ve taken, including screenshots or descriptions of the TXT record.
  • Use this information to reach out to ActiveCampaign support. Their team is well-equipped to handle such issues and can provide additional guidance.
  • If support is contacted, keep note of any ticket numbers or reference points during your interaction for future follow-ups.

Testing and troubleshooting might seem daunting, but patience is key. With careful examination of your DNS changes and a bit of persistence, the road to a verified domain should clear up.


Verifying your domain with ActiveCampaign is a straightforward but essential step to ensure your emails land where they should. Remember, it’s about enhancing your sender reputation and ensuring top-notch email deliverability. While the process might require a bit of patience, especially when waiting for DNS changes to propagate, it’s worth the effort. If you hit a snag, don’t hesitate to reach out to ActiveCampaign support—they’re there to help. Stick with it and soon you’ll see the benefits of a verified domain in your email campaigns.

Frequently Asked Questions

Why is verifying your domain with ActiveCampaign important?

Verifying your domain with ActiveCampaign is essential for improving email deliverability and building your sender reputation, ensuring your emails reach your audience’s inboxes and not their spam folders.

How do you start the domain verification process in ActiveCampaign?

To begin domain verification, log into your ActiveCampaign account, go to the ‘Settings’ menu, and locate the ‘Domains’ section for domain management.

What is the purpose of adding a TXT record for ActiveCampaign verification?

Adding a TXT record to your DNS settings with a unique verification string provided by ActiveCampaign confirms that you own the domain and authorizes ActiveCampaign to send emails on your behalf.

How long does it take for DNS changes to propagate after adding the TXT record?

DNS changes, such as adding a TXT record, can take anywhere from a few minutes to 48 hours to propagate across the internet.

What should you do if the ‘Verify’ button in ActiveCampaign doesn’t immediately show a successful verification?

If immediate success isn’t shown, refresh the page, log out and back into ActiveCampaign, and check if the TXT record has fully propagated using online tools. If issues persist, reach out to ActiveCampaign support.

What steps can you take if the domain verification process is unsuccessful?

First, double-check the TXT record details, ensure the record is saved correctly, and confirm its propagation using online tools. If problems persist, document the steps you’ve taken and contact ActiveCampaign support for assistance.

How can you check if the TXT record has fully propagated?

To check if the TXT record has propagated, use online DNS lookup tools that allow you to see if your TXT record is visible on the internet.

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