13moons Email Marketing

Reporting Active Campaign

Share This Post

Reporting Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is utilizing data captured from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the material in your e-mail projects using rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I suspect the factor is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running an agency) that people believe it’s been written by hand. We’ve even received a great deal of appreciation from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, however the 2nd time around only send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Reporting Active Campaign). If someone opens your e-mail but does not click through to your deal it suggests that they were captivated by your subject line, however the deal wasn’t quite ideal for them.

Reporting Active Campaign

Among our most responded-to email projects is a simple email that we send to everyone who participates in a Leadformly webinar however doesn’t register for an account (Reporting Active Campaign). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to use Leadformly because …’.

When we initially started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Reporting Active CampaignReporting Active Campaign

While it’s meant to be used for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to instantly move clients between various steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Reporting Active Campaign

I need to admit, gathering NPS ratings in ActiveCampaign is not easy. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get much better results from their lead capture types. This automation sequence takes some stress off of our assistance team, as it means that we can address concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our client success team need to think of.

Reporting Active Campaign

Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker signs up with Venture Harbour, an automated e-mail sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to streamline our brand-new worker onboarding has actually made this procedure a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our site to complete a short quiz that informs us more about them and how they resolve issues (Reporting Active Campaign).

At the end of the day, if you’re not happy to complete a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the best fit. It likewise provides us a great deal of insightful info about candidates. For instance, one of our values at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you read?’.

Reporting Active Campaign

Reporting Active CampaignReporting Active Campaign

This test is sent through a marketing automation series, which releases up hours of emailing back and forth with possible candidates, and guarantees that we only consider the absolute best applicants to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the email from a ‘noreply@’ email address instead of my individual email address it depersonalised the message and came across more as an alert instead of a person requesting for an invoice to be paid (Reporting Active Campaign). Not just was it simply as reliable as me emailing them, it implied I might stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend daily, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in in the beginning look.

Reporting Active Campaign

Reporting Active CampaignReporting Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous functions.

The business organizes its strategies depending on the number of subscribers you’re wanting to reach. Plans start at $9 each month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that adds a number of features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans consist of endless e-mails, unlike Campaign Monitor, which uses both fundamental plans with limited emails, and more pricey endless plans. Reporting Active Campaign.

Reporting Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To get begun, all you require is your business name and email address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first glimpse. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise uses CRM and other features that you may not prepare to use, but appear on the control panel anyhow if you’re utilizing the complimentary trial. Reporting Active Campaign. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Reporting Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Screen, which has no third party integration. Reporting Active Campaign.

Before you add any contacts, though, you need to produce a list, similar to with Campaign Monitor. When you create a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out including e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily produce customized fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a basic design template first.

Reporting Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little simpler because you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Reporting Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However picking an e-mail marketing platform is like picking a spouse – Reporting Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Reporting Active CampaignReporting Active Campaign

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually already mentioned.

Reporting Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you don’t require far more than standard broadcasts and automations, AWeber might be an excellent option.

Reporting Active Campaign

I normally do not think rates needs to be a major aspect in choosing the ideal email marketing platform for your service. Having the right functions for your marketing method will ultimately make up for whatever cost differences you find. But, rate is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

More To Explore

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.