Solving Text Change Issues in ActiveCampaign: A Comprehensive Guide

Share This Post

Ever wondered why your ActiveCampaign text changes when you hit the send button? You’re not alone. It’s a common issue that’s puzzled many users.

This article will shed some light on why it happens and how to prevent it. We’ll explore the ins and outs of ActiveCampaign’s text editing features, giving you the knowledge you need to take control of your content.

Stay tuned as we dive into the nitty-gritty of ActiveCampaign’s text-changing phenomenon. By the end, you’ll be armed with the tools to ensure that your message stays exactly as you intended it.

Why does ActiveCampaign change text when I send?

ActiveCampaign‘s automatic text alteration is more than just an annoying hiccup. The platform embeds this feature purposefully to help you with email compliance and improve deliverability. While you may be scratching your head wondering why your content isn’t appearing exactly how you penned it, this function is working in the background, making sure you’re aligned with email marketing best practices.

ActiveCampaign acknowledges the importance of valid HTML in email content. It’s a significant factor that is sometimes overlooked by marketers. Invalid HTML can cause emails to display incorrectly, or worse, get your email flagged as spam by email service providers. Background operations like cleaning up your HTML, removing tags identified as risky, or reformatting to ensure consistency across different email clients are responsible for these changes.

With its intelligent features, ActiveCampaign touches up your content to maintain a clean, stripped-down version of HTML, adding value to your emails. It’s about optimizing for the highest potential of deliverability and accurate display.

Have you ever considered how your content might look across different devices, or with different email clients? Differences in rendering might get you pondering again about altered text when you hit send.

Rendering differences are another reason why your text may appear changed in ActiveCampaign. Not every email client and device renders email design and content in the same way. What looks fine in one client, might look a hot mess in another. This is particularly true considering the vast number of email clients available, from Gmail and Microsoft Outlook to Apple Mail and more.

ActiveCampaign caters to this aspect too, by adapting your content for the fluid demands of email client compatibility and mobile optimization. So, when you find your text altered, it’s actually your friendly email platform ensuring your message is clear and professional, no matter where it’s viewed.

Understanding ActiveCampaign’s text editing features

ActiveCampaign isn’t just changing your text for the fun of it. There are some solid reasons behind why ActiveCampaign changes text when you send emails. The primary objective is to ensure email compliance and improve the general effectiveness of your emails.

Taking a closer look at the platform, you’ll find that its built-in capability of altering your text is a feature, not a bug. This intentional modification is due to the need for what’s known as Valid HTML. In a nutshell, valid HTML is code that adheres to the latest HTML standards. When your HTML is valid, email clients know how to present your email properly, leading to better user experience and deliverability.

However, creating valid HTML is not always straightforward, especially when you’re dealing with email content. Given the myriad of email clients out there – from Outlook to Gmail, and myriad devices, you are looking at hundreds of potential HTML issues that could affect your email presentation. And that’s where ActiveCampaign steps in.

Their platform performs operations in the background that clean up and optimize the HTML in your emails. All this happens seamlessly without you even knowing. What you end up with is a streamlined email, void of HTML problems that could affect how your email appears in different email clients and devices.

And remember, it’s not just about look and feel. An email that cannot be displayed properly could very well wind up in the spam folder, or worse, trash. Hence, ActiveCampaign’s text editing features are there to ensure your emails maintain a clean and professional appearance. They’re vital for your emails to land in the inbox, get opened, and get read.

Whether it’s an occasional newsletter, a promotional offer, or just transactional email, knowing that all the emails you send through ActiveCampaign will render properly, regardless of where they’re read, is a significant advantage.

The ins and outs of ActiveCampaign’s text-changing phenomenon

Now that you’re aware of ActiveCampaign’s text-editing trait, let’s dig deeper into the process and why it’s so important for your email marketing operations.

ActiveCampaign is not just haphazardly changing your text. Instead, it’s applying its built-in Email Compliance Features to make your emails more accessible, professional, and deliverable. Do you recall drafting an email on your device, hitting send, and later realizing the end-user experience wasn’t as you’d expected? You’re not alone. That’s why ActiveCampaign undertook the massive mandate of text-editing.

The phenomenon starts when you push the send button. ActiveCampaign begins scrutinizing your email for any potential HTML coding errors or non-compliance issues. It could be something as simple as a forgotten closing tag, or more complex, like inappropriate nesting of tables. The platform works meticulously to filter out any superfluous codes that may tangle with the uniformity of viewing experiences across different email clients.

The multipurpose nature of ActiveCampaign doesn’t stop at improving HTML readability. The platform’s intelligent operations also look for and rectify any possible spam triggering keywords. This feature unveils its importance when you consider the stringent spam filters implemented by email clients like Gmail and Outlook. A study revealed as much as 69% of emails marked as spam was due to inappropriate content.

Email ClientsSpam Trigger Rate

How to prevent text changes in ActiveCampaign

Now that you understand why ActiveCampaign changes your text, let’s talk about how you can prevent these changes. While the intent behind the alterations is to enhance email accessibility and deliverability, you might be concerned about maintaining your original content’s integrity.

Firstly, ensure HTML code standardization. ActiveCampaign scans for HTML coding errors which are commonplace triggers for the system’s text modifications. As part of its advanced action features, it safeguards emails against potential viewing inconsistencies on different email clients, and this might entail changing some elements. Steer clear of this by writing standardized HTML that adheres to accepted best practices.

In addition, you must avoid spam-triggering keywords. The platform actively minimizes spam factors in emails by detecting and correcting problematic keywords. This counters one of the key hurdles in email marketing: avoiding spam filters. Maintaining an awareness of common spam words can go a long way. Knowing your audience and tailoring your messages accordingly is essential, as is limiting the use of repetitive language and caps lock.

Embrace best practices when it comes to attaching files and using external links. Sending an email with an attachment or a high count of external links can flag it as potentially unsolicited. Be discerning when attaching files, and where possible, use a trusted file-sharing service to host your attachments. Plus, be mindful of the number of external links in the body of your email.

Finally, adhere to the recommended use of images. Images play an essential role in making emails engaging. However, a high image-to-text ratio can set off ActiveCampaign’s text alterations. It’s preferable to use a balanced combination of images and text.

Adopting these strategies should decrease the frequency of text changes in your outgoing emails. This way, you can take full advantage of ActiveCampaign’s robust features while preserving the originality of your content.


Frequently Asked Questions

What strategies can I adopt to prevent text changes in ActiveCampaign?

The article suggests standardizing your HTML code, refraining from spam-triggering keywords, adhering to best practices for attaching files and including external links, and establishing a balanced mix of images and text in your content.

How can I avoid spam-triggering keywords in ActiveCampaign?

You can use spam-check tools to identify potential spam-triggering keywords. Once identified, either eliminate these words or replace them with synonyms to avoid alerting spam filters.

What are the best practices for attaching files and using external links?

Always ensure that the files you attach do not contain any malware and that any external links you provide are from credible and reputable sources.

How does a balanced combination of images and text help?

A balanced combination of images and text not only increases the chances of your emails being opened but also helps preserve the originality of your content. Too much text can be overwhelming, while too many images can trigger spam filters.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.