Step-by-Step Guide: Downgrading from ActiveCampaign Premium to Basic

Share This Post

So, you’ve decided to undo your ActiveCampaign Premium subscription. Whether it’s due to budget constraints, a shift in your marketing strategy, or simply a desire to explore other platforms, we’ve got you covered.

In this guide, we’ll walk you through the process step-by-step. It’s not as daunting as it might seem. With the right knowledge and a bit of patience, you’ll be able to revert back to the basic plan or even deactivate your account entirely.

Remember, it’s your business and your choice. So, let’s dive in and explore how to undo ActiveCampaign Premium effectively.

Understanding ActiveCampaign Premium

ActiveCampaign Premium is more than just a basic email marketing tool – it’s a comprehensive marketing toolkit. It serves as an all-in-one solution for businesses to manage and optimize their client relationships, marketing campaigns, and sales processes. Think of it as your virtual marketing assistant.

The premium version offers advanced features you won’t find in the basic plan. These include:

  • Predictive sending and content,
  • Conversion attribution reporting,
  • Split Automations, and
  • Site messaging

You may have opted for the ActiveCampaign Premium subscription to utilize these robust capabilities and extend your marketing efforts. Yet, like many, you’ve decided it’s time to revert back to the basic plan or perhaps deactivate your account entirely.

To do this, there are two main routes:

  1. Downgrading your account
  2. Canceling your subscription

Why the change? For some businesses, the advanced tools and features may be beyond what’s needed. It might be due to financial reasons, or it could be because the marketing strategy of your company has pivoted, and you need to reconsider your investments in digital platforms.

Despite all these reasons, it’s crucial to be aware exactly what you’ll be missing out on when you downgrade or cancel your ActiveCampaign Premium subscription. Remember: while cost-cutting is often necessary, make sure that it won’t be detrimental to your business’s overall marketing strategy.

Continuing with the next section, we’ll guide you through the steps to undo your Premium subscription, ensuring a seamless and efficient process. This will help you get back to focusing on the bigger picture – your business’s growth.

Reasons to Undo ActiveCampaign Premium

While ActiveCampaign Premium offers a plethora of cutting-edge functionalities beyond the basics, it’s important to recognize when it may be more beneficial for your specific needs to revert back. There can be several triggering factors that push for such a decision. Let’s delve into these key reasons.

Perhaps the most common reason is the financial aspect. You may have initially taken up the Premium plan hoping to drastically improve your marketing efforts. But many have found the pricing structure of ActiveCampaign Premium to be on the steeper side. Especially so if you’re just commencing your enterprise, the increase in cost could be a deep hit into your budget.

Then there’s also the factor of underutilizing the advanced features provided. If the lion’s share of Premium features remain untouched in your regular usage, it’s like paying for a buffet but eating just a salad. That’s where a downgrade could be a viable option, reducing costs and bringing your usage in line with your actual needs.

Change in marketing strategy could be another compelling factor. Perhaps you’re veering towards a more grassroots and personal connection with your audience rather than automated marketing. In such cases, the survival features offered by the Basic Plan may just be enough for your revised strategy.

Similarly, if your company is going through organizational change, like an acquisition or merger, the new hierarchy might prefer a different marketing software altogether. Under these circumstances, you wouldn’t want to keep paying for a service that’s no longer required.

There’s no one-size-fits-all approach when it comes to choosing the right marketing automation platform. ActiveCampaign Premium is a fantastic tool with impressive features, but ‘impressive’ does not necessarily equate to ‘necessary’. Always weigh your needs against the offerings. Evaluate your usage and reassess if you need the extras that come in the Premium package. Expertise lies in making sound decisions based on your evolving business requirements.

Step 1: Assess Your Needs and Alternatives

Every decision in a business, including software subscriptions, revolves around the firm’s unique requirements. When you’re pondering on how to undo ActiveCampaign Premium, there are a couple of critical aspects you need to examine.

Replies to your marketing needs

Let’s not forget why you signed up for ActiveCampaign Premium in the first place: That was answering to your marketing needs. Has anything changed since then? Are there features that are no longer beneficial to your marketing agenda? These are crucial considerations.

Alternatives to ActiveCampaign

Can you identify alternatives that offer better pricing or advanced features? There are numerous marketing software out there, from HubSpot to MailChimp, each boasting of diverse capabilities. It’s important to perform an in-depth comparison before making a switch. Checkout the below table to get a snapshot of the offerings from some of the major players.

Marketing SoftwareCostHighlight Features
ActiveCampaignStarts at $9 per monthEmail Marketing, Marketing Automation
HubSpotStarts at $45 per monthCRM, Marketing Automation, Customer Service, Content Management
MailChimpFree for Basic, Starts at $9.99 for EssentialsEmail Marketing, Marketing Automation, Surveys

Financial Constraints

Financial constraints might necessitate a reconsideration of spending patterns. An obvious step to take would be scrutinizing all the costs, including for marketing software.

Evaluation of Advanced Features Usage

You’ll know that you’re underutilizing ActiveCampaign’s advanced features if they sit unused, more frequently than not. Remember, it’s not about having advanced features; it’s about how well you’re equipped to put these features to use.

Once you’ve thoroughly assessed your needs, the next stage involves managing the cancellation process which, rest assured, will be covered in further detail as we proceed. The journey of undoing ActiveCampaign Premium begins with a meticulous assessment of your needs. So, here’s your first step. Begin the assessment today and move on to the next step, guided by a more informed perspective.

Step 2: Reviewing ActiveCampaign Premium Features

Before proceeding with the cancellation, it’s essential to re-evaluate all the premium features that ActiveCampaign offers. Remember, jumping to decisions can leave you high and dry if your business requires any of these functionalities in the future.

ActiveCampaign Premium provides you with a wide range of advanced features designed to help streamline your marketing efforts. This involves ensuring that you’re fully utilizing the advanced email marketing capabilities, CRM, and automated sales funnels. Let’s go over some of these benefits:

  • Advanced Email Marketing: Premium subscribers get access to features like segmentation and dynamic content. This enables personalized emails that can lead to higher open rates and increased customer engagement. Committing to utilizing these features can lead to drastic improvements in your campaign’s performance.
  • CRM with Sales Automation: The Customer Relationship Management (CRM) system coupled with sales automation is specifically designed to help manage your sales pipelines efficiently. This attribute gives you a birds-eye view of your customer journey, from lead generation to conversion.
  • Automated Sales Funnels: Imagine if you could automate your entire sales process. ActiveCampaign premium does just that. This feature helps create a seamless customer journey by managing and tracking the sales process from start to finish.

Consider these premium features carefully. Are you using them to their full potential? Are they valuable to your marketing efforts? A thorough audit of your ActiveCampaign usage can help answer these questions.

Exploring other tools for comparison? Don’t overlook the conversion rates, usability and overall effectiveness of the tool. Here’s a markdown table to help you out:

ToolsConversion RatesUsabilityOverall Effectiveness

This evaluation process is crucial to make an informed decision. Your next move can be deciding whether to go ahead with the cancellation, adjust your usage, or switch to a different platform. Evaluate your needs, analyze your budget, and only then proceed with the decision that benefits your business the most.

Step 3: Downgrading to the Basic Plan

Perhaps you’ve scrutinized ActiveCampaign’s premium features but still find them a little too over-the-top for your business needs. You’re not alone! Many businesses successfully roll back to ActiveCampaign’s Basic Plan and glean the benefits without the premium price tag. And remember, there’s no harm in downgrading – you can always upgrade when business requirements increase.

The downgrading process is strikingly straightforward. Sign in to your ActiveCampaign account and head to the billing section. Here, you’ll find an option to ‘Change Plan’. Click on this and follow the steps to downgrade to the Basic Plan. You’ll notice an immediate drop in your subscribers limit, but that’s expected when you shed the premium pricing.

Be aware that with this switch, you will lose some premium features. This includes the CRM with sales automation and automated sales funnels. It’s crucial to evaluate whether these lost features are essential to your marketing efforts.

Before downgrading, it would be wise to:

  • Ensure that premium features are not essential for your current marketing strategies.
  • Make sure your subscriber list is not too large to accommodate the limits of Basic Plan.

Downgrading doesn’t have to be a total loss, though. Consolidating your marketing efforts under the Basic Plan could potentially streamline your operations. This could boost business efficiency, making the downgrade beneficial in its own right.

Perhaps after your experience with the premium plan, you’ll discover that the Basic Plan has all the features you need, without the extras. Downgrading isn’t a step backward, but rather a strategic move that pivots your focus to leveraging cost-effective tools in your favour.

Moving forward, ensure the Basic Plan aligns with your marketing needs. In the long run, it’s all about making the right decisions to optimize your email marketing efforts and campaign performance.

Step 4: Deactivating Your ActiveCampaign Account

Now it’s time to execute! After reassessing your requirements and deciding that the Basic Plan is what your business needs, deactivating your ActiveCampaign account comes next. Remember, deactivating doesn’t mean eradicating your entire account. It simply means stepping down from the Premium status to simplify your operations.

To deactivate your account, log in to your ActiveCampaign account. Navigate to the Settings section, then locate the Billing section. In it, you’ll find the Change Plan option. Click on it, and then select the Basic Plan. You’ll be asked to confirm this downgrade as it means losing access to premium features. Be certain about your decision at this point. It’s crucial to remember that your business’s marketing strategy will need to rely on the Basic Plan features moving forward.

The next phase is crucial as it involves planning for the transition. Losing access to the premium features will require adjustments in your marketing strategy. You might need to fallback on traditional mechanisms or look for new avenues that can substitute the lost functionalities.

For your convenience, here’s a step-by-step representation:

1Log into your ActiveCampaign account
2Navigate to the Settings and locate the Billing section
3Click on Change Plan option
4Select Basic Plan
5Confirm your plan change

After downgrading to the Basic Plan, your focused and efficient approach will drive your business to optimize campaign performance. You’re developing new strategies with the parameters of the Basic Plan, implementing efficient methods, and optimizing email marketing efforts. Your agile adaptation in response to such changes can prove valuable in streamlining long-term marketing plans. So, even though you’re losing some features, you’re gaining a renewed focus and dedication in maximizing the potential of what’s available to you.


So, you’ve learned how to downgrade from ActiveCampaign Premium to the Basic Plan. Remember, it’s vital to assess if the premium features like CRM with sales automation and automated sales funnels are crucial for your marketing before making the switch. Downgrading can indeed bring efficiency to your business operations, but it’s equally important to plan your transition and adjust your marketing strategy. With the Basic Plan, optimizing your email marketing efforts is key. You’ve got the knowledge, and now it’s time to put it into action. Make the most of what’s available with the Basic Plan and drive your business towards success.

Why would a business want to downgrade to ActiveCampaign’s Basic Plan?

Downgrading to the Basic Plan may be beneficial to businesses that find the premium features unnecessary or too complex for their needs. This move can help streamline operations and improve business efficiency.

What do I lose when I downgrade from the premium to the Basic Plan?

When you downgrade, some premium features like CRM with sales automation and automated sales funnels will be lost. It’s important to evaluate if these features are critical to your marketing campaigns before making the decision.

What do I need to do to prepare for downgrading my ActiveCampaign?

You must carefully plan your transition after downgrading, notably adjusting your marketing strategy and optimizing email marketing efforts to maximize the available Basic Plan features.

How does downgrading to the Basic Plan affect my marketing strategy?

Downgrading your ActiveCampaign account will require you to adjust your marketing strategy as you’ll no longer have access to some premium features of the service. You’ll need to maximize the use of your Basic Plan’s features to ensure marketing effectiveness.

How can I maximize the potential of the Basic Plan?

Maximizing the Basic Plan involves using a focused and efficient approach with what’s available. You can optimize your email marketing efforts and strategically utilize the other features of the Basic Plan to meet your business goals.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.