Step-by-Step Guide: How to Integrate ActiveCampaign for Free on Your Website

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Looking to supercharge your email marketing game? You’re in the right place. In this guide, we’ll show you how to get ActiveCampaign for free. It’s a powerful tool that can take your business to new heights.

ActiveCampaign is a leading email marketing and automation platform. It’s loved by marketers worldwide for its robust features and user-friendly interface. But did you know you can get it for free?

Let’s dive into the nitty-gritty of how you can snag this fantastic tool without shelling out a single dime. It’s easier than you might think, and we’re here to guide you every step of the way. So, let’s get started, shall we?

Benefits of ActiveCampaign for Email Marketing

Harnessing the power of ActiveCampaign offers countless advantages for your email marketing efforts. It’s more than just an email marketing tool. It’s a comprehensive marketing automation platform that significantly boosts the success of your campaigns.

One primary benefit is the user-friendly interface ActiveCampaign provides. Beginners to seasoned professionals alike find it intuitive and easy to navigate. It makes the process of creating and sending out impactful emails hassle-free. Anyone, regardless of their technological prowess, can easily get the hang of it.

Besides, ActiveCampaign comes with a robust set of features that align perfectly with any marketing strategy you have. A few key features to highlight about this splendid platform include:

  • Automated Email Campaigns. No need for constant monitoring. Once set, your email campaigns run on auto-pilot.
  • Segmentation. Segment your contact list based on actions, location, and behavior.
  • Reporting and Analytics. Understand how your campaigns are performing with insightful analytics.

The magic doesn’t stop here. ActiveCampaign stands out from the crowd with its unique CRM integration. You will find contact and lead management simplified to a whole new level, thanks to this feature.

Next, we have the provision of advanced automation features. It enables smarter targeting and personalization of your email campaigns, leading to higher conversions. Additionally, these automations save you heaps of time that you can repurpose to other parts of your business.

Still, in the face of so many impressive features, you might wonder about the cost. Don’t. With the right steps, astonishingly, you can acquire ActiveCampaign for free!

The journey doesn’t stop here, though. Stay tuned to venture deeper into the myriad of ways ActiveCampaign can revolutionize your email marketing. You won’t be disappointed.

Exploring the Free Plan of ActiveCampaign

Hey, budget-conscious marketer, I’ve got great news for you! ActiveCampaign does offer a free plan, and it’s time you explore all it has to offer.

ActiveCampaign’s free plan offers an introductory taste of their advanced marketing solutions. You’re given access to basic features like email marketing, automation, and a lite version of their CRM. This lets you experience the platform while not spending a dime. It’s an effective way for you to get a grasp on the system’s interface, performance, and capabilities in a real-world setting.

Starting off, you can use the free plan to send out your first batch of marketing emails. With intuitive design tools and user-friendly templates, it’s simple to come up with professional, engaging emails your audience will look forward to.

But, ActiveCampaign isn’t just an email tool, remember? That’s right, it’s our winning marketing automation platform. You can start setting up simple automated workflows free of charge. This is your chance to see this powerful automation in action. Yes, you won’t get the full suite of automation features, but it’s a solid introduction to what could be possible with a paid account.

And let’s not ignore the CRM capabilities this platform has. Even though it’s a lite version in the free plan, you can effectively manage your sales pipeline and keep track of your customer data. Having everything combined in one system, with the added benefit of syncing your marketing efforts, it’s a game-changer for your business operations.

So sure, there are limitations with the free plan. But, you’re getting a fantastic opportunity to test out a market-leading tool. You’re going to see firsthand the benefits of an all-in-one marketing automation, email marketing, and CRM platform. And maybe, you’ll realize that investing in a more advanced plan? Well, it may well be worth every penny. Now then, moving along, let’s explore exactly how to begin your free plan trial…

Step 1: Creating an Account on ActiveCampaign

Now that you’re acquainted with what ActiveCampaign has to offer, let’s walk you through the process of setting up your free account. The process is straightforward, convenient and, your initial set up is obligation-free.

Firstly, head over to the ActiveCampaign website. There you’ll find Get Started button loud and clear. Clicking this button will start your journey into the world of robust marketing automation tools.

This will redirect you to the signup page. Here you’ll be prompted to enter your basic information such as your official email address and your name. Take care to double check the information you enter especially your email address as that’s the communication bridge between you and ActiveCampaign.

Before proceeding with your account creation, ActiveCampaign will request some more details about your organization. This includes your company name, the number of contacts you plan on managing, and your website address, if available. These details help ActiveCampaign in customizing your user experience and providing tailor-made options based on your specific needs. So, be sure to be as accurate as possible.

Once you’ve filled out these details, click on Sign Up. Voila, you have your ActiveCampaign account!

Your account’s setup isn’t over just yet. Upon logging in to your new account, you’ll be greeted with a setup wizard designed to help you tailor your ActiveCampaign experience. This wizard guides you through creating your first campaign, setting up automation, and familiarizing yourself with the user-friendly interface.

Remember, the free plan gives you the chance to dip your toes into what ActiveCampaign has to offer. With its intuitive design tools and automation capabilities, navigating through marketing tasks becomes much easier. The more time you spend exploring, the more likely you’ll see the value in moving up to a more advanced plan.

Step 2: Navigating the Free Plan Features

Once you’ve got your account set up, it’s time to explore all the incredible features that ActiveCampaign’s free plan has to offer. Your journey begins with the dashboard. It’s designed to be user-friendly, so you won’t have a hard time navigating around. Let’s get a handle on some of the main features you’ll have access to.

First up, we have contact management. With ActiveCampaign, you’re not just getting a mailing list. You’ll benefit from intricate customer segmentation based on actions, social data, and other historical data. So, you’ll be able to divide your audience according to their engagement level, preferences, and actions on your site. That way, you can craft tailored messages that’ll resonate with each segment.

Next is automation. This feature takes a load off your tasks by automating routine email marketing actions. Once you set the triggers, ActiveCampaign will do the hard work for you. From sending follow-up emails to offering product recommendations, automation simplifies your email marketing process.

Then we have templates. ActiveCampaign offers a variety of pre-designed templates for email campaigns. Should you need something unique, there’s a user-friendly design tool that allows you to create custom templates.

And of course, there’s reporting. You get detailed analytics reports that showcase the effectiveness of your campaigns. You’ll get a better understanding of who your customers are, their preferences, and how they engage with your emails.

Lastly, don’t forget the learning resources available to you. ActiveCampaign provides a wealth of tutorials and guides to help you get started.

So why wait? Jump in and start exploring everything this robust platform has to offer. You’ll soon master the ins and outs of this powerful tool and make the most out of your free ActiveCampaign plan. The more you learn and use the platform, the better your results will be. Remember, this plan is a free trial – designed for you to explore everything with no strings attached.

Caveat: ActiveCampaign’s free plan does have certain limitations. For instance, you can send up to 500 emails a month. This doesn’t hamper small businesses, but if you’ve got a sizeable audience, you might need to move up to a more ample package quickly.

Step 3: Integrating ActiveCampaign with Your Website

In the wake of exploring the first-rate features of ActiveCampaign’s free plan, the next step in mastering this marketing tool is effectively integrating it with your website. Website integration is a crucial aspect to leverage the full potential of ActiveCampaign.

One primary mode of integration is through ActiveCampaign site tracking. This feature uncovers visitor behavior on your website. It further provides you with insights into the different actions your visitors take. Such information proves to be an indispensable resource for tailoring more personalized and effective engagement strategies.

To enable ActiveCampaign site tracking, all you need to do is add a small piece of JavaScript to your website’s code. The process is quite straightforward, even for those with limited coding skills:

  1. Navigate to the ‘Tracking’ section within the ActiveCampaign settings.
  2. Copy the JavaScript code provided.
  3. Paste the code into your website’s header section.

Next, establishing an ActiveCampaign form on your website serves as another effective mode of integration. These forms allow you to capture user data directly from your website. The forms are fully customizable, promising a seamless fit within your site’s aesthetic and functionality.

Creating these forms is a simple process:

  1. Head over to the ‘Forms’ section within ActiveCampaign.
  2. Opt for creating a new form.
  3. Customize the form to fit your requirements and your website’s design.
  4. Embed the generated code wherever you want the form to appear on your site.

By strategically integrating ActiveCampaign with your website, you’re one step closer to leveraging this robust marketing tool to its greatest potential. While this process might appear daunting at first, it’s worth delving into for the immense value it promises to bring to your marketing campaigns. Don’t hesitate to reread the steps, as familiarizing yourself with the processes will only make implementations smoother in the long run.


So, you’ve learned how to integrate ActiveCampaign with your website. You now know the importance of site tracking and how to establish an ActiveCampaign form. It’s clear that strategic integration is key to unlocking the full potential of ActiveCampaign. Remember, practice makes perfect. The more you familiarize yourself with these processes, the smoother your implementation will be. Don’t be afraid to dive in and start leveraging ActiveCampaign for your business today. It’s time to take your digital marketing to the next level with ActiveCampaign.

Frequently Asked Questions

1. What does the article talk about?

The article discusses the process of integrating ActiveCampaign with a website and highlights the importance of such integration for leveraging the software’s full potential.

2. What are the two primary modes of integration?

The two primary modes of ActiveCampaign integration are through site tracking and establishing an ActiveCampaign form on your website.

3. How can I enable site tracking?

The article provides step-by-step instructions on enabling ActiveCampaign site tracking. It’s suggested to follow those for a smooth implementation.

4. Is it necessary to create an ActiveCampaign form on my website?

Creating an ActiveCampaign form on your website increases the software’s efficiency. The article encourages readers to do so to maximize ActiveCampaign’s benefits.

5. How important is ActiveCampaign integration?

ActiveCampaign integration is crucial. It allows you to leverage the full capacity of the software and benefit from strategic integration.

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