Step-by-Step Guide to Adding YouTube Videos in ActiveCampaign Emails

Share This Post

Looking to level up your email marketing game? You’re in the right place. Integrating YouTube videos into your ActiveCampaign emails can be a game-changer. With video content on the rise, it’s no surprise that it’s becoming a vital part of successful marketing strategies.

But how do you go about adding a YouTube video to ActiveCampaign? Don’t worry, it’s not as complicated as it might sound. In fact, with a few simple steps, you’ll have your video content embedded and ready to wow your audience.

This guide is designed to walk you through the process, ensuring you’re able to maximize the impact of your video content. So, let’s dive in and explore how to add YouTube videos to your ActiveCampaign emails.

Why Add YouTube Videos to ActiveCampaign

Deciphering the reasons to integrate YouTube videos into your ActiveCampaign emails becomes a simple task when you weigh the benefits. Marking this as a crucial extension in your email marketing strategy, can mean a world of difference.

First off, YouTube videos engage your audience like no other medium. The interactive nature of videos means increased engagement, translating to longer email viewing times. The longer your audience interacts with your email, the greater the chance you’ll leave an impact.

Next, consider how a video can enhance your message. Using a YouTube video, allows you to explore complex ideas or techniques in a format that’s easy and enjoyable for your audience to consume. It also provides a personal touch, helping you to forge a deeper connection with your audience.

The third advantage lies in the potential for increased conversions. Statistically speaking:

90%Consumers report that product videos directly inform purchase decisions.
64%Customers are more likely to buy a product online after watching a video.

Further, think about the reach here. YouTube, being the second largest search engine, has a vast user base. If you’ve got your video content on the platform, why not double-down on its potential by routing it into your email marketing? You’re meeting your audience where they’re at, and that’s bound to make a positive impact.

In a world where content is king, video stands tall as a powerful medium of storytelling. With ActiveCampaign, it’s simple to embed YouTube videos into your emails. This combination of ease and potential has made the union of ActiveCampaign and YouTube a potent tool for the marketer looking to make a real impact. So, don’t waste any more time – if you’ve got the video content, use it as leverage to power up your email marketing game.

Benefits of Adding YouTube Videos to ActiveCampaign Emails

Our digitally driven world thrives on captivating content. You can leverage this demand by harnessing the power of YouTube, the second largest search engine. By integrating YouTube videos into your ActiveCampaign emails, you’re setting your marketing strategy apart.

First, integrating videos can significantly increase your audience engagement. Why’s this? Well, today’s consumers are visual. They’re more likely to engage with a video than a block of text. In fact, it’s been demonstrated that adding videos to emails can boost click-through rates by up to 300%. That’s a potential goldmine for conversions that you can’t ignore.

Second, videos can enhance your messaging. Picture this: you’re trying to showcase how a product works. Instead of writing about it, you can use a video demonstration. It’s not just about telling your audience about your products or services. It’s about showing them.

Let’s consider the reach of YouTube itself. You’re literally putting your content where billions are watching. With over 2 billion logged-in users per month, YouTube is a platform with enormous reach.

YouTube2 billion

That’s why leveraging your YouTube content in your ActiveCampaign emails is so effective. Already having a video? Perfect, put it in your email. Creating new video content? Excellent, share it on YouTube and email it to your subscribers. In both cases, you’re increasing the chances of extending your reach and improving your SEO.

When you combine the popularity of YouTube with the personal touch of email, you’re blending two potent marketing channels. It’s a memorable way to reach your audience. Remember, video doesn’t replace your other content; it enhances it.

Also, don’t forget about the analytical capabilities of both YouTube and ActiveCampaign. You can track how well your videos are performing in your emails. Use this data to tweak and optimize your strategy. You’re not just throwing content out there – you’re studying, analyzing, and improving.

Start thinking about how you can integrate these two powerful tools in your marketing strategy. It’s not just a nice-to-have. It’s a must.

Step 1: Get YouTube Video Embed Code

Now that you’re aware of the immense potential of combining YouTube videos with ActiveCampaign emails, let’s dive straight into the how. The first vital step in this integration process is getting the YouTube video embed code. It’s a straightforward process and we’re here to guide you through it.

Open your preferred web browser and visit the YouTube website. Look for the video you want to embed in your email campaign. Below the video, there’s an option named ‘Share’. Clicking ‘Share’ opens up multiple options among which ‘Embed’ is one.

Once you’ve clicked on ‘Embed’, YouTube generates an HTML code that you’ll use to incorporate the video into your email. This is your YouTube video embed code. Observing closely, you’ll notice that it starts with ‘<iframe’ and ends with ”. This code is what makes it possible for your email subscribers to view the video directly in the ActiveCampaign email.

Remember to be mindful of the video choice. The video content should reflect your messaging and resonate with your target viewers. This step of getting the YouTube video embed code may seem elementary, but it’s crucial. Because without it, there’s no starting point to your journey of enhancing audience engagement through video-inclusive emails.

To paint a clear picture for you, here’s a simplified step-by-step guide for obtaining the YouTube video embed code:

  • Go to YouTube
  • Select a relevant video
  • Click on ‘Share’ below the video
  • Opt for ‘Embed’
  • Copy the embed code starting with ‘<iframe’ and ending with ”

In essence, securing the YouTube video embed code is your first move towards a more effective and engaging email marketing strategy with ActiveCampaign. As we journey through these steps, you’ll understand just how this integration can skyrocket your reach and conversions.

Step 2: Access ActiveCampaign Email Editor

Once you’ve got your YouTube video embed code, the next crucial step is accessing the ActiveCampaign Email Editor. It’s the platform where you’ll be able to create attention-grabbing emails with embedded videos.

To access the email editor, click on the ‘Campaigns’ tab located on the top-side of your ActiveCampaign dashboard. Choose ‘New Campaign’. You can either select a previously used template or start a new design from scratch.

Consider the design carefully. Make sure it aligns with your video’s message and target audience. Also, as you manifest your creative skills, keep a crucial rule of thumb – ensure a responsive design for your campaign.

What’s a responsive design, you may ask. Essentially, it’s about providing an equally engaging viewing experience for all users, regardless of the device they’re using. According to Statista, as of June 2021, 55.64% of world’s total email opens occurred on mobile devices. So, prioritise mobile views as much as you would for desktop users.

Email opens on mobile devices55.64%

Once you are set with the choice of design, look for the HTML editor within the ActiveCampaign Email Editor. It’s the ‘Source’ button located on the toolbar, usually seen as <>. Selecting this will open up a text box for you to paste the YouTube video embed code you’ve gathered in the previous steps.

Carefully, paste your embed code within the HTML view of your email’s desired location and watch your email come alive with video! Remember, video placement is also key to viewer engagement. It’s always a great idea to visually balance your email content with your video.

In the next section, we’re walking through how to optimize your video settings within ActiveCampaign. The technical aspect done right significantly enhances viewer experience, improving your email marketing strategies.

And so, the process continues, unlocking the potential to engage your audience with compelling email content. Just remember to keep things viewer-focused and data-informed throughout the process. After all, it’s all about creating a powerful connection with the audience.

Step 3: Insert YouTube Video Embed Code

Now that your email layout and design are all set, it’s time to get down to the main event: embedding your YouTube video into your ActiveCampaign email. You’ve carefully chosen a design that corresponds with your video content and aligns with the viewer’s expectations. Now it’s time to see how your choice unfolds when you add in the moving visual element.

To kick things off, please access the HTML view of your email within ActiveCampaign. Why the HTML view? Well, the HTML framework is what all your design and content sit within. It’s the vehicle that carries your message, and in this case, also will be transporting your carefully selected video. Fear not if you’re no coding guru, this is simpler than it might initially sound.

You’ll start by pasting the YouTube video embed code into the HTML view. This embed code is a series of HTML tags that tell the browser where to find your video and how to display it. If you need help locating your video’s embed code, simply navigate to the YouTube video you wish to share, click “Share” under the video, and then select “Embed”. You’ll see a box that contains the code you need. Copy this code, head back to your ActiveCampaign email editor and paste the code into the HTML view.

Remember that placement of your video in the email is crucial to encourage viewer engagement. Integrate it into a position that maintains the flow of your content while nudging your audience towards viewing.

Take a pause here to contemplate on a powerful connection your video might establish with its viewers. Reflect on how this connection corresponds to the tone and context of the rest of your article. In the next segment, we delve into optimizing your video settings within ActiveCampaign to maximize this connection and engagement. The goal here isn’t merely to insert a video into an email; rather, it’s to create an impactful, immersive viewer experience, to take your audience on a journey.

Step 4: Preview and Test Your Email

You’ve followed the steps so far and got your video locked and loaded into your ActiveCampaign email. But the job’s not quite done yet. We’re onto the next crucial stage – previewing and testing your email.

One of the best things about the ActiveCampaign platform is its handy preview and testing features. Don’t forget that sending the email to yourself first is a solid way to check it appears exactly as you’d like in the inbox.

Your layout looks fantastic on your screen, but you’ll need to ensure it’s equally impressive when it lands in the inbox of your audience. Testing can confirm that your design is just as effective on mobile devices as it is on desktop. In 2020, mobile opens accounted for 46 percent of all email opens. So, it’s crucial to test and check for any flaws that may have slipped through.

Video placement is vital, no question about it. But so’s the overall appeal of your email. Your layout should feel balanced and not excessively busy. This can be checked in the preview, ensuring the readers’ attention will focus on crucial parts of your email, including your embedded YouTube video.

At this point, you’ll also want to test any CTAs (Call To Actions) in your email. Click on them to make sure they’re working properly and leading to the correct landing pages.

In the upcoming article segments, you’ll discover more about optimizing ActiveCampaign’s underlying video settings. These tweaks can significantly bolster viewer engagement — an essential component in today’s digital marketing landscape. Let’s keep pushing forward.


You’ve now got the know-how to integrate YouTube videos into your ActiveCampaign emails. From choosing a design that matches your video’s message to creating a responsive layout for mobile users, you’re ready to make an impact. Remember, embedding your YouTube video into the HTML view and placing it strategically can enhance viewer engagement. Don’t forget to preview and test your email, ensuring it looks perfect in the inbox and on mobile. Test your CTAs too for optimal response. As you move forward, optimizing video settings within ActiveCampaign will be your next step. It’s all about creating a powerful connection with your audience. With these skills in your toolkit, you’re set to transform your email marketing game. Keep pushing the envelope, and watch your engagement soar.

Frequently Asked Questions

1. How to integrate YouTube videos into ActiveCampaign emails?

Integrating YouTube videos into ActiveCampaign emails involves several steps. Start by accessing the ActiveCampaign Email Editor and selecting a design that matches the video’s message and target audience. Ensure the design is responsive for mobile users. Paste the YouTube video embed code into the HTML view of the email and carefully consider video placement for maximum viewer engagement.

2. What’s the importance of responsive design in emails?

Responsive design is crucial for emails as it ensures they display correctly on all devices, including mobiles. With more users checking their emails on mobile devices, creating a responsive design increases readability and promotes viewer engagement.

3. Where should you place your YouTube video in the email?

Video placement in an email is critical as it can impact viewers’ engagement. The video should be placed strategically within the email where it can grab the viewers’ attention. Strategies may vary depending on the content and purpose of the email.

4. How to optimize video settings within ActiveCampaign?

The article mentions that the optimization of video settings in ActiveCampaign will be covered in the upcoming section. However, it’s a crucial step that ensures a powerful connection with the audience and enhances viewer engagement.

5. Why is it important to preview and test the email?

Previewing and testing the email ensure that it displays correctly in subscribers’ inboxes and on different devices. It’s also important to test any “call to actions” in the email, as these often direct viewers to the next step, such as subscribing, purchasing, or viewing more content.

More To Explore

Unlocking Email Marketing: A Comprehensive Guide on Using ActiveCampaign Code

Learn to harness the power of ActiveCampaign’s code to personalize and automate your email marketing campaigns. This informative guide demystifies coding, offering ways to increase open rates, leverage workflow automation, and monitor campaign results. Perfect for both the tech-savvy and non-technical user, mastering ActiveCampaign can lead to tailored, efficient email marketing strategies.

Read More ⟶

About Me

Increase revenue by automating the customer experience!
The Best Email Marketing Tools Reviewed— Here’s a thorough and unbiased examination of the best email marketing software.

Recent Posts

Ready to
Start Your Journey?

These guides are updated weekly and monthly depending on the updates and releases of new soft wares.

Our goal is to be your one-stop-shop for your email marketing needs by proving tips and tricks as well as objective reviews for writing tools. We want to bring you the latest news and happenings in the world of automated email marketing software.

Hopefully, you find our write-ups as tools that can save you hundreds or even thousands of hours of research and trial and error.