Step-by-Step Guide to Creating Effective Bullet Points in ActiveCampaign

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Ever wondered how to create bullet points in ActiveCampaign? You’re not alone. It’s a common question that pops up frequently among new users. But don’t worry, we’ve got you covered.

In this article, you’ll learn the ropes of creating bullet points in ActiveCampaign. Whether you’re crafting an email campaign or designing a landing page, bullet points can be a game-changer. They’re a great way to break up text, making your content more readable and engaging.

So, ready to take your ActiveCampaign skills to the next level? Let’s dive in and get started. With a little practice, you’ll be creating bullet points like a pro in no time.

Why Use Bullet Points in ActiveCampaign

By now, you’re aware of the importance of bullet points in overall content creation. But why specifically in ActiveCampaign? Well, let’s unravel the reasons.

ActiveCampaign as an all-in-one email marketing, messaging, and automation platform that allows you to manage and understand your client interactions seamlessly. And bullet points? They play a crucial role in enhancing this interaction.

  • Stand Out: Bullet points immediately capture attention. Amid the vast sea of content, they stand out like an island. Making critical points or steps distinct facilitates easy reading and comprehension.
  • Increased Readability: Huge chunks of text often demotivate readers from continuing. Bullet points offer a uncomplicated structure. They help break your text into digestible bits making your content easier to scan and understand.
  • Enhance Email Presentation: With bullet points, your email layout becomes attractive. It doesn’t look cluttered or overwhelming. Instead, information appears organized and appealing, thereby improving the recipient’s reading experience.
  • Priority Setting: Bullet points assist in prioritizing information. You’re able to highlight key details, ensuring they are not lost in paragraphs of text.
  • Action Oriented: Lastly, bullet points promote action. They’re perfect for listing down steps to be followed, making them extremely beneficial for any call-to-action messages.

Learning to utilize bullet points effectively in ActiveCampaign is a skill that carries immense value. Not merely for the aesthetic appeal. But because they are a potent tool to communicate effectively with your clients and ensure your message is not just seen but understood and acted upon.

How to Create Bullet Points in ActiveCampaign

Diving right into the meat of the matter, you’re about to learn the step-by-step process of creating bullet points in ActiveCampaign. Knowledge of these steps is crucial as it aids in enhancing your email presentation, prioritizing information, and promoting action.

First step: Open an Email or Automation. You’ll need to begin by selecting EMAILS from the left-hand sidebar in your dashboard. Choose the email that you’d like to add bullet points to, or make a new one.

Second step: Add a Text Block. After choosing an email, add a Text block by dragging and dropping it into the layout. The text block is crucial as it’s where your bullet points will reside. When you’ve added the block, click on it to start editing.

Third step: Start Typing. Start to write your content. When you want to create bullet points, just hit the ‘Enter’ key on your keyboard after each point so that you create a new line.

Fourth step: Use the Toolbar. Look for the ‘Unordered list’ button that looks somewhat like bullet points in the text formatting toolbar, located just above the text box. Click on the button and it’ll add a bullet point to the start of your text.

Fifth step: Preview your Work. It’s always good practice to preview your work. In this case, check to see that the bullet points are rendering correctly. If all’s well, then congratulations! You’ve successfully added bullet points to your email.

In the midst of applying these steps, keep in mind these key points for optimizing bullet points in your communication:

  • Brevity is key: remember, the aim is to make your content more readable and digestible. Therefore, keep your bullet points short and concise.
  • Prioritize information: start with the most important points. This ensures that even if the recipient doesn’t read the entire list, they at least see the crucial points.
  • Consistency is crucial: maintain a certain pattern in your bullet points. If you start with verbs, keep it that way for all points.

As you progress in your application of bullet points, remember these guidelines and make each email in ActiveCampaign more impactful, without the requirement of an endnote.

Option 1: Using the Bullet Point Feature in the Text Editor

ActiveCampaign’s Text Editor has a built-in bullet point feature. Using this feature is an easy and efficient way to incorporate bullet points into your email content. Here’s a simple step-by-step guide.

  1. Open the ActiveCampaign platform and navigate to the desired email.
  2. Click on the “Text” block where you’d like to add bullet points.
  3. Notice a toolbar appearing at the top of the text block.
  4. Click on the “Bullets” icon found in this toolbar.

It’s that simple. Now, you’ve unlocked a way to organize your email content cleanly and professionally.

To further enhance your use of the bullet point feature, here are a few formatting options to consider:

  • Indentation: Indentation can add a hierarchy or sequence to your bullet points. To indent a bullet point, simply click on the “Increase indent” option on the toolbar.
  • Sub-Bullets: For additional layers of information, sub-bullets are very handy. Highlight the text for which you want a sub-bullet and click on the “Bullets” icon again.

Playing around with these formatting options not only organizes your content but also promotes reader focus and comprehension. Coupling bullet points with these supplementary formatting options guarantees a well-structured and easy-to-digest email for your recipients.

Of course, remember that successful bullet points are short, concise, and begin with the most critical details. Stick to these principles and you’re on your way to creating impactful emails, every time. With these available features and guidelines at your fingertips, you’re now equipped to make the most out of ActiveCampaign’s bullet point feature.

Option 2: Using HTML Code

Shifting gears to a more advanced technique, let’s look at how to create bullet points in ActiveCampaign using HTML code. If you’re comforting tinkering with some coding and want to have more control over your bullet points, HTML can be a powerful tool.

Moving over to the HTML Content Block within the Text Editor, you’re going to want to start with the list element. This is the backbone of your bullet points, and it generally comes in two types:

  • An unordered list, or <ul>, which provides you with the traditional round bullet points.
  • An ordered list, or <ol>, that deals with numbered lists.

Every bullet point is denoted by a list item tag, such as <li>. You’ll place these tags between your list element tags, inside of the <ul> or <ol>. Here’s a simple example for you:

  <li>First bullet point</li>
  <li>Second bullet point</li>

This bit of HTML will give you a clean, unordered list with two bullet points.

Indentation is also within reach using HTML. Adding in a new <ul> or <ol> tag inside of a <li> opens up the possibility for nested bullet points. You can see this in action below:

  <li>First bullet point
      <li>Indented bullet point</li>
  <li>Second bullet point</li>

The result? A fresh list with an indented bullet under your first point. This form of hierarchy not only gives you more space for additional details but also allows readers to glean important information quickly.

Best Practices for Using Bullet Points in ActiveCampaign

Sprucing up your ActiveCampaign emails with bullet points can significantly enhance their presentation. But, to make the most out of this feature, there are a few best practices that you’d want to adopt.

Keep it concise and clear. Bullet points are excellent tools to break down complex information and make it digestible. Therefore, keep your points concise. The idea is to enable the reader to grasp the core information without feeling overwhelmed.

Maintain consistency. When formatting bullet points, consistency is key. If you’re using periods at the end of one point, make sure this is applied across all points. This harmonizes your content, heightening its readability.

Utilize hierarchy. ActiveCampaign provides the ability to create layers within your bullet points through indentation and sub-bullets. Use these features to exhibit hierarchy and further clarify your information.

Balance out your content. Leaving lengthy passages above or below your bullet points can overshadow them. Hence, create a good balance by interspersing bullet points within your email content.

Proof-read. It’s crucial to check your bullet points for any grammatical errors or overlooked facts.

Delving into the worlds of HTML and list tag elements can offer additional control over your bullet points. You can create ordered or unordered lists within your emails. Also, consider using nested bullet points to stress specific details.

By keeping these tips in mind, you’re now more equipped to create bullet points in ActiveCampaign, enhancing its readability and overall presentation. Don’t shy away from experimenting with different bullet point styles to find what works best for your specific needs.


You’ve now mastered the art of creating bullet points in ActiveCampaign. You know how to use the Text Editor’s built-in feature, as well as the advanced technique of HTML coding for more control. Remember, bullet points aren’t just about aesthetics; they’re a strategic tool to prioritize information and promote action. Keep them concise, clear, and consistent. Utilize hierarchy and balance your content. And don’t forget to proofread. For those seeking extra control, don’t shy away from HTML and list tag elements. With these skills in your toolkit, you’re ready to craft emails that are not just readable, but compelling. Your ActiveCampaign bullet points are set to enhance your overall presentation, making your emails a force to be reckoned with.

How to create bullet points in ActiveCampaign?

You can create bullet points in ActiveCampaign using the built-in bullet point feature in the Text Editor. It helps in better presentation, prioritizes information and promotes action.

What are the ways to optimize bullet points in ActiveCampaign?

Optimizing bullet points can be done by using indentation and sub-bullets for hierarchy and adding layers of information. Consistency, clarity, and proofreading can also enhance bullet points.

How is HTML code used to create bullet points in ActiveCampaign?

HTML code is used for more control over bullet points. The list element tags (

      ) and the list item tag (

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